`
`
`
`U800i43383231
`
`.12) United States Patent
`Bezos et at.
`
`[10) Patent No.:
`
`(45) Date of Patent:
`
`US 7,433,832 Bl
`Oct. 7, 2008
`
`(54) METHODS AND SYSTEMS FOR
`DISTRIBUTING INFORNIATION WITHIN A
`DYNAMICALLY DEFINED COMMUNITY
`
`(75}
`
`Inventors: Jeffrey P. Bezos. Greater Seattle Area.
`WA (US): Warren Adams. Seattle. WA
`(US); Kenneth L. Dinovo. Seattle. WA
`(US); Ryan J. Snodgrass. Kirkland. WA
`(US): Brian Robertson, Boston. MA
`(US); Jennifer A. Jacobi. Seattle. WA
`(US)
`
`(73) Assignee: Amazon.com. Inc.. Seattle. WA (US)
`
`( * } Notice:
`
`Subject to any disclaimer. the term oi'thjs
`patent is extended or adjusted under 35
`U.s.(:. 154(b)by 1635 days.
`
`(21 ) Appl. No; 091715.850
`
`[22)
`
`Filed:
`
`Nov. 17, 2000
`
`6.175.831 Bl
`6.3493713 Bl
`6.269.369 Bl ’“
`6.311722 Bl
`
`112001 Weinreich el al.
`612001 Allard ct al.
`T-‘ZDOI Robertson
`1112001
`Jacobi et a].
`
`70 7-" 10
`
`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`W0
`
`W0 99:23 59 1
`
`5.31999
`
`[Continued]
`
`O'l‘I IliR PUBLICATIONS
`
`PlanetAll; Cardwell. Annette; "Cyberscene PlanetAll Keeps You in
`"touch." Boston Herald. Dec. 6. I996. Proquest #1350285.“
`
`Related US. Application Data
`
`(Continued)
`
`(60) Provisional application No. 601’ 166,547. filed on Nov.
`19. 1999. provisional application No. 601166.664,
`filed on Nov. 19, 1999.
`
`Priiitarj’ Examiner—Robert M. Pond
`(74} Attorney. Agent. or Firm—Knobbe. Martens. Olson &
`Bear LLP
`
`[51)
`
`Int. Cl.
`G062” I7/30
`
`(2006.01)
`
`7051'26; 705.97
`[52} U.S.(Il.
`705(26—27
`(58} Field ofClassifieation Search
`See application file for complete search history.
`
`[56)
`
`References Cited
`U .S. PATENT DOCUMENTS
`
`4.992.940 (
`5396.395 A
`5.884.282 A
`5,913,032 A
`5.918.014 A
`5.9114396 A
`6.029.141 A
`6.041.311 A
`6.092.049 A
`
`2:199! Dworkin
`8:"1998 dc i-Iond
`3:”1999 Robinson
`6:"1999 Schwartz elal.
`6-1999 Robinson
`[011999 Anderson et al.
`ZFZDOO Bezosetal.
`3.12000 Chislenko etal.
`12000 (Thislenko eta].
`
`(57}
`
`ABSTRACT
`
`One embodiment (tithe present invention distributes data via
`a network to remotely located users. IIistorieal purchase
`information for a first user is stored in a database. Authoriza-
`
`tion is received over a network from the first user allowing a
`second user to view at least a portion ol'the historical pur-
`chase infonnation. in addition. the first user selectively speci—
`fies which historical purchase information may be viewed by
`the second customer. An electronic notification is transmitted
`to the second user. wherein the notification informs the sec—
`ond user of the first user’s anthorizzuion.
`
`29 Claims, 19 Drawing Sheets
`
`
`
`
`
`LYFT 1051
`
`LYFT 1051
`
`1
`
`

`

`US 7,433,832 B1
`Page 2
`
`U.S. PATENT DOCUMENTS
`
`6.321.221 B1
`6.460.036 Bl
`6,473,738 Bl
`6.525.?47 Bl
`6.598.026 131*
`6.611.814 Bl
`6.925.444 Bl“3
`20020023132 Al
`2002-“0042TT5 Al
`200210095298 Al
`2003i0074265 Al
`2004501232588 Al
`
`[“200] Bieganski
`1032002 Hcrz
`109'2002 Garreil
`2.".2003 Bezos
`'i'e'2003 thaeta].
`832003 Lee elaI.
`8’2005 McCollom et al.
`21’2002 Tornabene etal.
`4.12002 Nelsonetal.
`7.12002 Ewing
`4r’2003 Oshima
`9r2004 Maitaway
`
`FOREIGN RA’I‘EN'l‘ DOCUMENTS
`
`W0
`W0
`
`WO 0062223
`W0 01-"15002 A2
`
`[OJ-'2000
`3-"200 1
`
`705x26
`
`705-14
`
`OTHER PUBLICATIONS
`
`PlanetAll: Internet Archive Wayback Machine. unwarchiveorg:
`wwplanctallcom; Nov. 14. 1997. 19 pgs.*
`Amazon: Parquet. Cheri: “Amazoncom Buys Junglee and PlanetAll.“
`PC World Online. Aug. 5. 1998. Proquest #58947830.*
`Amazon: Wei]. Nancy; “PlanetAll Keeps Online Masses Organized."
