•
`
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`@omcast
`
`AgileTV Update
`
`
`
`February 18, 2004
`
`
`
`Comcast Proprietary and Confidential
`
`Page 1 of 28
`
`
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 1
`
`

`

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`
`
`
`Voice Reco Scored Respectably in Recent arketing Study
`
`
`
`Hence we 're doing a trial.
`
`•Hard to determine interest in AgileTV programming
`
`
`
`guide "scan" vs. voice recognition
`
`2
`
`
`
`Comcast Proprietary and Confidential
`
`Page 2 of 28
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`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 2
`
`

`

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`
`CORPORATE UPDATE
`
`Page 3 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 3
`
`

`

`0
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`
`
`
`
`
`
`AgileTV License and Development Agreement
`
`
`
`Structured for maximum Comcast flexibility
`
`
`
`
`
`• No further funding commitments; Comcast can walk at any time
`
`
`
`• Rationale is to keep AgileTV alive while refining our VR strategy
`
`
`
`
`
`
`
`
`• Next step is to negotiate a SoW to develop a VR solution
`
`4
`
`
`
`Comcast Proprietary and Confidential
`
`Page 4 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 4
`
`

`

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`(,v
`
`
`
`Simultaneous gile Funding
`
`
`
`
`
`
`
`The additional investors are critical, but Chris Larson has a history of backstopping Agile TV
`
`5
`
`
`
`Comcast Proprietary and Confidential
`
`Page 5 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 5
`
`

`

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`
`gile
`Status of Legal Documentation with
`
`
`
`
`
`
`
`Funding docunientation currently represents the long pole
`
`
`
`
`
`Document Contains:
`
`
`
`Docwnent Contains:
`
`
`
`Document Contains:
`
`Trial Documents
`
`•Trial parameters
`
`• IP licensing rights, options, etc.
`
`
`
`
`
`• Development program
`
`parameters
`
`-Detail to be provided in a
`
`
`
`statement of work
`
`
`
`•Information sharing rights
`
`Status:
`
`Status:
`
`Status:
`
`
`• First draft to be sent any day
`• Negotiation and documentation
`
`now
`
`substantially completed
`
`•Four remaining modest issues to
`
`•Have positioned that there's not
`
`
`
`
`•Expect 3-4 weeks to closing
`
`
`much movement available to
`iron out
`
`AgileTV on these terms
`
`•Docs were substantially
`
`
`complete until AgileTV landed
`
`
`a new investor, Valence Capital
`
`All docu,nents to be executed siniultaneously, which could
`
`cause a delay in the trial due to the 11ding documents.
`
`6
`
`
`
`Comcast Proprietary and Confidential
`
`
`
`Page 6 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 6
`
`

`

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`
`. TECHNICAL OVERVIEW
`
`'
`
`Page 7 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 7
`
`

`

`0
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`
`gile
`rchitecture
`
`
`
`Customer Premises Equipment
`
`
`
`Promptu receiver
`
`DCT-2000
`
`Promptt1 remote
`
`Headend Equipment
`
`OM-1000
`
`Agile TV server
`
`CS-1000
`
`8
`
`
`
`Comcast Proprietary and Confidential
`
`Page 8 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 8
`
`

`

`0
`C
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`0
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`--..J
`
`
`
`AgileTV HD RPD Development Status
`
`
`
`•AgileTV is currently developing a High-Density Return Path Demodulator
`
`
`
`
`
`(RPD)
`
`
`
`-Potential to increase upstream bandwidth in a Motorola digital network by
`
`
`
`
`
`
`
`
`
`an order of magnitude
`
`
`
`-Potential to reduce head-end equipment space for RPDs substantially
`
`
`
`
`
`•Proof of concept HD-RPD due out 4/27/2005
`
`
`
`•AgileTV is looking for help from Comcast to aid in development
`
`
`
`
`
`· -They would like a production site to install an RPO "sniffer" for research
`
`
`
`
`
`
`
`
`
`-They would like help in defining ultimate product requirements
`
`
`
`9
`
`
`
`Comcast Proprietary and Confidential
`
`Page 9 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 9
`
`

