`Unified Patents Inc. v. Bradium Technologies LLC
`IPR2018-00952
`Page 1 of 3
`
`mticd Patents, backed by Ooogle, takes tight to patent trolls - CNET
`https://www. cnet. com/news/unified-patents-backed-by-google-takes-figh.
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`TECH INDUSTRY
`Unified Patents, backed by Google,
`takes fight to patent trolls
`The organization is looking to bring both smaii and large
`technology companies together to stop patent trolls from
`launching lawsuits and ultimately hurting member
`companies.
`BY DON REiSINGER / APRIL 8, 2013 9:44 AM PDT
`A new front has been opened in
`the ongoing battle between patent
`trolls and their targets.
`aw ^ ._
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`A startup, called Unified Patents
`and formed by former Intuit
`intellectual property litigation chief
`Kevin Jakel, attempts to take aim
`at companies that collect patents and target other businesses for
`licensing fees or lawsuits. Unified Patents, which made its
`resence known in a Wall Street Journal profile yesterda ,
`believes that it can achieve its goal by showing strength in
`numbers. It's currently in the process of recruiting several
`companies to join the organization and the fight.
`According to the Journal, Unified Patents has already signed up
`Google and data-storage hardware maker NetApp. The upstart is
`asking that both major technology companies and small startups
`join the cause, since in many cases, patent companies will bully
`smaller businesses, thinking they can quickly generate revenue
`without fear of too much reprisal. With larger companies on the
`sides of those smaller ones, however, that might change.
`EXHIB11
`^?/?_
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`'laftet De'pos,
`7/19/2018, 4:01 PM
`
`
`Bradium Exhibit 2018
`Unified Patents Inc. v. Bradium Technologies LLC
`IPR2018-00952
`Page 2 of 3
`
`lified Patents, backed by Google, takes fight to patent trolls - CNET
`https://www. cnet. com/news/unified-patents-backed-by-google-takes-figh.
`Still, patent trolls, as they've come to be known, have gone after
`both large and small companies. They generate revenue by
`buying patents at a relatively cheap fee and then seek out
`companies that might in some way be violating them. In some
`cases, they go after companies and quickly license the patents. In
`others, they fight it out in court.
`According to Jakel, Unified Patents is trying to reduce the number
`of companies that want to go after the smaller businesses. It'll do
`that, in some cases, by encouraging its larger member companies
`to acquire the small patents that patent trolls might be trying to
`add to their portfolios. The organizationwill also ask the U.S.
`Patent and Trademark Office on a frequent basis to question
`whether the patents a patent troll brings up in lawsuits are valid.
`The ultimate goal? Make it far more risky and expensive for patent
`trolls to do their bidding.
`Unified Patents has not said how much it will charge member
`companies, but did say that larger businesses will pay more than
`smaller ones.
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`tech can help you make the most of summer
`- even if that's just relaxing.
`3f3
`7/19/2018, 4:01 PM
`
`
`Bradium Exhibit 2018
`Unified Patents Inc. v. Bradium Technologies LLC
`IPR2018-00952
`Page 3 of 3
`
`Jnified Patents, backed by Google, takes fight to patent trolls - CNET
`https://www. cnet. com/news/unified-patents-backed-by-google-takes-figh.
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