`USOO9232275B2
`
`(12) United States Patent
`(10) Patent N0.:
`US 9,232,275 B2
`Perez
`
`*Jan. 5, 2016(45) Date of Patent:
`
`(54)
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`(71)
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`<22)
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`VIDEO-ON-DEIVIAND CONTENT DELIVERY
`SYSTEM FOR PROVIDING
`VIDEO-ON—DEIVIAND SERVICES TO TV
`SERVICE SUBSCRIBERS
`
`Applicant: Broadband iTV, Inc., Honolulu, HI
`(US)
`Inventor: Milton Diaz Perez, Tiburon, CA (US)
`Assignee: BROADBAND iTV, INC., Honolulu, HI
`(US)
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 0 days.
`
`Notice:
`
`This patent is subject to a terminal dis-
`claimer.
`
`Appl. N0.: 14/703,597
`Filed:
`May 4, 2015
`Prior Publication Data
`
`IIS 2015/0237403 A1
`
`Aug. 20, 2015
`
`Related US. Application Data
`
`Continuation of application No. 12/852,663, filed on
`Aug. 9, 2010, now Pat. No. 9,078,016, which is a
`division ofapplication No. 11/952,552, filed on Dec. 7,
`2007, now Pat. No. 7,774,819, which is a division of
`application No. 10/909,192, filed 0111111. 30, 2004, now
`Pat. No. 7,590,997.
`
`Int. Cl.
`II04N 7/18
`H04N 7/173
`
`(2006.01)
`(2011.01)
`(Continued)
`
`US. Cl.
`CPC ..... H04N21/47202 (2013.01); H04N 21/61 75
`(2013.01)
`
`Field of Classification Search
`USPC .................................................... 725/747104
`See application file for complete search history.
`
`(5 6)
`
`References Cited
`II.S. PATENT DOCUMENTS
`
`4,706,121 A
`5,479,268 A
`
`11/1987 Young
`12/1995 Young et al.
`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`EP
`EP
`
`1 164 796 A1
`1 361 759 A1
`
`12/2001
`11/2003
`
`(Continued)
`OTHER PUBLICATIONS
`Defendants Oceanic Time Warner Cable, LLC and Time Warner
`Cable Inc’s Motion for Summary Judgment Regarding Invalidity of
`US. Pat. No. 7,631,336 (ECF 474), Broadband I'TV,’ Inc. v Hawaiian
`RICO/n, Inc. et al., No. 1:14-cv-00169 (D. Haw. Aug. 10. 2015) (5
`pgS)
`
`(Continued)
`
`Primary Examiner Mushfikh Alam
`(74) Attorney, Agent, or Firm iAmster, Rothstein &
`Ebenstein LLP
`
`ABSTRACT
`(57)
`A video-on—demand W’OD) content delivery system has a
`VOD Application Server which manages a database of tem—
`plates ordered in a hierarchy for presentation ofvideo content
`elements of different selected types categorized in hierarchi—
`cal order. The templates include those for higher—order dis—
`plays Which have one or more links to lower-order displays of
`specific content. The VOD Application Server, in response to
`viewer request, displays a high-order templatized display,
`and in response to Viewer selection of a link, displays the
`lower-order display of specific content. A web-based Content
`Management System receives content uploaded online in file
`formats with metadata for title and topical area, and automati-
`cally converts it into video data format compatible with the
`VOD content delivery system indexed by title and topical
`area. A User Interface for the system delivers listings data to
`the viewer’s TV indexed by title and topical area specified by
`the uploaded metadata.
`
`chla Heard Em.‘
`
`_____
`fl
`7
`
`Application mu
`1
`Tracking Svmam
`l
`Pmfiling Syswm
`Cenzer (30)
`l
`(15)
`j
`7
`I15)
`Contenl/ Template
`vou Application
`Trgeung Sysem
`
`I_ — 4— a“
`t
`.
`,
`1
`
`Database (1 l)
`Sewer
`I
`[17)
`I
`
`_____ ’
`(w)
`l
`I
`,
`l
`,
`I
`Video Server
`DigiIalCable
`,
`.
`l
`.
`D.g|'al m
`I
`1
`I
`@275?
`Top “nx (11>
`(12)
`7
`_ —_ —T'_‘ T— _
`Video Comm
`, Distribution
`Network (14)
`
`
`
`
`
`
`
`
`,7 i 7
`Video Content
`Encoder (31)
`
`
`
`MAKE A
`GATEWAY
`
`,
`
`
`—>
`
`l—> ...
`
`VOD Comm Delivery System, Overall Architwluic
`
`. Drill Down
`.
`Navrgation Example
`
`7 Claims, 7 Drawing Sheets
`
`MODEL
`MODEL A
`
`
`
`
`
`FLO List
`‘ ““5“ 7 vmeo
`LOCAL
`
`DEALER
`_. DEALER A + DEALER A
`
`
`List (3)
`VIDEO
`
`
`
`A
`Main Menu
`uto
`
`elect Category
`SelectMaka
`
`
`
`
`*
`DEALER
`
`INVENTORY
`
`(5)
`
`
`
`
`
`7
`
`MAKE B
`GATEWAY
`
`.
`MODEL
`L's‘
`
`—> MODEL A
`
`
`MODEL A
`VIDEO
`
`DEALER
`VIDEO
`
`
`
`
`
`DISH Ex. 1013, p. 1
`DISH Ex. 1013, p. 1
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US 9,232,275 132
`
`PageZ
`
`(51)
`
`(56)
`
`Int. Cl.
`/
`H0“ 21/472
`H04N21/6l
`
`(201101)
`(2011.01)
`
`References Cited
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`US. PATENT DOCUMENTS
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`
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`(106141323503);
`
`G06F 17/3089
`
`DISH Ex. 1013, p. 2
`DISH Ex. 1013, p. 2
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`7,367,043 B2*
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`
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`
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`{3015 3!” Perez
`8&8}: 31:: 11:23::
`m
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`/2001 Walkeretalr
`10/2001 Yap
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`12/2001
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`/2002
`3urnhouse etal.
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`725/37
`
`
`
`
`