`PC World Oniine. Aug. 14. 1998. Proquest #33761930.‘
`UU: Carroll. Matt: “Can’t Keep Track ol‘four Friends? A Cambridge
`Firm Will." Boston Globe. Jan. 4. £998. Proquest til S464125.‘
`Delphi.com: “Delphi lionlms-Niow Leading Provider of Personal
`Communities; Registered Membership Reaches Half-Million Mile-
`stone.“ Business Wire. Aug. 17. 1998. 2pgs. Proquestti'33159980.*
`Delphi .com: Bass. Steve; “Talk Amongst Yourselves in a Free Web
`Forum.“ PC. World, Sep. 1993. v16n9p3250. Zpgs. Proquest
`#33180386.*
`
`PhotoNer: Heid. Jim; “Personal Technology: With Online Finishing.
`Family Photos Are a Click Away.” Los Angeles Times. Jun. 29. 1998.
`Proquest #30824463. 5pgs.*
`PlanetAll: “PlanetAll Interent Community Personalized the Web
`with Hot New Feallu'es and a Fresh Look." PR Newswire. Sep. 30.
`1997. Dialog file #813. #1150053.4pgs.*
`U.S. Appl. No. 09r"i'15.929. filed Nov. 17. 2000. Bczos. et :11.
`Abstract: “Just Add People—Collaborative filtering brings human
`input to intbrmation retrieval in the enterprise".
`Watt. Peggy; Internet Article; “Varied Collaborative Approaches
`Entice Intranet Users.“ Network World. Apr. 2|. 1997: Proquest
`fil 1525439.
`
`Epinions.eotn. www.epinions.com. Dec. 4. 1999 [retrieved May 1?.
`2004]. pp. 1021. retrieved from: Googlecorn and archiveorg.
`“MyGifiList.corn Announces Launch of {Jnline Gifi Registry“ Dec.
`1999. Business Wire.
`Specification o1'U.S. Appl. No. 093718.445. filed Nov. 20. 2000.
`D. Willmort."DejaView." PC Magazine Online. dated May 26. 1999
`(2 Pages).
`M. Rafter, "10 Companies to Watch: Epinions.Corn.” The Industry
`Standard Magazine. dated Jan. 1?. 2000 (3 pages printed from
`TheStandard.corn Web site).
`D. Willmott. "epinions.corr1." PC lVlagazine1 dated Sep. 10. 1999 (2
`pages printed from zdnet.com web site).
`A. Barrett. “What‘s Your Epinion?". PC World. Sep. I3. 1999 (2
`pages printed from PCWORLDCOM Web Site).
`C. Kirby. “Everyone‘s A Critic—Web sites Hope online reviews of
`products lead to online buying." San Francisco Chronicle. Jan. 22.
`2000 (3 pages printed from sfgatccom web site).
`W. Andrews. “Building Communities As Way of Building Sales."
`Web Week. vol. 2. Issue 20. Dec. 16. 1996 (2 pages).
`M. Roscheisen. C. Mogensen and T. Winograd. “Beyond browzring:
`shared comments. SOAPs. trails. and on-line communities." Com-
`puter Networks and ISDN Systems. Proceedings of the Third Inter-
`national Wo rld-Wide Web Conference. pp. 739-749. dated Apr. 1995.
`* cited by examiner
`
`2
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheetl of 19
`
`US 7,433,832 B1
`
`_ file
`
`Edit
`
`flew Ea
`
`favorites help
`
`HEALTH
`
`TOTE &
`
`Top Reviewers Your Reviews, Requests 8: Recommendations
`
`m—lm
`TODITS FEA‘I'LIRED FINES——
`rm
`
`FRIENDS a:
`FAVORITES
`
`FREE
`E- CAR US
`
`we ms— I::l@
`Friends 5: Favorites > Your About You Area
`
`in your nickname and e-moii address. Then
`fill
`This is your About You area. Have tun with it. To get started.
`work your way down the page. adding your ideas and personality along the way. (By the way. nothing you
`write is set
`in stone-- you can change this page as often as you want.)
`
`PERSONAL PROFILE
`
`Your personai info:
`Viewable by the public:
`Name: John Example
`Tell a little about yourseit--in 4,000
`characters or less. Click here to write
`your personal description.
`Add
`MORE TO EXPLORE
`on
`At a glance
`image
`Minimums:
`here.
`0
`It's
`Mill items
`easy!
`
`Your
`picture:
`
`Add Trusted Friend;
`
`E—mail tmpage to a friend
`
`Guidelines: Learn more about the ins
`and outs at Friends .5: Favorites
`
`Write a review
`
`the person you are. That's
`The reviews you write say a lot about
`why each time you write a product review at Amazoncam.
`it'll
`also be featured here on your About You area.
`
`Share your Amazon.com purchases
`Show a new side at yourssii to the people you trust. Share your
`Amazon. com purchases with your Trusted Friends. You'll find
`out
`things you never knew about other folks, and they’ll get
`know your personal
`interests, passions and hobbies.
`
`to
`
`Create a Wish List
`
`Tired of dropping hints right and left? Create on Amazon.com
`Mal-l List.
`It‘ll appear in this space. That way your iriends will
`always know where to look to find the perfect gift for you.
`
`Share your Favorite Areas
`for navigation and
`Your Favorite Areas are not only great
`personalization. but also handy for gift ideas. Share your
`favorite areas and your friends will be able to browse through
`the things that interest you most
`
`Friends a: Favorites 1
`
`Paratase Circles
`Free e-Cards
`
`| Discussion Boards
`
`| Refer—A-Friend
`
`I
`
`F/GI
`
`7,4
`
`3
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 2 of 19
`
`US 7,433,832 B1
`
`TODAY'S FEATURED STORES
`
`w’ l_| HELP
`
`HEfiLTH
`
`TOYS &
`
`woueom
`
`we»: mam
`
`the ins and outs of Friends 5: Favorites.
