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TREWS
`Gerry Christensen
`
`Summary
`
`Technology executive with extensive technical and business experience.
`Over 30 years in planning, engineering, product management and
`business development
`in communications networks. Range of
`experience spans fixed and wireless networks, managed service, and
`value-added application provider companies. Specialized technology
`and applications experience
`in
`the areas of mobile
`location
`services/technology, wireless data, mobile messaging and content
`services, prepaid wireless services, mobile marketing and wireless
`advertising services and technology.
`
`Technical
`
`Knowledge
`
`SS7, intelligent networks, and IMS
`
`Location technology, applications, and services
`
` Wireless data and mobile messaging and content
` Wireless advertising, mobile marketing, and search
`Prepaid communications technology and applications
`
`
`Experience
`
`SS7 operation and protocols (TCAP, SCCP, ISUP), roaming protocols
`(GSM MAP and ANSI-41), intelligent network architectures, standards
`(INAP, CAMEL, WIN), and applications.
`IMS
`framework and
`applications. Location technologies (positioning systems, middleware,
`applications) and services that utilize infrastructure. Prepay delivery
`systems (handset/SIM based, service node based, IN based) and
`implementation/operation
`issues.
` Wireless data systems (USSD,
`HSCSD, GPRS, EDGE, CDMA2000, W-CDMA, LTE), mobile Internet
`(WAP and HTML), and messaging (SMS, EMS, MMS, MIM, UM, and
`inter-carrier messaging). Technology and solutions
`for wireless
`advertising, mobile marketing, and search.
`
`2010-present
`
`Founder and CEO
`
` Wireless Waypoint Sequim, WA
`
`Wireless Waypoint was founded in 2010 by Gerry Christensen to serve
`the
`telecommunications, wireless, and
`IP based communications
`industries. We provide consulting, professional and expert services for
`the telecommunications, Internet, and commerce industries. Our primary
`focus is wireless technology, solutions and applications. Our core
`competency areas are switching, signaling, and related applications.
`
`Practice areas include strategy and development of emerging business
`models and ecosystems, network infrastructure, circuit and IP based
`applications, operational and business support systems.
`
`GoPro/Garmin
`EX. 1034, Page 001
`
`

`

`
`
`
`
`
`
`2005-2010
`
`Zoove, Corp.
`
`Palo Alto, CA
`
`Co-founder and CTO
`
`Developed business plan and led initial fund raising. Provided technical
`and product functionality direction for prototype application for company
`start-up. Provided overall technical vision and direction for the company.
`Led product management for wireless advertising technology, products,
`and services. Defined overall technical functionality, product and
`features for support of brand and advertising agency clients.
`
`
`2004–2005
`
`VeriSign, Inc.
`
`Mountain View, CA
`
`Director – Solutions Development Center
`
`Led R&D team within the Marketing Solutions business unit for
`communications, content, and commerce services. Researched and
`evaluated new technologies, product concepts, and services. Performed
`technology and business model assessment for potential fit within
`corporate product line and strategies. Developed business model and
`business case for new products, coordinated with Market Research
`team, product-line managers, and subject matter experts. Directed new
`products through the gate process and ensuring smooth transition to
`Product Management. Products included identity management for
`wireless data and content, location-based services, and location data
`utility services.
`
`
`2001–2004
`
`VeriSign
`
`Mountain View, CA
`
`Director Wireless Business Development
`
`Planned and implemented inter-carrier SMS business and operations.
`Developed strategies and plans for new network and application
`business, especially within the areas of wireless data, mobile messaging
`and content. Member of team that set the strategy that led to VeriSign
`acquiring three companies to fulfill its objectives in mobile messaging
`and content: Jamba!, Unimobile, and LightSurf. Development and
`execution includes organic growth as well as partnerships, mergers and
`acquisitions. SME on due diligence team for key acquisitions. Identified
`new product and business opportunities and provided influence through
`leadership in the Mobile Marketing Association (MMA). Developed first
`stage of product gate process as well as resource allocation and proper
`hand-off to product management for life cycle management.
`
`
`GoPro/Garmin
`EX. 1034, Page 002
`
`

`

`
`
`
`
`
`
`
`
`1999–2001
`
`SignalSoft Corporation
`
`Boulder, CO
`
`Director of Product Management
`
`Built and led group of product managers responsible for all corporate
`mobile location service software products on a global basis. Set
`direction and established strategic plans for mobile location service
`application product line. Directed requirements gathering, feature
`planning, and release management. Communicated strategy/plans in
`support of marketing and sales efforts. Managed cross-product functions
`and strategic initiatives.
`
`1997–1999
`
`ILLUMINET
`
`Overland Park, KS
`
`Senior Product Manager – Wireless Services
`
`
`
`Responsible for new Wireless Intelligent Network (WIN) service business
`development and life cycle product management of existing wireless network
`services. Developed WIN service strategy and plans for execution. Directed
`WIN implementation efforts and ongoing management and optimization of
`services and vendors/partner relationships. SME on team that engaged
`National Telemanagement Corporation (NTC) for partnership deals for WIN-
`based prepay wireless, which ultimately led to the acquisition of NTC.
`
`1995–1997
`
`BellSouth Cellular Corp.
`
`Atlanta, GA
`
`Manager of Network Strategic Planning and Implementation
`
`
`
`Led efforts of other staff members and market units to develop network
`strategies. Developed network evolution plans to support business strategy
`and in consideration of trends in technology, industry standards, and
`regulatory environment. Identified, evaluated, and procured network
`elements to implement network plans. Performed overall coordination for
`plan execution. Interfaced with vendors for network optimization.
`
`GoPro/Garmin
`EX. 1034, Page 003
`
`

`

`
`
`
`
`
`1992–1995
`
`BellSouth Telecommunications Birmingham, AL
`
`Signaling and Intelligent Network Planner/Engineer
`
`
`
`Developed plans for network growth and evolution of signaling and intelligent
`network elements
`for region.
` Forecasted
`link and node capacity
`requirements based on interconnection expectations and feature deployment
`strategies. Engineered and monitored network elements to maintain
`capacity. Developed and monitored capital and expense budgets.
`
`1989–1992
`
`BellSouth Telecommunications Jacksonville, FL
`
`Equipment Engineer and Network Design Engineer
`
`
`
`Coordinated installation/removal of switching equipment. Estimated project
`material, labor, and engineering costs. Supervised seven Network Analyst
`Specialists. Designed cost effective central office switching configurations
`based on estimated line and trunk growth and demand. Analyzed
`communications traffic patterns and forecasted future network usage.
`
`Credentials
`
`Education
`
`Auburn University Auburn, AL (1997)
` MBA (with concentration in MIS)
`
`University of Florida Gainesville, FL (1988)
` BS in Industrial and Systems Engineering
`
`Licensing
`
`Professional Engineer (since 1995)
`
`Publications
` Co-author of the books, Wireless Intelligent Networking and Mobile
`Positioning and Location Management
` Author of several published reports and technical papers about various
`telecommunications subjects including Yes 2 Prepay and Data on SS7.
`
`Intellectual Property
`Broad IP experience including patent submission and prosecution process,
`portfolio analysis, and strategy development.
`Intellectual Property
`Development: Analysis of the impact of existing wireless industry patents
`from both a technological and business valuation point-of-view; Forensic
`analysis of claims vs. potential infringing products.
`
`
`
`GoPro/Garmin
`EX. 1034, Page 004
`
`

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