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`United Patent, LLC. Ex. 1045 Page 1 of 28
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`IPR2020-01048 - UP000682
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`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`
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`HEVC Zone
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`PROTECTIVE ORDER MATERIAL
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`1
`UP-005367
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`IPR2020-01048 - UP000683
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`United Patent, LLC. Ex. 1045 Page 2 of 28
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`IPR2021-00368
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`
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`CURRENT LICENSING LANDSCAPE: SLOWING HEVC ADOPTION
`~Licensees
`oo
`~Licensors—
`8 i 4
`HEVCAdvance*
`aig
`ont
`
`VE L@s
`
`technicolor
`—=3
`
`Proprietary and Confidential
`
`Problems
`Asymmetric licensor assertion
`No validity analysis
`No transparency
`Royalty Stacking
`Significant licensee uncertainty
`
`Others
`
`PROTECTIVE ORDER MATERIAL
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`2
`UP-005368
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`IPR2020-01048 - UP000684
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`United Patent, LLC. Ex. 1045 Page 3 of 28
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`HEVC “KNOWN” UNIVERSE: SEPANDDPOOLS |
`
`NOKIA
`/.
`
` stfaetfae
`
`cisco Siz
`> /
`technicolor
`intel)
`INTERDIGITAL
`Diep Canon
`\
`—a
`52 Fraunhofer Ncp
`© atet
`BP Microsoft
`
`;
`
`Proprietary and Confidential
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`PROTECTIVE ORDER MATERIAL
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`3
`UP-005369
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`IPR2020-01048 - UP000685
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`United Patent, LLC. Ex. 1045 Page 4 of 28
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 5 of 28
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`IPR2020-01048 - UP000686
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`Proprietary and Confidential
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`MPEGLA
`
`30+
`
`8
`5
`
`+ 4
`
`M@ MPEGLA @HEVCA a Velos (EST)
`
`PROTECTIVE ORDER MATERIAL
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`5
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`UP-005371
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`IPR2020-01048 - UP000687
`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`United Patent, LLC. Ex. 1045 Page 6 of 28
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`HEVC ROYALTY STACKING PROBLEM
`
`Costs exceed $1.70+ per unit / $100+ million per year
`
`Nrasits
`Nats
`Tat
`
`75
`
`ib
`
`Ss
`
`$120,000,000
`$100,000,000
`$80,000,000
`$60,000,000
`$40,000,000
`$20,000,000
`
`Total HEVC Pool Costs per year
`by # of Mobile Devices
`
`ma
`OPO LE S
`
`HEVC Advanced
`Velos(estimated)
`
`Other
`
`Total
`
`3+
`
`
`
`HEVC Zone Proposal
`
`PROTECTIVE ORDER MATERIAL
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`6
`UP-005372
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`IPR2020-01048 - UP000688
`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`United Patent, LLC. Ex. 1045 Page 7 of 28
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`HEVC ZONE: A NEW WAYTO ADDRESS SEP ASYMMETRY
`Licensees~
`u a i 6)UnifiedPatents
`a i a
`HEVCZone
`
`VE L@s
`HEVCAdvance* 4
`“WPecLa
`4
`
`technicolor
`[7s
`
`»
`
` Licensors
`
`Independent/Cost Effective Solution
`Invalid SEP / Pool assertions
`Overbroad essentiality
`Unreasonable pricing expectations
`Licensing uncertainty
`
`Others
`
`Proprietary and Confidential
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`PROTECTIVE ORDER MATERIAL
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`7
`UP-005373
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`IPR2020-01048 - UPO000689
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`United Patent, LLC. Ex. 1045 Page 8 of 28
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 9 of 28
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`IPR2020-01048 - UPO00690
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 10 of 28
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`IPR2020-01048 - UP000691
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 11 of 28
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`IPR2020-01048 - UP000692
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 12 of 28
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`IPR2020-01048 - UP000693
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 13 of 28
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`IPR2020-01048 - UP000694
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 14 of 28
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`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`
`
`Why UNIFIED?
`
`——¢)
`
` frogs
`
`Independent entity to combat asymmetry
`in the HEVC licensing landscape
`Aggregated solution shares costs
`Experienced Unified business and legal
`team
`Established business model before PTAB
`Hosted platform of existing patent
`database, PTAB database,prior art, ect.
