(12) United States Patent
`(10) Patent N0.:
`US 9,078,016 B2
`Diaz Perez
`
`*Jul. 7, 2015(45) Date of Patent:
`
`
`
`
`FOR E lGN PAT ENT DOCUMENTS
`
`(54)
`
`SYSTEM FOR ADDING OR UPDATING
`VIDEO CONTENT FROM INTERNET
`SOURCES TO EXISTING
`VIDEO-ON—DElVIAND APPLICATION OF A
`DIGITAL TV SERVICES PROVIDER SYSTEM
`
`USOO9078016B2
`
`EP
`IE
`
`1 164 796 A1
`“700138960
`
`12/2001
`5/2001
`
`(Continued)
`OTHER PUBLICATIONS
`VOD MetadamiProject Primer, Overview ofVOD Content Speci-
`fication 1.0, 1.1, and 2.0, published by CableLabs, circa 2002-2007,
`http ://vwvw. cablelabs .eonv’proj eets/metadata/primer.
`(Continued)
`
`Primary Examiner 7 Mushfikh Alam
`(74) Attorney, Agent, or FirmiLcighton K. Chong;
`Charles R. Macedo
`
`ABSTRACT
`(57)
`A video-on-demand (VOD) content delivery system has a
`VOD Application Server which manages a database of tem-
`plates ordered in a hierarchy for presentation of video content
`elements of different selected types categorized in hierarchi-
`cal order. The templates include those for higher-order dis-
`plays which have one or more links to lower-order displays of
`specific content. The VOD Application Server, in response to
`viewer request, displays a high-order templatizcd display,
`and in response to viewer selection of a link, displays the
`lower—order display of specific content. The hierarchical tem—
`platized displays enable viewers to navigate to an end subject
`ofinterest while having a unique visual experience ofmoving
`through a series of displays to the end subject of interest. For
`example, the higher—order display may be a product ad and the
`lower-order display may be an ad for a local retailer of the
`product. Similarly, a viewer can navigate from national prod-
`uct to local product ad, or classified ad category to specific
`classified ad, or bulletin board topic category to specific post-
`ing. In another embodiment, the VOD content delivery sys-
`tem is used to deliver consumer—generated classified ads on
`TV. A web—based Content Management System receives con—
`sumer-generated content uploaded online in industry-stan-
`dard file formats with metadata for title and topical area. and
`automatically converts it into video data format compatible
`with the VOD content delivery system indexed by title and
`topical area. A User Interface for the system delivers listings
`data to the viewer’s TV indexed by title and topical area, and
`displays a requested classified ad in response to viewer selec-
`tion
`
`<75)
`<73)
`
`(*)
`
`(21)
`(22)
`(65)
`
`(62)
`
`(51)
`
`(52)
`
`(58)
`
`(56)
`
`Notice:
`
`Inventor: Milton Diaz Perez, Honolulu, HI (US)
`Assignee: Broadband iTV, Inc., llonolulu, 111
`(US)
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(1)) by 0 days.
`This patent is subject to a terminal dis-
`claimer.
`
`Appl. No.:
`Filed:
`
`12/852,663
`
`Aug. 9, 2010
`Prior Publication Data
`
`US 2010/0319040A1
`
`Dec. 16, 2010
`
`Related U.S. Application Data
`
`Division of application No. 11/952,552, filed 011 Dec.
`7, 2007, now Pat. No. 7,774,819, whichis a division of
`application No. 10/909,192, filed on Jul. 30, 2004, now
`Pat. No. 7,590,997.
`Int. Cl.
`G06F 3/00
`G06F 13/00
`
`(2006.01)
`(2006.01)
`(Continued)
`
`U.S. Cl.
`CPC ............. H04N 21/235 (2013.01); G06Q 30/02
`(2013.01); H04N 7/17318 (2013.01);
`(Continued)
`Field of Classification Search
`USPC .................................................... 725/747104
`Sec application file for complete search history.
