9/17/2019
`Navigation
`Navigation
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`2016 DTCN Ad Awards Winners - DTC Perspectives
`
`2016 DTCN Ad Awards Winners
`
`by Admin on April 25, 2016 in Conference News, DTC Awards, DTC National
`
`The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-
`anticipated DTC National Advertising Awards. The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston. Sponsored by
`Health Monitor Network, the 2016 Advertising Awards showcase the best marketing and advertising across 16 categories.
`
`The 2016 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 20, Gold,
`Silver, and Bronze winners were announced for all 16 major categories and a best Overall campaign winner was chosen.
`
`Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
`
`REGISTER FOR DTC NATIONAL
`
` RESERVE AWARDS DINNER TABLE
`
`Ad Awards presented by:
`
`Television category presented by:
`
`Gold Winners
`Silver Winners
`Bronze Winners
`Honorable Mentions
`
` BRAND, DISEASE STATE, OR PROGRAM
`
` COMPANY/IES
`
` AGENCY/IES
`
`BEST BRANDED TELEVISION CAMPAIGN – Presented by CBS
`
`BREO Ellipta
`
`Chantix
`
`Farxiga
`
`Harvoni
`
`Humira (RA)
`
`Jardiance
`
`Jublia
`
`Linzess
`
`Lyrica (Fibromyalgia)
`
`Myrbetriq
`
`Namenda XR
`
`GlaxoSmithKline
`
`Pfizer
`
`AstraZeneca
`
`HAVAS Worldwide Tonic
`
`Y&R
`
`MRM//McCann
`
`Gilead Sciences, Inc.
`
`STRIKEFORCE Communications, LLC
`
`Abbott
`
`Boehringer Ingelheim & Eli Lilly and
`Company
`
`Valeant
`
`Actavis/Ironwood
`
`Pfizer
`
`Astellas
`
`Actavis
`
`Publicis New York
`
`Evoke Health Philadelphia
`
`JUICE Pharma Worldwide
`
`FCB Health
`
`J. Walter Thompson
`
`Pathway, FCB Health, & Katalyst
`
`FCB Health
`
`www.dtcperspectives.com/8764-2/
`
`1/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 1
`
`
`Navigation
`Navigation
`
`
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`
`2016 DTCN Ad Awards Winners
`
`by Admin on April 25, 2016 in Conference News, DTC Awards, DTC National
`
`The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-
`anticipated DTC National Advertising Awards. The awards were part of the 16th Annual DTC National Conference to be held April 19-21 in Boston. Sponsored by
`Health Monitor Network, the 2016 Advertising Awards showcase the best marketing and advertising across 16 categories.
`
`The 2016 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on April 20, Gold,
`Silver, and Bronze winners were announced for all 16 major categories and a best Overall campaign winner was chosen.
`
`Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
`
`REGISTER FOR DTC NATIONAL
`
` RESERVE AWARDS DINNER TABLE
`
`Ad Awards presented by:
`
`Television category presented by:
`
`Gold Winners
`Silver Winners
`Bronze Winners
`Honorable Mentions
`
` BRAND, DISEASE STATE, OR PROGRAM
`
` COMPANY/IES
`
` AGENCY/IES
`
`BEST BRANDED TELEVISION CAMPAIGN – Presented by CBS
`
`BREO Ellipta
`
`Chantix
`
`Farxiga
`
`Harvoni
`
`Humira (RA)
`
`Jardiance
`
`Jublia
`
`Linzess
`
`Lyrica (Fibromyalgia)
`
`Myrbetriq
`
`Namenda XR
`
`GlaxoSmithKline
`
`Pfizer
`
`AstraZeneca
`
`HAVAS Worldwide Tonic
`
`Y&R
`
`MRM//McCann
`
`Gilead Sciences, Inc.
