50 years’ experience in development, application, and commercialization of software
`technology, including web-based services, database management systems, expert
`systems, programming languages, language understanding, automated and interactive
`problem-solving, machine vision, robots and robotics, and medical devices. Founder,
`early investor, or early participant in over a dozen software companies, with executive
`experience in operations, technology, engineering, sales, and marketing.
`
`Earl D. Sacerdoti
`
`Education
`
`Experience As
`Expert
`Consultant And
`Witness
`
`Board
`Experience
`
`Employment
`Experience
`Opero Partners
`
`Exemplary
`Engagements
`Quarrio, Corp.
`
`Ph.D. (1975), Stanford University, Computer Science
`M.S. (1972), Stanford University, Computer Science
`B.A. (1969), Yale College, Psychology
`Stanford-AEA Executive Education Program (1982)
`Served or currently serving as a consultant and expert witness in 27 patent
`disputes regarding expert systems, mobile phone technology, automated
`configuration, video games, web services, Internet marketing, video advertising,
`data integration, secure processing, and application servers, 1 case involving
`misappropriation of intellectual property, and 4 cases involving performance
`under contract for enterprise software products, web site development, and
`consulting services. Patent claim analysis, infringement and invalidity analysis,
`prior art research, technical analysis of commercial software systems,
`assessment of professional standards in consulting work. Prepared expert
`reports and expert declarations, was deposed for over 150 hours, testified before
`judge, arbitrator, special master, and three times before a jury.
`
`Served or serving on the Boards of Directors of 9 companies. Currently on the
`board of MyChange, which allows consumers to round up credit purchases to
`the next dollar and donate the ‘spare change’ to progressive causes of their
`choice.
`
`2011-present Managing Partner
`Co-founder of partnership of senior consultants focused on enhancing growth in
`early-stage and mid-size high-tech businesses.
`
`One year as Interim Chief Technical Officer (CTO) for provider of English
`access to SalesForce data. Supervised overseas team to develop world-class
`language understanding system. Recruited permanent Vice President,
`Engineering. Currently serving as Chief Scientist.
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`DoDots Exhibit 2005
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`Linqto, Inc.
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`WeVideo, Inc.
`
`Prediqt, Inc.
`
`The Copernican
`Group
`
`Exemplary
`Engagements
`RealAgile, Inc.
`
`Modius, Inc.
`
`Audio-Ex
`Corporation
`
`Accerra
`Corporation
`
`Advisor to CEO on corporate strategy and intellectual property for provider of
`FinTech apps to financial institutions as a service. Working closely with patent
`attorney to prosecute two patents.
`Advised a cloud-based video editing business ‘transplanted’ from Norway on
`creating 3-way agreement among the company, its Norwegian counterpart, and
`the parent of the Norwegian counterpart. The agreement specified both
`operating relationships and IP licensing and development for software owned
`and used by each party.
`
`2013-present Co-founder
`Co-founder and product strategist for provider of a market research platform
`that allows panelists to own their data, decide which offers for purchasing it to
`accept, and receive compensation each time it is used. The platform, based on
`blockchain technology, increases consumer participation in market research,
`provides higher-quality insight data for market research firms and brands, and
`does this at lower cost.
`
`1996-present, 1988-1993 Principal Consultant
`Founder of consultancy focused on practical applications of advanced software
`technology. Repurposed in 2011 to focus on providing expert witness and
`consulting services supporting litigation concerning software technology.
`
`Three years as Interim Chief Technical Officer (CTO) for the developer of
`patented technology that ranks residential properties based on their likelihood
`to sell within the next year using predictive analytics.
`Twenty months as Interim CTO for the leading provider of data center
`infrastructure management software. Brought chronically late product to
`market far earlier than scheduled; coached staff inexperienced with enterprise
`software to create a high-reliability solution for monitoring, measuring, and
`managing distributed critical facilities.
`Eight months as Acting CTO for provider of wholesale audio conference
`services. Co-founded the company as provider of internet-based value-added
`services for audio conferencing. Served on the Board of Directors.
`Nine months as CEO Coach and Acting CTO for provider of integrated
`conferencing service. Helped create focused business model. Supervised
`software development, quality assurance, and operations. Established operating
`processes and QA program, raising mean time to failure from hours to months.