`

`US 9,232,275 132
`
`Page 3
`
`(56)
`
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`
`
`
` US. PATENT DOCUMENTS
`
`6/2010 Yates
`2010/0153999 A1
`8/2010 Boyer etai.
`2010/0211975 A1
`12/2010 Diaz Perez
`2010/0319040 A1
`12/2010 Diaz Perez
`2010/0325655 A1
`2/2011 Diaz Perez
`2011/0030012 A1
`2/2011 Diaz Perez
`2011/0030013 A1
`5/2013 Brown
`2013/0125158 A1
`/2013 Diaz Perez
`2013/0254804 A1
`[’2013 Diaz Pei-e7
`2013/0254809 A1
`9/2013 Diaz Perez
`2013/0254814 A1
`5/2015 Diaz Perez
`2015/0128192 A1
`/2015 Diaz Perez
`2015/0237403 A1
`/2015 Diaz Perez
`2015/0245099 A1
`
`
`
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`
`
`IE
`JP
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`
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`Affidavit of Milton Diaz Perez Under C.F.R. 132, Mar. 9. 2009.
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`
`DISH Ex. 1013, p. 3
`DISH Ex. 1013, p. 3
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`2 03/0037010
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`2003/0055893
`2 03/0084126
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`2010/0138863
`
`

`

`US 9,232,275 132
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`DISH Ex. 1013, p. 4
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`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

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`Page 5
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`Inc., No.
`
`* cited by examiner
`
`DISH Ex. 1013, p. 5
`DISH Ex. 1013, p. 5
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`Jan. 5, 2016
`
`Sheet 1 0f 7
`
`US 9,232,275 B2
`
`Cable Head 3nd
`
`Application Data
`I
`Tracking System
`Profiling System
`
`Center (30)
`l
`(15)
`(16)
`
`PM W ~_v’~ # — r
`¢
`¢
`
`
`
`—>
`VOD Application
`Content 1' "cmplatc
`Targeting System
`
`
`ServerDatabase (1 1) ( 1 7 )W (10)
`J
`
`,3 ,7
`( L3 7)_#
`
`
`
`
`
`
`
`,
`
`Video Server
`
`(12)
`
`Video Content
`
`
`
`Encoder (31)
`
`
`Video Content
`Distribution
`Network ( 1 4)
`
`Figure 1A: VOD Content Delivery System, Overall Architecture
`
`
`
`
`Digital Cable
`Television
`System
`
`Digital Set
`Top Box (21)
`
`DISH Ex. 1013, p. 6
`DISH Ex. 1013, p. 6
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`0
`
`aehS
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`0
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`
`DISH Ex. 1013, p. 7
`DISH Ex. 1013, p. 7
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`
`
`
`
`
`
`