`

`0
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`(X)
`
`
`
`Timeline of NMD Technical Activity
`
`
`
`•August, 2003
`
`
`
`a technical trial- NMD begins development with AgileTV toward conducting
`
`
`
`
`
`•April 15, 2004
`- After extensive lab testing in both National Engineering and at the Eastern Division,
`
`
`
`
`
`
`
`
`Agile TV server is installed in Willow Grove System running VoiceGuide 1.0
`{no VOD, no carousel)
`
`
`
`- Agile TV installed in six Comcast Employees' homes
`
`•August 31, 2004
`- Agile TV VoiceGuide 2.0 installed in Willow Grove after being Acadia Certified
`
`
`
`
`- Major feature added was voice-enabled VOD
`
`• November 18, 2004
`
`- AgileTV VoiceGuide 2.1 {aka version 07.30) conditionally released from Acadia {two
`
`
`
`
`
`
`
`
`critical bugs found). This version is loaded in Willow Grove to continue testing
`
`
`
`- Major features added were the data carousel and actor/actress searches
`
`• December 2004
`
`
`
`
`
`
`
`- Technical trial participants increased to 44
`
`• Februrary 2, 2005
`
`- Voiceguide version 07 .38 released from Acadia and loaded in Willow Grove
`
`
`
`- Version 07.38 fixed the bugs found in 07.30
`
`10
`
`
`
`Comcast Proprietary and Confidential
`
`Page 10 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 10
`
`

`

`0
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`
`
`
`
`
`
`
`
`
`Motorola Traffic Analysis Required for Trial
`
`
`
`
`
`
`
`•As Part of the trial effort, analysis is needed of the network traffic implications of
`
`
`
`
`adding an interactive service like Agile TV to our existing cable plants
`
`
`
`
`
`
`
`
`
`•Only Motorola can evaluate thoroughly and precisely analyze traffic
`
`•. NMD has engaged them already during lab trials, but have not brought them in
`
`
`
`
`
`
`
`
`to do analysis of the production head-end in Willow Grove
`
`•Note that this traffic analysis will be relevant for any interactive
`
`
`
`
`service, not just voice recognition or AgileTV
`
`11
`
`
`
`Comcast Proprietary and Confidential
`
`Page 11 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 11
`
`

`

`0
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`
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`
`....,.
`(X)
`0
`N
`
`....,.
`0
`
`NMD Trial Handoff
`
`•New Media Development has completed the Technical trial, and is now ready
`
`
`
`
`
`
`
`
`to transition to Marketing Trial
`
`
`
`-Comcast Marketing has been ramping up over the past couple of months to
`
`begin the trial operations
`?ro'Jrc,-�,.....,er
`
`
`
`Marketing Trial
`
`
`
`
`
`theoperations during -An e1,gi11ee, ir ,g lead is needed to take over technical
`
`12
`
`
`
`Comcast Proprietary and Confidential
`
`Page 12 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 12
`
`

`

`-
`
`OUTSIDE COUNSELS' EYES ONLY
`
`COM-PROMPTU10180211
`
`Page 13 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 13
`
`

`

`0
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`
`
`
`Marketing Trial Primes
`
`• Comcast
`
`- Responsible for conducting trial including product delivery (HE support of system),
`
`
`
`
`
`
`
`
`
`
`
`marketing, research activities and all customer contact. Primes include:
`
`
`
`Project Management & Marketing
`
`
`
`
`
`
`
`•TBD -Corporate Technical Support & vendor interface
`
`
`
`•Willow Grove -Local support of software/hardware at HE and market operations
`
`• AgileTV
`
`- Product delivery including software, CPE and technical documentation. Also issue
`
`
`
`
`
`
`
`
`resolution, usage & technical data and status reports. Primes include:
`
`•
`
`•
`
` -VP of Marketing
`
`
`
` -CTO & project management
`
`• Time Warner
`
`
`
`
`
`- Observing trial and supporting cost of marketing research with Comcast.
`
`
`
`
`Primes include:
`
`
`
`SVP of New Product Management
`
`
`
` -VP of New Product Management
`
`14
`
`
`
`Comcast Proprietary and Confidential
`
`Page 14 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 14
`
`

