Case 6:19-cv-00716-ADA Document 28-7 Filed 03/30/20 Page 1 of 5
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`EXHIBIT F
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`EXHIBIT F
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`BBITV117682
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`BBiTV EX2044
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`3/5/2020
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`CaSeaCas9e0V43210alletibADAnoilaWartentuZ8S7ategFiledliGanfOilaidlyRageo2e0tRoice On TV
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`COMCAST
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`CORPORATE
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`Comcast CEO Brian L. Roberts
`Announces Project Infinity:
`Strategy to Deliver Exponentially
`More Content Choice On TV
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`Jan 08, 2008
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`LAS VEGAS, NV
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`Comcast Corporation (Nasdaq: CMCSK, CMCSA), the nation's leading provider of
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`entertainment, information and communications, today announced three major
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`https://corporate.comcast.com/news-information/news-feed/comcast-ceo-br an-l-roberts-armounces-project- nfinity-strategy-to-deliver-exponentially-more-content-ch... 1/4
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`content initiatives at the 2008 Consumer Electronics Show. Comcast CEO Brian L.
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`Roberts unveiled the Company's plan to give consumers more than 1,000 HD choices
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`i n 2008, its strategy to begin adding additional HD movies, and announced Project
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`I nfinity - its vision to give consumers the ability to watch any movie, television show,
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`user generated content or other video that a producer wants to make available On
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`Demand.
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`"Project Infinity plans to give consumers the best and most content they will find On
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`Demand anywhere - more HD, more sports, more movies, kids' programs and network
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`TV," said Brian L. Roberts, Chairman and Chief Executive Officer of Comcast
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`Corporation. "Project Infinity builds on our commitment to bring more content to
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`people across all platforms at home and on the go, and we'l l work with our partners,
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`programmers and video producers to deliver on this vision."
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`More Choice - Project Infinity
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`Project Infinity envisions ever-increasing customer choice that continues the evolution
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`of time-shifted viewing that began with the huge success of Comcast On Demand.
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`Comcast's vision is to give customers exponentially more content choices - all
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`available to consumers at the click of the remote without having to buy any additional
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`equipment.
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`Project Infinity is a logical extension of Comcast's television and online content
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`strategy, which has fundamentally changed the way people watch video. As
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`Comcast's On Demand library has expanded to offer more than 10,000 selections
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`each month, viewership has grown dramatically, surpassing six billion views since
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`2003. Comcast customers now are selecting On Demand 100 times per second, with
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`275 million views monthly.
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`https://corporate.comcast.com/news-information/news-feed/comcast-ceo-br an-l-roberts-armounces-project- nfinity-strategy-to-deliver-exponentially-more-content-ch... 2/4
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`CaSeaCas9e0V43210alletibADAnoilaWartentuZ8S7ategFiledliGanfOilaidlyRageo4e0tRoice On TV
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`Comcast will support its plan for Project Infinity using its existing fiber network and
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`national IP backbone. The Company plans to create a system of library servers that
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`wil l efficiently serve VOD content to consumers from several key locations across the
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`country. This system would enable Comcast to offer exponentially more VOD content.
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`More HD
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`Comcast plans to expand its current HD lineup beyond the hundreds of HD choices
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`available today, which is already more than any other provider offers. By the end of
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`the year, Comcast will make available more than 1,000 HD movies and TV shows
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`every month, as well as the most popular television networks in HD as they debut. HD
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`content is the fastest-growing category in Comcast's On Demand library.
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`More Movies
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`With 1,300 movie titles available each month, Comcast Digital Cable customers
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`already have access to more movies On Demand than they can find anywhere else.
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`Beginning next year, Comcast plans to offer more than 6,000 movies a month, and
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`more than 3,000 of them will be available in HD. Today, Comcast Digital Cable
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`customers can choose from new releases as well as hundreds of free movies from
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`Sony, MGM, FEARNet and Encore as well as movies from premium networks like Starz,
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`H BO, Cinemax, Showtime and The Movie Channel - all available at their fingertips
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`with no additional equipment.
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`More Content Online
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`Today the company also launched Fancast.com, the first online destination that will
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`enable customers to find, manage and watch television and movie content wherever
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`it is available - on Fancast, on television, online, on DVDs or in movie theaters.
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`Fancast will provide consumers with an easy way to manage their entertainment
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`experience as the number of viewing choices that are available across platforms
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`continues to grow rapidly. In addition, Comcast currently makes more than 90,000
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`videos available at any time on Comcast.net.
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`For a webcast of Chairman and CEO Brian L. Roberts CES keynote address and for
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`additional press information on Comcast announcements at CES, please visit
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`www.comcast.com/ces http://www.comcast.com/ces.
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`About Comcast Corporation
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`Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com http://
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`www.comcast.com) is the nation's leading provider of entertainment, information and
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`communications products and services. With 24.2 million cable customers, 12.9 million
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`high-speed Internet customers, and 4.1 million voice customers, Comcast is principally
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`i nvolved in the development, management and operation of broadband cable systems
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`a nd in the delivery of programming content.
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`Comcast's content networks and investments include El Entertainment Television,
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`Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV
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`One, ten regional Comcast SportsNets and Comcast Interactive Media, which
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`develops and operates Comcast's Internet business. Comcast also has a majority
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`ownership in Comcast-Spectacor, whose major holdings include the Philadelphia
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`Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large
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`m ultipurpose arenas in Philadelphia.
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`@ 2018 Comcast
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