`Entertainment and Information System
`Infrastructure in Automobiles
`
`Henry Muyshondt
`
`December 4, 2002
`Los Angeles, CA
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 1
`
`Jaguar Land Rover
`Exhibit 1018
`Page 001
`
`
`
`Agenda
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) DRM
`
`– MOST Technology Background
`– Adoption of MOST in the Automotive Industry
`– MOST Market Outlook
`– Content Protection
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 2
`
`Jaguar Land Rover
`Exhibit 1018
`Page 002
`
`
`
`Technology Background
`
`CD-Changer
`
`GPS-Navigation
`Integrated
`Mobile Phones
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) DRM
`
`Multimedia Applications Common in Vehicles
`(cid:131) Multimedia applications moving
`increasingly into mid-range segments
`(cid:131) More components are being installed
`in each vehicle
`(cid:131) Components are increasingly
`networked with each other
`(cid:131) Increased bandwidth used for
`A/V applications
`
`Active
`Speakers
`
`DVDs
`
`Microphones
`
`Video Cameras
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`PDAs
`
`LCD Displays
`
`Digital
`Radio
`
`Slide 3
`
`Jaguar Land Rover
`Exhibit 1018
`Page 003
`
`
`
`Technology Background
`
`Increasing Number of
`Multimedia Components in
`each Vehicle
`(cid:131) Simplify interoperation
`(cid:131) Develop cost-effective
`systems
`(cid:131) Install what consumers
`want, when they want it
`(cid:131) Increasing entertainment
`content
`
`1979
`
`1991
`
`1998
`
`2002
`
`1. Radio
`2. Amplifier
`
`1. Radio
`2. Amplifier
`3. CD
`4. Telephone
`
`1. Radio
`2. Amplifier
`3. CD
`4. Telephone
`5. Microphone
`6. Emergency
`Call
`7. Navigation
`
`1. Radio
`2. Amplifier
`3. CD
`4. Telephone
`5. Microphone
`6. Emergency
`Call
`7. Navigation
`8. PDA Interface
`9. TV-Tuner
`10. DVD
`11. Displays
`12. Headphones
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 4
`
`Jaguar Land Rover
`Exhibit 1018
`Page 004
`
`
`
`Technology Background
`
`Increasing numbers of Multimedia
`Components to be connected means:
`Communication paths become
`(cid:131)
`more complex
`(cid:131) Need to transmit control as well
`as data to all devices involved
`Costs of required cable
`connections grows
`exponentially
`Space/volume required for the
`cable connections grows
`exponentially
`Sharing limited number of user
`interfaces (screen, audio
`system, etc.)
`(cid:131) Data is transported between
`components in a closed system
`
`(cid:131)
`
`(cid:131)
`
`(cid:131)
`
`1979
`
`1991
`
`1998
`
`2002
`
`Number of Multimedia Components
`
`4
`
`7
`
`Number of Possible Interconnections
`
`6
`
`28
`
`12
`
`66
`
`2
`
`1
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 5
`
`Jaguar Land Rover
`Exhibit 1018
`Page 005
`
`
`
`Technology Background
`MOST: Media Oriented Systems Transport
`-Optical fiber physical layer
`-Complete framework for control of Distributed “In-Vehicle” Networks
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 6
`
`Jaguar Land Rover
`Exhibit 1018
`Page 006
`
`
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`Adoption in Automotive Industry
`
`(cid:139) MOST Cooperation
`– Founded by BMW, DaimlerChrysler, Harman Becker and Oasis
`SiliconSystems
`– Proliferates Technology across automotive industry
`– Outreach to other industry organizations (AMI-C, CEA, OSGi, Bluetooth, etc.)
`
`(cid:139) MOST is an open standard
`– No license fee or royalties
`– Non-assertion licensing agreement with MOST CO
`– Same agreement signed by all members
`– Released Specification available to the public
`– MOST CO members drive the standard
`– Widely accepted within the automotive industry
`
`(cid:139) More information on MOST
`- www.mostcooperation.com
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 7
`
`Jaguar Land Rover
`Exhibit 1018
`Page 007
`
`
`
`Adoption in Automotive Industry
`
`Alpine
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`FCI
`Molex
`
`Furukawa
`ASK Industries
`Kenwood
`
`Denso
`
`Nokia
`
`Kostal
`
`Philips
`Sony
`KET
`
`AW Aisin
`Hosiden
`RUETZ
`Vector
`CAA
`Matsushita Electric
`Softing
`Bosch
`Mitsumi
`Infineon
`Yazaki
`PSA
`Land Rover
`Hamamatsu
`Ford
`Opel
`Telelogic
`Honda
`Saab
`DaimlerChrysler
`Hirschmann
`Toyota
`Jaguar
`BMW
`Bose
`Oasis
`Fiat
`Audi
`Nissan
`Mitsubishi Int.
