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`PRESS RELEASE
`October 13, 2020
`
`Apple introduces
`HomePod mini: A powerful
`smart speaker with amazing
`sound
`
`   
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`HomePod mini offers a great music listening experience, an
`intelligent assistant, and smart home capabilities, with built-in
`privacy and security, in a beautiful compact design
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`HomePod mini, the newest addition to the HomePod family, stands at 3.3 inches tall and offers
`impressive sound, the intelligence of Siri, and smart home capabilities.
`
`
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`Cupertino, California — Apple today unveiled HomePod mini, the newest
`addition to the HomePod family that delivers impressive sound, the intelligence
`of Siri to get things done, and a smart home experience that offers comfort and
`convenience without complexity. At just 3.3 inches tall, HomePod mini is packed
`with innovative technologies and advanced software that together enable
`computational audio to deliver breakthrough audio quality wherever it is placed.
`HomePod mini will be available in white and space gray at a great price of just
`$99.
`“HomePod mini has everything customers want in a smart speaker — amazing
`sound for listening to music, a world-class intelligent assistant that delivers a
`personal experience to each member of the household, and like every Apple
`product, itʼs designed with privacy and security in mind,” said Bob Borchers,
`Appleʼs vice president of Worldwide Product Marketing. “HomePod mini is the
`ultimate smart speaker for anyone with an Apple device. It works effortlessly with
`iPhone to hand off music, answer calls, or deliver personalized listening
`suggestions, elevates the sound from Apple TV, plays music from a Mac, and so
`much more. Thereʼs a lot of Apple innovation packed into such a small speaker,
`all at an affordable price.”
`
`HomePod mini uses the intelligence of Siri to deliver a personalized experience for each member of a
`household.
`
`
`
`HomePod mini is designed to work with Apple Music, podcasts, radio stations
`from iHeartRadio, radio.com, and TuneIn, and in the coming months, popular
`music services including Pandora and Amazon Music. Multiple HomePod mini
`speakers work together to stream music or podcasts to multiple rooms, all in
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`perfect sync. By placing two HomePod mini speakers in a single room, a stereo
`pair can be created for a wide soundstage, filling the space with rich, enveloping
`sound.
`
`A touch surface right on top of HomePod mini lets users play, pause, skip a song, adjust the volume, or
`talk to Siri.
`
`
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`Amazing Sound
`HomePod mini delivers an incredibly rich and detailed acoustic experience, using
`computational audio to deliver peak performance. To achieve big sound out of
`such a compact design, the Apple S5 chip in HomePod mini works with
`advanced software to analyze the unique characteristics of the music and apply
`complex tuning models to optimize loudness, adjust the dynamic range, and
`control the movement of the driver and passive radiators in real time. The Apple-
`engineered full-range driver, powered by a neodymium magnet and a pair of
`force-cancelling passive radiators, enables deep bass and crisp high
`frequencies.
`Applying the same acoustic principles used to deliver amazing sound in
`HomePod, HomePod mini features an Apple-designed acoustic waveguide to
`direct the flow of sound down and out toward the bottom of the speaker for an
`immersive 360-degree audio experience. This allows customers to place
`HomePod mini almost anywhere in a room and hear consistent sound. A three-
`microphone array listens for “Hey Siri,” and a fourth inward-facing microphone
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`helps isolate sound coming from the speaker to improve voice detection when
`music is playing.
`
`HomePod mini features custom hardware, including the Apple S5 chip, and advanced software to deliver
`breakthrough sound using computational audio.
`
`
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`Powerful Intelligent Assistant
`With the intelligence of Siri, HomePod mini delivers a personalized and deeply
`integrated experience for iPhone customers. Siri can identify who is speaking
`and tailor music and podcasts to their preferences, and respond to personal
`requests, like accessing messages, reminders, notes, and calendar
`appointments, or making and answering phone calls. Siri also offers users a
`1
`personal update for a quick snapshot of their day. With a single request, users
`can ask Siri “Whatʼs my update?” to hear the latest news, weather, traffic,
`reminders, and calendar appointments.
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`HomePod mini features the powerful intelligence of Siri to get things done.
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`
`
`HomePod mini works effortlessly with Apple devices, making it easy to pick up
`an incoming call, listen to music on the Mac, or upgrade the TV experience by
`taking the sound from Apple TV to the next level. When listening to music on
`iPhone, customers can simply bring their device close to HomePod mini and
`seamlessly hand off the music without missing a beat. And later this year, the
`experience gets even better with visual, audible, and haptic effects when sound
`transfers from one device to the other. Personalized listening suggestions will
`2
`also automatically appear on iPhone when it is next to HomePod mini, and
`instant controls are available without having to unlock iPhone.
`2
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`HomePod mini works with Apple devices so customers can seamlessly hand off music or automatically
`receive personalized listening suggestions on iPhone.
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`
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`Smart Home Controls and New Intercom System
`HomePod mini makes controlling smart home accessories easier than ever with
`simple voice commands for Siri to turn off the lights, change the temperature,
`lock the doors, or set a scene. HomePod mini is the perfect home hub, providing
`access to smart home accessories while at home or away.