`
`FRIENDS &
`FAVORITES
`
`FREE
`E- CARDS
`
`Friends 8: Favorites > Your About You Area > Edit your personal description
`
`Who Are You?
`
`This is your chance to share a bit about yourself (4,000 characters or less). Have fun.
`
`Describe film's“?
`
`like to read history—related books
`I
`and novels.
`
`(All personal descriptions are automatically public.)
`
`Not sure what to say”? Let
`
`these questions helpyou get started:
`
`Where do you live?
`What you do for work? For fun?
`What's your all—time favorite movie or book?
`What are your passions? Your pet peeves?
`Ii someone handed you an Amazon. com gift certificate. what would you buy?
`It you had a month off——no work, no respmsibilitier—what would you do?
`
`Guidelines: Loom more about
`
`/-761 75
`
`4
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 3 of 19
`
`US 7,433,832 B1
`
`amazoncom
`
`mm
`
`TODAY'S FEATURED STORES
`
`WrI—lHELP
`
`FRIENDS dc
`FAVORITES
`
`FREE
`E— CARDS
`
`Your About You Area > Edit your picture
`
`Here's what your picture area looks like today
`If you don't have your picture on your
`Come on! Let's see those peony whites!
`Amazon.com About You area. or if you have one you’d like to change.
`this is the place
`for you.
`
`Adding or replacing a picture is easy. Just enter the URL where your image is stored.
`We'l
`take care of the rest. Your URL must start with http:// and end with .gif,
`.jpg
`or .‘peg.
`images sizes are automatically scaled to 3'0 x 100 pixels. Enter image URL
`here:
`
`1:!-
`
`loan you one of these zany placeholders-as long as you
`No picture on hand? |ll'tie’ll
`promise to come back and plug in a real picture later on. Deal? Deal.
`
`Placeholder Imogen:
`
`F/GIZ
`
`5
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 4 of 19
`
`US 7,433,832 B1
`
`3111301100111
`
`BELCOME
`
`DIRECTORY
`
`m ,m—|:l@
`Friends tic Favorites 3* Your About You Area
`
`W’I_|HELP
`TCIMY’S FEATURED SMES
`{m
`
`HEILTH
`”W
`
`TOYS a:
`
`FRlEN DS .5;
`FAVORITES
`
`m rm peg-O
`
` Your Reviews. Requests 8:
`
`PERSONAL PROFILE
`
`info:
`Your personal
`viewable by the public:
`Nickname: johnnyex
`
`Wearable by Trusted Friends only.
`Narne: John Example
`E~mail:jexampte@example.cam
`
`Your personal descriptionzm
`
`IViewable by the public:
`About mezl
`like to read history—related
`books and novels.
`
`MORE To EXPLORE
`At a glance
`Shared purchases: 2
`(Trusted Friends only)
`Men List: 0 of 1
`items
`purchased (Viewable by
`you only}
`
`Recommendations
`
`Your Shared Purchases '" viewable by Trusted
`Friends only “‘
`
`BOOK ® Voice over IP Fundamentals
`N"
`COVER
`by Janathon Davidson. et al
`Our Price: 350.00
`Usually ships in 24
`hours
`01960 Pr
`Hardcover — 408
`pages
`1 edition (March 2?,
`2000)
`
`G. Add to Cart
`Add to Wish List
`
`Johnny's Rating: W Last updated Jul 6.
`2000
`
`See your shared purchases
`
`YW"
`picture:
`
`Favorite People: 1
`
`Your Wish List
`
`your FAVORITE PEOPLE
`
`All Favorite People
`Doug Vaughn
`Favorite People
`list
`
`gag [rusted Friends
`
`E— mail
`
`this gags to a friend
`
`the ins
`Guidelines: Learn more about
`and outs of Friends 3: Favorites
`
`: {24:99
`: $21.24
`: 33.75
`
`ovo © More Barney Songs DVD
`COVER
`NET
`or Barney
`List Price
`Our Price
`You Save
`(15%)
`Usually ships in 2—3
`days
`Not Rated
`Region 1 encoding (US
`and Canada only)
`
`‘3. Add to Cart
`
`Share your Favorite Areaslgfii}
`
`for navigation and
`Your Favorite Areas are not only great
`ideas. Share your
`personalization, but also handy for gift
`favorite areas and your
`triends will be able to browse
`through the things that interest you most.
`
`Friends 8 Favorites |
`
`Top Reviewers
`
`Purchase Circles
`Freg &Carde
`
`| Discussion Boards
`
`|
`
`F/(Z 5,4
`
`Refer-A-Friend
`
`6
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheets of 19
`
`US 7,433,832 B1
`
`woncom
`
`TOOLS d:
`
`mm
`
`DVD It
`VIDEO
`
`cause-notes ”WW5
`TOYS 5:
`HEALTH
`WARE uoEo GAMES a; omwfl
`
`mwmW...
`
`PEOPLE
`
`D
`
`|:l
`@
`
`c‘rour About You
`Area
`0 Wish List
`- Bum:
`-mBoards
`0 To Reviewers
`- Reler- lit—Friend
`a Free :Cgrgs
`I Add a Reminder
`
`your FAME PEOPLE
`All Favorite
`People
`D ou g Vaugh n
`Favorite People
`list.
