2014  DTC  National  Advertising  Awards  Finalists  
`  
`  
`All  Gold,  Silver,  and  Bronze  winners  will  be  announced  at  the  DTC  
`National  Advertising  Awards  Dinner  on  April  23.    Each  therapeutic  
`category  winner  from  Television,  Print,  Website,  and  Digital  Media  will  
`also  be  entered  into  an  overall  Gold,  Silver,  and  Bronze  judging  for  each  
`    
`medium.  
`
`Finalists  listed  below  in  alphabetical  order  by  brand  
`  
`
`Best  Television  Advertisement  
`Women’s  Care  
`Manufacturer  
`
`Brand  
`
`Best  Television  Advertisement  
`Mental  Health  
`Manufacturer  
`
`Brand  
`
`Television  
`
`  
`Bayer  
`Shionogi,  Inc.  
`Amgen  
`  
`Ostuka  America  
`Pharmaceutical  
`Pfizer  
`Sunovion  
`  
`GlaxoSmithKline  
`Pfizer  &  Boehringer  
`Ingelheim  
`AstraZeneca  
`
`Mirena  
`Osphena  
`Prolia  
`Abilify  
`Chantix  
`Lunesta  
`Advair  
`Spiriva  
`Symbicort  
`
`Best  Television  Advertisement  
`Pulmonary  
`Manufacturer  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 1
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 1
`
`

`

`Best  Television  Advertisement  
`Cardiovascular  
`Manufacturer  
`
`Brand  
`
`Best  Television  Advertisement  
`Inflammatory  
`Manufacturer  
`
`Brand  
`
`Best  Television  Advertisement  
`Men’s  Health  
`Manufacturer  
`
`Brand  
`
`Best  Television  Advertisement  
`Pain  
`Manufacturer  
`
`Brand  
`
`          
`Bristol-­‐Myers  
`Squibb/Pfizer  
`Boehringer    
`Ingelheim  
`Janssen  
`  
`Amgen  
`AbbVie  
`Pfizer  
`  
`AbbVie  
`Eli  Lilly  
`Pfizer  
`  
`Allergan  
`Eli  Lilly  
`Pfizer  
`  
`Mylan  
`Stryker  
`Allergan  
`
`Eliquis  
`Pradaxa  
`Xarelto  
`Enbrel  
`Humira  
`Xeljanz  
`Androgel  
`Cialis  
`Viagra  
`Botox  Migraine  
`Cymbalta  
`Lyrica  
`Epipen  
`Get  Around  Knee  
`Lap  Band  
`
`Best  Television  Advertisement  
`Medical  Devices  
`Manufacturer  
`
`Brand  
`
`            
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 2
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 2
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`

`

`Best  Television  Advertisement  
`Diabetes  
`Manufacturer  
`
`Brand  
`
`Best  Television  Advertisement  
`Other  
`Manufacturer  
`
`Brand  
`
`Levemir  
`One  Touch  
`Victoza  
`Juvederm  
`Restasis  
`Tamiflu  
`
`Print  
`
`      
`Novo  Nordisk  
`LifeScan  
`Novo  Nordisk  
`  
`Allergan  
`Allergan  
`Genentech  
`      
`  
`Pfizer  
`Shionogi  
`Teva  Women’s  
`Health  
`  
`Ostuka  America  
`Pharmaceutical  
`Pfizer  
`Sunovion  
`  
`Merck  
`Pfizer  &  Boehringer  
`Ingelheim  
`AstraZeneca  
`
`  
`  
`  
`
`Best  Print  Advertisement  
`Women’s  Care  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Mental  Health  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Pulmonary  
`Manufacturer  
`
`Brand  
`
`Estring  
`Osphena  
`Paragard  
`Abilify  
`Chantix  
`Lunesta  
`Dulera  
`Spiriva  
`Symbicort  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 3
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 3
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`

