Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`1[Preamble]
`
`’449 Patent Claim Language
`A server system for modifying a cursor image to a specific image
`having a desired shape and appearance displayed on a display of a
`remote user's terminal, said system comprising:
`
`1[a]
`
`1[b]
`
`1[c][i]
`
`1[c][ii]
`
`1[c][iii]
`
`1[c][iv]
`
`2.
`
`3.
`
`5.
`
`cursor image data corresponding to said specific image;
`
`cursor display code, said cursor display code operable to modify said
`cursor image; and
`
`a first server computer for transmitting specified content information to
`said remote user terminal,
`
`said specified content information including at least one cursor display
`instruction indicating a location of said cursor image data, said cursor
`display instruction and said cursor display code operable to cause said
`user terminal to display a modified cursor image on said user's display
`in the shape and appearance of said specific image,
`
`wherein said specified content information is transmitted to said
`remote user terminal by said first server computer responsive to a
`request from said user terminal for said specified content information,
`and wherein said specified content information further comprises
`information to be displayed on said display of said user's terminal,
`
`said specific image including content corresponding to at least a
`portion of said information to be displayed on said display of said
`user's terminal, and wherein said cursor display code is operable to
`process said cursor display instruction to modify said cursor image to
`said cursor image in the shape and appearance of said specific image in
`response to movement of said cursor image over a display of said at
`least a portion of said information to be displayed on said display of
`said user's terminal, and wherein said specific image relates to at least
`a portion of said information to be displayed on said display of said
`remote user's terminal.
`
`The server system in accordance with claim 1, wherein said specific
`image comprises advertising material related to at least a portion of
`said information to be displayed on said display of said user's terminal.
`
`The server system in accordance with claim 2, wherein said advertising
`material further comprises a brand logo.
`
`The server system in accordance with claim 2, wherein said advertising
`material further comprises images of a good or a service corresponding
`
`1
`
`Ralph Lauren Corp. Exhibit 1009 Page 1
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`
`’449 Patent Claim Language
`to said information to be displayed on said display of said user's
`terminal.
`
`6.
`
`7.
`
`12.
`
`13.
`
`14.
`
`15.
`
`27[Preamble]
`
`27[a]
`
`27[b]
`
`27[c][i]
`
`27[c][ii]
`
`The server system in accordance with claim 2, wherein said advertising
`material further comprises messages relating to said information to be
`displayed on said display of said user's terminal.
`
`The server system in accordance with claim 1, wherein said specific
`image has a shape and appearance corresponding to said information to
`be displayed on said display of said user's terminal.
`
`The server system in accordance with claim 1, wherein said specified
`content information is transmitted in the form of HTML files that
`define a web page.
`The server system in accordance with claim 12, wherein said cursor
`image data includes at least in part an advertisement for goods or
`services contained in said web page.
`The server system in accordance with claim 1, wherein said user
`terminal includes a browser application responsive to said cursor
`display instruction, said browser application executing said cursor
`display code using parameters defined in said cursor display
`instruction.
`The server system in accordance with claim 1, said cursor display
`instruction further comprising an image identifier indicating said
`cursor image data corresponding to said specific image.
`A server system for modifying a cursor image to a specific image
`having a desired shape and appearance displayed on a display of a
`remote user's terminal, said system comprising:
`cursor image data corresponding to said specific image;
`
`cursor display code, said cursor display code operable to modify said
`cursor image; and
`a first server computer for transmitting specified content information to
`said remote user terminal,
`
`said specified content information including at least one cursor display
`instruction indicating a location of said cursor image data, said cursor
`display instruction and said cursor display code operable to cause said
`user terminal to display a modified cursor image on said user's display
`in the shape and appearance of said specific image,
`
`27[c][iii]
`
`wherein said specified content information is transmitted to said
`remote user terminal by said first server computer responsive to a
`
`2
`
`Ralph Lauren Corp. Exhibit 1009 Page 2
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`
`27[c][iv]
`
`28.
`
`29.
`
`31.
`
`32.