`
`Manage Your
`Friends 6:
`Favorites
`uEdit Your About
`You Area
`0 Aggggdit Shared
`Burghggs
`a Mono 2 Favorite
`Pea e List
`. Add Trusted
`Fflenos
`
`r s Purchase Circles
`
`moon: To
`‘ Friends :9: Favorites
`
`(if you're not John Example. click here.)
`Welcome. John Example!
`You'we already added names to your Favorite People list Now
`add some more! Find people you know using the Search box
`located on this page. Go to Amazon. eon-I's Tog ngiflgra 95332
`and track down reviewers whose opinions you respect. Be sure
`to ”gate
`or About You area so that people can get to know
`you.
`
`your PARTICIPAflON
`Favorite People: 1
`Shared
`F'urohomaszg;I
`Items on Wlsh
`List]
`
`Doug Vaughn recently reviewed:
`BOOK ® Tides of Won A Novel of Alcibiades and
`cow-:3 the Pelmonnesiqn War
`ART
`
`by Steven Pressfield
`
`Doug Vaufln's Rating and Review
`M If it weren't true it would be hard to believe
`Those who have read Pressfield's previous book. Gates of
`Fire, will have a hard time recognizing this novel as being the
`some authors work Whereas that one was focused on a
`single battle and thus had a limited time and place imposed
`on the action, Tides of War deals with the entire
`Pelaoonnesion war (all 27 years) and is all over the place in
`both time and location. One problem. for sure. for many
`readers will be the 'voice' of the story.
`It
`is told by someone
`who gets it
`from his grandfather... see entire review
`
`In the Newport Beach. Ca Purchase Circle:
`BOOK @The Power Game : How Woshin ton Works
`COVER
`an
`_
`by Hedriok Srmth
`.mmummmm
`Lem
`
`top ems
`
`#3 Angel Lee
`Reviews
`written.
`PHOTO 256
`
`Heipful
`votes: 19%
`
`#4 Donald W.
`M it chell
`
`Reviews
`written:
`372
`
`Helpful
`votes: 2340
`
`9 See the 1'99
`Memos
`
`Hove leedback or
`suggestions? Share
`amLII-
`
`guidelines. Learn
`more about the ins
`and outs of Friends
`5: Favorites
`
`Friends do Favorites I
`
`T92 Reviewers
`
`Free
`
`| Discussion Boards
`
`|
`
`Rsfer-A-Frisnd
`
`|
`
`7
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 6 of 19
`
`US 7,433,832 B1
`
`MONO“!
`
`w- | H£LP
`mun accoum
`I”
`
`LAIIN & toms e,
`2,5st
`U am am a:
`COLLECTIBLES
`HARDWARE
`PATIO
`.ELECTRDNICS 50mm: “BED (W55 5: 35m“, %FRIENDS 3:
`HEI'lLTH
`TOYS at:
`MW
`FAVORITES
`
`5m. People—E.
`Friends 3.: Favorites > Your About You Area > Reviews
`
`m ramm— ®
`
`
`
`Claim your reviews
`
`Your Private Reviews (View y_our gublic reviews)! of t
`
`ins DVD
`. Mar Po
`COVER A
`m1
`~ Julia AWN“ _
`Waco—{£999-
`You Save: $9. 00 (30%)
`Add to t'fish List
`Usuallyr ships in 2—3 days
`Rated G
`Region 1 encadlrlg {U5 and
`Canada only)
`
`June 20. 2000
`W Great music, great fun!
`As my 25 year old son loves this movie.
`I have had
`to watch it at least 20 times Yet
`I still enioy it. The
`music and lyrics are great fun. and |
`find myself
`humming the tunes hours after each viewing, The acting
`.
`.
`Is excellent. and the characters are charming,
`
`Your Private Reviews (View Eur gublic revieweJI of 1
`
`PERSONAL PROFILE
`Your personal info: ED
`Viewable by the public:
`Nickname: johnnyex
`
`Viewable by Trusted Friends
`only:
`Name: John Example
`E—moil:jexomple0emmple.com
`
`YW’ personal
`descriptionz-
`\I‘iewabte by the public:
`About mezl
`like to read
`history-related books and
`novels.
`
`Add
`9”
`”“93
`here.
`It‘s
`60535
`Your
`picture:
`E
`
`MORE 1-0
`EXPLORE
`At a glance
`Shared Eurchases:
`.
`0 (Trusted mend",
`only)
`Wish List: 0 a, 1
`items purchased
`{Viewable by you
`”"0
`Favorite Peggle: 1
`
`your FAVORITE PEOPLE
`All Favorite
`People
`M
`Favorite People
`list
`
`Add Trusted Friends
`
`E—mail this gage to a friend!
`
`guidelines: Learn more about
`the ins and outs of Friends 6:
`Favorites.
`
`Friends 8: Favorites I
`
`192 Reviewers
`
`Purchase Cirdes
`Free III-Cards
`
`| Discussion Boards
`
`| Refer-A—Friend
`
`I
`
`8
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 7 of 19
`
`US 7,433,832 B1
`
`Januory 7. 2000
`
`5 of 5 people found the following review helpful:
`toe-eels it impossible to make films like this anymore?
`Reviewer“. A viewer from Oeltona. F1.
`Thll motifs is nos- 36 years old. It is snort.
`lunar. fresh and as Ilrrltla' es the day it In!