`

`US. Patent
`
`Jan. 5, 2016
`
`Sheet 3 0f7
`
`US 9,232,275 B2
`
`
`
`
`
`
`MN 89:93:! 3:
`
`
`
`Text, image & Buttorxs
`
`
`
`: an a Temga‘iaie
`
`\/
`
`
`
`
`Qvgr a Background
`
`
`
`Figure 1C: Template Layer Model
`
`DISH Ex. 1013, p. 8
`DISH Ex. 1013, p. 8
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`Jan. 5, 2016
`
`Sheet 4 0f7
`
`US 9,232,275 B2
`
`Content Screening
`System (4])
`
` Web—based
`
`Content
`Management
`EndeUSGr Web
`
`
`System
`Browser
`
`(40)
`
`
`,i ,
`
`
`
`
`
`Content Feed
`
`
` System (42)
`
`
`Content Conversion
`System (43)
`
`
`
`
`
`Digital Cable
`
`
`
`Television
`
`System
`
`VOD Content
`Delivery System
`( 4 4 )
`
`+——>
`
`
`
`Digital Set
`Top Box (21)
`
`
`
`Figure 2A: Classified Ad System, Overall Architecture
`
`DISH Ex. 1013, p. 9
`DISH Ex. 1013, p. 9
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`Jan. 5, 2016
`
`Sheet 5 0f 7
`
`US 9,232,275 B2
`
` Classi fi ed Mctadata,
`
`
`Image and Video
`Database
`[-
`
`
`
`
`Template Library
`(58)
`Classified
`
`
`Management
`Application
`( 5 0 )
`Bulletin Board
`
`
`
`
`
`Bulletin Board
`
`Metadata, Image and
`Video Database
`( 57)
`
`
`
`Management
`
`
`A lication
`
`ml 54)
`Account
`
`Management
`
`
`( 5 5 )
` Transaction
`
`Processing
`
`
`
` Account and
`Permissions
`
`Database
`
`( 56
`
`End—User Web
`Browser
`
`Figure 2B; Web-based Content Management System
`
`DISH Ex. 1013, p. 10
`DISH Ex. 1013, p. 10
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`Jan. 5, 2016
`
`Sheet 6 0f 7
`
`US 9,232,275 B2
`
`Bulletin Board
`
`Classified Mctadatar
`
`
`Metadata, Image and
`Image and Video
`
`
` Database
`Video Database
`
`
`
`
`
`Image Screening
` Editorial and
`
`Application (61
`Customer Service
`
`
`Functions ( 64 )
`Video Screening
`
`Application ( 62
`
`
`Text Screening
`Application (60
`
` Editorial and
`
`Customer Service
`
`Application (63
`
`
`
`
`
`
`
`Audio Screening
`
`Email Function
`
`
`
`Functions ( 65)
`
`
`Email Function
`
`Figure 2C: Content Screening System
`
`DISH Ex. 1013, p. 11
`DISH Ex. 1013, p. 11
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US. Patent
`
`Jan. 5,2016
`
`Sheet 7 0f 7
`
`US 9,232,275 B2
`
`Classified Metadata,
`Image and Video
`
`Eu
`
`Ilctin Board
`
`Metadata, Image and
`Video Database
`
`CONTENT FEEDING (4
`
`Database
`
`
`Content Selection /
`
`Date Filtering
`A lication
`PP 7O
`
`ed
`Active Classifi
`Active Bulletin
`
`
`Board Metadata,
`Metadata,
`Imz
`ge
`
`
`and Video Database
`Image and Video
`
`
`Database (71B)
`
`
`CONTENT CONVERSION (4
`
`
`
`Image Conversion
`Application ( 72
`
`Video Conversion
`
`Application (73
`
`Audio Conversion
`
`Application ( 74
`
`Active , Conveited
`Classified Mctadata,
`Image and Video
`Database ( 7 5A)
`
`
`
`Active, Converted
`Bulletin Board
`
`Metadata, Image and Video Database ( 7
`
`Production Push
`Funetion ( 76A)
`
`Production Push
`Function ( 76B
`
`Production
`
`
`
`Classified Metadata,
`Image and Video
`Database ( 77A)
`
`Production Bulletin
`Board Metadata,
`Image and Video
`
`Database ( 77B
`
`
`
`I
`
`I
`
`l
`
`l I
`
`Figure 2D: Content Feed and Conversion System
`
`DISH Ex. 1013, p. 12
`DISH Ex. 1013, p. 12
`DISH v. BBiTV
` DISH v. BBiTV
`|PR2020-01280
` IPR2020-01280
`
`

