Daktronics Chosen to Provide New Multi-Million Dollar Scoring and
`Video System for Toronto Blue Jays and Rogers Centre
`
`February 02, 2005 11:15 AM Eastern Standard Time
`
`BROOKINGS, S.D.--(BUSINESS WIRE)--Feb. 2, 2005--Daktronics, Inc. (Nasdaq:DAKT)
`announced today it has been awarded a contract in excess of $4.5 million (USD) to design,
`manufacture and install a unique integrated scoring and display system in Toronto's Rogers
`Centre (formerly SkyDome), home of Major League Baseball's Toronto Blue Jays. The order
`was booked during the Company's third quarter.
`
`The venue is among the most well-known sports and entertainment facilities in the world, recognized for its use of
`innovative technologies, including a unique retractable roof design. Another well-known feature of the Rogers Centre is the
`existing video screen in centerfield, one of the largest in the world at the time of its installation. The existing display, which
`uses cathode ray tube (CRT) technology, measures approximately 33 feet high by 110 feet wide, and cost approximately
`$17 million at the time of installation. Daktronics will replace that famous display with its industry-leading ProStar(R)
`VideoPlus technology. The new Daktronics ProStar(R) display will be the same size, yet provide much greater resolution,
`increased brightness and improved viewing angles for Blue Jays fans. The new display, utilizing state of the art light
`emitting diode (LED) technology, will cost a fraction of the original display cost.
`
`"The addition of the new integrated scoreboard display system enhances our ability to inform, educate and entertain our
`fans, as well as uniquely market the products of our corporate sponsors," said Paul Godfrey, Blue Jays President and
`CEO. "The unique out-of-town boards in the outfield fence will augment the fans enjoyment of our games. A proven leader,
`Daktronics is in the forefront of providing this super system of in-stadium electronics. Their creativity and expertise put
`them ahead of their competitors in gaining our confidence for this project."
`
`"The new display system in the Rogers Centre will help keep the facility on the forefront of technology and entertainment,"
`said Kirk Simet, Daktronics National Sports System Sales Manager. "Daktronics is the premier designer and manufacturer
`of large integrated super systems, and our success comes from the ability to understand the needs of our customers and
`develop unique solutions that meet those needs, incorporating the best technologies available. It is with great pride that we
`announce this project with the Blue Jays. We look forward to serving their organization and fans for many years to come."
`
`Daktronics Canada will support the system with on-going technical and on-site support. "This is a very significant project
`for Daktronics and Daktronics Canada," said Jean-Louis Legault, President of Daktronics Canada. "With our Canadian
`operation we can truly offer the Rogers Centre a solid partnership now and for the long term."
`
`Nichia Exhibit 1011
`Page 1
`
`

`

`In addition to enjoying one of the largest video displays in North America, Blue Jays fans and other Rogers Centre patrons
`will get more information and entertainment from additional full color ProStar(R) and ProAd(R) displays and monochrome
`Galaxy(R) LED displays. Two full-color displays, each measuring approximately 10 feet high by 65 feet wide, will be
`installed into the outfield fence to present out-of-town game scores, stats and other information. Two ProAd(R) displays will
`be added to the fascia above the right and left field lines. Each will measure approximately four feet high by 435 feet long.
`Additional monochrome displays will be installed on both sides of the main video display to present pitch speed and type of
`pitch, as well as other stats and information.
`
`All of the displays will work in concert, operated with Daktronics proven control system, which will include Venus(R)
`controllers, V-Link(R) video processors, DakStats(R) baseball statistics software, and other components to provide fans
`with a truly integrated scoring, video and information display system. The operating system will control more than 4.2
`million individual LEDs in the displays. Installation is scheduled to be complete in time for the start of the 2005 season.
`
`The Toronto Blue Jays will become the tenth Major League Baseball team to operate a Daktronics super system, bringing
`scoring, statistics, out of town game information, digital advertising and live and recorded video into an truly integrated
`system designed and manufactured for greater entertainment value, improved hardware and software compatibility, and
`more efficient operation. A total of 24 major league ballparks and nearly 100 minor league facilities use Daktronics
`equipment.
`
`The Company earlier announced that it will upgrade the existing scoring and video system at Coors Field home of the
`Colorado Rockies, with additional ProStar(R), ProFence(TM) and ProAd(R) displays. The Company has also received
`several orders for new systems for minor league teams and spring training facilities that will be installed for the 2005
`season.
`
`In 2004, Daktronics provided new scoring and display equipment at four major league ballparks as well as numerous minor
`league and collegiate facilities. The Anaheim Angels installed a sophisticated super system utilizing full-color LED displays
`in two large outfield scoreboards, in the outfield fence and on the fascia. The Cleveland Indians purchased the largest
`video display at any sports facility in North America, installing a Daktronics ProStar(R) display in their left field scoreboard
`that measures 36 feet high by 149 feet wide. New ballparks in Philadelphia and San Diego also incorporate multiple
`Daktronics displays.
`
`Daktronics has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards,
`computer-programmable displays, large screen video displays and control systems. The Company excels in the control of
`large display systems, including those that require integration of complex multiple displays showing real time information,
`graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers
`around the world in sport, business and transportation applications. For more information, visit the Company's worldwide
`web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS
`(800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.
`
`Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements
`reflecting the Company's expectations or beliefs concerning future events which could materially affect Company
`performance in the future. The Company cautions that these and similar statements involve risk and uncertainties including
`changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other
`risks noted in the Company's SEC filings which may cause actual results to differ materially. Forward-looking statements
`are made in the context of information available as of the date stated. The Company undertakes no obligation to update or
`revise such statements to reflect new circumstances or unanticipated events as they occur.
`
`Contacts
`Daktronics, Inc., Brookings
`Mark Steinkamp, 800-605-DAKT (3258) or 605-697-4000
`or
`Bill Retterath, 800-605-DAKT (3258) or 605-697-4000
`
`Nichia Exhibit 1011
`Page 2
`
`

`

`Nichia Exhibit 101 1
`
`Page 3
`
`Nichia Exhibit 1011
`Page 3
`
`