`retested In August of 996‘.
`llr’os thls review helpful
`
`to you?
`
`@-
`
`ART 5:
`m comcnsus ms
`' @ mnew a: FUTURE
`
`RELEASES
`
`Mary Poppins (1964)
`
`#IHM
`
`AWARDS I:
`REOOHHENDATIDNS
`
`DVD
`COVER
`
`ART
`
`List Prime-$2959—
`Our Price: $19.49
`You Save: $10.50 (35%)
`
`”-meth
`Mmdsmu‘flllfll‘]
`
`July 4. 2000. You maulr stilt
`Release Date:
`order this title. We will ship it
`to you as
`soon as it
`is available
`
`- Shopping with us is
`100% safe.
`to
`margteeo,
`'
`
`(5%
`Rated: IE]
`Starring: J lie Andrews Didi
`Director: Rofigri SEVERE" ifl
`Edition Details:
`
`n D e. oi oi.
`
`(We‘ll set one up for you)
`\I"iemI m! Wish List
`
`.Region I encoding [US and Canada only)
`.Galar, Animated
`.The Making of "Ellery Poppli'ls"
`.Wldescreen anamorphic tormat
`'ASIN:5305578325 flick here for more technical details about this edition...
`
`Other Formatszw
`Amozonxon'l Sales Rank (DVD):56
`
`this DVD also bought:
`Customers who bought
`sMnle (Navemher 1". 1999)“: Clamsheil
`aPcte'I Dragon (November .3.
`t9??)-Hel-en Roddy. WIS; Clamshell
`0 My Story (November 22. 1995)—Tom Hanks; WIS: Clomsllell
`
`Click here for more suggestions...
`
`Auctions and zShops sellers and our other stores recommend:
`sDick Von DEV-Hug ngm'I an“) Photo (Price: $99!
`
`
`Customer Reviews of the Day(whot's this?)
`Write on saline revie- u'ld lime your though“ with other vision]
`
`July 3. 1999
`
`DVD INFORMATION
`
`Explore This DVD
`buying info
`techniqal
`information
`cast list
`
`9M
`editorial reviews
`customer revises
`
`See more by the cast
`a: directors
`
`Julie Andrgfl
`Dick Van Dfis
`Robert Stevenson
`
`Customers also
`bought
`these Wdeos
`these other items
`
`Share your thoughts
`e——mail a friend
`M
`
`Vlsit the Music Store
`ALBUM
`COVER
`RE?
`
`The Sound Of Music
`~Richord Rodgers.
`Oscar Hammerstein II
`
`1| of 12 people found the following review helpful:
`thNTASTlC FANTASY
`Ravi-«er: Bob files more about the)
`T0? 50 To out...
`il a. had to than. or o movis that tntergroted mm chiveler.
`59””9’ adulation aid live action as mdwllingly es Hwy Poppins.
`Was this review helpful
`to you? @-
`
`illusion! nowhere
`
`Friends 6; Favorites l
`
`T92 Reviewers
`
`|
`
`Purchase Circles
`| Discussion Boards
`| Refu-A-Frisnd
`|
`Free e-Cards
`
`x4754
`
`9
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 8 of 19
`
`US 7,433,832 B1
`
`aggoumm
`WELCOME DIRECTORY DVD
`
`WI—iw
`TODAY‘S FEATURED STONES
`HEALTH
`
`ADVANCED
`SEARCH
`
`NEW fit FUTURE
`RELEASES
`
`FRIENDS 5c
`FAVORITES
`
`AWARDS k
`RECOMMENDATIONS
`
`BARGAIN
`DVD
`
`Customer Reviewr Form
`
`3639
`
`Under 13? wont to make your voice heard? Write your
`review M
`
`L'_Il own it Write Your Own Review
`
`Hello. Johnny Examples! you're not Johnny Example. clidt here)
`
`Mary Poppins DVD
`~ Julie Andrews
`Join the conversation! Write o review of this item and share your thoughts.
`Please be sure to focus your comments on the DVD. Read our review
`guidelines for more information. You can also look at some example
`customer reviews before you write your own.
`
`OK. Let's get started!
`
`On 0 scale of
`
`‘I
`
`to 5 store. with 5 stars being the best.
`
`1. How do you rote this ovo? CE}
`2. Please enter a title for your review:
`
`3. Type your review in the space below:
`(maximum of 1,000 words)
`
`4. DieployI this information with your review:
`Your public nickname: diveiss
`o (It you're not dwaiss, M.)
`8 Keep me anonymous
`
`5. where in the vodd are you?
`(Example: Seattle, WA USA)
`Newport Beach. CA USA
`
`Preview your review
`
`F/GI5
`
`10
`
`Explore This DVD
`W12
`mm
`
`mMM
`
`om
`editorial reviews
`were
`
`See more by the
`cost at directors
`
`Julie Andrey;
`Dick Von Dyge
`Egbert Stevenson
`
`Share your
`thoughts
`write a review
`9w
`circles
`
`e_-g_1_o_il_o friend
`about
`this DVD
`
`Already Own it?
`Rate it?
`
`To improve your
`recommendations,
`change your rating:
`
`ONot Rated
`OM
`0m
`0m
`0M
`smu—
`
`10
`
`

`

`US. Patent
`
`Oct. 7, 2003
`
`Sheet 9 of 19
`
`US 7,433,832 B1
`
`mum
`
`Woncom
`
`mime rooms
`
`ART a:
`anLEs
`mm .....
