`
`Express Lane
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`Version 3.1
`User Guide
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`BBiTV EX2180
`DISH v. BBiTV
`IPR2020-01267
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`

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`Table of Contents
`
`INTRODUCTION ........................................................................................................................................ 5
`
`LOG IN ..................................................................................................................................................... 6
`
`TERMS AND CONDITIONS .................................................................................................................................. 7
`MULTIPLE ACCOUNTS ....................................................................................................................................... 8
`
`USING EXPRESS LANE ............................................................................................................................... 9
`
`CAMPAIGNS ................................................................................................................................................... 9
`LIBRARY ....................................................................................................................................................... 12
`CREATE........................................................................................................................................................ 16
`Upload and Distribute an Asset ............................................................................................................ 17
`Display Group .................................................................................................................................................... 17
`VOD Asset Information - page 1 ........................................................................................................................ 18
`VOD Asset Information - page 2 ........................................................................................................................ 20
`Optional Search Fields ....................................................................................................................................... 22
`VOD Distribution ................................................................................................................................................ 24
`VOD Upload Asset .............................................................................................................................................. 25
`VOD Asset Summary .......................................................................................................................................... 26
`Upload an Asset .................................................................................................................................... 27
`Display Group .................................................................................................................................................... 27
`VOD Asset Information – page 1 ........................................................................................................................ 28
`VOD Asset Information – page 2 ........................................................................................................................ 30
`Optional Search Fields ....................................................................................................................................... 31
`VOD Upload Asset .............................................................................................................................................. 32
`VOD Asset Summary .......................................................................................................................................... 33
`Modify Metadata of a Non-Distributed Asset ...................................................................................... 34
`Select Asset to Modify ....................................................................................................................................... 34
`VOD Asset Information – page 1 ........................................................................................................................ 35
`VOD Asset Information – page 2 ........................................................................................................................ 36
`Optional Search Fields ....................................................................................................................................... 37
`VOD Asset Summary .......................................................................................................................................... 38
`Distribute an Uploaded Asset ............................................................................................................... 39
`Select an Asset for Distribution ......................................................................................................................... 39
`VOD Distribution ................................................................................................................................................ 40
`VOD Asset Summary .......................................................................................................................................... 41
`Batch Uploads ....................................................................................................................................... 42
`Display Group .................................................................................................................................................... 42
`VOD Distribution for Batch Uploads .................................................................................................................. 43
`VOD Batch Upload ............................................................................................................................................. 44
`VOD Asset Summary Screen .............................................................................................................................. 45
`View Batch Upload Status .................................................................................................................... 46
`Assigned Content ............................................................................................................................................... 46
`Unassigned XML ................................................................................................................................................ 47
`XML Errors ......................................................................................................................................................... 50
`SEARCH ....................................................................................................................................................... 51
`CONTACT ..................................................................................................................................................... 52
`HELP ........................................................................................................................................................... 53
`PORTAL ....................................................................................................................................................... 54
`QUICK SEARCH .............................................................................................................................................. 55
`VOD CONFIRMATION EMAIL ........................................................................................................................... 56
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`APPENDIX .............................................................................................................................................. 57
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`APPENDIX A – STANDARD DEFINITION VOD ENCODING SPECIFICATION (VOD READY) ............................................... 57
`APPENDIX B – CAPTION AND V-CHIP: ................................................................................................................ 58
`APPENDIX C – STANDARD DEFINITION ENCODING SPECIFICATION (EXPRESS LANE) ..................................................... 58
`APPENDIX D – CMC FOLDER REQUEST PROCEDURE ............................................................................................. 58
`APPENDIX E – CMC ESCALATION AND SUPPORT INFORMATION ............................................................................. 59
`APPENDIX F – CMC METADATA UPDATE PROCEDURE (POST PITCH)....................................................................... 59
`
`
`
`Prepared by Comcast Product Development
`
`© 2010 National Digital Television Center, Inc. All Rights Reserved
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`
`
`General
`
`Notice
`
`
`
`This documentation is proprietary to National Digital Television Center, Inc., a Colorado corporation,
`a/k/a Comcast Media Center or CMC and intended for the use of its customers and agents.
