12/18/2019
`
`Sleep Number | For Immediate Release
`
`Sleep Number and NFL Announce
`Groundbreaking Partnership to
`Emphasize the Importance of Sleep
`on player performance
`
`Sleep Number named the Official Sleep and
`Wellness Partner of the NFL
`
`Minneapolis – Jan. 31, 2018 –Today, Sleep Number and the National
`Football League announced a multi-year partnership aimed at helping to
`improve players’ performance by maximizing the benefits of a great night of
`sleep. Through this partnership, every player in the league will be offered a
`Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number
`will work with players, teams and trainers as they integrate sleep insights
`into their overall performance regimens.
`
`“We are constantly assessing world-class technologies and partners and
`know this unprecedented partnership will provide players the ability to
`improve their performance through individualized, smarter sleep,” said
`Roger Goodell, NFL commissioner. “We’re offering Sleep Number’s
`revolutionary technology to maximize the body’s most basic need for
`renewal – sleep – to improve the well-being of our players and coaches.”
`
`The effortless adjustability of Sleep Number smart beds together with the
`advanced biometrics of SleepIQ technology will help players understand
`how better sleep impacts their on-the-field performance. The partnership
`will also leverage Sleep Number’s expertise in the impact of sleep on
`overall health and performance, while further strengthening the company’s
`already comprehensive sleep data insights.
`
`“We’re excited to make a difference for these world-class athletes as they
`benefit from our SleepIQ technology and the effortless adjustability of our
`beds. And we are thrilled to be entering a long-term partnership with a
`performance-based organization like the NFL,” said Shelly Ibach, Sleep
`Number president and chief executive officer. “Our partnership builds on
`the deep relationship we’ve established with the Minnesota Vikings and the
`Dallas Cowboys, who understand the connection between sleep, training
`and performance.”
`
`As part of their joint commitment to improve sleep for the entire NFL, the
`two organizations will:
`
`Multimedia Gallery
`
`
`
`Nicollet Mall PR Nicollet Mall PR ……
`
`Click here to view and download
`images & video.
`
`
`
`More Information
`
`Contact Us
`
`Sarah Reckard,
`Sleep Number
`763-551-6076
`Email
`
`Danielle Lund,
`Tunheim
`715-222-9641
`Email
`
`Sleep Number + NFL
`Fact Sheet
`
`Sleep + Performance
`Fact Sheet
`
`
`Spokespeople Bios
`
`Shelly Ibach Bio
`
`Pete Bils Bio
`
`
`Join Us
`
`Visit: www.sleepnumber.com/NFL
`
`
`
`
`
`Follow Us
`on Twitter
`
`Become a Fan
`on Facebook
`
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`12/18/2019
`
`Sleep Number | For Immediate Release
`Offer all active NFL players Sleep Number 360 smart beds –
`because what you sleep on directly impacts sleep quality and
`performance.
`
`
`
`Work with players, teams and trainers to integrate sleep insights
`into their training.
`
`About Sleep Number Corporation
`As the leader in sleep innovation, Sleep Number Corporation (NASDAQ:
`SNBR) delivers the best quality sleep through effortless, adjustable comfort
`and biometric sleep tracking. Sleep Number is a visionary in health and
`wellness, proving the connection between quality sleep and wellbeing. With
`its powerful SleepIQ® technology platform, powering one of the most
`comprehensive databases of biometric consumer sleep data in the world,
`Sleep Number is fundamentally changing the way we monitor and manage
`health. To experience better quality sleep, visit one of the over 550 Sleep
`Number® stores located in all 50 states or SleepNumber.com. For
`additional information, visit our newsroom and investor relations site.
`
`Media Contacts:
`Alex Riethmiller, NFL, 310.840.4681, alex.riethmiller@nfl.com
`Sarah Reckard, Sleep Number, 763-551-6076,
`sarah.reckard@sleepnumber.com
`Maggie Habashy, Sleep Number, 763-551-6986,
`maggie.habashy@sleepnumber.com
`
`###
`
`
`Brad Paisley Pop-up Performance at
`Sleep Number before Super Bowl LII
`
`MINNEAPOLIS, January 30, 2018 – As Super Bowl LII kicks off in
`Minneapolis, country music superstar Brad Paisley surprised shoppers at
`the Mall of America today in the Sleep Number store. Paisley performed
`several songs during the pop-up performance for an overflowing crowd of
`delighted fans, including “Today,” “Celebrity,” “Alcohol,” “Mud on the Tires,”
`“I’m Gonna Miss Her,” – and of course “Go to Bed Early.”
`
`
`
`“It’s thrilling to be here in
`Minneapolis for the Super
`Bowl, and fun to perform for
`fans like this and especially
`in the Sleep Number store,”
`said Brad Paisley. “I like
`
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`Sleep Number | For Immediate Release
`Minnesota, I like that you
`have thousands of lakes
`and that you stand on top of
`the ice to fish.”
`
`To view/download images
`and video, please visit:
`B-roll video
`Photos
`
`
`
`
`
`12/18/2019
`
`
`
`
`
`Contacts:
`
`Maggie Habashy
`Sleep Number
`
`
`
`
`
`Maggie.Habashy@sleepnumber.com
`763-551-6986
`
`Danielle Lund
`Tunheim for Sleep Number
`DLund@tunheim.com
`952-851-1602
`
`###
`
`
`
`
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