`References Cited
`
`U.S. PATENT DOCUMENTS
`
`4,706,121 A
`5.479268 A
`
`11/1987 Young
`12/1995 Young
`
`(Continued)
`
`
`
`SALES
`Events
`
`
`
`MODEL
`Llst
`
`MODELA
`" M°DELA " VIDEO
`
`
`
`
`
`
`
`6 Claims, 7 Drawing Sheets
`
`MODEL
`MoDELA
`
`FLO Llst
`" M°DELA " VIDEO
`LOCAL
`1
`MAKE A
`1
`DEALER A
`DEALER — DEALERA +
`
`
`
`GATEWAY
`”a (3)
`VIDEo
`‘
`|_., u.
`
`Main Menu
`Auto
`elect Catego
`Select Make
`
`Drill Down
`Navigation Example
`
`INVENTORY
`(5)
`
`MAKE a
`GATEWAY
`
`DEALER
`
`’
`
`DEALER
`VIDEO
`
`
`
`
`
`
`
`DISH Ex. 1114, p. 1
`DISH Ex. 1114, p. 1
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US 9,078,016 132
`
`Page 2
`
`B1
`B1
`B1 *
`B2
`B2
`B2 *
`B2
`B1
`B2
`B2
`B1
`B2
`B2
`B1
`B2
`B2 *
`B1
`B2
`B1
`B2 *
`B2
`B2
`B2
`B2 *
`B1
`B1
`B2
`B2 *
`B2
`B2 *
`B2
`B1
`B2
`B2
`B2
`B2 *
`B2
`B2
`B1
`B2
`B1
`B1
`B1
`B2
`B2
`B2
`B2 *
`B2
`B1
`A1
`A1
`A1
`A1
`A1
`A1"‘
`A1
`A1
`A1
`A1
`A1
`A1
`A1"‘
`A]
`A1
`A1
`A1
`A1*
`A1
`A1
`A1
`A1
`A]
`A1
`A1
`A1
`A1
`A1
`A1*
`A1
`
`8/2004
`10/2004
`/2006
`/2006
`/2006
`7/2006
`9/2006
`/2006
`l 0/2006
`12/2006
`5/2007
`/2 007
`12/2007
`12/2007
`2/2008
`4/2008
`/2008
`/2008
`/2008
`10/2008
`2/2009
`/2009
`/2009
`9/2009
`10/2009
`/2010
`/2010
`1 1/2010
`3/201 1
`3/2 01 1
`/201 1
`/201 1
`/201 1
`8/20 1 l
`9/201 1
`10/201 1
`/2 012
`2 ’20 l 2
`4/2012
`/2012
`/2 012
`/2012
`8/2012
`12/2012
`1 /20 l 3
`/2013
`/2013
`7/2013
`4/2014
`8/2001
`10/2001
`12/2001
`12/2001
`/2002
`/2002
`/2002
`6/2002
`7/2002
`/2 002
`/2002
`7/2002
`8/2002
`9/2002
`10/2002
`1 1/2002
`12/2 002
`12/2002
`/2003
`2/2003
`/2003
`5/2 003
`. /2003
`/2003
`5/2003
`7/2003
`8/2003
`8/2003
`8/2003
`/2003
`
`
`
`..................... 725/133
`
`.............. 72 5/49
`
`................... 715/720
`
`.............. 725/100
`
`................ 725/86
`
`
`. 725/136
`..
`,,,,,,,,, 725/138
`
`.. 725/46
`
`.................. 705/1.1
`................. 72 5/88
`
`................... 725/37
`
`.................. 72 5/87
`
`Ellis et 31.
`White
`)ietraszak et 31.
`Cox
`Ellis
`Wolff et 31.
`Novak
`{atz
`)‘Souza er al.
`Eureen
`Girouard et al.
`Bennington
`Cristofalo
`Tota
`)udkiewicz et al.
`)udkiewicz et al.
`Allibhoy
`White
`Allibhoy
`{ennels ........................ 709/224
`Ellis
`)anker et al.
`S1111 e1 211.
`Sezan et al.
`Allibhoy
`Mowry
`Suehl
`Snyder ct al.
`Williamson
`Thomas et al.
`7ickle
`Allibhoy
`Ellis et 31.