`Documentation provided or made available by CMC in hard copy or through a CMC website is offered
`"AS IS" and "AS AVAILABLE" and CMC assumes no responsibility for any typographical, technical or
`other inaccuracies, or any errors or omissions in this documentation. CMC reserves the right to
`periodically change this documentation. Please check the CMC website regularly to assure you have
`the latest version. Documentation may include and will generally be labeled as Specifications, User
`Guides, Admin Guides or Training Guides, but does not include general product descriptions,
`marketing materials, statements made via email, promotional materials or any other materials not
`labeled as documentation. CMC does not control, is not responsible for, and does not endorse any
`third party products or services that may be references in this documentation. DO NOT DESTROY OR
`REPRODUCE THIS DOCUMENT. Return to CMC Project Development Staff for proper execution.
`
`
`
`Disclaimer of Warranties
`
`NOTHING IN THIS DOCUMENTATION IS INTENDED TO SUPERSEDE ANY EXPRESS WRITTEN
`AGREEMENTS OR WARRANTIES PROVIDED BY CMC FOR PORTIONS OF ANY CMC PRODUCT
`OR SERVICE OTHER THAN THIS DOCUMENTATION. CMC DISCLAIMS AND OFFERS NO
`REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, IN CONNECTION
`WITH THIS DOCUMENTATION, ANY HARDWARE, SOFTWARE OR SERVICE REFERENCED
`HEREIN, INCLUDING WITHOUT LIMITATION AS TO ACCURACY, DURABILITY, FITNESS FOR A
`PARTICULAR PURPOSE, MERCHANTABILITY, NON-INFRINGEMENT OR TITLE. TO THE
`EXTENT ANY IMPLIED WARRANTIES OR CONDITIONS RELATING TO THE DOCUMENTATION
`CANNOT BE EXCLUDED UNDER APPLICABLE LAW, THEY ARE LIMITED TO NINETY (90) DAYS
`FROM THE DATE YOU FIRST ACQUIRED THE DOCUMENTATION.
`
`
`
`Limitation of Liability
`
`TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL CMC OR
`ANY OF ITS AFFILIATES, PARENTS OR SUCCESSORS BE LIABLE UNDER ANY THEORY OF
`LIABILITY FOR ANY TYPE OF DAMAGES OF ANY SORT, DIRECT OR INDIRECT, RELATED TO
`THIS DOCUMENTATION OR ITS APPLICATION. SUCH DAMAGES INCLUDE WITHOUT
`LIMITATION ALL OF THE FOLLOWING: CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL,
`PUNITIVE, LOSS OF PROFITS OR OTHER SIMILAR LOSSES, WHETHER OR NOT SUCH
`DAMAGES WERE FORESEEN, AND EVEN IF CMC HAS BEEN ADVISED OF THE POSSIBILITY
`OF SUCH DAMAGES. TO THE EXTENT THIS DISCLAIMER OF WARRANTY AND/OR THIS
`LIMITATION OF LIABILITY IS FOUND IN APPLICABLE BY APPLICABLE LAW, CMC‟S MAXIMUM
`LIABILITY SHALL BE LIMITED TO $500.00 FOR ALL CLAIMS RELATING TO THIS
`DOCUMENTATION.
`
`
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`Introduction
`
`
`Express Lane is a Video on Demand (VOD) product that gives television networks, advertisers,
`cable MSO‟s and other content service providers the ability to quickly ingest VOD content into the
`Comcast Media Center (CMC) VOD workflow. The functionality provided by Express Lane includes
`the ability to create metadata and upload the associated media for servicing by the CMC for
`transcoding, quality control and submission for delivery to a customizable delivery
`footprint. Express Lane is automated to minimize the need for human intervention and thus is
`available for user access 24/7.