`A new Intercom feature offers a quick and easy way for family members to
`connect with each other at home. One person can send an Intercom message
`from one HomePod to another — whether in a different room, a specific zone, or
`multiple rooms throughout the home — and their voice will automatically play on
`the designated HomePod speaker. Intercom works with iPhone, iPad, Apple
`Watch, AirPods, and CarPlay, so everyone in the household can get Intercom
`notifications and send Intercom messages from the backyard or on their way
`home.
`
`Intercom offers a quick and easy way to send messages to everyone in a household — from one
`HomePod to another, or across iPhone, iPad, Apple Watch, AirPods, and CarPlay.
`
`
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`Designed with Privacy and Security in Mind
`Security and privacy are fundamental to the design of Apple hardware, software,
`and services. With HomePod mini, only after “Hey Siri” is recognized locally on
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`the device, or the user activates Siri by touch, will any information be sent to
`Apple servers. Requests are not associated with the userʼs Apple ID, and
`personal information is not sold to advertisers or other organizations. HomePod
`mini works with iPhone to complete requests for messages and notes on device
`without revealing that information to Apple.
`
`Additional Features
`Siri Shortcuts created on iPhone and iPad are accessible on HomePod mini,
`so users can ask Siri on HomePod mini to start a pot of coffee, control a robot
`vacuum, add milk to the grocery list, and more.
`Ambient sounds, including rain, a fireplace, a stream, and more, offer the
`perfect background noise to focus, relax, or fall asleep. Siri can set a sleep
`timer so the sounds automatically stop playing.
`Find My helps locate a misplaced iPhone, iPad, iPod touch, Mac, or Apple
`Watch by playing a sound to pinpoint its location.
`Web search results from HomePod mini can be sent directly to the userʼs
`iPhone for easy viewing.
`Music alarms let users wake up to a favorite song, playlist, or radio station
`from Apple Music.
`
`HomePod mini and the Environment
`HomePod mini was designed with the environment in mind and supports Appleʼs
`plan to have net zero climate impact across its entire business, which includes
`manufacturing supply chains and all product life cycles, by 2030. HomePod mini
`utilizes 99 percent recycled rare earth elements, with the neodymium magnet in
`the speaker driver utilizing 100 percent recycled rare earth elements. The
`seamless mesh fabric is made with more than 90 percent recycled plastic, and
`all of the packaging wood fibers are from responsibly managed forests or
`recycled sources. HomePod mini is also free of mercury, brominated flame
`retardants, PVC, and beryllium.
`HomePod mini uses power-efficient components and software that can
`intelligently power them down during periods of inactivity. For example, through
`optimized power management features and a high-efficiency power supply,
`HomePod mini has been designed to be efficient in its low-power mode, where
`the majority of time is spent. The result is that HomePod mini is energy efficient
`right out of the box. HomePod mini consumes 75 percent less energy than the
`stringent requirements for ENERGY STAR.
`
`Pricing and Availability
`HomePod mini will be available in white and space gray for $99 (US) from apple.com, in the Apple
`Store app, and Apple Store locations. HomePod mini is also available through Apple Authorized
`Resellers and select carriers (prices may vary).
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`Customers in Australia, Canada, France, Germany, Hong Kong, India, Japan, Spain, the UK, and the
`US are able to order HomePod mini beginning at 5 a.m. PST on Friday, November 6, with availability
`beginning the week of November 16. HomePod mini will be available in China, Mexico, and Taiwan
`later this year.
`HomePod mini is compatible with iPhone SE, iPhone 6s or later, or iPod touch (7th generation)
`running iOS 14; or iPad Pro, iPad (5th generation or later), iPad Air 2 or later, or iPad mini 4 or later
`running iPadOS 14.
`Customers are able to find the same great shopping and support services at apple.com and at
`Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly
`financing options, trade in eligible devices, and get Support services and no-contact delivery or
`Apple Store pickup options. Customers are encouraged to check apple.com/retail for more
`information on the health and safety measures in place, and the services available, at their local
`store.
`
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`Images of HomePod mini
`
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`
`Apple revolutionized personal technology with the introduction of the Macintosh
`in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac,
`Apple Watch, and Apple TV. Appleʼs five software platforms — iOS, iPadOS,
`macOS, watchOS, and tvOS — provide seamless experiences across all Apple
`devices and empower people with breakthrough services including the App
`Store, Apple Music, Apple Pay, and iCloud. Appleʼs more than 100,000
`employees are dedicated to making the best products on earth, and to leaving
`the world better than we found it.
`
`. Multi-user support for personal requests is available in English only.
`. Requires a U1-equipped iPhone. Available with a free software update later this year. Ultra Wideband availability
`varies by region.
`
`Press Contacts
`Jacqueline Roy
`Apple
`jacqueline_roy@apple.com
`(408) 862-4386
`Apple Media Helpline
`media.help@apple.com
`(408) 974-2042
`
`
`Nadine Haija
`Apple
`nhaija@apple.com
`(408) 862-6490
`
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` Apple introduces HomePod mini: A powerful smart speaker with amazing sound
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