`

`  
`  
`  
`Best  Print  Advertisement  
`Cardiovascular  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Inflammatory  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Men’s  Health  
`Manufacturer  
`
`Brand  
`
`Crestor  
`Pradaxa  
`Xarelto  
`Humira  
`Stelara  
`Xeljanz  
`Cialis  
`Provenge  
`Viagra  
`Botox  Migraine  
`Lyrica  
`Relpax  
`Epipen  
`Get  Around  Knee  
`Sigma  Knee  
`Lantus  
`Levemir  
`Victoza  
`
`AstraZeneca  
`Boehringer    
`Ingelheim  
`Janssen  
`  
`AbbVie  
`Janssen  
`Pfizer  
`  
`Eli  Lilly  
`Dendreon  
`Pfizer  
`  
`Allergan  
`Pfizer  
`Pfizer  
`  
`Mylan  
`Stryker  
`DePuy  
`  
`Sanofi-­‐Aventis  
`Novo  Nordisk  
`Novo  Nordisk  
`    
`
`Best  Print  Advertisement  
`Pain  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Medical  Devices  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`Diabetes  
`Manufacturer  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 4
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 4
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`

`

`Best  Print  Advertisement  
`HIV  
`Manufacturer  
`
`Brand  
`
`Best  Print  Advertisement  
`MS/Alzheimers  
`Manufacturer  
`
`Brand  
`
`Atripla  
`Prezista  
`Reyataz  
`Ampyra  
`Exelon  
`Gilenya  
`Restasis  
`Tamiflu  
`Toviaz  
`
`      
`Bristol-­‐Myers  
`Squibb  and  Gilead    
`Janssen  
`Therapeutics  
`Bristol-­‐Myers  
`Squibb  
`  
`Acorda  
`Therapeautics  
`Novartis  
`Novartis  
`Pharmaceu-­‐ticals  
`  
`Allergan  
`Genentech  
`Pfizer  
`      
`  
`Novartis  Oncology  
`  
`Shionogi,  Inc.  
`Teva  Women’s  
`Health  
`          
`
`Best  Print  Advertisement  
`Other  
`Manufacturer  
`
`Brand  
`
`Website  
`
`Best  Website  
`Women’s  Care  
`Manufacturer  
`
`Brand  
`
`Afinitor  
`  
`Osphena  
`Paragard  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 5
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 5
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`

`

`Best  Website  
`Pulmonary  
`Manufacturer  
`
`Best  Website  
`Cardiovascular  
`Manufacturer  
`
`Best  Website  
`Inflammatory  
`Manufacturer  
`
`Best  Website  
`Mental  Health  
`Manufacturer  
`
`      
`Otsuka  America  
`Pharmaceutical  
`Noven  Therapeutics  
`  
`Lundbeck  LLC  
`  
`Merck  
`Pfizer  &  Boehringer  
`AstraZeneca  
`  
`AstraZeneca  
`Boehringer  
`Ingelheim  
`Janssen  
`  
`Amgen  
`Shire  
`  
`Janssen  
`  
`AbbVie    
`Dendreon  
`Corporation    
`Actavis,  Ltd.  
`          
`
`Best  Website  
`Men’s  Health  
`Manufacturer  
`
`Brand  
`
`Brand  
`
`Brand  
`
`Abilify  
`Daytrana  
`  
`Onfi  
`Dulera  
`Spiriva  
`Symbicort  
`Crestor  
`Pradaxa  
`Xarelto  
`Enbrel  
`Firazyr    
`Stelara  
`AndroGel    
`Provenge  
`Rapaflo    
`
`Brand  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 6
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 6
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`

`

`Best  Website  
`Pain  
`Manufacturer  
`
`Best  Website  
`Medical  Devices  
`Manufacturer  
`
`Best  Website  
`Diabetes  
`Manufacturer  
`
`Best  Website  
`HIV  
`Manufacturer  
`
`      
`Pfizer  
`Pfizer  
`Pfizer  
`  
`Stryker    
`Allergan  
`Given  Imaging  
`  
`Sanofi-­‐Aventis  
`LifeScan  
`Novo  Nordisk  
`  
`Bristol-­‐Myers  
`Squibb  
`Janssen  
`Therapeutics  
`Bristol-­‐Myers  
`Squibb  
`  
`Acorda  
`Novartis    
`Biogen  
`
`Best  Website  
`MS/Alzheimers  
`Manufacturer  
`
`              
`
`Brand  
`
`Brand  
`
`Celebrex  
`Lyrica  
`Relpax  
`GetAroundKnee    
`Lap-­‐Band  
`Pill  Cam  SB  
`Lantus    
`One  Touch  
`Victoza  
`Atripla  
`Prezista  
`Reyataz  
`Ampyra  
`Gilenya    
`Tecfidera  
`
`Brand  
`
`Brand  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 7
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 7
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`