`
`33.
`
`38.
`
`39.
`
`40.
`
`’449 Patent Claim Language
`request from said user terminal for said specified content information,
`and wherein said specified content information further comprises
`information to be displayed on said display of said user's terminal,
`
`said specific image including content corresponding to at least a
`portion of said information to be displayed on said display of said
`user's terminal, and wherein said cursor display code is operable to
`process said cursor display instruction to modify said cursor image to
`said cursor image in the shape and appearance of said specific image in
`response to movement of said cursor image over a specified location
`on said display of said user's terminal, and wherein said specific image
`relates to at least a portion of said information to be displayed on said
`display of said remote user's terminal.
`
`The server system in accordance with claim 27, wherein said specific
`image comprises advertising material related to at least a portion of
`said information to be displayed on said display of said user's terminal.
`
`The server system in accordance with claim 28, wherein said
`advertising material further comprises a brand logo.
`
`The server system in accordance with claim 28, wherein said
`advertising material further comprises images of a good or a service
`corresponding to said information to be displayed on said display of
`said user's terminal.
`
`The server system in accordance with claim 28, wherein said
`advertising material further comprises messages relating to said
`information to be displayed on said display of said user's terminal.
`
`The server system in accordance with claim 27, wherein said specific
`image has a shape and appearance corresponding to said information to
`be displayed on said display of said user's terminal.
`
`The server system in accordance with claim 27, wherein said specified
`content information is transmitted in the form of HTML files that
`define a web page.
`
`The server system in accordance with claim 38, wherein said cursor
`image data includes at least in part an advertisement for goods or
`services contained in said web page.
`
`The server system in accordance with claim 27, wherein said user
`terminal includes a browser application responsive to said cursor
`display instruction, said browser application executing said cursor
`
`3
`
`Ralph Lauren Corp. Exhibit 1009 Page 3
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`
`’449 Patent Claim Language
`display code using parameters defined in said cursor display
`instruction.
`
`41.
`
`The server system in accordance with claim 27, said cursor display
`instruction further comprising an image identifier indicating said
`cursor image data corresponding to said specific image.
`
`53[Preamble]
`
`A method for modifying an initial cursor image displayed on a display
`of a user terminal connected to at least one server, comprising:
`
`53[a]
`
`53[b]
`
`53[c][i]
`
`53[c][ii]
`
`54.
`
`55.
`
`receiving a request at said at least one server to provide specified
`content information to said user terminal;
`
`providing said specified content information to said user terminal in
`response to said request, said specified content information including
`at least one cursor display instruction and at least one indication of
`cursor image data corresponding to a specific image; and
`
`transforming said initial cursor image displayed on said display of said
`user terminal into the shape and appearance of said specific image in
`response to said cursor display instruction, wherein said specified
`content information includes information that is to be displayed on said
`display of said user's terminal, wherein said specific image includes
`content corresponding to at least a portion of said information that is to
`be displayed on said display of said user's terminal,
`
`and wherein said cursor display instruction indicates a cursor display
`code operable to process said cursor display instruction to modify said
`cursor image to said cursor image in the shape and appearance of said
`specific image in response to movement of said cursor image over a
`display of said at least a portion of said information to be displayed on
`said display of said user's terminal, and wherein said specific image
`has a shape and appearance relating to said information to be
`displayed.
`
`The method in accordance with claim 53, wherein said transforming
`further comprises executing said cursor display code so as to display
`said specific cursor image while at least a portion of said information
`to be displayed is displayed on said display of said user's terminal.
`
`The method in accordance with claim 53, wherein said displaying of
`said specific image further comprises displaying advertising material
`related to at least a portion of said information to be displayed.
`
`4
`
`Ralph Lauren Corp. Exhibit 1009 Page 4
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`56.
`
`’449 Patent Claim Language
`The method in accordance with claim 55, wherein said advertising
`material further comprises a brand logo.
`
`58.
`
`59.
`
`60.
`
`61.
