111111
`
`1111111111111111111111111111111111111111111111111111111111111
`US006993572B2
`
`(12) United States Patent
`Ross, Jr. et al.
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 6,993,572 B2
`*Jan.31,2006
`
`(54) SYSTEM AND METHOD FOR
`FACILITATING INTERNET COMMERCE
`WITH OUTSOURCED WEBSITES
`
`(75)
`
`Inventors: D. Delano Ross, Jr., Alpharetta, GA
`(US); Daniel D. Ross, Dunwoody, GA
`(US); Joseph R. Michaels, Marietta,
`GA (US); William R. May, Atlanta,
`GA (US); Richard A. Anderson,
`Powder Springs, GA (US)
`
`(73) Assignee: DDR Holdings, LLC, Dunwoody, GA
`(US)
`
`( *) Notice:
`
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 104 days.
`
`This patent is subject to a terminal dis(cid:173)
`claimer.
`
`(21) Appl. No.: 10/461,997
`
`(22) Filed:
`
`Jun. 11, 2003
`
`(65)
`
`Prior Publication Data
`
`US 2004/0148366 Al
`
`Jul. 29, 2004
`
`(63)
`
`(60)
`
`(51)
`
`(52)
`(58)
`
`Related U.S. Application Data
`
`Continuation of application No. 09/398,268, filed on
`Sep. 17, 1999, now Pat. No. 6,629,135.
`
`Provisional application No. 60/100,697, filed on Sep.
`17, 1998.
`
`Int. Cl.
`(2006.01)
`G06F 15/16
`(2006.01)
`G06F 17!21
`U.S. Cl. .................................... 709/218; 715/501.1
`Field of Classification Search ................ 709/218,
`709/219, 228; 715/501.1, 744, 746, 738,
`715/760, 804; 705/26
`See application file for complete search history.
`
`810
`
`(56)
`
`References Cited
`
`U.S. PATENT DOCUMENTS
`
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`
`(Continued)
`
`OTHER PUBLICATIONS
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`Yergeau, F. et al.,"Internationalization of the Hypertext
`Markp Language", RFC 2070, p. 1-43, Jan. 1997.*
`
`(Continued)
`
`Primary Examiner-Jason D Cardone
`(74) Attorney, Agent, or Firm-Louis J. Hoffman
`
`(57)
`
`ABSTRACT
`
`An e-commerce outsourcing system and method provides
`hosts with transparent, context-sensitive e-commerce sup(cid:173)
`ported pages. The look and feel of a target host is captured
`for future use. The host is provided with one or more links
`for inclusion within a page on the host website that corre(cid:173)
`lates with a selected commerce object, which may be
`contextually related to material in the page. The commerce
`object can be a product, a product category, or a dynamic
`selection indicator. Upon activation of the provided link, a
`visitor computer is served with a page with the look and feel
`of the host website and with content based upon the asso(cid:173)
`ciated commerce object. Where the commerce object is a
`dynamic selection indicator, the content is selected at the
`time of activation based upon an analysis of the page
`containing the activated link.
`
`27 Claims, 24 Drawing Sheets
`
`840
`
`SERVE THE DESIRED
`CONTENT FOR THIS
`YES
`> - - - - - - - - - - - - - - - -1 PAGE PER THE
`MERCHANrnZER
`DATABASE
`
`STORE CONTENT
`SELECTION IN
`MERCHANDIZER
`DATABASE.
`
`860
`
`870
`
`DDR Holdings, LLC - Ex. 2001
`Shopify, Inc. v. DDR Holdings, LLC
`IPR2018-01011
`
`

