LKMChong@aol.com [LKMChong@aol.com]
`6/30/2004 1:50:40 PM
`mdiaz@bbitv.com
`Re: Patent draft
`
`Message
`
`From:
`Sent:
`To:
`Subject:
`
`Hi Milton,
`
`Looks like you made a big push on the provisional application. While you are traveling, I will work on
`editing the whole thing so that it is integrated. So that I can set the right overall tone, please
`comment on the following:
`
`We discussed previously your preference for the terminology "interactive TV" or "video content delivery
`system" over the term "video-on-demand (VOD) system". Shall I make this change throughout?
`
`Re your questions:
`
`i n [0024] you reference a "User Interface" that is supported by the digital set top box. Which system
`i s maintaining and delivering this UI? In the end, we intend to deliver all UIs that are part of our
`product presentation, so should the VOD Content Delivery System be responsible for this element? This
`i ssue also affects [0028], where a UI system is described that is not described earlier in the document.
`YOU'RE CORRECT. IT IS THE SYSTEM, NOT THE STB, THAT DELIVERS THE UI. WILL MAKE THE CHANGE.
`
`i n [0027] you described the "VOD content delivery system" but I think it is more appropriately the Video
`Content Delivery System; that is how the Figure 1A is drawn and I made an edit to the doc. YES, AS NOTED
`ABOVE.
`
`We've discussed what might be some unique patentable areas described in this application. To be "fully
`supported", each potential patentable area should be explained with a specific implementation example,
`even if conceptual or speculative at this stage:
`
`1. In the Specification we talk about handling video ad content delivery by storing video content in a
`Content DB, creating ad templates and storing in a Template DB, then combining them in response to viewer
`request. I'm assuming that Navic provided the template/content infrastructure functions as existing
`technology, and therefore it is prior art. What may be unique and possibly patentable to BBiTV over
`prior art is the SPECIFIC PROCESS OF DELIVERY, starting with the viewer making a request and ending with
`a display of video content on the viewer's TV. Can you sketch out an example Logic Diagram for the
`PROCESS that might include some unique steps? For example, (1) the viewer clicks on an ad or video title
`on the nay menu, (2) the system recognizes the request and looks up the ad or video title = content #,
`(3) a template # is specified by or linked to the content data, and (4) the system converts the template
`and content into template-framed content for delivery?
`
`2. The drill -down ad navigation method might be unique. Other parties have used drill down
`(hierarchical) list searching, but has anyone done drill -down template-based video ads before? If not,
`then we might be able to patent it if you can sketch out a Logic Diagram for a SPECIFIC UNIQUE PROCESS
`FOR THE DRILL DOWN ADS. For example, (1) the viewer clicks on a high level (National) ad category (Auto
`Make A) on the nay menu, (2) the system recognizes the request and converts the National ad content for
`delivery, (3) the system also conducts a search for available ad content at the next level down (Local
`Vendors) and overlays subcategory ad buttons for the found search items with the National content, and
`(4) the system re-sets an index pointer to the Local Vendors category in order to recognize a next viewer
`request within that category level?
`
`3. Other parties have delivered classified ads in list form on websites before, but has anyone delivered
`video classified ads by template/content delivery before? If not, then the SPECIFIC PROCESS OF
`TEMPLATIZED CLASSIFIED AD DELIVERY might be patentable if you can you sketch out an example Logic Diagram
`for the PROCESS that might include some unique steps. For example, (1) the user uploads classified ad
`content to a Content Mgmt DB via a system website identifying keywords for ad categories of interest and
`contracting to run the ad between specific dates, (2) the system Manager creates classified ad templates
`for the different ad categories and stores them in a template DB, (3) each day the system searches the
`Content Mgmt DB for classified ads to run that day, and updates the active category buttons to be
`displayed on the nay menu to the viewer (keywords, ad categories, #s of ads, or ad titles in each
`category contracted for that day), (4) the viewer clicks on a classified ad title on the nay menu, and
`(5) the system recognizes the request and loads the classified ad under that title framed in the template
`for that category?
`
`RESTRICTED -ATTORNEYS' EYES ONLY
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`BBITV184308
`
`BBiTV EX2118
`DISH v. BBiTV
`IPR2020-01267
`
`PROTECTIVE ORDER MATERIAL
`
`

`

`Leighton
`
`RESTRICTED -ATTORNEYS' EYES ONLY
`
`BBITV184309
`
`PROTECTIVE ORDER MATERIAL
`
`