`Cox
`Cox
`Carney et al.
`T013
`Schein
`Ujihara
`Cox
`Mowry
`Mowry
`Mowry
`Tota
`(rikorian e1 31.
`Chanc
`Gonder et 31.
`{udson
`Moreau
`Wa11<er et al.
`
`
`
`3urnhouse et 31.
`Thomas et al.
`................. 725/87
`{udson
`Gill
`Matichuk et al.
`)udkiewicz
`)udkiewicz
`Marcus
`Novak .......................... 725/136
`Samaan
`{0th or al.
`Ellis
`stvan
`Eenton et al.
`{asal et al.
`Schmelzer
`Sato et 31.
`(umar
`Chane et al.
`Eogan
`Bentolila
`Stenflo et al.
`Eldering
`Eiga
`{odriguez et 31.
`Warren
`
`.............. 707/104.1
`
`.............. 725/32
`
`DISH Ex. 1114, p. 2
`DISH Ex. 1114, p. 2
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`6,774,926
`6,804,825
`6,990,677
`7,058,223
`7,065,709
`7,076,734
`7,103,905
`7,103,906
`7,120,925
`7,155,674
`7,222,163
`7,225,455
`7,305,691
`7,308,413
`7,337,462
`7,367,043
`7,386,512
`7,392,532
`7,426,558
`7,444,402
`7,493,643
`7,516,472
`7,548,565
`7,594,245
`7,606,883
`7,720,707
`7,761,899
`7,835,920
`7,908,626
`7,917,933
`7,921,448
`7,962,414
`8,006,263
`8,010,988
`8,020,187
`8,042,132
`8,090,605
`8,1 12,776
`8,151,290
`8,205,237
`8,214,254
`8,219,446
`8,249,924
`8,340,994
`8,346,605
`8,365,230
`8,434,118
`8,479,246
`8,707,354
`2
`01/0018771
`2001/0033736
`01/0049625
`01/0052132
`2002/0056104
`2002/0059621
`02/0078456
`02/0083451
`2002/0087661
`2002/0088009
`02/0088010
`02/0092019
`2002/0104099
`02/0138843
`02/0152224
`2002/0174430
`2002/0184635
`
`22
`
`22
`
`22
`
`22
`
` 02/0194194
` 03/0084449
`
`22
`
`03/0009542
`2003/0037010
`2003/0055893
`2003/0084126
`
`NNNN
`
`03/0093790
`03/0101451
`03/0138844
`2
`03/0149975
`2003/0154128
`2003/0154475
`2003/0167449
`
`(51)
`
`(52)
`
`Int. Cl.
`H04N 5/445
`H04N 7/173
`H04JV 7/16
`H04N21/235
`G06Q 30/02
`H04N21/2547
`H04N21/258
`H041V21/2 743
`H04N21/431
`H04IV21/472
`H04N21/4722
`H04N21/482
`H04N21/81
`H04N21/84
`H04N21/858
`US. Cl.
`CPC
`
`(2011.01
`(2011.01
`(2011.019
`(2011.01
`(2012.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`(2011.01
`
`
`
`H04N21/2547(2013.01);H04N21/25891
`(2013.01); H04A’21/2743 (2013.01); H04IV
`21/4312 (2013.01); H041V21/4314 (2013,01);
`H04N21/47202 (2013.01); H04N 21/4722
`(2013.01); H04N21/482 (2013.01); H041V
`21/812 (2013.01); H04N21/84 (2013.01);
`H04N21/858 (2013.01)
`USPC ................... 725/44; 725/45; 725/52; 725/87:
`725/93; 725/115; 725/116; 725/133; 725/141
`
`(56)
`
`References Cited
`
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`
`
`
`5,550,735 A
`5,589,892 A
`5,594,936 A
`5,648,824 A
`5,686,954 A
`5,721,827 A
`5,734,853 A *
`5,758,258 A
`5,759,101 A
`5,790,176 A
`5,798,785 A
`5,812,123 A *
`5,813,014 A
`5,826,102 A
`5,832,499 A
`5,850,218 A
`5,859,898 A
`5,867,821 A
`5,914,746 A
`5,926,230 A
`5,931,901 A
`5,956,716 A
`5,991,801 A
`6,005,561 A
`6,008,803 A *
`6,025,837 A
`6,038,591 A
`6,049,823 A
`6,092,080 A
`6,118,442 A *
`6,161,142 A
`6,177,931 B1
`6,237,146 B1
`6,269,275 B1
`6,289,346 B1
`6,317,885 B1
`6,357,042 B2
`6,539,548 B1*
`6,546,393 B1
`6,564,380 B1
`6,738,978 B1
`6,754,904 B1
`
`
`
`8/ 996 Slade
`12/ 996
`{nee
`l/ 997
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`7/ 997
`)unn
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`12/ 998 EaJoie
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`{ichards
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`11/2001 Eries
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`3/2003
`{endricks et al.