`
`STRIKEFORCE Communications, LLC
`
`Abbott
`
`Boehringer Ingelheim & Eli Lilly and
`Company
`
`Valeant
`
`Actavis/Ironwood
`
`Pfizer
`
`Astellas
`
`Actavis
`
`Publicis New York
`
`Evoke Health Philadelphia
`
`JUICE Pharma Worldwide
`
`FCB Health
`
`J. Walter Thompson
`
`Pathway, FCB Health, & Katalyst
`
`FCB Health
`
`www.dtcperspectives.com/8764-2/
`
`1/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 1
`
`
`
`9/17/2019
`Opdivo
`
`Osphena
`
`Prolia
`
`Viagra
`
`
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`Bristol-Myers Squibb
`
`Shionogi
`
`Amgen
`
`Pfizer
`
`J. Walter Thompson
`
`Publicis New York
`
`FCB Health
`
`BBDO/RAPP
`
`BEST BRANDED PRINT CAMPAIGN
`
`BREO
`
`Depuy Synthes
`
`HARVONI
`
`JARDIANCE
`
`Levemir
`
`Linzess
`
`Nexplanon
`
`GlaxoSmithKline
`
`HAVAS Worldwide Tonic
`
`Anderson DDB Health & Lifestyle
`
`Gilead Sciences, Inc.
`
`STRIKEFORCE Communications, LLC
`
`Boehringer Ingelheim & Eli Lilly and Company
`
`Evoke Health Philadelphia
`
`Novo Nordisk
`
`Actavis/Ironwood
`
`Merck & Co., Inc.
`
`Prime Access
`
`FCB Health
`
`DDB
`
`OPDIVO (nivolumab)
`
`Bristol-Myers Squibb
`
`J. Walter Thompson
`
`OTEZLA
`
`Prevnar 13
`
`Tamiflu
`
`Tanzeum
`
`Tecfidera
`
`VIAGRA (sildenafil citrate)
`
`Xeljanz
`
`BEST BRANDED WEBSITE
`
`Actemra
`
`Belsomra
`
`Brintellix
`
`HARVONI
`
`Humira
`
`Celgene
`
`Pfizer
`
`Genentech
`
`GSK
`
`Biogen
`
`Pfizer
`
`Pfizer
`
`Actemra
`
`Merck & Co., Inc.
`
`Takeda & Lundbeck
`
`Evoke Health New York
`
`Y&R New York
`
`HealthWork, powered by BBDO and CDMI
`
`AndersonDDB
`
`CDMiConnect
`
`BBDO/RAPP
`
`Y&R
`
`CDMiConnect
`
`Y&R Group–Wunderman DC
`
`Gilead Sciences, Inc.
`
`Evoke Health New York
`
`Abbott
`
`Digitas Health
`
`www.dtcperspectives.com/8764-2/
`
`2/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 2
`
`
`
`9/17/2019
`
`JARDIANCE
`
`Linzess
`
`NAMZARIC
`
`OTEZLA
`
`Prevnar
`13
`
`RESTASIS®
`
`Tamiflu
`
`Tecfidera
`
`Ultrashape
`
`VIAGRA
`(sildenafil citrate)
`
`BEST BRANDED DIGITAL / SOCIAL CAMPAIGN
`
`Botox
`(Cosmetic): Treatment Visualizer
`
`Entyvio
`
`EPIDUO
`
`Gilenya
`
`Invokana
`
`Myrbetriq:
`The Momentum Program
`
`NuvaTime
`Reminder Tool
`
`OTEZLA –
`Psoriatic Arthritis (PsA)
`
`OTEZLA
`Psoriasis
`
`Prevnar
`13
`
`Simponi
`Aria HotSpot Rx
`
`VIAGRA
`(sildenafil citrate)
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`
`Boehringer Ingelheim & Eli
`Lilly and Company
`
`Allergan/Ironwood
`
`Allergan, Inc.