`

`US 6,993,572 B2
`Page 2
`
`U.S. PATENT DOCUMENTS
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`2/1998 Logan eta!.
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`5,915,243 A
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`5,956,709 A
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`5,963,915 A
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`5,978,766 A
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`5,983,270 A
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`5,987,498 A
`11/1999 Gerace
`5,991,735 A
`11/1999 Messer
`5,991,740 A
`1!2000 Bayeh eta!. ............... 709/246
`6,012,098 A *
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`6,023,714 A *
`2/2000 Bezos eta!.
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`6,128,655 A * 10/2000 Fields eta!. ................ 709/219
`6,141,666 A
`10/2000 Tobin
`5/2001 Ferrel et a!. ................ 715/513
`6,230,173 B1 *
`6/2001 Witek eta!.
`6,253,188 B1
`6,629,135 B1 *
`9/2003 Ross et a!. .................. 709/218
`6,763,343 B1*
`7/2004 Brooke eta!. ................. 707/1
`
`01HER PUBLICATIONS
`
`Hudson, S. et al.,"Supporting dynamic downloadable
`appearances in an extensible user interface toolkit", ACM
`Symposium on User Interface Software and Technology, p
`159-168, Oct. 1997.*
`"Agent-Mediated Electronic Commerce: Issues, Challenges
`and Some Viewpoints", Hyacinth S. Nwana,
`Jeff
`Rosenschein, Tuomas Sandholm, Carles Sierra, Pattie Maes,
`and Rob Guttmann, Proceedings of the 2nd International
`Conference on Autonomous Agents, pp. 189-196, May
`(1998).
`"An Adaptive Algotithm for Learning Changes in User
`Interests", Dwi H. Widyantoro, Thomas R. Ioerger and John
`Yen, Proceedings of Conference on Knowledge and
`Information Management, pp. 405-412, Nov. (1999).
`
`"A Multilevel Approach to Intelligent Information Filtering:
`Model, System, and Evaluation", ACM Transactions on
`Information Systems, vol. 15, Issue 4 (1997), pp. 368-399.
`Web Pages, http://www.broadvision.com (1996).
`PCT International Search Report PCT/US99/21656 dated
`Jan. 25, 2000.
`Dialog file 16 (database PROMT (R)), No. 6016914,
`BookSite launches version 3.0 of the popular electronic
`commerce web site. "Business Wife," 2 pp, Feb. 23, 1996.
`Dialog file 16 (database PROMT (R)), No. 6296727,
`"Amazon.com introduces "Amazon.com Associates"-a
`new model for internet-based commerce." Business Wife, 3
`pp, Jul. 18, 1996.
`Can Mixing 'Cookies' with Online Marketing be a Recipe
`for Heartburn? (Infoworld, vol. 18, No. 30), Jul. 22, 1996.
`RealTime Travel Info Available Online (Dailog database file
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`Online Growth Virtually Untapped; PC Vendors Taking
`More Advantage of Booming Sales (Computer Retail Week
`vol. 4, No. 64, p. 160), Jun. 6, 1994.
`Selected documents from Incognito Cafe Web site describ(cid:173)
`ing Book Stacks Unlimited links partner program.
`Resnick P., Iacovou, N., Suchak, M., Bergstrom P., and
`Riedl, J., GroupLens: An Open Architecture for Collabora(cid:173)
`tive Filtering of Netnews. Proceedings of ACM 1994
`Conference on Computer Supported Cooperative Work,
`Chapel Hill, NC, pp 175-186.
`Balabanovic, M., and Shopham, Y., Fab: Content-Based
`Collaborative Recommendation. Communications of the
`ACM, vol. 40, No.3, (Mar. 1997) pp 66-73.
`"Places to Stay, Now WorldRes, Completes $4 Million P'
`-Round Venture";
`news
`release
`fro
`http://www.
`wiredhotelier.com; Mar. 4, 1997.
`"Wordless Provides CVBs Free Internet Technology for
`WebNoice Hotel Bookings"; news release from http://www.
`wiredhotelier.com; Jul. 22, 1997.
`"San Diego's CVB Is First To Implement internet Reserva(cid:173)
`tions Through Worldres"; news release from http://www.
`wiredhotelier.com; Sep. 20, 1997.
`"About WorldRes"; web page printout; URL: http//web.
`archive.org/web/19970702032337/www.worldres.com;
`1997.
`Christensen, Eric; "Mapping a More Complete Internet
`Strategy"; web page printout, URL: http://web.archive.org/
`web/19970702032753/www.worldres.com; 1997.
`Dukay, Kristin. "Unifying a large corporate Web site: A case
`study of www.microsoft.com." Proc. IEEE Int'l Professional
`Communication Conference 1997, pp. 321-327.
`"Marketing Software on the Internet: A White Paper";
`Digital River, Inc.; 1998.
`"Technology Solutions to Electronic Transactions: A White
`Paper"; Digital River, Inc.; 1998.
`Form S-1, Amendment No. 4; filed with Securities and
`Exchange Commission, by Digital River, Inc.; Aug. 11,
`1998.
`"Worldres Teams Up With Yahoo!"; news release from
`http://www.wiredhotelier.com; Sep. 16, 1998.
`Cimino JJ, et al. "Architecture for a Web-Based Clinical
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`Access Closed." Proc. AMIA Symp. 1998, pp. 121-125;
`Nov., 1998.
`
`* cited by examiner
`
`Page 2
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 1 of 24
`
`US 6,993,572 B2
`
`105e
`
`105f
`
`r105d
`
`DDD
`~110
`
`WEB SERVERS
`(WINDOWS NT)
`
`APPUCATION
`SERVERS
`
`120c
`
`LOAD
`BAlANCING
`ROUTER
`
`DATABASE
`SERVERS
`
`Page 3
`
`