`4/2003
`{han
`5/2003 Murphy
`5/2004
`{endricks
`6/2004 Cooper et 31.
`
`............ 715/716
`
`..................... 725/43
`
`................... 715/721
`
`
`
`............. 715/719
`
`............ 725/109
`
`.................. 725/32
`
`

`

`US 9,078,016 132
`
`Page 3
`
`(56)
`
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`.
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`...................... 725/87
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`
`725/35
`
`.. 707/104.1
`
`..
`
`.. 725/131
`
`..
`
`.. 725/109
`
`
`
`
`707/10
`725/91
`
`.. 725/39
`..
`..
`
`............. 725/116
`
`.............. 725/42
`
`
`
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`~webiway/contenUUSA’Triai/fsn .html.
`Full Service Network. Time Warner Cable. http://m.history.
`timcwarncrcable. com/thc-twc -story/cra- 1990 -199 5/Story.aspx? s-
`tory:56 (last visited Mar. 4, 2015).
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`php‘Ztitle’FulliServiceiNetwork&printab1ejles (last visited Mar.
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`Time Warner Cable. DRAFT Asset Distribution System (“Catcher’s
`Mitt") Functional Requirements, Version 1.0 (:Jan. 26, 2000).
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`3, 2004).
`"ime \Narner Cable, Pegasus Interactive Services Architecture. Ver-
`sion 1.4 (Jun. 5, 2003).
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`tions,AllBusinesS (publishedApr. 10, 1996, archived Mar. 25, 2008)
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`https://web.archive.org/web/20080325024937/
`http://\WWV.allbusiness.com/media-telecommunications/telecomn-
`nunications/7218809-1.htrnl.
`
`
`
`
`
`
`
`
`
`
`
`FOREIGN PATEI\T DOCUMENTS
`
`JP
`JP
`JP
`“’0
`“’0
`“’0
`“’0
`“’0
`VVO
`
`07-284035
`11—150692
`03-116121
`9406084 A1
`9950778 A1
`01/10127 A1
`0110124
`“700122688
`WOO3069457
`
`10/1995
`6/1999
`4/2003
`3/1994
`10/1999
`2/2001
`2/2001
`3/2001
`8/2003
`
`OTHER PUBLICATIONS
`
`xOD Capsule, issue dated Apr. 11, 2006, includes article “Bresnan
`Taps CMC for VOD”, published by Communications. Engineering &
`Design
`Magazine,
`http://www.cedmagazine.com/newsletter.
`aspx7id:67468.
`
`
`
`DISH Ex. 1114, p. 3
`DISH Ex. 1114, p. 3
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US 9,078,016 132
`
`Page 4
`
`(56)
`
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`Time Warner introduces world7 s first filll service network in Orlando;
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`.
`, AllBusinesS (:published Dec. 14, 1994.
`archived May 22, 2009) Internet Archive, https://web.archive.org/
`web/20090 522134441/http://www.allbusiness.cony’media-telecom-
`munications/telecommunications/7087127-1.html.
`Time \Narner will close its Full Service Network, Orlando Business
`Journal,
`http://wwwbizj ournals .com/orlando/stories/ 1 997/04/28/
`daily7.html (last visited Mar. 4, 2015).