`
`Celgene
`
`Pfizer
`
`Allergan
`
`Genentech
`
`Biogen
`
`Syneron
`
`Pfizer
`
`Allergan
`
`Takeda
`
`Galderma
`
`Novartis
`
`Janssen
`
`Astellas
`
`Evoke Health Philadelphia
`
`FCB Health
`
`FCB Health
`
`Evoke Health New York
`
`Y&R New York
`
`Beacon Healthcare Communications
`
`Havas Worldwide San Francisco
`
`CDMiConnect
`
`AbelsonTaylor
`
`BBDO/RAPP
`
`
`
`Klick Health
`
`Deutsch
`
`FCB Health
`
`Hill Holliday (GA) / Casanova Pendrill (Multic
`
`PulseCX, 2nd Spark, Targetbase, Pathway
`
`Merck & Co., Inc.
`
`Saatchi & Saatchi Wellness
`
`Celgene
`
`Celgene
`
`Pfizer
`
`Evoke Health New York
`
`Evoke Health New York
`
`Y&R New York
`
`Janssen Biotech, Inc.
`
`J3
`
`Pfizer
`
`BBDO/RAPP
`
`BEST DISEASE EDUCATION TELEVISION CAMPAIGN
`
`www.dtcperspectives.com/8764-2/
`
`3/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 3
`
`
`
`9/17/2019
`Binge Eating Disorder
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`Shire
`
`Digitas Health LifeBrands
`
`Circadian Rhythm Disorder
`
`Vanda Pharmaceuticals
`
`Merkley + Partners
`
`Heart Failure
`
`Hep C Hope
`
`HIV Testing
`
`Lung Cancer
`
`Opioid Constipation
`
`Novartis
`
`Gilead Sciences
`
`Gilead Sciences
`
`Bristol-Myers Squibb
`
`AstraZeneca
`
`McCann HumanCare
`
`STRIKEFORCE Communications
`
`Digitas Health LifeBrands
`
`MRM//McCann
`
`BGB Group
`
`Pseudobulbar Affect (PBA)
`
`Avanir Pharmaceuticals
`
`Advance MarketWoRx
`
`Shingles
`
`Whooping Cough Vaccine
`
`Merck & Co., Inc.
`
`GSK
`
`Publicis New York
`
`Ogilvy CommonHealth/Backe Marketing/PHD
`
`BEST DISEASE EDUCATION PRINT CAMPAIGN
`
`Caregivers
`Speak Up
`
`Chronic
`Migraine
`
`Diabetes
`Sight Risk
`
`Heart Failure
`
`Lupus
`
`My HIV
`Hangup
`
`Patient
`Advocacy
`
`PBA
`Facts
`
`Prepopik
`Unbranded CRC Campaign
`
`Prostate
`Cancer Unbranded Disease Awareness
`
`Tdap
`Awareness
`
`BEST DISEASE EDUCATION WEBSITE
`
`Afib
`Microsite
`
`The Bloc
`
`Allergan
`
`Regeneron
`
`Novartis
`
`GSK
`
`The Bloc
`
`Saatchi & Saatchi Wellness
`
`The Bloc
`
`McCann HumanCare
`
`Anderson DDB
`
`ViiV Healthcare
`
`Havas Worldwide Tonic
`
`Eisai
`
`Medikidz/Marina Maher
`Communications
`
`Avanir Pharmaceuticals
`
`Advance MarketWoRx
`
`Ferring Pharmaceuticals
`
`Concentric Health Experience
`
`Bayer
`
`GSK
`
`Daiichi Sankyo
`
`Area 23
`
`Ogilvy CommonHealth/Backe
`Marketing/PHD Media
`
`Spirit Health Group, National
`Stroke Association, Mended Hearts, Prevent
`Association
`
`www.dtcperspectives.com/8764-2/
`
`4/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 4
`
`
`
`9/17/2019
`Akathisia
`
`Caregivers
`Speak Up
`
`Diabetes
`Sight Risk
`
`DMPM and You
`
