10/14/2019
`
`The Original Number Bed
`
`Final Closeout Sale - Lowest Prices Of The Season Guarantee - Sale Ends Monday    Learn More
`(https://www.personalcomfortbed.com/online-specials)
`
`The Original Number Bed
`40 Years of Mattress Innovation
`Number Bed History
`
`®
`
` is a sister company of American National Manufacturing,
`Personal Comfort
`®
`Inc. and we are both owned by the same parent company. The company is
`steeped in a long tradition and history of building mattresses that can be
`personalized to meet the ever-changing demands of the body while achieving
`better sleep. For 40 years, American National Manufacturing has been a
`leading maker of sleeping surfaces in both consumer and medical markets.
`
`American National's history of innovation in perfecting air-adjustable beds for
`home and medical use is the foundation on which Personal Comfort
` was
`®
`made. Personal Comfort
` offers state-of-the-art designs and complementary
`®
`technology that is elevating the entire category of air-adjustable beds. The
`entire line of Personal Comfort
` mattresses provides long-lasting support,
`®
`personalized comfort and completely customizable comfort layers - all at a
`better value than existing products on the market.
`
`The Original Number Bed was produced in 1988 by Craig Miller Sr., then
`®
`owner of American National. This mattress was the first to feature dual-air
`adjustability controlled by a dial indicator with a numbered sequence from 0-10.
`The following timeline shows just how far the company has come since 1988.
`With no less than four decades of engineering, we are proud to bring Personal
`Comfort
` to market. The entire line of mattresses offers the industry's highest
`®
`quality, the most robust warranty and the best value.
`
`The photo to the right was taken at the first trade show where we had the very
`first Original Number Bed on display for retailers and industry vendors to see.
`®
`
`1972
`
`American National was founded
`
`Production of waterbeds began.
`
`1980’s
`
`American National waterbed production
`
`Production of waterbed mattresses exceeds 25,000 per month. Production of
`waterbed heaters exceeds 50,000 per month.
`
`https://www.personalcomfortbed.com/the-original-number-bed
`
`1/5
`
`Sleep Number Corp.
`EXHIBIT 2038
`IPR2019-00500
`Page 1
`
`

`

`10/14/2019
`
`1988
`
`The Original Number Bed
`
`1988
`
`Development of The Original number bed
`
`®
`
`This image was taken at the WMA (Waterbed Manufacturing
`Association trade show in 1988 where American National featured
`the one and only patented computerized number bed. This air
`adjustable mattress featured dual air chambers and an air control
`unit that used a dial indicator with numbers ranging from 0-10 (10
`being maximum firmness.)
`
`Introduction of the Sustena™ number bed
`
`Manufacturing of the Sustena™ number bed began (US Patent #4995124). The
`original design of numbers ranging from 0 to 10 used inches of H2O pressure
`measuring scale. The softest setting was labeled low and then it went from 1 to
`10. This computerized mattress also continually maintained your desired setting
`by adding and removing air silently all thought the night and day.
`
`1995
`
`1996
`
`number bed marketed to hospitals
`
`The same patented number bed mattress was specifically upgraded
`to meet medical market requirements and sold to hospitals around
`the world through KCI® (Kinetic Concepts Inc.). Air therapy hospital
`beds aid in the treatment and prevention of patient pressure injuries,
`pulmonary issues and more. American National began using the
`pressure reading scale of millimeters of mercury (mmHg) on all
`mattresses, including consumer mattresses, to correspond with
`standard medical practice of measuring pressure against the body.
`
`Private label number bed manufacturing
`
`American National continued to manufacture a line of adjustable firmness air
`mattresses, including many with number readouts on the remote control,
`commonly referred to as number beds, to help distinguish them from a basic
`non-adjustable blow-up mattresses used by houseguests or for camping.
`American National produced these beds both as private label products and
`American National branded products
`
`1997
`
`1997
`
`Hospital air therapy mattress production increases
`
`American National quickly become a market leader in the private label
`production of medical air therapy mattress by developing several patented
`medical air beds for many large medical companies including publicly traded
`companies like Sunrise Medical and Foamex L.P. which was one of the largest
`foam producers in the USA. KCI also expanded sales of the patented
`Sustena™ number bed, internationally. In addition, SizeWise expanded sales of
`American National's medical mattresses that included mattresses supporting
`patients up to 1,000 lbs.
`
`Select Comfort® Introduces the Sleep Number® Settings
`
`This is when Select Comfort® first introduced air adjustable firmness
`mattresses featuring a hand control with a number. Their advertising
`and messaging at this time talked about finding your Sleep Number®
`Setting
`
`1998
`
`Introduction of the Nautilus™ Sleep System
`
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`
`2/5
`
`Sleep Number Corp.
`EXHIBIT 2038
`IPR2019-00500
`Page 2
`
`