`Time Warner’s ‘Time Machine’ for Future Video. The New York
`Times, http://www.nytiines.c0m/
`.
`.
`.
`/12/business/time-warner-s-
`time-111achine-for-future-video .html'7pagewanted:2
`&pagcwantcdfi)rint (publsihcd Dcc. 12, 1994, last visited Mar. 4.
`2015).
`Time Warner Cable, Request for Proposal and Functional Require-
`ments Specification for Video-On-Demand ('VOD) Systems, Version
`2.0 (Apr. 25, 1997).
`Time Warner Cable, Pegasus Movies On Demand Content Specifi-
`cation, Version 1.3 (Sep. 29, 2000).
`Time Warner Cable, Pegasus Overall Flow: Movie Delivery, Version
`1.0 (Feb. 18, 2004).
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`Rosenbatun, Jan. 10-17, 2000, wvwvthestandardcom.
`Patent Owner’s Preliminary Response, Jan. 2, 2015, CBM2014-
`00189, Hawaiian Telcom, Inc. v. Broadband i TV, Ina, re US. Patent
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`Patent Review, Apr. 1, 2015, CBM2014-00189, Hawaiian Teh‘om,
`Inc. V. Broadband iTV, Ina, re IZS. Patent 7,631,336.
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`re US. Patent 7,631,336.
`Affidavi ofMilton Diaz Perez, US. App]. No. 10/909192 (:Mar. 9,
`2009).
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`in the United States”, histmy, last modifiedd Jan. 17, 2009, pp. 1-7,
`http://en.wikipedia.org Wiki/CableiTelevisioniinitheiUnited,
`States.
`Affidavi of Milton Diaz Perez, Ex. B, Wikipedia, “Internet Televi-
`sion”, history, last modified Feb. 5, 2009, pp. 1-4, http://en.wikipedia.
`org/Wiki/Internet, l'V.
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`Network”, hist01y, last modified Feb. 10, 2009, pp. 1-6, http://en.
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`(technology)”, history, last modified Feb. 3, 2009, pp. 1-2, http://en.
`wikipedia.orgy’wiki/ WallediGardeniflechnology).
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`TV”, history,
`last modified Feb. 10, 2009, pp. 1-2, http://en.
`wikipedia.org/Wiki/Uset-generatediTV.
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`Affidavi of Milton Diaz Perez, EX. E2, Wikipedia, “Current TV”.
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`Aflidavi of Milton Diaz Pcrcz, EX. E3, Outloud.TV, tripatlas, circa
`2003, http:/'/tripatlas.com’Outloudtv.
`
`
`
`* cited by examiner
`
`DISH Ex. 1114, p. 4
`DISH Ex. 1114, p. 4
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 1 017
`
`US 9,078,016 132
`
`Cable Head End
`
`
`
`
`Tracking System
`i
`Profiling System
`Application Data
`i
`
`
`
`( 1 5)
`( 1 6)
`Center (30)
`
`
`
`
`
`
`
`Targeting System
`Content -/ Template
`VOD'AppliéatiOn
`Server
`( 1 7)
`Database (1 l)
`
`(10)
`
`
`
`:fVid'eo Server
`Digital Cable
`_
`,
`
`
`Television
`(12)
`Dlgltal SCt
`
`Top Box (21)
`
`I
`,
`
`Video Content
`
`Encoder (3 1)
`
`Video Content
`
`
`
`Distribution
`
`
`Network ( 1 4)
`
`
`Figure 1A: VOD Content Delivery System, Overall Architecture
`
`DISH Ex. 1114, p. 5
`DISH Ex. 1114, p. 5
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 2 0f 7
`
`US 9,078,016 B2
`
`
`
`
`
`
`
`A11—
`
`ans0FM<Juno:<docs.
` at.