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`Decise
`Corporation
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`Portola
`Dimensional
`Systems, Inc.
`
`Prior Experience
`Avatizing, LLC
`
`Four years as CEO coach, Chair of Technical Advisory Board, and Acting CTO
`for provider of subscription-based information service. Helped founder raise
`over $3 million, grow the company from 1 employee to over 20. Helped
`transition to new management and develop a more market-focused offering
`based on the company’s technology.
`IDO Systems, Inc. One year as Acting CTO for creator of development platform for interactive
`games. Supervised multinational developer group.
`Ten months as Acting CTO for developer of business graphics software. Co-
`founded the company, conceived initial product, recruited technical team
`comprised of Windows programmers, graphics designers, and computer game
`developers. Released first product within 8 months of company launch.
`Recruited permanent CTO. Helped raise over $4 million.
`
`2004-2012 Partner
`Co-inventor and co-owner of an intellectual property portfolio consisting of six
`issued US patents. They cover consumer-selected advertising in interactive
`media including virtual worlds, chat, instant messaging, and web sites. I worked
`closely with patent attorneys to develop the portfolio, and with a patent broker
`to sell it.
`1994-1995 Manager, Apple Systems Architecture
`Established group, reporting to Chief Scientist, to coordinate technology
`developments across business units. Developed technology roadmap. Led
`AppleSoft Architecture Council. Executed special projects for CEO’s Product
`Strategy Council, including market and technical strategies for enterprise
`computing, client-server architecture for K-12 schools, and the Internet.
`1992-1993 Chief Operating Officer
`Managed sales, marketing, r&d, and manufacturing for medical device
`company. Set marketing, financing, regulatory, and technical strategies, raised
`$2 million in financing. Developed and executed sales plans, managed creditors,
`implemented FDA-mandated Good Manufacturing Practices.
`1987 Vice President, Corporate Development
`Set strategic goals of merger-&-acquisition program. Identified and led due
`diligence on candidate software firms for acquisition and products for licensing.
`1985-1986 General Manager, Products and Training
`Bottom-line responsibility for operating unit. Increased revenues more than 50%
`to over $4 million in 15 months. This enabled an IPO as a software product
`company, raising over $30 million. Established regional sales force. Established
`marketing or distribution arrangements with five major hardware vendors. Set
`product strategy.
`1983-1984 Chief Technical Officer
`Managed 50-person engineering group developing products and turnkey
`systems.
`
`Apple Computer,
`Inc.
`
`Tolfa
`Corporation
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`Teknowledge,
`Inc.
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`SoftTouch
`Systems
`International
`Machine
`Intelligence
`Corporation
`
`Machine
`Intelligence
`Corporation
`Symantec
`Corporation
`
`SRI International
`
`
`Professional
`
`
`1985-1988 Vice President, Marketing
`Developed and executed niche strategy for computer training organization.
`1982-1983 President
`Established joint venture with Machine Intelligence Corp. (MI) and Yaskawa
`Electric (now Japan's largest robot manufacturer). Defined business and product
`strategies, supervised product development, recruited robot sales and marketing
`team. Released first computer-networked robot. Frequent interaction with
`Japanese parent.
`1983 Vice President, Engineering
`1978-1982 Director, Research and Development
`Co-founded MI; developed business plan and raised over $40 million with core
`team. Managed both systems & product engineering and research &
`development.
`
`Initiated product development activities in machine vision and English-language
`data retrieval. Released first general industrial vision system. Spun data-retrieval
`activity out as Symantec Corporation, today a leading software publisher.
`1976-1979 Associate Center Director
`1972-1975 Research Mathematician
`Managed and performed research at Artificial Intelligence Center. Pioneered
`“modern problem solving.” Developed, marketed and participated in research
`programs in automated and interactive problem solving, natural-language
`interaction with data bases, distributed robotics, and programming languages.
`Dr. Sacerdoti is an internationally known expert in Artificial Intelligence, and
`can speak and write with authority about many advanced software technologies.