`

`0
`C
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`CJ)
`
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`
`
`
`Marketing Trial Goals
`
`•The primary objective of this trial is to determine the customer response to this
`
`
`
`
`
`
`
`type of voice recognition service including, but not limited to the following:
`
`
`
`- Accuracy of the service
`
`
`
`- Technical stability of the service
`
`
`
`- Use of voice control versus guide (button press)
`
`
`
`- Overall product satisfaction (satisfaction with UI vs. voice control)
`
`
`
`
`
`- Perceived value of the Promptu product and impact to customer satisfaction with
`
`
`
`
`
`Comcast & Digital Cable service
`
`
`
`- Willingness to pay for service (standalone, bundled w/other services)
`
`
`
`
`
`
`
`- Customer profile (existing services, demographics) and migration impact (pay adds or
`
`
`
`
`
`
`
`
`
`downgrades)
`
`- Impact to ON DEMAND usage
`
`- Impact to churn
`
`
`
`
`
`- Operational impact including service calls & call center impact
`
`
`
`
`
`
`
`- Installation satisfaction (self-install vs. technician install)
`
`
`
`
`
`
`
`- Effectiveness of marketing tactic
`
`
`
`
`
`- Customer desired product improvements
`
`
`
`15
`
`
`
`Comcast Proprietary and Confidential
`
`Page 15 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 15
`
`

`

`0
`C
`--l
`CJ)
`0
`m
`0
`0
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`
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`
`....,.
`.i::,..
`
`Project Challenges
`
`• The Promptu product uses a different guide and customers will lose their settings (parental controls,
`
`
`
`Guide Impact
`
`
`
`
`
`
`favorites etc.) when we provision them to the Promptu UI
`
`Voice Recognition Accuracy
`
`• Voice recognition is not perfect -initial accuracy for trial estimated to be 90%
`
`
`
`
`
`
`
`
`
`
`
`- Immediate on-screen feedback lets the subscriber know the status of request
`
`
`- Accuracy has not been raised as an issue in the technical trial
`
`
`
`- Accuracy may be lower for young children with higher pitched voices and lower manual dexterity.
`
`Women and people who speak with a strong accent may also experience lower accuracy
`
`Set-top Box and UI Limitations
`
`• Works on the DCT2000 only presently -does network on Motorola's 2500 or advanced set-top boxes
`
`
`
`
`
`
`• The DCT2000 must have a serial port, which is effectively unknown on a per-household basis
`
`
`
`• Does not allow PPV purchases (e.g. events, adult, Disney films)
`
`
`
`
`• This services does not recognize Spanish language and there is not an option in the UI to set up for a
`
`second language audio feed
`
`Plasma and Tivo Issues
`• A plasma screen's IR radiation could interfere with and potentially block the AgileTV remote control
`
`
`
`
`
`
`
`
`• Cannot be used with TIVO, as both a TIVO box and the AgileTV remote control dongle require a serial
`
`port. May be guide confusion with TIVO users that rely on the TIVO UI
`
`16
`
`
`
`Comcast Proprietary and Confidential
`
`Page 16 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 16
`
`

`

`0
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`CJ)
`
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`....,.
`u,
`
`
`
`Project Timeline -Critical Dependencies
`
`
`
`
`
`•Current launch date is March 9th
`
`, but there are several critical dependencies
`
`
`
`
`and potential issues that could cause that date to delay including:
`
`-Marketing Trial Legal Agreement and accompanying SOW including review
`
`
`
`
`
`
`
`
`
`by Corporate technical team must be completed in the next several days to
`meet launch date
`
`17
`
`
`
`Comcast Proprietary and Confidential
`
`Page 17 of 28
`
`CONFIDENTIAL OUTSIDE COUNSEL ONLY
`
`Comcast - Exhibit 1022, page 17
`
`

