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`Ultra -low -power Bluetooth: the new wireless frontier - PC World
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`EXHIBIT 1038
`Michael Foley, Ph.D.
`10/3/2019
`
`Carla Wallat, CRR, RPR
`WA CCR 42578 OR CSR 416 -0443
`
`Ultra -low -power Bluetooth: the new wireless frontier
`
`A new flavor of Bluetooth might be just the answer.
`
`Michael Foley (Network World) ¡ 18 October, 2007 09:25
`
`The wireless revolution sweeping consumer electronics has manufacturers of devices that
`need long life from a small battery struggling to find a complementary wireless technology. Makers of sensors for sports, health and
`fitness are in this camp, while manufacturers of products like watches have never even considered going wireless because of the
`limited options available.
`
`Several wireless technologies have tried to address the needs of the long- battery -life market, but most have been proprietary and have
`garnered little industry support. ZigBee, with a consortium of manufacturers behind it, is one of the few exceptions. However, none of
`these technologies let smaller manufacturers plug in to a global standard.
`
`What's more, today companies that want to make their small devices wireless must also build and sell either a dedicated display unit or
`an adapter that connects to a computing platform such as a mobile phone, PC or iPod. There have been few successful products that
`have followed this route to market.
`
`A new flavor of Bluetooth might be just the answer.
`
`With more than 1 billion Bluetooth -enabled devices shipped, including more than 50% of mobile phones sold worldwide, Bluetooth
`wireless technology is the solution of choice for connecting consumer electronic devices. Over half of consumers in many European
`and Asian countries already own at least one Bluetooth- enabled device, and the brand is recognized by a majority of consumers
`worldwide.
`
`Bluetooth wireless technology has established the standard for usability, ease of setup and compatibility across all manufacturers. A
`well -established set of Bluetooth profiles define the communication needs for a wide range of applications, making it easy for a
`manufacturer to add Bluetooth wireless connectivity to new devices -- from phones to headsets to printers -- with a minimum of
`programming and testing work.
`
`Bluetooth technology's years of software development, testing and validation experience, and consumer brand recognition are a
`tremendous advantage for any device that bears the Bluetooth logo. The current Bluetooth radio delivers a combination of fast data rate
`and low power consumption that has proven to be right for a range of mobile phone and PC applications, including hands -free
`communication, streaming music, printing and file transfer. But its speed is wasted in applications that require only small bits of
`information to be sent.
`
`The Bluetooth Special Interest Group (SIG) recognizes that no single radio design will ever offer both maximum data rate and maximum
`battery life. With this in mind, the Bluetooth SIG has focused efforts on uniting several wireless technologies under a single Bluetooth
`wireless umbrella.
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`Page Break
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`At the same time the SIG was focusing on unification of wireless technologies, engineers at Nokia were developing a complementary
`radio technology called Wibree that uses a small fraction of the power consumed by the Bluetooth radio. Wibree shares many
`similarities with the Bluetooth radio and is easily made compatible with Bluetooth radio chips.
`
`In June 2007, the Bluetooth SIG announced it would bring Nokia's Wibree under the Bluetooth umbrella to create an ultra -low -power
`version of Bluetooth wireless technology. The result: a wireless technology with the same low power consumption and tremendous
`battery life as ZigBee, but able to communicate with the hundreds of millions of Bluetooth devices shipping each year.
`
`Development of ultra -low -power Bluetooth technology is currently under way, and the Bluetooth SIG expects to announce the first
`version of the specification in early 2008 with chip shipments following closely behind. Consumers should be able to purchase the first
`ultra -low -power Bluetooth- enabled products by fall 2008.
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`In addition to creating a vast market for sensors, watches and other existing devices, ultra -low -power Bluetooth's ability to connect low -
`power devices to the mobile phone will open new applications. The mobile phone, after all, is quickly becoming the computing hub of
`the future, combining entertainment, connectivity and data storage in a single device.
`
`Ultra -low -power Bluetooth: the new wireless frontier - PC World
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`With ultra -low -power Bluetooth, for example, it will be possible for mobile phones to support location -based services, allowing users to
`download schedules from bus stops, product information from a store aisle, or airline schedules from the airport gate.
`
`In the home, the mobile phone could serve as a remote control for the TV, thermostat and even household appliances, or simply direct
`a smart home to power up or down according to the presence of occupants.
`
`The demand for embedded wireless technology capable of long- lasting, power- independent functionality has existed for some time.
`Ultra -low -power Bluetooth technology promises a new answer, one with a proven global standard at its heart.
`
`Foley is executive director of the Bluetooth SIG. For more information visit Bluetooth.com or Mike's blog.
`
`-IDG
`
`COMMUNICATIONS
`Copyright 2019 IDG Communications. ABN 14 001 592 650. All rights reserved.
`Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.
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