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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
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`BLOOMREACH, INC.,
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`Petitioner,
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`GUADA TECHNOLOGIES LLC
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`Patent Owner.
`
`Inter Partes Review No. IPR2019-01304
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`
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`Patent No. 7,231,379
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`PETITIONER BLOOMREACH. INC.’S
`
`POWER OF ATTORNEY
`
`
`
`Case No. IPR2019-01304
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`Patent No. 7,231,379
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`Pursuant to C.F.R. § 42.10(b), Petitioner BloomReach, Inc. hereby appoints
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`practitioners associated with Morgan, Lewis & Bockius LLP, Customer Number
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`24341, as their attorneys to transact all business in the United States Trademark
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`Office associated with Petitions for Inter Partes Reviews of US. Patent No.
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`7,231,379.
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`These attorneys include at least:
`
`Dion M. Bregman
`USPTO Reg. No. 45,645
`MORGAN, LEWIS & BOCKIUS LLP
`1400 Page Mill Road
`Palo Alto, CA 94304
`Tel.: 650.843.7519
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`Fax: 650.843.4001
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`Email: dion.bregman@morganlewis.com
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`Michael J. Lyons
`USPTO Reg. No. 37,386
`MORGAN, LEWIS & BOCKIUS LLP
`
`1400 Page Mill Road
`Palo Alto, CA 94304
`Tel.: 650.843.7507
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`Fax: 650.843.4001
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`Email: michael.lyons@morganlewis.com
`
`Ahren C. Hsu-Hoffman
`
`USPTO Reg. No. 50,862
`MORGAN, LEWIS & BOCKIUS LLP
`1400 Page Mill Road
`Palo Alto, CA 94304
`Tel.: 650.843.7550
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`Fax: 650.843.4001
`
`2
`
`
`
`Email: ahren.hsu-hoffman@morganlewis.com
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`Case No. IPR2019-01304
`
`Patent No. 7,231,379
`
`
`
`Case No. IPR2019-Ol304
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`Patent No. 7,231,379
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`The individuals signing below have the authority to execute this document
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`on behalf of BloomReach, Inc.
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`BLOOMREAC INC.
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` General Coun el
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`Date:
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`July 8, 2019
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`