`He has lectured at the graduate level at many schools, including Stanford,
`University of Edinburgh, UC Berkeley, MIT, and Carnegie-Mellon. He has
`been an active participant in workshops sponsored by ARPA, NSF, AAAI, and
`others on problem solving, language understanding, robotics, machine vision,
`database management, and other topics. He has given invited presentations at
`numerous national and international conferences on such topics as expert
`systems, problem solving, technology transfer, robotics, and the utility of AI
`technologies. He has presented tutorials at national and international
`conferences on technical, managerial, and architectural issues concerning AI
`software, expert systems, and technology transfer. He is effective at reducing
`complex concepts and technical distinctions to simple terms.
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`Professional
`Memberships
`
`
`Patents
`
`Patents Applied
`For
`
`Co-founder of Association for Advancement of Artificial Intelligence (AAAI).
`Chair of Software Committee of the Keiretsu Forum, the San Francisco area’s
`largest and most active angel investor group. Executive Associate with San Jose
`Software Business Cluster, Executive Advisor with Astia (a women-focused
`incubator). Former member of editorial board of Cognitive Science, Robotics
`World, and AI Expert, Conference Chair for AIPS-96 (an international
`conference on automatic planning). Former member of Steering Committee of
`DECUS AI Special Interest Group, and program committees of numerous AAAI
`and IEEE conferences on both computer science research and applications.
`Principal inventor, US Patent No. 6,188,403, “User-friendly graphics generator
`using direct manipulation”
`Inventor, US Patent No. 6,222,540, “User-friendly graphics generator including
`automatic correlation”
`Co-inventor, US Patent No. 6,954,728, “System and Method for Consumer-
`Selected Advertising and Branding in Interactive Media”
`
`Co-inventor, US Patent No. 7,797,168, “System and method for consumer-
`selected advertising and branding in interactive media”
`
`Co-inventor, US Patent No. 7,996,264 “System and method for consumer-
`selected advertising and branding in interactive media”
`
`Co-inventor, US Patent No. 8,407,086 “System and method for consumer-
`selected advertising and branding in interactive media”
`Co-inventor, US Patent No. 8,417,535 “System and method for consumer-
`selected advertising and branding in interactive media”
`
`Co-inventor, US Patent No. 8,583,562 “Predicting real estate and other
`transactions”
`Co-inventor, US Patent No. 9,589,274 “System and method for consumer-
`selected advertising and branding in interactive media”
`Co-inventor, US Patent Application 20140058961, “Predicting real estate and
`other transactions”
`Inventor, US Patent Application, “Improved Database Interface”
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`Co-inventor, US Patent Application 20060000971, “Intelligent sensory platform
`for wireless two-way sensory surveillance”
`
`Co-inventor, US Patent Application 20070120978, “Intelligent sensory platform
`for wireless two-way sensory surveillance”
`Co-inventor, US Patent Application 20120221251, “Systems and Methods for
`Selecting, Ordering, Scheduling, Administering, Storing, Interpreting and
`Transmitting a Plurality of Psychological, Neurobehavioral and Neurobiological
`Tests”
`
`
`"Planning in a Hierarchy of Abstraction Spaces," Artificial Intelligence, Vol. 5,
`No. 2, pp. 115-135 (1974)
`
`"The Non-Linear Nature of Plans," Proc. International Joint Conference on
`Artificial Intelligence - 1975, Tbilisi, USSR (1975)
`
`Sacerdoti, et al., "QLISP: A Language for the Interactive Development of
`Complex Systems," Proc. AFIPS National Computer Conference, pp. 206-214,
`New York (1976)
`
` A
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` Structure for Plans and Behavior, Elsevier North-Holland, New York (1977)
`
`
`"Language Access to Distributed Data with Error Recovery,” Proc. International
`Joint Conference on Artificial Intelligence - 1977, pp. 196-202, Cambridge,
`Massachusetts (1977)
`
`Wiederhold, Sacerdoti, Sagalowicz, El-Masri, and Novak: “A Preliminary Sketch
`to Define Research Opportunities Relevant to ARPA's Plans for Knowledge
`Processing in Databases,”; Planning paper for ARPA IPT office, (1977)
`
`Hendrix, Sacerdoti, Sagalowicz, and Slocum, "Developing a Natural Language
`Interface to Complex Data," ACM Transactions on Database Systems, Vol. 3, No.
