Message
`From:
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`Clifton Kagawa [clifkagawa@hawaii.rr.com]
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`on behalf of Clifton Kagawa <clifkagawa@hawaii.rr.com> [clifkagawa@hawaii.rr.com]
`Sent:
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`1/27/2004 5:35:32 PM
`To:
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`Souza [gsouza@bbitv.com]
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`Subject: Re: lnDemand meeting report
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`Guy [gyamashita@bbitv.com]; tv]; Glenn Yamashita [tim@adss.Milton Diaz [milton_diaz@yahoo.com]; Tim Eva rd
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`Milton, if we are successful in locking down agreements with InDemand and N2BB, how much of a barrier to
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`entry will they represent?
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`cl if
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`Original Message----­
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`From: Milton Diaz
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`Sent: Tuesday, January 27, 2004 3:21 PM
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`subject: InDemand meeting report
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`To: Tim Evard ; 'Clifton Kagawa' ; Glenn Yamashita Guy Souza
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`All
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`I had an excellent meeting with Rebecca Glashow, Director of Business Development at InDemand. The
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`meeting was held at InDemand's offices in Manhattan (in my old neighborhood, about 3 blocks from where I
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`used to live in the 1980's). The salient points:
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`As Rebecca has indicated before, proceeding with InDemand is contingent on their receiving
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`instruction from TWC that InDemand should carry our product. Rebecca and I worked under the assumption
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`that this will be forthcoming given our relationship with Oceanic and TWC.
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`Once the permission to proceed is granted, she estimates it will take about 60 days execute
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`agreements, model our transmission requirements, QA our content packages and process, and go live.
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`As I mentioned in a previous email, InDemand's standard scheduling timeline for broadcasting a
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`video file is 45 days when they are providing the full video encoding/packaging/QA service. If we use
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`their Transport service instead, where we deliver a properly prepared content package (encoded and
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`constructed on N2BB systems), then she is confident that the window can be reduced to 3 weeks.
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`The scheduling window will most likely be reduced in the future, as other VOD-based products such
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`as time-sensitive sports programming products enter the market; InDemand is working on these new products
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`and is aware of the issue. she did clarify that the 3 week (and 45 day) scheduling windows are not
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`solely a result of InDemand process; TWC and the other operators defined these delivery parameters along
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`with InDemand to suit their own needs. In other words, reducing these windows will require cooperation
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`from the operators as well as InDemand. For the time being, when we convert to InDemand, we will most
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`likely have a 4 week window between receiving a video, encoding/packaging/QA, transmit to InDemand and
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`then schedule for broadcast.
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`We spent significant time going over our new product concepts and the value proposition for the
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`operators. she was very intrigued and very positive about what we are doing. If TWC gives the green
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`light, I think Rebecca and InDemand will be willing and interested in supporting our service. However, I
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`think we will have to host a visit to Honolulu for Rebecca and the head of operations while it is still
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`cold in the Northeast once we are live with Navic ....
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`All in all, it was worthwhile making the effort to meet Rebecca in person. Now I am on the plane headed
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`to Atlanta to meet with the other side of the equation, Mike Keyserling of N2BB to discuss the packaging
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`systems, their relationship with TWC, etc.
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`Thanks,
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`mdp
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