`

`U.S. Patent
`
`Jan. 31, 2006
`
`Sheet 2 of 24
`
`US 6,993,572 B2
`
`WEB SERVER SOFnNARE
`
`210
`
`REMOTE PROCEDURE
`CALL CLIENT
`
`F·IG.2
`
`DBMS CLIENT
`
`310
`
`Page 4
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 3 of 24
`
`US 6,993,572 B2
`
`HOST
`MANAGER
`WEBSITE
`
`530
`/~/////////////-~
`W(SAVE OR CANCEL~
`~ xt_MaintoinHostlnfo.asp ~
`
`/ / / / / / / / / / / / / / / / / / /
`
`HOST
`ADMIN MENU
`Hos!Admin.asp
`
`51 O
`UPDATE
`ACCOUNT ,.-....__,~
`
`HOST INFORMATION
`HostSignup.asp
`
`420
`
`L-----1 MAINTAIN HOST INFORMATION
`MointainHostlnfo.asp
`
`42(
`
`CANCEL
`
`NOT
`AGREE
`
`HOST AGREEMENT
`HostAgreement.asp
`
`440
`
`458(
`
`CANCEL
`
`444
`AGREE ,..--....._/
`
`ID
`ENTER LOGIN
`AND PASSWORD
`HostSignup2.asp
`
`454
`ID IN
`USE ,.--...._,~
`
`~5Avt~ 460
`~xLCreateHostAccount.a~~,.--...._,~
`o/md0P//////&,
`
`HOST ADMIN SYSTEM
`HostAdmin.asp
`
`4 70
`
`Page 5
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 4 of 24
`
`US 6,993,572 B2
`
`470
`
`HOST
`ADMIN
`MENU
`HostAdmin.asp
`
`605
`DESIGN STOREFRONT .r--../
`WIZARD
`
`615
`
`STEP 1
`PROVIDE URL
`host_setup l.asp
`
`CONTINUE
`
`INTRODUCTION
`host_selupO.osp
`
`(610
`635
`~
`
`CHANGE
`
`630
`
`675
`DONE..--..._.~
`
`665
`
`.-----0
`
`VALIDATE
`LINKS &
`IMAGES
`
`STEP 2
`CAP1URE HEADER HTML
`hosl_setup2.asp.osp
`
`CONTINUE
`
`CHANGE
`640)
`
`' - - - - - CONTINUE---
`
`FIG.6
`
`STEP 5
`FINAL CHECK
`host_setup5.asp.asp
`
`660
`~skv£~
`; xt_SaveStore.asp;
`
`, , , / , / . / , / / / / , / ' / . / ,
`
`PREVIEW STORE
`(NEW WINDOW)
`store_preview .asp
`
`(670
`
`680
`
`Page 6
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 5 of 24
`
`US 6,993,572 B2
`
`HOST
`ADMIN
`MENU
`HostAdmin.osp
`
`705
`SETUP LINKS .--.J
`
`735
`
`710
`
`715
`
`J
`
`LIST OF CURRENT MERCHANT LINKS 1-::3---,----+--------,
`HostMerchantList.asp
`
`745
`
`\ADD LINK
`
`~REMOVE/UNK~
`/Xt MointainHostMerchantLinkt~
`' l / / / / / / / / / / / / / / / / / / / / /
`
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`SELECT/SEARCH CATALOG 722
`CANCEL
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`
`SELECT
`
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`
`740)
`
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`
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`VIEW ~P~/h
`728
`
`BACK
`
`STEP 2
`SELECT A PRODUCT
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`
`SELECT
`
`ADD
`LINK
`
`(720
`
`730
`
`VIEW/UPDATE
`LINK NAME
`MaintainHostMerchontlink2.asp
`
`VIEW
`Shop.asp
`
`725
`
`STEP 3
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`SET LINK ATTRIBUTES
`.----c=-~ SetReferringURL.asp
`
`CONTINUE
`
`STEP 4
`NAME AND SAVE LINK
`MaintainHostlink.asp
`
`BACK
`
`~sAVE~ 765
`~ xLMointainHostMerchantLink.9~ };.---.._.,~
`~PW//7/$/h
`
`FINISHED
`
`STEP 5
`COPY AND P~TE LINK href
`MaintainHastlink.osp
`
`Page 7
`
`