`OW .
`moo»:- M mo ems-mFRIENDS or
`
`TOYS &
`
`HEALTH
`
`we. ewe—1:.rwr mm Frost-.
`TOP REWEWERS
`l
`
`Robertino m Top Reviewers
`
`HEW
`MILEBELQE!
`AflseLLee
`Donald W. Mitchell
`Michael floggigfli
`Francis J.
`Helmet
`Balm Harm
`
`Gabrielle
`dial-m
`trogicytjr
`gvrana
`RD. Allison
`”impel J Eastman
`S__9_ott Run
`We!
`toolgig
`Derek Molt
`3.2mm
`5.03
`Waugh
`Target:
`I!Ul:tl.'.‘l.tf.3ltillLt
`I .
`r
`e
`Ra R. Behrens
`shadowfire
`£19939
`Laura Haggard}!r
`Barron T. Laflok
`Alex Lgslie
`Rick
`Bonnie Gitbert
`David Scott
`Roberts
`ollen emailing
`Mgrrngpflaolxom
`ombulocatus
`Lou ie
`II h
`
`2?
`28
`
`50
`51
`32
`
`5:5
`34
`35
`
`37
`
`for our Top Reviewers——
`The ballots are in. The votes have been counted. Let's hear it
`selected by Amazonian-I customers like you. These clear-minded critics voiced their
`opinions about Amazoncom items.
`In turn,
`they supplied their fellow shoppers with
`helpful. honest,
`tell—it—like—it-is product
`information. Pleasae join us as we solute this
`topnotch group of review writers.
`
`Questions about Top Reviewers? Get answers here.
`
`page 1 of 11 I next
`
`1 am
`Total reviews written: 621
`
`I was an acquisitions librarian in Pennslvania
`and Iwrote a monthly review column of recommended
`reads.
`I
`found I
`liked reviewing and Imerit on to
`freelance after my son was born.
`
`I have 2 dogs. a carin and a porn, and four oats. Oh,
`
`I have a 21 year olo....rnore
`
`2M
`Total reviews written: 341
`
`time lecturing
`teacher who now has a wonderful
`Retires Junior High School
`about musical history and writing reviews for local publications up in New
`Hampshire and Vermont. Laments the death of the American Musical Comedy
`and the emphasis on....more
`
`3 Angel Lee
`Total reviews written: 256
`
`I work at home as a
`I am 25 years old 8: live in Cleveland. 011.
`pawerseller an Eboy.
`I
`love oil arts dc crafts. Some of my favorites are
`bookbinging. paper arts. marbling. papemiaking, rubber stamping. collage.
`origami. aalligraphy....more
`
`4- Donald W. megs“
`Total reviews written: 372
`
`My real passion is helping other to become much more effective in
`their lives from a professional and personal point of view.
`I want people
`to be about
`to use these improved lives to add goodness for those they care
`about.
`
`This desire to serve is... more
`
`F/635
`
`11
`
`11
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 10 0f19
`
`US 7,433,832 B1
`
`700
`
`x
`
`START
`
`70.?
`
`704
`
`RECEIVE VOTE
`
`FOR REVIEW
`
`TABULATE VOTES
`
`CALCULATE SCORE
`
`705
`
`705
`
`770
`
`COMPARE SCORE TO
`
`REVIEWERS
`
`SCORES OF OTHER
`
`7/2
`
`NO
`
`
`
`REVIEWER A
`
`
`
`TOP REVIEWER
`
`
`?
`
`
`YES
`
`776'
`
`ASSIGN DESIGNATION
`
`774'
`
`NO
`DESIGNATION
`
`775
`
`720
`
`PAGE
`
`DISPLAY REVIEWS BY
`REVIEWER WITH
`APPROPRIATE
`DESIGNATION
`
`DISPLAY REVIEWER
`ON TOP REVIEWERS
`
`F/617
`
`12
`
`12
`
`

`

`US. Patent
`
`Chfl.7
`
`3
`
`2008
`
`Sheet110f19
`
`US 7,433,832 B1
`
`
`
`mtmmm?EOO.ZON<E4
`
`§h%
`
`mean
`
`OZEOQm
`
`mmmEOHmDo
`
`HZDOQO<
`
`mm<m<H<o
`
`§m_>mm
`
`Mmfiohmso%ozwmmmoomu
`
`
`
`man?02E<Im
`
`13
`
`3m_>m_w_
`
`mm<m<._.<o
`
`._s_._.I
`
`mmm<m<H<D
`
`%mu\l\
`
`mEOFmDU
`
`13
`
`
`
`
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 12 0f19
`
`US 7,433,832 B1
`
`imazoncom
`
`TDOAY'S FEATURED STORES_
`
`m—im
`
`
`bINTERENAHONAL hTOP SELLERS rFRIENDS it: FAVORITES I-FREE lit-CARDS oPLAYSTA‘nONZ
`
`we.w-l:l@ w :m Feeel_.
`Friends dc Favorites > Friends 8: Favorites FAQ
`
`information in those specific areas
`
`Friends 5: Favorites; Frequently Asked Questions
`
`is Friends 8: Favorites?
`1. What
`Friends d: Favorites is on Amazon.com service that puts you in touch with
`opinion and information from people who matter to you. Just add your
`friends and favorite reviewers to your Favorite People list.
`ll‘lle1l gather up
`reviews. recommendations and opinions from your Favorite People and put
`it all right
`in iron of you.
