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`Webvertising
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`
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`The Ultimate Internet Advertising Guide
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`Edited by SCN Education B.V.
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` Ni,So]
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`system or transmitted, mechanical, photocopying or otherwise without
`prior permission of the copyright holder,
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`Printing and binding: Lengericher Druckerei, Lengerich
`Printed on acid-free paper
`Printed in Germany
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`ISBN 3-528-03150-6
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`
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`On-Line Advertising Campaign Measurement
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`f i5 ii
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`i
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`iiiii #
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`Proxy sonastmules recpatel $6 thewebsite's wetmersor
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`AnExample ofDirsweer Caching
`1.User 1 hitsthe“Black Button”
`2Brownie chocks Ricliche to sae it recogninetw page. ofdoes and so it
`iit ge Bream Eacanetar
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`iat 3 i User2has newer beento the webetebeloneErterstheUALintotear
`pages have been seen!!!
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`browser.Browser chocks Bscache,
`Since user 2 has neverbeen tothe page below, page isnot incache.
`Groweorroutes Pogue Io tehprayBarve.
`Procyserver checks Bscache.
`Ss padi
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`BEProeyseever sande pageback i tebret
`7, Breeveor Fenders:he pageandSineshe page in Rscanho.
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`The Net-Net of all of this:
`One page has been counted
`by the webserver; Three
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`The Litinate intemet Advertising Guide
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`220
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