`

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`esearch Schedule
`arketing and
`
`18
`
`
`
`Comcast Proprietary and Confidential
`
`Page 18 of 28
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`CONFIDENTIAL OUTSIDE COUNSEL ONLY
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`Comcast - Exhibit 1022, page 18
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`Delivery/Fulfillment Process
`
`Self-Install
`
`
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`
`
`•Will be offered to qualifying customers (DCT2K w/serial port as a self-install via
`
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`
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`mail (Fulfillment Center)
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`Payment Center
`
`•Payment Center pick-ups and subsequent self-install offered to both existing
`
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`Digital customers and Analog customers (upgrading to Digital and picking up
`D2K and Promptu CPE)
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`Technician Install
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`
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`•Technician install for DCT swap-outs and customer request
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`19
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`Page 19 of 28
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`Comcast - Exhibit 1022, page 19
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`Research Initiatives
`
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`• Trial surveys with employee testers during technical trial period
`
`• Exit survey with employee testers as they transition from technical trial to
`
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`Technical Trial -Research w/ Employees
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`marketing trial support
`
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`•· "Town Hall" with employee testers to be scheduled a few weeks after launch
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`• Quantitative survey of all customers beginning one month after installation
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`• One-on-one usability research -product evaluations and improvements by
`
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`Marketing Trial -Research w/ Customers
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`reviewing product with consumers
`• Focus group with CAEs (in lieu of detailed
`
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`call tracking data)
`
`20
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`Comcast Proprietary and Confidential
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`Page 20 of 28
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`Comcast - Exhibit 1022, page 20
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`Metrics
`
`Goal is to compile weekly or bi-weekly reports with the following data
`
`
`
`
`shared with all parties:
`
`• Marketing
`- Total number of deployed Promptu customers (Comcast)
`
`
`
`
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`- Product sales by tactic where possible (Comcast)
`
`- Total number of active Promptu boxes (AgilelV)
`- # of ON DEMAND buys during period -both voice and button buys, separate
`
`
`and aggregated (AgilelV)
`
`- Utterance distribution by category (Scan, find, channel name, channel number, program name, time navigation,
`
`
`
`
`
`• Product Usage (AgileTV)
`
`
`- Average recognition accuracy
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`- Average number of voice commands per active box per day
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`- Voice command distribution over time
`
`
`mode navigation)
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`- Top ten voice command categories (Scan, channel names, channel numbers, find title, find actor, find adult title)
`
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`• Operations (Comcast)
`
`- # of truck rolls to support product
`- Customer calls w/ questions and/or issues related to Promptu
`
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`center pick-up
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`
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`- # of Promptu installs performed by technician, # self-install via fulfillment center and # self-installs from payment
`
`• Promptu System (AgileTV)
`- Stability (cause, number, and duration of unscheduled outages)
`
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`- Bandwidth usage, i.e. downstream per path, upstream per path)
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`21
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`Comcast - Exhibit 1022, page 21
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`DEVELOPMENT CONSIDERATIONS
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`Page 22 of 28
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`Comcast - Exhibit 1022, page 22
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`Solution a Deployable � AgileTV is Not Currently
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`....,.
`
`•AgileTV is built around the Motorola DCT2000
`
`
`
`-Closed, proprietary architecture
`
`
`
`-Challenges scaling Aloha for upstream voice utterances
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`-Substantial reengineering to change any system component
`
`•Ongoing development requirements before deployment
`
`
`
`
`-GuideWorks, Foundation, Maxi integration
`
`
`-Integration with other MOT, SA, Moxi set-top boxes
`
`
`
`-DSG support, pay-per-view integration, etc.
`
`•Substantial cross-platform integration challenges