`Free
`Killer Tan
`
`GoutIsSerious.com
`
`My
`Chronic Migraine
`
`My HIV
`Hangup
`
`Prepopik
`Unbranded CRC Campaign
`
`Prostate
`Cancer Unbranded Disease Awareness
`
`The Jeffrey Modell Foundation Global PI
`Village
`
`Asthma Relationship Marketing Program
`
`WomanOn
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`Vanda Pharmaceuticals Inc
`
`Merkley + Partners
`
`The Bloc
`
`Regeneron
`
`Mallinckrodt Company
`
`Mollie Biggane Melanoma
`Foundation (Mollie’s Fund)
`
`AstraZeneca
`
`Allergan
`
`The Bloc
`
`The Bloc
`
`CDMiConnect
`
`Area 23
`
`CDMiConnect
`
`Evoke Health
`
`ViiV Healthcare
`
`Havas Worldwide Tonic
`
`Ferring Pharmaceuticals
`
`Concentric Health Experience
`
`Bayer
`
`Area 23
`
`The Jeffrey Modell Foundation
`
`CDMiConnect
`
`BEST DISEASE EDUCATION DIGITAL / SOCIAL CAMPAIGN
`
`Big Bad Wolf Campaign
`
`Caregivers Speak Up
`
`Diabetes Sight Risk
`
`Free Killer Tan
`
`Gout Is Serious
`
`HealthAwareNext
`
`My Chronic Migraine
`
`My HIV Hang-up
`
`GSK
`
`Pfizer
`
`GSK
`
`The Bloc
`
`Regeneron
`
`Mollie Biggane Melanoma Foundation (Mollie’s
`Fund)
`
`AstraZeneca
`
`HealthWellNext
`
`Allergan
`
`ViiV Healthcare
`
`Havas Worldwide Tonic
`
`Vynamic
`
`Ogilvy CommonHealth/Backe Marketing/P
`
`The Bloc
`
`The Bloc
`
`Area 23
`
`CDMiConnect
`
`The Bloc
`
`Evoke Health
`
`Havas Worldwide Tonic
`
`Take a Stand Against CRC
`
`Ferring Pharmaceuticals
`
`Concentric Health Experience
`
`The Silent Era
`
`Asthma Relationship Marketing Program
`
`WomanOn
`
`Bayer
`
`GSK
`
`Pfizer
`
`Area 23
`
`Targetbase & Clarity Consulting, LLC
`
`Vynamic
`
`www.dtcperspectives.com/8764-2/
`
`5/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 5
`
`
`
`9/17/2019
`You Don’t Know Jack About MS YouTube
`Channel
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`Teva Pharmaceuticals
`
`Intouch Solutions
`
`BEST NEW BRAND / INDICATION TELEVISION CAMPAIGN
`
`Merck & Co., Inc.
`
`GlaxoSmithKline
`
`Novartis
`
`Boehringer Ingelheim & Eli Lilly and
`Company
`
`Daiichi-Sankyo & AstraZeneca
`
`Actavis
`
`Bristol-Myers Squibb
`
`Celgene
`
`Boehringer Ingelheim
`
`Salix Pharmaceuticals
`
`Y&R Group–Y&R New York
`
`HAVAS Worldwide Tonic
`
`Hill Holliday
`
`Evoke Health Philadelphia
`
`BGB Group
`
`FCB Health
`
`J. Walter Thompson
`
`Evoke Health New York
`
`GSW (New York)
`
`Cline Davis Mann
`
`GlaxoSmithKline
`
`HAVAS Worldwide Tonic
`
`Belsomra
`
`BREO Ellipta
`
`Cosentyx
`
`Jardiance
`
`Movantik
`
`Namzaric
`
`Opdivo
`
`Otezla
`
`Pradaxa
`
`Xifaxan
`
`BEST NEW BRAND / INDICATION PRINT CAMPAIGN
`
`Anoro
`Ellipta
`
`Belsomra
`
`BREO
`Ellipta
`
`Duavee
`
`Merck & Co., Inc.
