US009639876B1
`
`(12) United States Patent
`US 9,639,876 B1
`(45) Date of Patent:
`Ross, Jr. et al.
`*May 2, 2017
`
`(10) Patent No.:
`
`(54)
`
`(71)
`
`(72)
`
`METHOD AND COMPUTER SYSTEM FOR
`SERVING COMMERCE INFORMATION OF
`AN OUTSOURCE PROVIDER IN
`CONNECTION WITH HOST WEB PAGES
`OFFERING COMMERCIAL
`OPPORTUNITIES
`
`Applicant: DDR Holdings, LLC, Dunwoody, GA
`(US)
`
`Inventors:
`
`D Delano Ross, Jr., Peachtree Corners,
`GA (US); Daniel D Ross, Dunwoody,
`GA (US); Joseph R Michaels,
`Bellevue, WA (US); William R May,
`Atlanta, GA (US); Richard A
`Anderson, Powder Springs, GA (US)
`
`(58) Field of Classification Search
`CPC . G06Q 30/0631; G06Q 30/06; G06Q 30/0274
`(Continued)
`
`(56)
`
`References Cited
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`
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`
`6/1994 King, Jr. et 31.
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`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`W0
`
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`
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`
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`
`Assignee: DDR HOLDINGS, LLC, Dunwoody,
`GA (US)
`
`PCT International Search Report; PCT/US99/21656; Jan. 25, 2000.
`(Continued)
`
`(*)
`
`Notice:
`
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 128 days.
`
`This patent is subject to a terminal dis-
`claimer.
`
`(21)
`
`Appl. No.: 14/719,009
`
`(22)
`
`Filed:
`
`May 21, 2015
`
`Related US. Application Data
`
`(63)
`
`Continuation of application No. 13/970,515, filed on
`Aug. 19, 2013, now Pat. No. 9,043,228, which is a
`(Continued)
`
`Int. Cl.
`
`(51)
`
`G06Q 30/06
`G06Q 30/02
`US. Cl.
`
`(52)
`
`(2012.01)
`(2012.01)
`
`Primary Examiner 7 Yogesh C Garg
`(74) Attorney, Agent, or Firm 7 Louis J. Hoffman
`
`(57)
`
`ABSTRACT
`
`An ecommerce outsourcing system and method provides
`hosts with transparent, context-sensitive e-commerce sup-
`ported pages. The look and feel of a target host is captured
`for future use. The host is provided with one or more links
`for inclusion within a page on the host website that corre-
`lates with a selected commerce object, which may be
`contextually related to material in the page. The commerce
`object can be a product, a product category, or a dynamic
`selection indicator. Upon activation of the provided link, a
`visitor computer is served with a page with the look and feel
`of the host website and with content based upon the asso-
`ciated commerce object. Where the commerce object is a
`dynamic selection indicator, the content is selected at the
`time of activation based upon an analysis of the page
`containing the activated link.
`
`CPC ..... G06Q 30/0613 (2013.01); G06Q 30/0274
`(2013.01)
`
`20 Claims, 24 Drawing Sheets
`
`
`LINK IIDICATINC
`810
`DYNAMIC CONTENT
`
`
`SELECTION ACTNATED
`FROM A HOST-OWNED
`
`
`WEB PAGE
`
`
`
`SERVE THE DESIRED
`CONTENT FOR THIS
`
`IS THE AGE OF THE
`PAGE PER THE
`CONTENT SELECTION
`NERCHANOIZER
`
`ACCEPTABLE?
`DATABASE
`
`HAS DYNAMIC
`
`CONTENT BEEN
`
`
`SHOWN THROlliH THIS
`
`LINK BEFORE?
`
`
`STORE CONTENT
`
`GET THE PAGE IN
`SELECT APPROPRIATE
`
`SEIECTION TN
`
`WHICH THE LINK
`CONTENT BASED ON
`MERCHANDIZER
`RESTDES.
`
`PACE CONTENT.
`'
`OATAWE.
`
`
`
`
`860
`
`870
`
`Shopify Exhibit 1001
`
`

`

`US 9,639,876 B1
`
`Page 2
`
`Related US. Application Data
`
`continuation of application No. 12/906,979, filed on
`Oct. 18, 2010, now Pat. No. 8,515,825, which is a
`continuation of application No. 11/343,464, filed on
`Jan. 30, 2006, now Pat. No. 7,818,399, which is a
`continuation of application No. 10/461,997, filed on
`Jun. 11, 2003, now Pat. No. 6,993,572, which is a
`continuation of application No. 09/398,268, filed on
`Sep. 17, 1999, now Pat. No. 6,629,135.
`
`(60) Provisional application No. 60/100,697, filed on Sep.
`17, 1998.
`(58) Field of Classification Search
`
`USPC ..
`................................... 705/26.1, 26.41
`See application file for complete search history.
`
`(56)
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`. ”; www.quote.com; May 11, 1998.
`
`

`

`US 9,639,876 B1
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`“M. Casco Associates Software Store”; www.digitalriver.com; May
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`

`

`US 9,639,876 B1
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