`
`2. What's a Favorite People list?
`Your Favorite People list
`is a group or other Amazoncom shoppers, friends.
`and favorite reviewers that you like and trust.
`If one of those peopte has
`created an About You area. or
`if you know that person's e-moil address.
`add him or her to your Favorite People list. Then. whenever one of your
`Favorite Peopie Iiirrites a review. or comes up Iwith an interesting
`recommendation, we'll put
`it on your customized Friends it: Favorite home
`page. That way. you can keep track of people and opinions that matter.
`
`3. Why should I participate?
`Once you build your Favorite People list. your Friends 5: Favorites home
`page will begin to fill up with valuable, relevant product
`information.
`it's a
`fantastic way tor you and your circie of friends to find great new products
`and become better-informed consumers.
`
`involved. Where do I start?
`to get
`I want
`4.
`First off. yOu can read up on all
`the great customers who are involved at
`Amazon.cam. Visit our Top Reviewers page or search our directory to see if
`yourfriends have created a page devoted to their reviews.
`recommendations. and ideas. When you find someone who's interesting to
`you,
`just click the yellow Add button in the top right-hand corner of their
`page and they“ be automatically added to your list.
`
`5. Wl'lat's a Trusted Friend?
`A Trusted Friend is a person who has permission to see a private view of
`your About You area. This private viewr con inciude personal
`information
`like name or e—moil and items from your list of Shared Purchases. Trusted
`Friends appear in your Favorite People list with a star icon next
`to thier
`name.
`
`6. What happens when I click the Upgrade button on
`someone's About You area?
`We add that person to your group of Trusted Friends and dispatch on
`o—mail on your behalf. The e—mail notifies him or her of Trusted Friend status
`and offers an invitation to visit your "About You" page.
`
`7. What happened to my Member Page?
`Your Member Page has changed a bit. It's now called your .about You area.
`Thoth the name is different and the layout
`is new.
`the information on the
`page is still
`the some. Now its justeasier to read and prettier to look at.
`Iitie've also made it easier to edit and add information to this page. Just
`click an the edit buttons to see instructions for adding and editing
`
`F/é‘. 9/4
`
`14
`
`14
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 13 0f19
`
`US 7,433,832 B1
`
`8. What's an About You area?
`Your hbout You area is the place at Amazon.com where others can team
`more about you. You can do all sorts of things to spruce it up. Write a little
`blurb about yourself. Add your photo. Write a product review. Create a
`Wish List. There's even a private area of your About You area where you
`are able to share your purchases with Trusted Friends.
`
`turn off my About You area?
`9. How do I
`No problem. Please send e—mail to communitthelflamazancom and our
`customer service department will accornodote your request.
`
`I've noticed a page with objectionable content.
`10.
`lWhat
`should i do?
`
`it you feel another person has creadted an About You Area that contains
`objectionable content. please send e—maii
`to community:
`helflamozoncorn and we will
`investigate the .matter promptly. You can
`read our full guidelines Mg.
`
`is purchase sharing?
`11. What
`Purchase marina is your opportunity to share a list at your purchases
`{including personal ratings and comments [or each) with your group of
`Trusted Friends. Your Shared Purchases page is the part or your About You
`area that shows your Amazon.com purchases. comments. and ratings.
`Unlike the other areas of your Abdut You area. your Shared Purchases
`page can be accessed only bt the Trusted Friends that you invite or by
`anyone if you decide to make it public.
`
`12. Why should I share my purchases?
`Purchase sharing is a great tool
`for helping your Trusted Friends become
`better-informed consumers. and for letting them get to know you a little
`bit better. By sharing stories about purchases——great deals, regrets, must—
`haves. etc.——yot.l and your Trusted Friends will be able to learn from your
`euporiences and discover smarter. more effcient ways to shop.
`
`Shared Purchases page atany time.
`
`13. How do i access someone else’s Shared Purchases page?
`ll‘ your friend hasn't made their Shared Purchases public you need an
`invitation.
`in this case you could wait
`to be invited by someone else. but
`we recommend that you take one of these more proactive approaches:
`
`invite your friend. and
`- Create your own Shared Purchases area.
`encourage him or her to return the favor and invite you to his or hers
`Shared Purchase area.
`Add the person you want to be able to see your page lo your group
`or Trusted Friends.
`its part of this process. he or she will receive an
`e—maii on your behall inviting him or her to visit your Shared
`Purchases area.
`tell him or her about purchase sharing. and ask it
`Coil your triend.
`who is interested in sharing inlormatian with you.
`
`14. May I choose which purchases appear on my Shared
`Purchase page?
`
`Definotely. When you set up your Shared Purchases page. you decide which
`purchases you want to share with your friends and which ones you'd like to
`keep private. Each time you buy something now, we'll ask whether you
`wont
`to add it
`to your Shared Purchses.
`II you change your mind.
`you can add and delete purchases. comments, and ratings [ram your
`
`F763
`
`.95
`
`15
`
`15
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 14 0f19
`
`US 7,433,832 B1
`
`15. Who can access my Shared Purchases page?
`Unless you make your Shared Purchases puhiic only the people you invite
`as Trusted Friends will be able to access your Shared Purchases page at
`Amazanxom. When these people respond to your invitation,
`they become
`Trusted Friends on your Favorite People list. You'll know who these people
`are because they?" have a star next
`to their name when you view your
`Favorite People list, (tau can add and delete names from your Trusted
`Friends list at any time.)