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`
`DISH Ex. 1114, p. 6
`DISH Ex. 1114, p. 6
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`
`
`
`
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 3 007
`
`US 9,078,016 132
`
`
`
`“M
`"W Saws '3:
`
`'féxt, imam & Beams
`
`
`
`
`
`
`,\ (m a Tempiate
`2/
`
`aver a Eackgteumf
`
`Figure 1C: Template Layer Model
`
`DISH Ex. 1114, p. 7
`DISH Ex. 1114, p. 7
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 4 0f7
`
`US 9,078,016 B2
`
`Content Screening
`System (4 l )
`
`End—User Web
`Browser
`
`
`
`
`
`_. Web—based
`" Content
`Management
`System
`(40)
`
`Content Feed
`
`
`
`System (42)
`
`
`Centent‘ConVersion
`System (43)
`
`
`
`VOD Content
`
`
`
`Delivery System
`
`
`
`
`(44)
`System
`
`
`
`
`Digital Cable
`Television
`
`Digital Set
`Top Box (2])
`
`Figure 2A: Classified Ad System, Overall Architecture
`
`DISH Ex. 1114, p. 8
`DISH Ex. 1114, p. 8
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 5 0f7
`
`US 9,078,016 132
`
` Classified Metadata,
`
`Image and Video
`Database
`
`
`
`Template Library
`
`( 5 8 )
` Classified
`
`
`
`Management
`
`o
`Applécation
`
`Bulletin Board
`
`
`Management
`
`
`
`Application
`( 5 4 )
`
`Account
`
`
` Account and
`
`
`Permissions
`
`Database
`
`
`Bulletin Board
`
`Metadata, Image and
`Video Database
`( 5 7 )
`
`
`Management
`
`(55)
`
`
`Transaction
`Processing ( 5 3 )
`
`
`
`Browser
`
`
`
`
`
`Figure 2B: Web—based Content Management System
`
`DISH Ex. 1114, p. 9
`DISH Ex. 1114, p. 9
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 6 0f7
`
`US 9,078,016 132
`
`Bulletin Board
`
`
`Classified Metadata,
`
`Image and Video
`Metadata, Image and
`
`Video Database
`Database
`
`
` Text Screening
`
`
`Application ( 61 '
`Functions ( 65)
`
`‘ Application ( 62
`
`
`
`
`Editorial and
`
`
`Customer Service
`
`
`Functions (64)
`
`
`Application (60
`
`Image Screening
`
`Video Screening
`
`Editorial and
`Customer Service
`
`
`
`Email Function
`
`Audio Screening
`Application ( 63
`
`Email Function
`
`
`
`Figure 2C: Content Screening System
`
`DISH Ex. 1114, p. 10
`DISH Ex. 1114, p. 10
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US. Patent
`
`Jul. 7, 2015
`
`Sheet 7 0f7
`
`US 9,078,016 132
`
`Classified Metadata,
`Image and Video
`Database
`
`Video Database
`
`Bulletin Board
`Metadata, Image and
`
`1
`
`Content Selection /
`Date Filtering
`A lication
`P13 70
`
`Active Classified
`Active Bulletin
`
`
`
`Board Metadata,
`Image
`Metadata,
`
`
`
`and Video Database
`Image and Video
`
`Database ( 71 B)
`
`
`CONTENT CONVERSION (4
`
`Image Conversion
`Application ( 72
`
`Video Conversion
`
`Application ( 73
`
`Audio Conversion
`
`Application ( 74
`
`Active , Converted
`Classified Metadata,
`Image and Video
`Database ( 7 5A)
`
`Metadata, Image and
`Video Database ( 7
`
`
`
` ”——
`
`Bulletin Board
`
` Active, Converted
`
`
`
`
`
`Production Push
`Function ( 7 6A)
`
`,
`
`Production Push
`Function ( 7 6B
`
`Production
`
`Classified Metadata,
`Image and Video
`Database ( 77A)
`
`Production Bulletin
`
`Board Metadata,
`Image and Video
`Database (77B
`
`Figure 2D: Content Feed and Conversion System
`
`DISH Ex. 1114, p. 11
`DISH Ex. 1114, p. 11
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`III I l I l l l I I I I I I l
`
`

`

`US 9,078,016 B2
`
`1
`SYSTEM FOR ADDING OR UPDATING
`VIDEO CON TEN T FROM INTERNET
`SOURCES TO EXISTING
`VlDEO-ON -DEMAN D APPLICATION OF A
`DIGITAL TV SERVICES PROVIDER SYSTEM
`
`This US. Patent Application is a divisional application of
`copending US. patent application Ser. No. 11/952,552, filed
`on Dec. 7, 2007, of the same inventor, issued as US. Pat. No.