`2, pp. 105-147 (1978) (Reprinted in Sparck-Jones, Grosz and Webber, Readings in
`Natural Language Processing, Morgan Kaufman, Los Altos, California (1986))
`
`"What Language Understanding Research Suggests About Distributed Artificial
`Intelligence," Proc. Distributed Sensor Nets Workshop, pp. 8-11, Carnegie-Mellon
`University, Pittsburgh, Pennsylvania (1978)
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`"Problem Solving Tactics," Proc. International Joint Conference on Artificial
`Intelligence - 1979, pp. 1077-1085, Tokyo, Japan (1979)
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`Abandoned
`Patent
`Applications
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`Publications
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`"Plan Generation and Execution for Robotics," NSF Workshop on Robotics
`Research, Newport, Rhode Island (1980); also Technical Note 209, SRI
`International Artificial Intelligence Center, Menlo Park, California (1980)
`
`Hendrix and Sacerdoti, "Natural Language Processing, The Field in
`Perspective," Byte, Vol. 6, No. 9, pp. 304-352, Peterborough, New Hampshire
`(1981)
`
`"Practical Machine Intelligence," in Hayes, Michie, and Pao (eds.), Machine
`Intelligence 10, pp. 241-247, John Wiley & Sons, New York (1982)
`
`Stefik, Aikins, Balzer, Benoit, Birnbaum, Hayes-Roth, and Sacerdoti, "Basic
`Concepts for Building Expert Systems," in Hayes-Roth, Waterman, and Lenat
`(eds.), Building Expert Systems, pp. 59-86, Addison-Wesley, Reading,
`Massachusetts (1983)
`
`Stefik, Aikins, Balzer, Benoit, Birnbaum, Hayes-Roth, and Sacerdoti, "The
`Architecture of Expert Systems," in Hayes-Roth, Waterman, and Lenat (eds.),
`Building Expert Systems, pp. 89-126, Addison-Wesley, Reading, Massachusetts
`(1983) (This paper appeared in Artificial Intelligence, Vol. 18, No. 2 (1982))
`
`Robot Eye and ROI: Technology Transfer vs. Technology Transformation," AI
`Magazine, Vol. 6, No. 3, pp. 204-209, Menlo Park, California (1985)
`
`"Knowledge System Programming Languages," Proc. First IAAI Conference,
`pp. 310-330, Dayton, Ohio (1985)
`
`"The Expert Systems (and UNIX) Myth," CommUNIXations, Vol. 7, No. 4, pp.
`26-29, Santa Clara, California (1987)
`
`"Going Beyond the Buzzwords," Unix Review, Vol. 5, No. 6, pp. 39-41, San
`Francisco, California (1987)
`
`"Interview with Dick Gabriel," Unix Review, Vol. 5, No. 6, pp. 48-53, San
`Francisco, California (1987)
`
`"A Survey of Expert System Projects," Software Development '89, San
`Francisco, California (1989)
`
`"The Copernican View of Artificial Intelligence," SunTechnology, Vol. 2, No.
`1, Mountain View, California (1989)
`
`Brodie, Bancilhon, Harris, Kifer, Masunaga, Sacerdoti and Tanaka, "Next
`Generation Database Management Systems Technology," in Kim, Nicolas and
`Nishio (eds.), Deductive and Object-Oriented Databases, Elsevier Science
`Publishers, Amsterdam, The Netherlands (1990)
`
`"Business 100.92--Almost Business 101 for the Technical Professional,"
`Software Development '91, San Francisco, California (1991)
`
`"Managing Expert System Projects," AI Expert, Vol. 6, No. 5, San Francisco,
`fornia (1991)
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`
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`Stefik, Aikins, Balzer, Benoit, Birnbaum, Hayes-Roth, and Sacerdoti,
`"Retrospective on ‘The Organization of Expert Systems, A Tutorial’", Artificial
`Intelligence, Vol. 59, No. 1-2, pp. 221-224 (1993)
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` ,
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` California (1991)
`
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`Stefik, Aikins, Balzer, Benoit, Birnbaum, Hayes-Roth, and Sacerdoti,
`"Retrospective on ‘The Organization of Expert Systems, A Tutorial’", Artificial
`Intelligence, Vol. 59, No. 1-2, pp. 221-224 (1993)
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