`

`Brand  
`
`Auvi-­‐Q    
`Mybetriq    
`Prepopik  
`
`Digital  Media  
`
`Best  Digital  Media  
`Women’s  Care  
`Manufacturer  
`
`Brand  
`
`Best  Digital  Media  
`Mental  Health  
`Manufacturer  
`
`Brand  
`
`Best  Website  
`Other  
`Manufacturer  
`
`      
`Sanofi  U.S.  
`Astellas    
`Ferring  
`Pharmaceuticals  
`      
`  
`Novartis  Oncology  
`Pfizer  
`Teva  Women’s  
`Health  
`  
`Otsuka  America  
`Pharmaceutical  
`Pfizer  
`Sunovion  
`  
`Sunovion  
`AstraZeneca  
`Sepracor,  Inc.  
`AstraZeneca  
`Boehringer    
`Ingelheim  
`Janssen  
`    
`
`Afinitor  
`Estring  
`Paragard  
`Abilify  
`Chantix    
`Lunesta  
`Alvesco  
`Symbicort    
`Xopenex  
`Crestor  
`Pradaxa  
`Xarelto  
`
`Best  Digital  Media  
`Pulmonary  
`Manufacturer  
`
`Brand  
`
`  
`Best  Digital  Media  
`Cardiovascular  
`Manufacturer  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 8
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 8
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`

`

`      
`Amgen  
`AbbVie  
`Pfizer  
`  
`AbbVie  
`Eli  Lilly  
`Dendreon  
`  
`Pfizer  
`Eli  Lilly  
`Pfizer  
`  
`Mylan    
`Stryker  
`Medtronic,  Inc.  
`  
`Sanofi-­‐Aventis  
`Novo  Nordisk  
`Novo  Nordisk  
`Janssen  
`Therapeutics  
`Bristol-­‐Myers  
`Squibb  
`Gilead  
`
`Best  Digital  Media  
`Medical  Devices  
`Manufacturer  
`
`Brand  
`
`Best  Digital  Media  
`Diabetes  
`Manufacturer  
`
`Brand  
`
`  
`Best  Digital  Media  
`HIV  
`Manufacturer  
`
`Best  Digital  Media  
`Inflammatory  
`Manufacturer  
`
`Brand  
`
`Best  Digital  Media  
`Men’s  Health  
`Manufacturer  
`
`Brand  
`
`Best  Digital  Media  
`Pain  
`Manufacturer  
`
`Brand  
`
`Enbrel    
`Humira  
`Xeljanz  
`Androgel  
`Axiron  
`Provenge  
`Celebrex  
`Cymbalta  
`Lyrica  
`Epipen    
`GetAroundKnee  
`Medtronic  
`Lantus    
`NovoLog  Flexpen  
`Victoza  
`Positively  Together  
`Reyataz  
`Stribild  
`
`  
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 9
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 9
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`

`

`Best  Digital  Media  
`MS/Alzheimers  
`Manufacturer  
`
`Brand  
`
`Best  Digital  Media  
`Other  
`Manufacturer  
`
`Brand  
`
`    
`Aubagio  
`Genzyme  
`Tecfidera  
`Biogen  
`Gilenya  
`Novartis  
`Pharmaceuticals  
`  
`Auvi-­‐Q    
`Sanofi  U.S.  
`Nuvigil  
`Teva  
`Pharmaceuticals  
`Janssen  Biotech,  Inc.   Stelara  
`      
`  
`Mylan  
`GSK  
`Gilead  
`AbbVie  
`Merck  
`  
`Alzheimers  
`Association    
`GlaxoSmitKline    
`Crohns  &  Colitis  
`Foundation  of  
`America  
`Allergan  
`Allergan  
`        
`
`Disease  Education  
`Website  
`Manufacturer  
`
`Anaphalaxis  
`Asthma  
`Hepatitis  C  
`Psoraisis  Speaks  
`Shingles  
`Alzheimers  
`Association  
`Asthma.com  
`Escape  the  Stall    
`My  Chronic  Migraine  
`My  Dry  Eyes  
`
`Disease  Education  
`
`Disease  Education  
`Television  
`Manufacturer  
`
`Therapeutic  
`Condition  
`
`Brand  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 10
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 10
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`