`7,774,819 onAug. 10, 2010, which was a divisional applica—
`tion of U.S. patent application Ser. No. 10/909,192, filed on
`Jul. 30,2004, of the same inventor, issued as US. Pat. No.
`7,590,997 on Sep. 15, 2009.
`
`TECHNICAL FIELD
`
`This invention generally relates to the provision of inter-
`active television services through cable '1'V infrastructure,
`and more particularly, to a system and method for managing,
`converting and displaying video content on a video-on-de-
`mandplatforrn, andparticularly, advertising displays used for
`drill—down navigation and displays of consumer—generated
`classified ads on TV.
`
`
`
`BACKGROUND OF INVENTION
`
`Cable television (CATV) systems are used to deliver tele—
`vision services to a vast majority offV—viewing homes in the
`US. and other technologically advanced countries. The typi-
`cal CATV system has a cable service provider head end
`equipped with video servers to transmit CATV program sig-
`nals through di stributionlines to local nodes and from there to
`TV subscriber homes. Within the subscriber homes,
`the
`CATV program signals are transmitted to one or more cus—
`toiner—premises TVs which are coupled to external set-top
`boxes for chamrel tuning or are equipped with internal cable
`channel tuners.
`Current CAI'V set-top boxes provide various functions for
`channel switching and program access between subscribers
`and the CATV head end. The more advanced digital set—top
`boxes are individually addressable from the CATV head end,
`and also allow subscribers to input via remote control units
`their selection inputs for transmission on a back channel of
`the connecting cable to the CATV head end, thereby enabling
`subscribers to access interactive television services and other
`types of advanced digital TV services. A primary type of
`interactive television system is referred to generally as a
`“Video-on—demand” (VOD) system, wherein a viewer can
`enter a selection choice for a video program via the remote
`control unit to the set—top box and have the desired video
`program delivered instantaneously for display on the TV.
`Such VOD applications can include on-demand movies,
`documentaries, historic sports events, TV programs, infomer-
`cials, advertisements, music videos, short—subj ects, and even
`individual screen displays ofinformation. VOD-based inter-
`active television services generally allow a viewer to use the
`remote control to cursor through an on—screen menu and
`select from a variety of titles for stored video programs for
`individual viewing on demand. Advanced remote control
`units include button controls with VCR-like functions that
`enable the viewer to start, stop, pause, rewind, or replay a
`selected video program or segment. In the future, VOD-based
`interactive television services may be integrated with or
`delivered with other advanced interactive television services,
`such as webpage browsing, e-mail, television purchase (“t-
`commerce”) transactions, and multimedia delivery.
`
`5
`
`10
`
`30
`
`40
`
`45
`
`60
`
`2
`With the increasing interactive functionality and customer
`reach of interactive television services, advertisers and con-
`tent providers are find it increasingly attractive to employ
`on—demand advertising, program content, and TV transac—
`tions for home Viewers. VOD content delivery platforms are
`being designed to seamlessly and conveniently deliver a wide
`range of types of advertising, content, and transaction ser—
`vices on demand to home viewers. An example of an
`advanced VOD delivery platform is the N-BandTM system
`offered by Navic Systems, Inc., d/b/a Navic Networks, of
`Needham, Mass. This is an integrated system which provides
`an application development platform for third party applica-
`tion developers to develop new VOD service applications,
`viewer interfaces, and ancillary interactive services for
`deployment on VOD channels of CATV operators in cable
`service areas throughout the US . A detailed description ofthe
`Navic N—Band system is contained in US. PatentApplication
`2002/066,106, filed on May 30, 2002, which is incorporated
`herein by reference.