`
`16, How does Amazoncom keep my purchase
`information secure?
`
`We take customer privacy very seriously at Amazoncam. The peapie
`you're invited to be Trusted Friends are able to see your Shared Purchases
`page only if they are logged into Amozon.com‘s secure server and
`recognized in our database as your Trusted Friends.
`If {or any reason you
`decide that you no longer want a person to have access to your purchase
`information, you can delete that person's name from your group of Trusted
`Friends. and he or she will no longer be able to access your Shared
`Purchases page.
`
`Go back to the Friends 5: Favorites home page.
`
`Friends .2 Favorites | Top Reviewers
`
`
`| Purdtase Circies] Discussion Boards] Refer—A—Friend |
`5.13 e—Cords
`
`Where's My Stuff?
`a Track your recent orders.
`e Use Your Account to view or
`change your orders.
`
`Shipping Gr Returns
`I See our Shipping Rates e
`Policies
`
`Need Help?
`o Forgot your password? Click
`here,
`
`a Read our Returns Policy
`
`- M531]! or M a gift cerlificate.
`a Visit the Help Desk.
`
`Our Internationo Sites: united Kingdom, Germany. Eronce
`
`IethQuL'r
`
`mm
`
`Amazon.corn|Home IBooksl MusicJDVDI Video! Toys a: GomeleIectronics lCaI-nera a: PhotoISoftworeICon-Iputer s: Video
`GameslNew CarsIKitchenIToals dc HordvrarelLown & PatiolHealth dc Beautylr‘uctianslzShapsi_e-_—_Cordsi1—Click Setting;
`Shop-ping CurtlYour AccountIl-telg] Sell Items
`
`lnternationail‘l'og Sellers iFriegds k Egmjjgelmll’my Slgjianz
`
`x476: 96‘
`
`16
`
`16
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 15 0f19
`
`US 7,433,832 B1
`
`wrlHELP
`
`mm301100111
`
`A,“
`COLLEDHBLES
`
`umfl we,“
`PATIO
`HARDWARE
`mm Emcee was a: saw m
`@Dw-
`TOYS &
`HEkLTH
`FRlENDS a:
`FAVORITES
`
`SELLERS
`
`5m. Pm1:!
`
`m rm. ,W._@
`
`What
`
`is the Rating Scale?
`
`The buttons numbered 1—5 represent
`the following ratings:
`
`,
`g; W 3:23;:
`3 W ”h u
`34 m It’s Gm"
`@5 m I w in
`
`with Trusted Primes
`E Purchase Sharing
`,
`Share your purchases with your
`Trusted Friends
`
`Now you can connect with your Trusted Friends in
`a whole new war-by sharing your Amazonccm
`purchases. You‘lf
`find out
`things you never knew
`about such other. Passions.
`interests. and hobbies
`thatnever came up in conversation will pop up in
`your lists 0! purchases, So go ahead. Choose the
`purchases you'd like to shore. Give mr purchases
`a star rating. Add comments. Make this page on
`information—packed resource for your Trusted
`Friends.
`
`Items 1
`
`to 25 are shown below.
`
`we Item
`
`U uqm
`
`Log!
`Studios
`
`En
`P
`H
`El Was
`
`El Disney: swam
`
`fig” «1.: III; wing
`D meme m
`c:
`:1 WW
`
`Cutting edge animation
`
`I:|
`
`
`
`-O-O-O-O
`
`-'O
`
`-O
`
`-O
`
`-o-o
`
`-O
`
`1:] ~O~O~O~=Oe0
`
`anOwO«1040
`
`,
`W—W .
`U Smr mm
`M children love it
`
`Book
`
`s Jun
`Disney sun
`
`:
`
`7'! t Tllrec Adventure-s
`
`1990—1995)
`
`.533ng
`mm
`
`The best
`
`[:1
`
`Wnu m Wm, WM i:
`
`x4763
`
`7424
`
`17
`
`17
`
`

`

`US. Patent
`
`Oct. 7, 2008
`
`Sheet 16 0f19
`
`US 7,433,832 B1
`
`farm"
`D Disney Studio:
`
`blessingW a Tum.
`D The ma Primary Contributor)
`
`Began-II SI
`
`- 1
`
`nt Mlh lie
`
`“in Beer: Heel Little Bear
`
`
`Primal)! CunLriLillie tor). Maurice Smack {Pfimory :Contdbuior
`Beg; o! Kermit on Squam- Strut
`
`30303030
`
`*0
`
`Friends 5: Fovoritee | Tag Revigwers
`
`| Eamon Circlegi Discussion Boarde| Refer-A-Friend |
`Free e~Cords
`
`Need Heip'?
`I Forgot your password? Click
`here.
`
`Amozogggms I m
`
`Shipping 3: Returns
`Where's My Stuff?
`I Get he]
`redeemin
`:- Track your recent orders.
`certliicute
`,
`I Use Your Account
`to View or _
`change your orders.
`. minim 0 “sit the Help 0 k.
`
`u
`
`in
`
`Check out our new navigation and tell us what you think.
`
`Text 0m!r
`
`To
`
`AmuzonmomifiomelBookslMusictiIWdeoEToE a: GomeolElectronics |C_on_1ero a: PhotoISoftworeIComputer a Video
`GgmeeiNew Qgggikitchaanoole a HordwureILown a: PotioIHeolth J: BeoutglAuctionslzShogsIe—g‘grdsh—Cfick Sailings
`Engaging Cort