`

`US 9,232,275 B2
`
`1
`VIDEO-ON-DEIVIAND CONTENT DELIVERY
`SYSTEM FOR PROVIDING
`VIDEO-ON-DENIAND SERVICES TO TV
`SERVICE SUBSCRIBERS
`
`
`CROSS—REFERENCE TO RELATED
`APPLICATIONS
`
`
`
`10
`
`This US. Patent Application is a continuation application
`and claims the benefit of copending US. patent application
`Ser. No. 12/852,663, filed on Aug. 9, 2010, of the same
`inventor, which was a divisional application of US. patent
`application Ser. No. 11/952,552, filed on Dec. 7, 2007, ofthe
`same inventor, issued as US. Pat. No. 7,774,819 onAug. 10,
`2010, which was a divisional application ofUS. patent appli-
`cation Ser. No. 10/909,l92, filed on Jul. 30, 2004, ofthe same
`inventor, issued as US. Pat. No. 7,590,997 on Sep. 15, 2009,
`each of which is hereby incorporated by reference as if fully
`set forth herein.
`
`TECHNICAL FIELD
`
`This invention generally relates to the provision of inter-
`active television services through cable TV infrastructure,
`and more particularly, to a system and method for managing,
`converting and displaying video content on a video-on-de-
`mandplatform, andparticularly, advertising displays used for
`drill-down navigation and displays of consumer-generated
`classified ads on TV.
`
`
`
`BACKGROUND OF INVENTION
`
`Cable television (CATV) systems are used to deliver tele-
`vision services to a vast majority of TV—viewing homes in the
`US. and other technologically advanced countries. The typi—
`cal CATV system has a cable service provider head end
`equipped with video servers to transmit CATV program sig-
`nals through distribution lines to local nodes and from there to
`TV subscriber homes. Within the subscriber homes,
`the
`CATV program signals are transmitted to one or nrore cus-
`tomer—premises TVs which are coupled to external set—top
`boxes for chamrel tuning or are equipped with internal cable
`channel tuners.
`Current CATV set-top boxes provide various functions for
`channel switching and program access between subscribers
`and the CATV head end. The more advanced digital set-top
`boxes are individually addressable from the CATV head end,
`and also allow subscribers to input via remote control units
`their selection inputs for transmission on a back channel of
`the connecting cable to the CATV head end, thereby enabling
`subscribers to access interactive television services and other
`types of advanced digital TV services. A primary type of
`interactive television system is referred to generally as a
`“video-on-demand” (VOD) system, wherein a viewer can
`enter a selection choice for a video program via the remote
`control unit to the set-top box and have the desired video
`program delivered instantaneously for display on the TV.
`Such VOD applications can include on—demand movies,
`documentaries, historic sports events, TV programs, infomer-
`cials, advertisements, music videos, short-subjects, and even
`individual screen displays of information. VOD-based inter-
`active television services generally allow a viewer to use the
`remote control to cursor through an on-screen menu and
`select from a variety of titles for stored video programs for
`individual viewing on demand. Advanced remote control
`units include button controls with VCR-like functions that
`enable the viewer to start, stop, pause, rewind, or replay a
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`selected video program or segment. In the future, VOD-based
`interactive television services may be integrated with or
`delivered with other advanced interactive television services,
`such as webpage browsing, e—mail, television purchase (“t—
`commerce”) transactions, and multimedia delivery.
`With the increasing interactive functionality and customer
`reach of interactive television services, advertisers and con—
`tent providers are find it increasingly attractive to employ
`on—demand advertising, program content, and TV transac-
`tions for home viewers. VOD content delivery platforms are
`being designed to seamlessly and conveniently deliver a wide
`range of types of advertising, content, and transaction ser-
`vices on demand to home viewers. An example of an
`advanced VOD delivery platform is the N—BandTM system
`offered by Navic Systems, Inc., (L/b/a Navic Networks, of
`Needham, Mass. This is an integrated system which provides
`an application development platform for third party applica—
`tion develo