`Advanced digital set—top boxes also have the ability to
`collect data such as a log of channels tuned to and programs
`watched by the viewer. The set top box can be designed to
`collect and report this data automatically to the cable head
`end. At the head end location, the viewer data can be aggre—
`gated over many risers with personally identifying data
`removed, and provided to advertisers and program sponsors
`for information in designing and targeting new ads and pro—
`grams for viewer preferences, thereby resulting in increased
`viewership, higher viewer impressions per ad or program, and
`ultimately increased revenues.
`Current VOD ads and program offerings are generally pro-
`duced for mass audiences. It would be particularly desirable
`to adapt a VOD delivery platform to deliver ads, promotions,
`programs, and informational content by allowing viewers to
`navigate readily and visually to specific items of interest.
`Such visual navigation for content delivery would be more
`likely to create a satisfying viewer experience, and also to
`engage individual viewers in on—demand TV services and
`transactions. It would also be a particularly desirable to adapt
`a VOD delivery platform to receive uploads of user ads from
`individuals such as through an online network for search,
`navigation, and display to TV subscribers.
`
`SUMMARY OF THE INVENTION
`
`In accordance with a first objective ofthe present invention,
`a video-on-demand (VOD) content delivery system for deliv-
`ery templatized VOD content comprises:
`(a) a VOD Application Server located at a Cable Head End
`which manages a Database of templates for generating terri-
`platized VOD content in response to requests for specific
`video content elements by viewer request signals transmitted
`from the TV equipment of a viewer to the Cable Head End;
`(b) a Video Server for storing video content encoded as
`video content elements and for supplying a requested video
`content element in response to the VOD Application Server
`for delivery to the TV equipment of the viewer; and
`(c) an Application Data Center for creating and storing a
`plurality of different templates ordered in a hierarchy for
`presentation of video content elements of different selected
`types categorized in hierarchical order, wherein atemplate for
`display of a video content element in a higher level of the
`hierarchy includes a link to one or more templates and video
`content elements in a lower level of the hierarchy, said plu-
`rality of hierarchically—ordered templates and links being
`stored in the Database managed by the VOD Application
`Server, and
`
`DISH Ex. 1114, p. 12
`DISH Ex. 1114, p. 12
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01281
` IPR2020-01281
`
`

`

`US 9,078,016 B2
`
`3
`in response to
`wherein said VOD Application Server,
`viewer request for a selected video content element of a
`higher order in the hierarchy, retrieves the corresponding
`template from said Database and corresponding video con-
`tent element from said Video Server to provide a templatized
`VOD content display on the viewer’s TV equipment which
`includes one or more links to video content elements in a
`lower order ofhierarchy, and upon viewer request selecting a
`link displayed in the templatized VOD content to a video
`content element in the lower order of hierarchy, retrieves the
`corresponding template and video content element of lower
`order hierarchy for display on the viewer’s TV equipment,
`thereby enabling the viewer to use drill-down navigation
`through TV displays of templatized VOD content.
`In a preferred embodiment ofthe templatized VOD content
`delivery system, the system employs the templatized content
`delivery to create a User Interface for the viewer to navigate
`through progressively more specific template (display ad)
`types linked in series to reach an end subject of interest to the
`viewer. Referred to herein as “Drill-Down Ads”, the series of
`progressively more specific display ad types allow the sub-
`scriber to navigate to an end subject of interest while at the
`same time having a unique visual experience ofmoving Visu-
`ally through a series of ads mirroring the viewer’s path to the
`end subject of interest.
`As an example involving automobile advertising, the User
`Interface can provide a hierarchical ordering of video display
`ads that starts with anAuto Maker’s ad displayed with links to
`Model ads. The viewer can select using the remote control
`unit a specific Model ad which is displayed with links to more
`specific levels of ads, such as “Custom Packages”, “Feature/
`Options”, or “Color/Styling”, etc., until it reaches an end
`subject of interest to the subscriber. The Viewer would thus be
`able to navigate to specific content ofinterest while traversing
`through video ad displays of the Auto Maker, Models, Model
`A, Features, etc. Similarly, the viewer can navigate to specific
`content of interest while traversing through video ad displays
`of Local Dealers, Dealer A, Current Sales Promotions, etc.
`The templatized VOD ads are generated dynamically by
`searching the VO