`
`GlaxoSmithKline
`
`Pfizer
`
`Y&R Group–Y&R New York
`
`HAVAS Worldwide Tonic
`
`Digitas Health
`
`Rx EDGE, GSW
`
`Humalog U-200 KwikPen
`
`Eli Lilly and Company
`
`Jardiance
`
`Kerydin
`
`Movantik
`
`Opdivo
`
`Otezla
`
`Trumenba
`
`Boehringer Ingelheim & Eli Lilly and Company
`
`Evoke Health Philadelphia
`
`PharmaDerm
`
`Daiichi-Sankyo & AstraZeneca
`
`Bristol-Myers Squibb
`
`Celgene
`
`Pfizer
`
`FCB Health
`
`BGB Group
`
`J. Walter Thompson
`
`Evoke Health New York
`
`GhG
`
`BEST NEW BRAND / INDICATION WEBSITE
`
`Belsomra
`
`BREO for
`www.dtcperspectives.com/8764-2/
`
`Merck & Co., Inc.
`
`GlaxoSmithKline
`
`Y&R Group–Wunderman DC
`
`HAVAS Worldwide Tonic
`
`6/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 6
`
`
`
`9/17/2019
`Asthma
`
`Bydureon
`
`Duavee
`
`Farxiga
`
`HARVONI
`
`JARDIANCE
`
`Kerydin
`
`Movantik
`
`NAMZARIC
`
`Onexton
`
`Opdivo
`
`OTEZLA
`
`Toujeo
`
`BEST MOBILE APP
`
`Botox
`(Cosmetic): Treatment Visualizer
`
`Grow on the Go
`
`Heart Partner App
`
`My
`Sidekick
`
`Myrbetriq
`/ Run Pee Movie App Sponsorship
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`
`AstraZeneca
`
`Pfizer
`
`AstraZeneca
`
`Heartbeat Ideas
`
`Digitas Health LifeBrands
`
`Cadient
`
`Gilead Sciences, Inc.
`
`Evoke Health New York
`
`Boehringer Ingelheim & Eli Lilly and Company
`
`Evoke Health Philadelphia
`
`PharmaDerm
`
`Daiichi-Sankyo & AstraZeneca
`
`Allergan, Inc.
`
`Valeant
`
`FCB Health
`
`BGB Group
`
`FCB Health
`
`JUICE Pharma Worldwide
`
`Bristol-Myers Squibb
`
`Heartbeat Ideas
`
`Evoke Health New York
`
`Havas Lynx
`
`Celgene
`
`sanofi-aventis
`
`Allergan
`
`EMD Serono
`
`Novartis Pharmaceuticals Corporation
`
`FCB Health
`
`Biogen
`
`Astellas
`
`CDMiConnect
`
`Pathway / Klick
`
`J3
`
`Ayogo
`
`J. Walter Thompson
`
`Digitas Health LifeBrands
`
`AbelsonTaylor
`
`JUICE Pharma Worldwide
`
`Simponi Aria HotSpot Rx
`
`Janssen Biotech, Inc.
`
`Sleep Guru
`
`XARELTO Patient Center
`
`Merck & Co., Inc.
`
`Janssen
`
`BEST CELEBRITY CAMPAIGN
`
`Binge Eating Disorder: Monica
`Seles
`
`Enbrel: Phil Mickelson
`
`Jublia: Mario Lopez
`
`PBA: Danny Glover
`
`Shire
`
`Amgen
`
`Valeant
`
`Pfizer & American Lung
`www.dtcperspectives.com/8764-2/
`
`Pfizer
`
`Ogilvy Public Relations, Wunderman, and Y&
`7/12
`
`Avanir Pharmaceuticals
`
`Advance MarketWoRx
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 7
`
`
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`
`Amgen
`
`Merck & Co., Inc.
`
`Janssen
`
`Novo Nordisk
`
`Janssen
`
`Novo Nordisk
`
`ViiV Healthcare
`
`Pfizer
`
`FCB Health
`
`Publicis New York
`
`FCB Chicago
`
`MMC (Marina Maher)/Grey Healthcare
`
`J. Walter Thompson
`
`Prime Access
`
`Havas Worldwide Tonic
`
`BBDO/RAPP
`
`Merck & Co., Inc.
