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`Articles & videos: home / GPS &caraccessories / Floormats, liners&more / WeatherTech floor mat buying guide
`
`WeatherTechfloor mat buying guide
`Quality mats andliners are a sound investment
`
`© by Crutchfield's
`
`b3 Ei | Eo
`
`Read bio
`
`WeatherTech mats,like this DigitalFit Floorliner, are available in Black, Gray, and Tan
`
`Floor mats are a lot like religion and politics — no onetalks about them in polite society. Exceptfor the fact that
`religion and politics are actually interesting and discussedall the time. Floor mats are, well, floor mats. They're
`boring. They're like rugs, exceptthat lots of people have opinions about rugs. Widely varying opinions,in fact,
`whichwill not come as news to anyone who's gone rug shopping with a significant other.
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 1
`
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 1
`
`
`
`Shop all departments v
`
`Articles & videos v
`
`
`
`
`Q
`Search products
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`
`QO
`
`Contact us
`
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`
`Your account
`
`Articles & videos: home / GPS &caraccessories / Floormats, liners&more / WeatherTech floor mat buying guide
`
`WeatherTechfloor mat buying guide
`Quality mats andliners are a sound investment
`
`© by Crutchfield's
`
`b3 Ei | Eo
`
`Read bio
`
`WeatherTech mats,like this DigitalFit Floorliner, are available in Black, Gray, and Tan
`
`Floor mats are a lot like religion and politics — no onetalks about them in polite society. Exceptfor the fact that
`religion and politics are actually interesting and discussedall the time. Floor mats are, well, floor mats. They're
`boring. They're like rugs, exceptthat lots of people have opinions about rugs. Widely varying opinions,in fact,
`whichwill not come as news to anyone who's gone rug shopping with a significant other.
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 1
`
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 1
`
`
`
`But here's the thing: people should have opinions aboutfloor mats. They matter.
`Depending on yourdaily drive, you could wind up spending moretime with your
`floor mats than you do with the asymmetrical-print rug that's in the living room
`because youjust wantedto get out of the store and go home.(It does hide the
`dog hairwell, so there's that...)
`
`People should
`have Opi nions
`aboutfloor
`mats. They
`matter.
`
`Your vehicle's original mats are the cheapest acceptable things available. You
`mightget two years outofthe factory driver's side mat, if you're lucky and gentle.
`Andevenif the stock mats hold up atall, they're hard to clean, prone to wiggling around, and about as good asa
`piece of cardboard when it comesto protecting the carpeting underneath.
`
`Andthat carpeting is the key thing to keep in mind here. Replacing floor mats is, as you'll see when you shop our
`site, quite affordable. Replacing worn-out, stained interior carpeting is anything but. In most cases, you're not
`going to swap out your carpeting, but you probably are going to expect to get something for the car when you
`trade it in on a new one. Andthat's when thosecarpet stains cost you money.
`
`What's that? Floor mats just gotalittle more interesting? Exactly. That's why a set of WeatherTechfloor mats and
`liners is a smart investment. Wecarry three varieties from WeatherTech: versatile AVM universal-fit mats, rugged
`All-Weather mats, and custom-designed DigitalFit® FloorLiners. This quick guide will help you choosetheright
`
`mats for your vehicle and your lifestyle.
`
`WeatherTech AVM™universal mats
`
`The "universal" part of the namerefersto the fact that these durable, pliable floor mats will, within reason,fit just
`aboutanything in the more-or-less recent automotive universe. How? Well, there's a little DIY involved.
`MacNeil Exhibit 2057
`Specifically, you'll trim them to fit your car.
`
`Yita v. MacNeil IP, IPR2020-01139
`Page 2
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 2
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`Each AVM universal mat features "score lines" across the surface. Use a piece of cardboard to make a template of
`your car's floor, lay that over the mat, and trace the shapein the scorelines — that's your mat. Usetin snips or
`someothercutting tool to carefully trim away the excessuntil only the mat remains.
`
`You can achieve a surprisingly goodfit with AVM mats, but they're probably not what you wantfor your late-
`modelluxury car. That's not an apology,it's just a fact. These tough, utilitarian mats are whatthey are, and they're
`a terrific choice for a hard-working companyvehicle, a weekends-only collectable car, or the used (butreliable)
`
`beater you'regiving(sacrificing?) to your college-boundkid.
`
`WeatherTechAll-Weather mats
`
`WeatherTech's All-Weather mats are a terrific combination of good looks and everydayutility. In terms offit,
`they're not "custom," but they are a big step up from “universal fit" mats. Most front and rear mats are actually
`model-specific, but others are rated "best possible" based on WeatherTech's enormousdatabase.