`Harman/Becker
`Renault
`Volvo
`Lear
`VW
`Porsche
`GM
`Aston Martin
`
`AM3
`Siemens VDO
`Matsushita Communication
`Sumitomo Wiring
`Fujikura
`
`Motorola
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Agilent
`
`Delco
`Toray
`Visteon
`
`Pioneer
`TYCO
`Optitas
`
`Clarion
`
`GADV
`
`Grundig
`Hyundai Autonet
`Johnson Controls
`
`Hitachi
`
`Status: October 20, 2002
`
`Slide 8
`
`Jaguar Land Rover
`Exhibit 1018
`Page 008
`
`
`
`Adoption in Automotive Industry
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`(cid:131) MOST Technology is in volume products
`(cid:131) The Specifications of the standard are
`– publicly available
`– Comprehensive & complete
`– continuously being extended
`(cid:131) MOST Cooperation is open to all organizations
`(cid:131) Multiple Sources for MOST Key Components
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 9
`
`Jaguar Land Rover
`Exhibit 1018
`Page 009
`
`
`
`BMW 7 Series
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 10
`
`Jaguar Land Rover
`Exhibit 1018
`Page 010
`
`
`
`Mercedes E
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 11
`
`Jaguar Land Rover
`Exhibit 1018
`Page 011
`
`
`
`Lancia Phaedra
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 12
`
`Jaguar Land Rover
`Exhibit 1018
`Page 012
`
`
`
`Saab 9-3
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 13
`
`Jaguar Land Rover
`Exhibit 1018
`Page 013
`
`
`
`Audi A8
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 14
`
`Jaguar Land Rover
`Exhibit 1018
`Page 014
`
`
`
`Porsche Cayenne
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 15
`
`Jaguar Land Rover
`Exhibit 1018
`Page 015
`
`
`
`Volvo XC-90
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 16
`
`Jaguar Land Rover
`Exhibit 1018
`Page 016
`
`
`
`MOST is on the road
`
`Audi A8
`
`Porsche Cayenne
`
`Volvo XC90
`
`Mercedes E Class
`
`Fiat Ulysse
`
`Lancia Phedra
`
`Saab 93
`
`Citroen C8
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`BMW 7 Series
`
`Peugeot 807
`
`Slide 17
`
`Jaguar Land Rover
`Exhibit 1018
`Page 017
`
`
`
`MOST technology is in many devices
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`(cid:131) More than 60 Devices with MOST IF in the Market
`– Amplifiers
`– Bluetooth Interface
`– CAN Gateways
`– Car Radios
`– Cockpit Interfaces
`– DVD Players
`– HMI Units (Embedded, WinCE, QNX, OSGI, …)
`– Media Players (CD, MD)
`– Navigation Systems (US, Japan, Korea, Europe)
`– Telephones (Mobile Interface and Black Box)
`– TV Tuners
`– Sound Systems (Dolby and Logic 7)
`– Video Encoders and Decoders
`– Voice Recognition Systems
`– Vehicle Interfaces
`– WLAN Interfaces
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 18
`
`Jaguar Land Rover
`Exhibit 1018
`Page 018
`
`
`
`Market Acceptance
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`(cid:131) More than 3500 development platforms
`shipped
`(cid:131) More than 3.5 Million MOST nodes produced
`(cid:131) Volume developing better than originally
`projected
`(cid:131) More than 10 Million nodes/year in 2004
`
`Year
`
`2000
`
`2001
`
`2002
`
`2003
`
`2004
`
`2005
`
`Thousands of Nodes
`
`5
`
`300
`
`3500
`
`5000
`
`10000
`
`15000
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Automotive
`Mass Market
`
`Slide 19
`
`Jaguar Land Rover
`Exhibit 1018
`Page 019
`
`
`
`MOSTCO is...
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`(cid:131) ... more than 70 member companies
`(cid:131) ... more than 10 vehicle models on the road
`(cid:131) ... more than 60 devices in volume production
`(cid:131) ... more than 3.5 Million nodes already produced
`(cid:131) ... more than 500 man years in development and
`verification of Specifications
`(cid:131) ... more than 10,000 engineers involved
`(cid:131) ... a huge worldwide commitment
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 20
`
`Jaguar Land Rover
`Exhibit 1018
`Page 020
`
`
`
`DTLA approved DTCP over MOST
`
`DVD Data over MOST
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`Drive
`
`Source
`
`Controller
`
`DTCP
`Codec
`
`MOST
`NIC
`
`MOST
`Network
`
`AUDIO VIDEO
`
`MOST
`NIC
`
`Buffer
`
`DTCP
`Codec
`
`Sink
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 21
`
`Jaguar Land Rover
`Exhibit 1018
`Page 021
`
`
`
`Content Protection
`
`Agenda:
`(cid:129) Technology
`Background
`(cid:129) Adoption in Auto
`Industry
`(cid:129) Market Outlook
`(cid:129) Content Protection
`
`(cid:131) DTLA has approved use of DTCP over MOST
`(cid:131) DVD-Audio uses DTCP digital outputs
`(cid:131) Proposal has been submitted to CCA to add MOST to
`list of digital video outputs
`(cid:131) Carmakers and automotive industry strongly support
`MOST for in-vehicle networking and the proposal
`submitted to CCA
`(cid:131) Industry is working to include accepted content
`protection methods
`(cid:131) MOST is the choice for distributing entertainment
`and information data within the vehicle
`(cid:131) MOST provides a platform for OEM and aftermarket
`infotainment systems
`
`© 2002 MOST Cooperation. All Rights Reserved.
`
`Slide 22
`
`Jaguar Land Rover
`Exhibit 1018
`Page 022
`
`