`Nicole Nestel <nicole@nicolenestel.com> [nicole@nicolenestel.com]
`5/3/2004 3:00:05 PM
`Milton Diaz [mdiaz@bbity.com]; Kim Wall [kimberlywall@yahoo.com]
`Community Classified Specifications - and pricing
`
`Message
`
`From:
`on behalf of
`Sent:
`To:
`Subject:
`
`Hello All,
`
`I have updated these specifications according to comments. There are some changes that we may want to
`i ntegrate into the HTML prototype (I'll be calling you, Kim!), and we should probably nail down the
`pricing scheme fairly quickly. Regarding Guy's suggestion of breaking out the purchase and completing it
`with a customer service, my instinct is that if you delay the purchase to a phone call, it will create
`user dropoff, which might counteract any upsell that you may have gained by using a graduated pricing
`model and inserting a personal interaction
`As far as I can tell, there are examples of both types of
`cases, I looked at;
`
`1. New York Time
`2. Burlington Free Press (Vermont)
`3. Washington Post
`4. Miami Herald
`5. Albany Times-Union (upstate New York)
`
`In the case where the selling price of the item affects the ad price, this is usually because the
`category "Merchandise" has been broken into subcategories such as "Under $500" or "Over $1000" , so it is
`the subcategory which is chosen that has keyed the price, not the selling price of the item. There were
`several examples where the user was asked to enter the text of the ad and submit contact information to
`be contacted by a classified ad representative. I think that we may want to tend towards a more automated
`model though, given a very light infrastructure at BBiTV...
`
`Best,
`Nicole
`
`Content-Type: application/msword; name="BBiTV Community Classified_spec_05_03_04.doc";
`Content-Disposition: attachment; filename="BBiTV Community Classified_spec_05_03_04.doc"
`
`Attachment Converted: "c:\documents and settings\delll\application data\qualcomm\eudora\attach\BBiTV
`Community Classified_spec_05_03_04.doc"
`
`HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY
`
`BBITV049938
`
`BBiTV EX2149
`DISH v. BBiTV
`IPR2020-01267
`
`PROTECTIVE ORDER MATERIAL
`
`
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