`
`Depending onthe vehicle, some rear mats are designedto be trimmed, soif the "out-of-the-box"fit isn't quite up
`to your standards,the scorelines makeit surprisingly easy to get the fit you want. Eachsoft, pliable resin mat
`features anti-skid ridges to keep themin place, and a protective finish that makes cleanups a snap.
`
`WeatherTech All-Weather mats are a solid, durable way to protect the carpeting in your everyday commutercar,
`a leased vehicle, or any car or truck that needs added protection from dirt and damage.
`
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-011393/8
`Page 3
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 3
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`WeatherTechDigitalFit® FloorLiners
`
`WeatherTech's DigitalFit FloorLiners are pretty much as goodasit gets when it comes to custom-fit floor
`protection. As the name implies, these mats are digitally modeledtofit the contours of your vehicle's floor
`exactly. The remarkable fit and tough (but pliable and comfortable) material makes them the absolute top choice
`amongcar and truck owners who wantthe very bestfor their vehicles.
`
`Most floor mats do a bang-up job of protecting theflat part of the floor, but that still leaves plenty of exposed
`carpet. WeatherTech's digital modeling captures the vehicle's entire floor, so these mats extend up the front,
`back, and even up thesidesofthe vehicle’s footwell. More coverage equals more protection from dirt and
`damage.
`
`All that mud and moisture has to go somewhere, so DigitalFit FloorLiners use channels to sendit all to a lower
`
`reservoir that keeps it away from your shoes and clothing. Whenyou reach your destination, just tip the mats over
`the doorsill and pour the liquid onto the ground. Rear seat DigitalFit FloorLiners are also custom-made, and
`depending on your vehicle's floor design, you'll get either a 2-piece set or one large matthat covers the entire
`rear footwell.
`
`These top-shelf mats are the ideal choice for any car, truck, or SUV.If you're looking for the absolute bestinfit,
`finish, and protection, you can't do any better than WeatherTech DigitalFit FloorLiners.
`
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-011394/8
`Page 4
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 4
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`WeatherTech Cargo mats andliners
`
`If you have a wagonor SUV,you probably use the cargoarea to haul everything from luggage to lumber. If so,
`you probably knowthatit's incredibly easy to make a heck of a mess backthere. Most(notall) cars and SUVs
`come with somesort ofliner in the trunk or cargo area, but that liner's not going to be muchbetterthan the floor
`mats. When you're hauling a few bags of mulch or a couple of leaky gas cansyoujustfilled up for the
`lawnmowers,that's not going to cutit.
`
`A rugged, high-quality WeatherTech Cargo Matwill protect your vehicle's carpeting from stains and spills, plus
`these liners are easy to clean up after something inevitably makes a mess. If you've ever had to drive around with
`the windows downbecause something smelly seepedinto the carpeting of your trunk or cargo area, you'll
`understand the importanceofthat feature.
`
`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-011 39.
`Page 5
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 5
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`Keep moisture undercontrol
`
`How to order
`
`Floor mats and cargo liners are available for a wide variety of vehicles, and Crutchfield's vehicle databasewill
`show you what's available for yours. Just enter your vehicle information on our Outfit MyCar page and let our
`database dothe rest. With so manypossible mat and vehicle combinations, we can't show you a photo of
`everything that's out there, but the representative photos on the pageswill give you a general idea of what's
`headedyour way.Eachtype of matis available in black, gray, or tan.
`
`Before you order, make sure you know thespecifics of your vehicle's interior specs and layout. This might seem
`kind ofsilly ("The seats are here,the flooris there, we're good, right?"), but on somevehicles,it really matters.
`For example, if your 2013 Dodge Grand Caravan has Stow 'n 'Goseating, you'll get one set of mats.If it has the
`Swivel 'n Go option, you'll get a different set of mats. Most vehicles aren't that complicated, of course, but the
`more you know,the smarter you'll shop.
`
`While you're shoppingforfloor mats and cargoliners online, you'll probably notice that our prices seem a
`smidgehigher than someotherretailers. They really aren't, but we build the shipping charges into our
`WeatherTech mat prices. With other retailers, you won't see that amountuntil it's time to check out.
`
`Whenyoubuyfrom Crutchfield, you'll not only get WeatherTech's outstanding manufacturer warranty, you'll
`also get the added assuranceof Crutchfield's 60-dayreturn policy. If your mats don't fit or don't look right, you
`can send them backfor an exchangeorrefund. If you have any questions or want to makesure yougettheright
`WeatherTech matfor your vehicle, just contact our advisors.
`
`Reader comments (0 responses)
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`MacNeil Exhibit 2057
`
`Yita v. MacNeil IP, IPR2020-01139
`Page 6
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 6
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
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`MacNeil Exhibit 2057
`
`Yita v. MacNeil IP, IPR2020-01139
`Page 8.8
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`MacNeil Exhibit 2057
`Yita v. MacNeil IP, IPR2020-01139
`Page 8
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