`
`Deutsch
`
`Janssen
`
`Pfizer
`
`Novo Nordisk
`
`GSK
`
`The Bloc
`
`Novartis Pharmaceuticals
`Corporation
`
`Casanova Pendrill
`
`J. Walter Thompson
`
`Prime Access
`
`Targetbase
`
`The Bloc
`
`FCB Health
`
`9/17/2019
`Association: Tim Daly
`
`Prolia: Blythe Danner
`
`Shingles: Terry Bradshaw
`
`Stelara: CariDee English
`
`Victoza: Dominique Wilkins
`
`Xarelto: Arnold Palmer, Kevin
`Nealon, Chris Bosh, Kevin Vickers
`
`BEST MULTICULTURAL CAMPAIGN
`
`Levemir: Que No Pase De Hoy
`
`My HIV Hang-up
`
`VIAGRA (sildenafil citrate): The Woman
`Campaign
`
`Dulera
`
`Invokana
`
`Lyrica
`
`Victoza
`
`BENLYSTA
`Connections Magazine
`
`Caregivers
`Speak Up
`
`Heart
`Partner App
`
`HETLIOZ
`Consumer Welcome Kit
`
`Medikidz
`Explain Living with Epilepsy
`
`“MISSING
`PIECE” Patient Brochure
`
`My HIV
`Hang-up
`
`OPDIVO
`(nivolumab): Projections
`
`QVAR
`“Stick With It” Kit
`
`BEST PATIENT ENGAGEMENT, SUPPORT, OR CRM PROGRAM
`
`Vanda Pharmaceuticals Inc
`
`Merkley + Partners
`
`Eisai
`
`Medikidz/Marina Maher Communications
`
`GlaxoSmithKline
`
`HAVAS Worldwide Tonic
`
`ViiV Healthcare
`
`Havas Worldwide Tonic
`
`Bristol-Myers Squibb
`
`J. Walter Thompson, Heartbeat Ideas, & Mer
`
`Teva Pharmaceuticals
`
`Merkley + Partners
`
`www.dtcperspectives.com/8764-2/
`
`8/12
`
`MYLAN PHARMS. INC. EXHIBIT 1094 PAGE 8
`
`
`
`9/17/2019
`SaxendaCare
`
`Simponi
`Aria WiFi Mobile
`
`2016 DTCN Ad Awards Winners - DTC Perspectives
`MicroMass Communications, Inc.
`
`MicroMass Communications, Inc.
`
`Janssen Biotech, Inc.
`
`J3
`
`The
`Unbranded Asthma Relationship Marketing Program
`
`GSK
`
`Targetbase & Clarity Consulting, LLC
`
`MOST INNOVATIVE
`
`Caregivers Speak Up
`
`Free Killer Tan
`
`HARVONI
`
`Heart
`Partner App
`
`Medikidz
`Explain Living with Epilepsy
`
`My
`Sidekick
`
`Myrbetriq / General Hospital & ABC
`Integration-Sweepstakes
`
`Myrbetriq
`/ Run Pee Movie App Sponsorship
`
`The Bloc
`
`Mollie Biggane Melanoma Foundation (Mollie’s
`Fund)
`
`The Bloc
`
`Area 23
`
`Gilead Sciences, Inc.
`
`Evoke Health New York
`
`Novartis Pharmaceuticals
`Corporation
`
`FCB Health
`
`Eisai
`
`Biogen
`
`Astellas
`
`Astellas
`
`Medikidz/Marina Maher Communications
`
`CDMiConnect
`
`Pathway / Katalyst / FCB Health
`
`Pathway / Klick
`
`Simponi Aria HotSpot Rx
`
`Janssen Biotech, Inc.
`
`J3
`
`Unbranded Heart Failure Disease State
`
`Novartis Pharmaceuticals Corporation
`
`FCB Health
`
`WomanOn
`
`Pfizer
`
`Vynamic
`
`
`
`
`
`admin
`
` A Matter of Trust: Men, Women, and Pharma
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`DTC in Perspective: Treato DTC Survey Puzzling
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