`

`10/14/2019
`
`2006
`
`The Original Number Bed
`American National began producing adjustable firmness air
`mattresses for Bowflex®, which originally marketed the product
`under the name Instant Comfort™. These mattress models
`introduced a memory setting to memorize the sleepers preferred
`firmness setting. Bowflex® then purchased Nautilus™ and began
`marketing these mattresses as the Nautilus™ Sleep System as well
`as the name FITREST™.
`
`Nautilus™ Sleep Systems
`
`On July 14, 2006 American National purchased the assets of the Nautilus™
`Sleep System from Nautilus™ including the brand Instant Comfort™ and began
`servicing the warranty for the adjustable firmness mattresses sold by Bowflex®
`and Nautilus®.
`
`2006
`
`2012
`
`Select Comfort®/Sleep Number® sign non-compete agreement
`
`On August 11, 2006 American National signed a design, consulting,
`and non-compete agreement with Select Comfort® that limited
`distribution of adjustable firmness mattresses
`
`Introduction of Personal Comfort
`
`®
`
`With the expiration of the Select Comfort® non-compete with American
`National our parent company moved forward with its plans to retail a new
`direct-to-consumer number bed brand. Personal Comfort
` opened its online
`®
`store in September 2012.
`
`2015
`
`Personal Comfort Redesign
`
`®
`With inspiration from ever-changing technology, Personal Comfort
`released its newly designed mattress line-up. Design-friendly fabrics
`to match adjustable bases, new touch screen remotes and
`Bluetooth® technology were introduced and continue to receive rave
`reviews.
`
`2017
`
`Today - Family Owned and Operated
`
` continues to help the nation sleep better night after night. To
`Personal Comfort
`®
`date, more than 20,000 sleepers achieve better and more restful sleep. With 40
`years of history, Personal Comfort
` continues to innovate and develop new
`®
`sleeping surfaces supported by state-of-the-art technology. Thanks to new
`innovations on the horizon, the next generation of sleepers will be able to look
`forward to a future of better sleep.
`
`Our Process
`
`https://www.personalcomfortbed.com/the-original-number-bed
`
`3/5
`
`Sleep Number Corp.
`EXHIBIT 2038
`IPR2019-00500
`Page 3
`
`

`

`10/14/2019
`
`The Original Number Bed
`
`
`
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`Personal Comfort® - A Better Number Bed. A Better Price.
`
`*No affiliation exists between Personal Comfort® or Sleep Number®. No product belonging to Select Comfort® or Sleep Number® is sold on this site and any reference is for comparison purposes only. Sleep
`Number® is a registered trademark of Sleep Number Corporation. You can visit them at www.sleepnumberbed.com.
`
`**Fast Free Shipping - Your shipment will arrive between 15 to 25 business days.
`A FedEx tracking number will be available via email once your order as been picked up from our warehouse, usually within 7 business days.
`Adjustable bases and custom orders will arrive between 20-30 business days and may take longer before a tracking number is made available. Subject to seasonal fluctuation.
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`Excellent
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`Sleep Number Corp.
`EXHIBIT 2038
`IPR2019-00500
`Page 4
`
`

`

`The Original Number Bed
`10/14/2019
`Personal Comfort mattresses are not evaluated by or registered with the FDA; they are manufactured in part and assembled by an FDA registered company.
`
`Sales tax is collected in participating states. Financing promotions require pre-qualification and are available with approved credit.
`
`Free returns available for Advanced, Elegance and Memory Foam Series mattresses only. Classic Series require a restock fee. All accessories and bases are final sale.
`
`1 2
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`5/5
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`Sleep Number Corp.
`EXHIBIT 2038
`IPR2019-00500
`Page 5
`
`