`APIX, CITX, and BRIX tools for patent ee
`S1SEO ge
`7
`evaluations
`technicolee
`eed
`DitenyoTAL
`=
`r) Pew canon
`me
`WH Bun ~&
`
`\
`
`Proprietary and Confidential
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`PROTECTIVE ORDER MATERIAL
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`14
`UP-005380
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`IPR2020-01048 - UPO00696
`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`United Patent, LLC. Ex. 1045 Page 15 of 28
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 16 of 28
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`IPR2020-01048 - UP000697
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`HEVC Landscape and Data
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`PROTECTIVE ORDER MATERIAL
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`16
`UP-005382
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`IPR2020-01048 - UP000698
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`United Patent, LLC. Ex. 1045 Page 17 of 28
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`IPR2020-01048 - UP000699
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`United Patent, LLC. Ex. 1045 Page 18 of 28
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 19 of 28
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`IPR2020-01048 - UP000700
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 20 of 28
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`IPR2020-01048 - UP000701
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 21 of 28
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`IPR2020-01048 - UP000702
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`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 22 of 28
`United Patents, LLC v. Elects. & Telecomm.Res. Inst., etal.
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`IPR2020-01048 - UP000703
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`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 23 of 28
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`IPR2020-01048 - UP000704
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`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`
`
`WHAT ABOUT THE “UNKNOWN” HEVC UNIVERSE?
`
`*
`
`$SO Blanket Declarants
`°
`Includes companies who havenotyet joined any pools such as
`Canon, Broadcom, Microsoft, and others.
`
`* Active JCT-VC Participants
`©
`Includes companies who have not yet made any formal
`declarations such as TI, LG, ZTE, FastVDO,and others.
`
`Proprietary and Confidential
`
`* Reported NPE Purchasing Activity
`©
`Includes entities such as KDB Infra whopurchased Korean
`patents from KT according to IAM report from on Mar. 25, 2016,
`
`¢ Landscape
`©
`Trove of public data,such as patent + specification cross-
`references from patent pools as well as JCT-VC documentrepo.
`
`Using linguistic & ML algorithmsbeyond simple
`keyword searchesin order to furtheridentify candidates.
`
`Will employ statistical samplingto ensurereliability to an
`acceptable degree (supported by HEVC experts).
`
`PROTECTIVE ORDER MATERIAL
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`23
`
`UP-005389
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`IPR2020-01048 - UP000705
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`United Patent, LLC. Ex. 1045 Page 24 of 28
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`
`
`For more information:
`
`+14152504245
`
`Contact
`Shawn Ambwani
`
`PROTECTIVE ORDER MATERIAL
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`24
`
`UP-005390
`
`IPR2020-01048 - UP000706
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`United Patent, LLC. Ex. 1045 Page 25 of 28
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`
`
`@) UnifiedPatents
`
`Data Sources
`
`Patent
`
`Alpha Score and Landscape
`
`General - 90 million patents from 98 countries
`SEP (Self-Declared Standard Essential Patents) — 250,000 patents from 69
`countries, 35 SSOs (Standard Setting Organizations) and multiple Patent Pools.
`HEVC Zone Overview
`as ee
`Cove ecgcre
`ut tae
`Serene
` Prisrity @ Filing Oates
`
`[as
`
`mer|
`
`tere
`
`Standards
`
`Technical proposals, specification drafts, meeting minutes, attendance lists and
`working groupparticipation are all collected and indexed by:
`
`« Parsing all available electronic documents of the standard body
`« Normalizing company andindividual names
`e Matching of standard documentIDsto contributions
`
`Proprietary and Confidential
`Unified Patents
`
`PROTECTIVE ORDER MATERIAL
`
`UP-005391
`
`IPR2020-01048 - UP000707
`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
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`United Patent, LLC. Ex. 1045 Page 26 of 28
`United Patents, LLC v. Elects. & Telecomm. Res.Inst.. et al.
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 27 of 28
`United Patents, LLC v. Elects. & Telecomm.Res. Inst., etal.
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`IPR2020-01048 - UP000708
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`IPR2021-00368
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`United Patent, LLC. Ex. 1045 Page 28 of 28
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`IPR2020-01048 - UP000709
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`