`
`This User Guide is intended to assist the user in understanding the basic functionality of Express
`Lane from logging into the application, entering metadata and what to expect after successfully
`uploading and distributing both metadata and media content.
`
`To use Express Lane, you need to have established a relationship with the CMC for the distribution
`of VOD content. There are a few steps needed before to the first assets flow though the
`ExpressLane system:
` Testing content to confirm it meets the minimum encode specifications set for Express
`Lane (Appendix C). If you are providing Cable Labs 1.1 Metadata compliant files,
`validation is performed at this time also (Appendix A)
` Coordinating metadata values with MSOs and Content Provider (if this is not a new launch
`this step is skipped)
` Collecting individual user information for creation of credentials:
`o First Name
`o Last Name
`o Address
`o Phone number
`o Email address
`o Company Name
`o Title
`o
`IP of the user‟s computer which will be used for Express Lane access
` Creating the Portal, including credentials and instructions emailed to new users. After the
`service has been established, you will receive an email containing a link to the Express
`Lane application.
`All of these steps take up to 7-10 business days to complete.
`
`The current version of the Express Lane application is 3.1
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`Log In
`After you have been authorized to use Express Lane, click the Express Lane web link you have
`been provided. You will see the following Log In screen presented and have the ability to Log in to
`use Express Lane:
`
`
`Express Lane Log In screen
`
`
`
`
`
`1.
`
`In the Log In window, enter your user name and password.
`
`2. Click the Log In button to enter Express Lane.
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`To facilitate the high speed upload of an asset, you must have the Aspera plug-in installed on your
`workstation. Aspera Connect is a web browser file transfer plug-in that allows the browser to take
`advantage of high speed file transfers. The download for the web browser plug-in can be found
`here - http://www.asperasoft.com/downloads/connect-win.html. If Express Lane does not detect this
`plug-in, a message will appear requiring you to download the plug-in. You must restart your
`browser after installing the plug-in.
`
`Note: If you are unable to download the Aspera plug-in, you may not have Administrator rights on
`your PC. Contact your system administrator to assist you.
`
`
`Terms and Conditions
`
`By logging into Express Lane, you automatically agree to certain terms and conditions. To view this
`information, click the terms and conditions link on the Log In window as illustrated below. Terms
`and conditions for use may change; plan to visit this information periodically.
`
`
`Log in screen
`
`Review terms and
`conditions
`
`
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`Multiple Accounts
`If your log in has been set up with multiple accounts, in Select an Account, choose the desired
`account and click Enter.
`
`Your Accounts screen
`
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`Using Express Lane
`
`
`The following pages will help you understand how to use the Express Lane application to upload
`both metadata and media content into the CMC VOD workflow. As a provider of content, you are
`solely responsible to ensure the accuracy of the metadata information that you are submitting for
`processing at the CMC.
`
`There are seven buttons across the top of the screen to navigate Express Lane.
` Campaigns
` Library
` Create
` Search
` Contact
` Help
` Portal
`
`Campaigns
`The first screen that displays is the Campaigns screen. Before you upload assets, no content is
`visible. At the time the asset is uploaded in the Create tab, it is added to an existing Campaign or
`group or a new campaign can be created.
`
`
`Campaigns screen– no assets available
`
`
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`The Campaigns button lists the groups of uploaded assets alphabetically. The number of assets in
`each campaign listed in parenthesis after the campaign name. This allows you to organize your
`assets in a group that is meaningful to you.
`
`Campaigns screen
`
`Click to update as campaigns
`and assets are added
`
`Number of assets in campaign
`
`
`
`Click to Log Out
`
`
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`Campaign Name
`
`Campaign Status
`
`
`
`
`Campaigns screen – campaign selected
`
`Click up to view more
`assets on the page
`
`Click down to view more
`assets on the page
`
`
`
`1. To review the assets in a campaign, click the campaign name.
`
`2. The assets display, including the available date and the uploaded, distributed or processing
`status. If more than seven assets are in a Campaign, you may use the up and down
`buttons to view all of the assets in a campaign.