`

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`USE TO DESIGN YOUR STOREFRONT, CLICK THE CONTINUE BUTTON.
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`Page 11
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`RECIPES IN All!
`MENUS, EACH WITH SIX COURSES--OYER 165
`CELEBRATE THE SEASONS!. FEATURES 20 GOURMET
`ATLANTA COUPLES OVER 20 YEARS AGO.
`NEIGHBORHOOD GOURMET CROUP FORMED BY SIX
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`Page 17
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`PERCENTAGE OF [V[RY SAL~ KEEP YOUR VISITORS ON YOUR SITE, AND IMPROVE VISITOR ~TISFACTION AND LOYALTY.
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`....--,
`
`Page 19
`
`

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`R[lURN£0: 4
`CANCEL£0: 2
`NEW:3
`
`REVENUE: $16,188.74
`
`LINKS: 22713
`HOST RELATIONSHIPS: 10761
`
`MERCHANTS: 17
`I MERCHANT STATISTICS
`
`I
`
`9/16/99 2:06:46 PM
`
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`I SHOPPING STATISTICS
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`I AQDRESS 11~ hltp:/ /www.nexchonge.net/NexchongeAdmin/NexchongeAdmin.osp?NexchongeSID=941 91470
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`~~ NEXCHANGE-:-SYSTEM MANAGER-MAIN-MICROSOFT INTERN_ET EXPLO~ _
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`I
`MAIN I~WJa~~~~s~~~=~W%~;ma
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`9 12/99 9:10:56 AM
`1509
`9 11/99 9:24:40 PM
`1507
`1501
`9 9 99 11:55:57 PM
`1.4llfi_ 9 7 99 10:16:18 AM
`9 5 99 11:31 :36 AM
`1482
`9 4 99 8:32:31 PM
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`9 4 99 4:48:16 PM
`1478
`9 2 99 6:29:06 PM
`1469
`9 2 99 -5:08:19 PM
`1468
`9 12/99 3:01:36 PM
`1512
`
`TOTAL COMMISSIONS: $3,235.60
`
`DECLINED: 1133
`APPROVED: 5095
`PENDING: 6
`TOTAL HOSTS: 6234
`
`I HOST STATISTICS
`
`FIG.2011~ DONE
`
`I MPC MARKETING, INC.
`MPC MARKETING, INC.
`I MPC MARKETING
`INC.
`MPC MARKEHNG
`INC.
`I MPC MARKETING, INC.
`MPC MARKETING, INC.
`I MPC MARKEIING, INC.
`MPC MARKETING, INC.
`I MPC MARKEIING, INC.
`GATEWAY LEARNING CORPORATION
`I UNTENDED ORDERS
`
`TOTAl SAlES: $23,370.09
`
`TOTAl ORDERS: 349
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`I
`
`Page 20
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 19 of 24
`
`US 6,993,572 B2
`
`470
`
`HOST
`ADMIN
`MENU
`HostAdmin.asp
`
`2105
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`MerchontRepor!Menu.asp
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`2114(
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`2120
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`.----CRITERIA-----~
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`2118
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`CRITERIA
`
`2130
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`SUMMARY
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`
`2127
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`CRITERIA_)
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`MONTHLY STATEMENT
`Hos!Stotement.osp
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`SELECT~
`2125
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`DETAIL
`RevenueDetoil.osp
`
`FIG.21
`
`CRITERIA
`
`2135
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`Page 21
`
`

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`
`FIG.22
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`2226
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`2224
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`Page 22
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`

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`2300
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`MerchantPayment.osp
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`ProductDefoulls.osp
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`Page 23
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`

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`FIG.24
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`2415
`
`2435
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`ShowAddlnfo.asp
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`ShawProducl.asp
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`2405
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`
`2420
`
`MainlainProduct.asp
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`
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`
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`ProduciList.asp
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`EDIT
`
`2440
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`,------SELECT--
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`MANAGER
`MERCHANT
`
`Page 24
`
`

`

`U.S. Patent
`
`Jan.31,2006
`
`Sheet 23 of 24
`
`US 6,993,572 B2
`
`2300
`
`MERCHANT
`MANAGER
`Admin. asp
`
`2505
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`REPORT MENU
`MerchontReportMenu.osp
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`2514(
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`
`2518
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`
`CRITERIA
`
`SUMMARY
`RevenueSummary.osp
`
`MONTHLY STATEMENT
`MerchontStatemen