`
`The method in accordance with claim 55, wherein said advertising
`material further comprises images of a good or a service corresponding
`to said information to be displayed.
`
`The method in accordance with claim 55, wherein said advertising
`material further comprises messages relating to said information to be
`displayed.
`
`The method in accordance with claim 53, wherein said specified
`content information further comprises HTML files that define a web
`page.
`
`The method in accordance with claim 60, wherein said cursor image
`data corresponds to an advertisement for goods or services contained in
`said web page.
`
`62[Preamble]
`
`The method in accordance with claim 53, wherein said transforming
`further comprises:
`
`62[a]
`
`62[b]
`
`63.
`
`employing a browser application including said cursor display code
`responsive to said cursor display instruction; and
`
`executing said cursor display code by employing parameters defined in
`said cursor display instruction.
`
`The method in accordance with claim 53 wherein said specified
`content information comprises an image identifier that corresponds to
`the location of data representing said specific image.
`
`72[Preamble]
`
`A method for modifying an initial cursor image displayed on a display
`of a user terminal connected to at least one server, comprising:
`
`72[a]
`
`72[b]
`
`72[c][i]
`
`receiving a request at said at least one server to provide specified
`content information to said user terminal;
`
`providing said specified content information to said user terminal in
`response to said request, said specified content information including
`at least one cursor display instruction and at least one indication of
`cursor image data corresponding to a specific image; and
`
`transforming said initial cursor image displayed on said display of said
`user terminal into the shape and appearance of said specific image in
`response to said cursor display instruction, wherein said specified
`
`5
`
`Ralph Lauren Corp. Exhibit 1009 Page 5
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`
`72[c][ii]
`
`73.
`
`74.
`
`75.
`
`77.
`
`78.
`
`79.
`
`80.
`
`’449 Patent Claim Language
`content information includes information that is to be displayed on said
`display of said user's terminal, wherein said specific image includes
`content corresponding to at least a portion of said information that is to
`be dis played on said display of said user's terminal,
`
`and wherein said cursor display instruction indicates a cursor display
`code operable to process said cursor display instruction to modify said
`cursor image to said cursor image in the shape and appearance of said
`specific image in response to movement of said cursor image over a
`specified location on said display of said user's terminal, and wherein
`said specific image has a shape and appearance relating to said
`information to be displayed.
`
`The method in accordance with claim 72, wherein said transforming
`further comprises executing said cursor display code so as to display
`said specific cursor image while at least a portion of said information
`to be displayed is displayed on said display of said user's terminal.
`
`The method in accordance with claim 72, wherein said displaying of
`said specific image further comprises displaying advertising material
`related to at least a portion of said information to be displayed.
`
`The method in accordance with claim 74, wherein said advertising
`material further comprises a brand logo.
`
`The method in accordance with claim 74, wherein said advertising
`material further comprises images of a good or a service corresponding
`to said information to be displayed.
`
`The method in accordance with claim 74, wherein said advertising
`material further comprises messages relating to said information to be
`displayed.
`
`The method in accordance with claim 72, wherein said specified
`content information further comprises HTML files that define a web
`page.
`
`The method in accordance with claim 79, wherein said cursor image
`data corresponds to an advertisement for goods or services contained in
`said web page.
`
`81[Preamble]
`
`The method in accordance with claim 72, wherein said transforming
`further comprises:
`
`6
`
`Ralph Lauren Corp. Exhibit 1009 Page 6
`
`

`

`Exhibit 1009 - Claim Element Numbering Chart for
`United States Patent No. 6,118,449
`
`Claim Element No.
`81[a]
`
`’449 Patent Claim Language
`employing a browser application including said cursor display code
`responsive to said cursor display instruction; and
`
`81[b]
`
`82.
`
`executing said cursor display code by employing parameters defined in
`said cursor display instruction.
`
`The method in accordance with claim 72 wherein said specified
`content information comprises an image identifier that corresponds to
`the location of data representing said specific image.
`
`7
`
`Ralph Lauren Corp. Exhibit 1009 Page 7
`
`