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`Library
`The Library button alphabetically displays all of the uploaded assets that are available.
`
`Library screen
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`
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`Library screen – asset selected
`
`
`
`
`View first three
`minutes
`
`Pause/Play
`
`Increase viewer size
`
`Asset Advance
`
`
`
`1. Click any asset and the asset details are presented below the viewer.
`
`2. To view the first three minutes of the asset, select CLICK TO PLAY and an excerpt of
`asset plays.
`
`3. You may pause, advance the clip, or increase the size of the viewer using the buttons
`below the viewer.
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`Library screen – Metadata detail
`
`
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`
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`Edit Metadata
`
`Review Metadata
`
`1. To view the metadata for the asset, click Details.
`
`2. The Metadata for the asset is presented. You may scroll to see all of the details.
`
`3. Click the X to close the metadata details.
`
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`Edit Metadata -VOD Asset Information Screen – page 1
`
`
`
`1.
`
`If the asset has been uploaded but not distributed, you can edit the metadata. To edit the
`metadata for the asset, click Edit Asset. The VOD Asset Information – page 1 screen is
`presented.
`
`2. Make the desired changes and click Next to complete the remaining metadata changes.
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`Create
`The Create button allows you to upload assets and distribute them to the desired locations. There
`are four selections on the Create screen:
`
`
` Upload and distribute an asset – this selection allows you to upload an asset and
`distribute an asset in one transaction. You need to know the location of the sites receiving
`the asset if you use this selection.
`
` Upload an asset – this selection allows you to upload an asset in anticipation of a future
`release without having to distribute the asset until you have determined when and where
`you would like to have the asset sent.
`
` Modify metadata of a non-distributed asset – this selection allows you to update the
`metadata for an asset that has been uploaded but not distributed. The status for these
`assets cannot be in a distributed status.
`
` Distribute an uploaded asset – this selection allows you to distribute an asset to the
`desired location(s) that has been previously uploaded.
`
` Batch Uploads – this selection allows you to upload multiple assets that are already
`encoded to VOD spec with the accompanying CL1.1 metadata.
`
` View Batch Upload Status – this selection allows you to determine the status of assets in
`a Batch.
`
`Create screen
`
`
`
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`Upload and Distribute an Asset
`If your asset is ready for upload and you know which locations will receive it, you can upload and
`distribute the asset in a one transaction.
`
`Display Group
`
`
`Display Group screen
`
`Existing Groups
`or Campaigns
`
`
`
`
`
`
`1. When you click Upload and distribute an asset, the Display Group screen is presented. The
`Display Group is a list of all of the previously created groups or campaigns where assets have
`been uploaded.
`
`2. Select the name of the Display Group or campaign where the asset will display. If a there is
`not an accurate Display Group, go to the next step. A display group must be selected or a new
`Display Group Name created in order to upload an asset.
`
`3. To create a new Display Group or Campaign, type in the desired name in New Display Group
`Name. Typing in a New Display Group Name assumes your asset will be uploaded to that new
`group.
`
`4. Click the Back button to go to the previous screen, if necessary or click the Next button to
`continue to the next screen. The VOD Asset Information – Page 1 screen is presented.
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`VOD Asset Information - page 1
`Follow the instructions below to complete page 1 for submitting metadata information to Express
`Lane. Verify the information you are entering is detailed enough and accurate as this will ensure
`that the asset you are submitting displays and performs properly on the receiving VOD system. All
`of the fields which are customer facing are indicated by the screen highlighting. These fields are
`Title, Title Brief, License Window Start, License Window End and Rating.
`VOD Asset Information Screen – Page 1
`
`
`
`
`Yellow highlight
`indicates customer
`facing fields
`
`Do not copy and paste from Microsoft
`Word or Excel. Unrecognized fonts and
`characters can cause issues in the VDS
`process. Notepad can be used, if copy
`and paste are necessary.
`
`Rating drop-
`down box
`
`Calendar widget
`
`
`
`1. Enter the Title of the asset. The title is the name of the VOD asset you are uploading (e.g.
