From:
`To:
`Sent:
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`Subject:
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`Mike Stewart | Personal Comfort Bed
`Sarah
`10/8/2013 7:00:57 AM
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`Re: to address w/ oourtney
`
`I don‘t care what he told us we can’t be saying their name. Unless someone asks
`We is ambiguous enough
`
`On Oct 7, 2013, at 7:39 PM, Sarah wrote:
`
`eraig told us to use american national
`On lO/7/20l3 5:26 PM, Mike Stewart 1 Personal Comfort Bed wrote:
`she is still saying anterican national mfg
`
`she and everyone else needs to be saying "We are the manufacturer..." never mention the name, this allows the
`caller to hangup and do more research thus not purchasing from us.
`
`when customers ask tell me the difference, she says we compare to sleep number it's similar technology...great BUT
`she is forgetting the most valuable thing...
`
`"Did you know that Sleep Number spends 40% of what you‘d pay for their mattress on their TV advertising and
`another 10% on their retail stores“? That's why we can give such deep discounts and still offer a better quality
`product.”
`
`I will let you correct her on this as I don't want to be negative nancy.
`
`Sincerely,
`
`Sarah Davis
`
`Personal Comfort Bed
`
`<personal-comfort-bed—logoj pg?
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`3411 Lake Breeze Rd.
`
`Orlando, FL 32808
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`Tel: 888—694-4088
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`sarahG’Dpersonalcomforthedroom
`www. personalcomfortbedloom
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`
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`Confidential
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`Mike Stewart l Personal Comfort Bed
`Craig Miller
`6/18/2013 1:48:00 PM
`
`Re: Tuesday's Words of Wisdom
`
`From.
`To:
`Sent:
`
`Subject:
`
`Craig,
`
`Will do thanks for the update.
`
`Scott
`
`On Jun 18, 2013, at 2:27 PM, Craig Miller wrote:
`
`Thanks Scott.
`
`Please see the corrections below in yellow. The sentence just before what I put in yellow is not correct. Please keep me in
`loop on these sol can be sure everything being said is completely accurate.
`Thank you,
`Craig
`
`From: Mike Stewart | Personal Comfort Bed [mailto:mike@personaIcomfortbed.com]
`Sent: Tuesday, June 18, 2013 8:10 AM
`To: Craig Miller Jr.
`Subject: Fwd: Tuesday‘s Words of Wisdom
`
`Keeping you in the loop...
`
`Begin forwarded message:
`
`From: Sarah <sarah
`
`ersonalcomfortbed.com>
`
`Subject: Tuesday's Words of Wisdom
`
`Date: June 18, 2013 10:49:30 AM EDT
`
`To: sales <sales
`
`ersonalcomfortbed.com>
`
`Team,
`
`WOW! Things have been going so well. Everyone is making each phone call count and we all can see a difference!
`There has been a huge increase in customers calling back and placing their orders, I should know, I listen to the calls
`:) Our weekly sales volume is averaging over $50k a week, the number of sales per week is right around 30 and this is
`quite the improvement over previous weeks/ months. THANK YOU!
`Here's just a few things to keep in mind when on calls with customers.
`
`0 we now offer the chilipadl This is our solution to sleeping hot or cold. This amazing mattress pad sized "topper"
`is temperature controlled by water, comes in every size (single or dual control on queen/king) and is offered at
`almost half the price of Sleep Number. (found under
`
`0 please use this as a way to save a sale if a customer complains they're sleeping too hot
`
`0 when comparing our company to any other company, always speak positively about our competitors ”Sleep
`Number is a great company, let me share with you a few ways we differ and can offer you a greater savings on
`your next mattress purchase"
`0 REMINDER: company history has a change from saying WE SOLD PATENTS TO SLEEP NUMBER to ”We
`consulted with Sleep Number on designs for their line of beds in the 90's and in 2006 entered a 5 year non
`
`Confidential
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`compete with them" (This is per Craig) “Our manufacturing arm which is American National Mfg. Inc. had a
`design and non—compete agreement with Sleep Number for 5 years which ended in Jan.
`lSt 2012.
`0 Likewise, FDA registration refers to the factory/facility. This means where the mattresses are produced is
`inspected by the Government and approved as meeting their standards.
`0 Sleep Number is still offering their 48 month 0% financing option now. just be aware that they offer their same
`sale price for any of their financing options, however, their lowest sale prices are still higher than our financing
`pricing. BUT if you come across a situation where the sale prices are close please talk it over with a manager,
`whether it's to explain the benefit to the customer or if we can wiggle (VERY SLIGHTLY) on the price or add
`value added products.
`
`Keep up the hard work! It’s truly paying off!
`Thanks all! i
`I
`I H
`
`Sincerely,
`
`Sarah Davis
`
`Personal Comfort Bed
`
`<image0011pg>
`
`3411 Lake Breeze Rd.
`
`Orlando, FL 32808
`
`Tel: 888-694-4088
`
`saralnEDpersonalcomfortbed . com
`
`wwwpersonalcomfortbed.com
`
`Confidential
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