`

`Disease  Education  
`Print  
`Manufacturer  
`
`Therapeutic  
`Condition  
`
`Anaphalaxis  
`HIV  
`Lupus    
`Migraine  
`RA  
`
`Drug  Launch  
`
`      
`Mylan  
`Gilead  
`GSK  
`Allergan  
`Pfizer  
`      
`  
`Novartis  
`Oncology  
`Sanofi  US  
`Sionogi,  Inc.  
`Biogen  
`Pfizer  
`
`Brand  
`
`Afinitor  
`Auvi-­‐Q  
`Osphena  
`Tecfidera  
`Xeljanz  
`
`Ad  Agency   Ad  Title  
`
`Therapeutic  
`Condition  
`
`Metastatic  breast  cancer   The  Cementbloc   More  
`
`Anaphylaxis  
`Publicis  
`Auvi-­‐Q  DTC  
`Healthcare  
`Launch  
`Communica
`tions  Group  
`Painful  
`Publicis  
`Osphena  
`intercourse  
`Kaplan  
`Branded  
`due  to  
`Thaler  
`Launch  
`menopause  
`GSW  
`Biogen  
`MS  
`Tecfidera  Drug  
`Launch  
`RA  
`Y&R  
`Body  Language  
`
`Drug  Launch  
`Manufacturer  
`
`                            
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 11
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 11
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`

`

`Ad  Agency   Ad  Title  
`
`Saatchi  &  
`Saatchi  
`Wellness  
`Publicis  
`Kaplan  
`Thaler  
`Beacon  
`Healthcare  
`Communica
`tions  
`RTC  
`Y&R  
`
`Public  Relations    
`  
`Best  Public  Relations  Campaign  
`Manufacturer  
`Brand  
`Therapeutic  
`Condition  
`
`Ad  Agency   Ad  Title  
`
`CRM  
`
`CRM  
`Manufacturer  
`
`Brand  
`
`Gilenya  
`Osphena  
`Restasis  
`Victoza  
`Xeljanz  
`
`Therapeutic  
`Condition  
`
`MS  
`Painful  
`intercourse  
`due  to  
`menopause  
`Chronic  Dry  
`Eye  
`Type  2  
`Diabetes  
`RA  
`
`  
`
`Gilenya  Go  
`Program  
`Osphena  eCRM  
`Program  
`Your  Eyes  
`VictozaCare  
`Patient  
`Support  
`Program  
`Xeljanz  +  You  
`
`    
`  
`Novartis  
`Shionogi,  Inc.  
`Allergan  
`Novo  Nordisk  
`Pfizer  
`      
`Multiple  
`
`Genzyme;  a  Sanofi  Company   Aubagio  
`Genzyme  MS  
`VPR  Patient  
`Sclerosis  
`Ambassadors  
`Outreach  
`Program  
`Program  
`Sanofi  Pasteur  
`Unbran-­‐ded   Pertussis  
`Biosector  2   The  Sounds  of  
`and  March  of  
`Pertussis  
`Dimes  
`Sanofi,  U.S.  
`VPR  Patient  
`Type  1  and  2  
`VPR  Patient  
`AIC  Champions  
`Outreach  
`Diabetes  
`Outreach  
`Program  
`Program  
`  Congratulations  and  best  of  luck  to  the  finalists.  All  Gold,  Silver,  and  Bronze  winners  
`will  be  announced  at  the  DTC  National  Advertising  Awards  Dinner  on  April  23.    Each  
`therapeutic  category  winner  from  Television,  Print,  Website,  and  Digital  Media  will  
`also  be  entered  into  an  overall  Gold,  Silver,  and  Bronze  judging  for  each  medium.    Be  
`there  in  person  to  salute  the  winners  or  receive  recognition  for  a  job  well  done.  
`  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 12
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 12
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`

`

`To  register  for  the  DTC  National  Conference,  order  tickets  to  the  Ad  Awards  dinner  
`only,  or  for  more  details  about  the  event  or  Advertising  Awards,  visit  
`www.dtcperspectives.com  or  contact  the  DTC  Perspectives  office  at  973-­‐521-­‐7475.  
`  
`  
`
`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 13
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`MYLAN PHARMS. INC. EXHIBIT 1091 PAGE 13
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`