`“The Titanic”). You may not use the same value for multiple assets or use all capitals. To
`compensate for the length, use common abbreviations, if needed. The maximum length of this
`field is 35 characters. (Required).
`
`2. Enter a brief version of the VOD asset title in the Title Brief field (e.g. “The Titanic”). The
`maximum length of this field is 19 characters. Special characters (i.e. double quotes “ “, title
`ending in a single quote or apostrophe ‘ ) are not allowed in this field. You may not use the
`same value for multiple assets or use all capitals. To compensate for the length, use common
`abbreviations, if needed. (Required).
`
`3. Enter a short summary of the asset into the Summary Short field. This is a sentence that
`provides a short summary of the VOD asset, usually typed in by the provider (e.g. “Fictional
`romantic tale of a rich girl and poor boy who meet on the ill-fated voyage of the „un-sinkable‟
`ship”). Spelling, grammar, and capitalization are important as the data typed here displays to
`the viewer. The maximum length of this field is 255 characters, including punctuation, spaces,
`alphanumeric and special characters. (Required).
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`4. Enter the License Window Start. This defines the start date of the licensing window that the
`VOD asset will be available for viewing. You can either enter the date directly (e.g. “7/4/2009”)
`or use the calendar widget, which is located to the right of the field. This field assumes the start
`time is 00:00:01 of the day specified. Unless you have made arrangements beforehand, do not
`select a license window start date less than 24 hours less than your agreed upon delivery lead
`time. (Required).
`
`5. Enter the date that this asset will no longer be available for viewing in the License Window
`End field. You can either enter the date directly (e.g. “7/11/2009”) or use the calendar widget to
`the right of the field. This field assumes the start time is 23:59:59 of the day specified.
`(Required). Note: The content no longer displays on the user interface at 23:59:59 but if a user
`already viewed/purchased the asset, it remains available to that user only for 24 hours.
`Therefore, content rights need to be authorized up to 24 hours after the License End Date.
`
`6. Enter the duration of the run time in hours, minutes and/or seconds in the Duration
`(hh:mm:ss) fields (e.g. “03:14:05”). The format is in hours, minutes and seconds and is
`represented as total minutes on the VOD interface. (Required).
`
`7. Enter the Billing ID for this asset. The Billing ID is the content provider asset ID to tie into
`royalty reporting for PPV assets, assigned by a third party, TSQ. The Billing ID is defaulted to
`00000 (recommended for free assets), but can be changed (e.g. “12345”). The maximum
`number of characters allowed is 5. (Optional).
`
`8. Select the appropriate rating for the asset from the Rating drop down box. The Rating is the
`MPAA or TV Rating (e.g. “R”). NOTE: the MPAA ratings should only be used for MPAA rated
`content. (Required).
`
`9. Click the Back button to go back to the previous screen, if necessary or click the Next button to
`continue to the next screen.
`
`
`Note: The red highlights demonstrate how data displays for the Motorola guide; other platforms display
`data in a similar manner.
`
`
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`VOD Asset Information - page 2
`Follow the instructions below to complete page 2 for submitting metadata information to Express
`Lane. Review that the information you are entering is detailed enough and accurate as this will
`ensure that the asset you are submitting displays and performs properly on the receiving VOD
`systems. All of the fields which are customer facing are indicated by the screen highlighting.
`VOD Asset Information Screen – Page 2
`
`
`
`
`
`Added Actors appear and
`can be removed from here
`
`Select Categories/Folders for
`how VOD asset will appear
`
`
`
`
`
`1. Select the Genres for your VOD asset. The Genres represent the subject-matter
`classification for the VOD Asset (e.g. “Movie”). Press and hold the Ctrl key and click to
`select multiple genres as you scroll through the list. (Optional).
`
`2. Enter the First and Last name of each actor and click the Add Actor button to add the
`actor to the Actors window above it (e.g. “Winslet, Kate”). The maximum length is 35
`characters. If you would like to remove an actor from the Actors window, highlight the
`name and click Remove Actor button to clear the name from the field. (Optional).
`
`3.
`
`4.
`
`In the Description field, enter a description of the asset. The Description is a human-
`readable string describing the asset (e.g. “The Titanic asset package”). The maximum field
`length is 128 characters. (Required).
`
`In the VOD Categories/Folders field, select those categories and folders where you would
`like your asset to appear. These are human-readable categories and sub-categories which
`affects how the VOD asset is presented to customers (e.g. “Movies/Movies A-Z”). Press
`and hold the Ctrl key and click if you wish to choose to select multiple items/folders as you
`scroll through the list. MSOs may customize each folder with mappings called “Destination
`Folders”, which are currently available in our existing VOD process. If the desired folder is
`not present in the list, follow the process in Appendix D. (Required).
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`5. Check the Closed Captioning box if the asset you are submitting is already encoded for
`closed captioning. This information will then pass through the VDS system. (Optional)
`
`6. Click the Back button to make changes to the previous screen, if necessary or click the
`Next button to continue to the next screen.
`
`
`
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`Optional Search Fields
`The Optional Search Fields screen provides a number of optional fields that can be entered to
`enable VOD search in systems that support search features.
`
`
`Optional Search Fields screen
`
`
`
`
`First Name and Last Name
`will appear as “Last, First”
`in the Director box.
`
`First Name and Last Name
`will appear as “Last, First”
`in the Producer box.
`
`
`
`
`1. Enter the Episode Name. This is the name of an individual episode of a series (e.g. “Hot Child
`in the City”). (Optional).
`
`2. Enter the Episode ID. This is an identifier given to each individual episode of a series (e.g.
`“Episode #45”). (Optional).
`
`3. Enter the Actor Display. This is a human-readable string for display; use Name 1, Name 2
`(e.g. “Tom Hanks, Robin Williams”). (Optional).
`
`4. Enter the Writer Display. This is a human-readable string for display; use Name 1, Name 2
`(e.g. "Francis Ford Coppola, Mario Puzo"). (Optional).
`
`5. Enter the Director name using the First and Last fields below the Director field. After you
`have entered both a first name and last name, click the Add button, which will display the
`resulting name with a “,” added in the Director field. For example, typing George for First and
`Lucas for Last and then clicking the Add button will result in Lucas, George in the Director
`field. The maximum length of this field is 35 characters. (Optional).
`
`6. Enter the Producer name using the First and Last fields below the Producer field. After you
`have entered both a first name and last name, click the Add button, which will display the
`resulting name with a “,” added in the Producer field. For example, typing Drew for First and
`Barrymore for Last and then clicking the Add button will result in Barrymore, Drew in the
`Producer field. The maximum length of this field is 35 characters (Optional).
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`7. Using the drop down box, select the Show Type. This indicates the usage of the release. The
`current options for Show Type are Series, Sports, Music, Ad, Miniseries, Movie and Other.
`(Optional).
`
`8. Click the Back button to make changes to the previous screen, if necessary or click the Next
`button to continue to the next screen.
`
`
`
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`VOD Distribution
`Follow the instructions below to complete the VOD Distribution screen. The purpose of this VOD
`Distribution screen is to select the specific MSOs and Sites that will receive the VOD asset. The
`destinations displayed on this screen are only those where you have access. Review the
`information prior to moving to the next screen.
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`VOD Distribution Screen
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`1. Select the MSO and the site(s) where you would like the VOD asset distributed to (e.g.
`“Comcast”, “Comcast/VOD-Miami/Ft.Lauder”, etc.) in the Select and Add Site(s) window. To
`select multiple markets, press and hold the Ctrl key and click on the desired markets to
`highlight; then click the Add Selected button. This is illustrated above. To select all of the
`markets shown, click the Add All button. (Required)
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`2. After adding your target MSOs and Sites, the result is shown in the Destinations Added
`window. If you need to remove some of your destinations, highlight those using the Ctrl key
`and click and then finally click the Clear Se