`
`
`
`
`-Would need to be reengineered to work with VoIP Tellme trial
`
`
`-Tellme also being considered for customer support apps
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`23
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`Page 23 of 28
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`Comcast - Exhibit 1022, page 23
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`AgileTV's Business Model is Not Economic
`
`-AgileTV estimates 6% headend cost decline based on cost reduction and improved software
`
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`
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`
`
`-Comcast acquires standard headend servers directly (Dell, IBM, HP, etc)
`
`
`
`-Seven software packages included
`
`-Also includes return path receiver (still under development), which helps scale Aloha for VR
`
`
`
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`
`
`
`
`
`-Moving to DSG does not impact their business model, but will probably reduce overall costs of
`
`deploying their system
`
`24
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`Comcast Proprietary and Confidential
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`N
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`Page 24 of 28
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`Comcast - Exhibit 1022, page 24
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`
`
`Key Considerations in Developing a VR Architecture
`
`-------------
`- - -------------
`-
`
`- ------------------------
`
`-
`
`•Consumers have been unreceptive to VR in the past
`
`
`Consumer
`
`
`
`Response / Interest
`•Human factors considerations, marketing research and trials are critical,
`
`
`
`
`
`
`
`especially ifwe count on VR to be a churn-reduction tool (i.e. $0 revenue)
`
`-E.g. Windows, Tellme, cellphone voice dialing, automobile VR
`
`,
`
`
`
`- ---------------------___ ----------- ·-----·----------·---
`
`
`
`
`
`--
`
`
`
`·-·--·- --------------- --------------------------------------
`
`--
`
`- - - -
`
`•Supporting Aloha pushes us closer to AgileTV closed architecture
`
`
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`Support Aloha or
`
`
`
`
`•With DSG, opportunity to support standard voice protocols (G. 711) for
`Move Right to DSG?
`
`
`
`easier cross-platform VR integration ( e.g. with Tellme)
`
`•AgileTV uses a customized universal IR remote with a microphone
`
`
`
`What Remote Control?
`
`
`•Ifwe are supporting VR, do we want something more provocative
`
`
`
`•For example, could offer a WiFi remote with enhanced functionality
`
`
`
`-------------�------------
`
`--�---
`
`-------
`
`
`
`-·----------- - - - ------
`
`-�----
`
`-
`
`-----
`
`-- -------
`
`-
`
`----
`
`--
`
`•It makes sense to have one voice interface to all Comcast services
`
`
`Level of Cross-Platform
`
`
`
`
`•Supporting multiple voice VR services represents added complexity
`VR Support?
`
`-------
`
`-
`
`- ------
`
`- -
`
`- -
`
`
`
`- - - --- ---------
`
`---------- -----·---------- -------
`
`- ---
`
`IP historyIP Protection •VR industry has deep and complex
`
`
`
`
`•Probably want a strong vendor to lean on for IP protection
`
`25
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`Comcast Proprietary and Confidential
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`Page 25 of 28
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`Comcast - Exhibit 1022, page 25
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`
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`
`Comcast is Pursuing an Early 2005 Tellme VoIP Trial
`
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`Comcast and Tel/me are negotiating feature-sets, costs and timelines now
`
`26
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`Page 26 of 28
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`Comcast - Exhibit 1022, page 26
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`
`Potential Vendor-Partners for VR Development
`ll;---,,�ID Role: -VR app dev/engine,
`Role: Prime contractor
`1
`[ w,. , 1 w .._,.,. cross-platform
`apps
`
`==-� == --
`
`---
`-
`-
`---
`---
`- - -
`---
`--- -
`_.._'
`-
`-
`
`_
`
`Rationale: Leader in voice recognition across many
`
`
`
`Rationale: Leader in innovating and scaling service provider
`
`
`
`
`
`
`
`
`
`platforms, a leading system integrator for development
`voice recognition applications
`
`
`
`and deployment, substantial IP position in VR
`
`Status: VoIP trial planned in early 2005. Evaluating for
`
`
`
`Status: Preliminary conversations underway. Next step is
`
`
`
`
`
`
`
`
`customer support. Prelim. SIB technical discussions
`
`
`technical discussions to frame project
`
`
`
`VR Customers: Honda, SprintPCS
`
`Customers: American Airlines, Fidelity, AT&T Wireless,
`
`
`
`
`Toll Free Directory, Verizon
`
`
`
`
`
`Alternate Vendors: Microsoft, system integrators ( e.g.
`
`
`
`
`Accenture)
`etc.
`
`
`
`
`
`Alternate Vendors: BeVocal, HeyAnita, Nuance, ScanSoft,
`
`--·---·-· -------
`
`*
`
`AGILETV'
`
`- --
`
`-
`
`-
`
`.------�----+---
`
`Role: Cable integration (i�(3[�] Role: Market study,
`
`human factors, remote
`
`
`control design, etc.
`
`Rationale: Only vendor that has focused on VR over cable
`
`
`
`
`
`
`
`
`
`plant, has more knowledge than anyone else
`innovation
`
`
`
`Rationale: Leader in consumer product development and
`
`
`
`
`
`Status: Trial in progress, investment in progress
`
`
`
`Status: Preliminary proposal for VR remote project,
`
`
`
`
`
`visiting Comcast on 11/10
`
`
`
`
`
`Customers: Apple, Microsoft, P&G, Tivo, Vodafone
`
`
`
`
`
`Customers: No revenue generating customers to date
`
`
`
`
`
`
`
`
`
`
`
`l_�ternate Vendors: None
`
`
`
`
`
`Alternate Vendors: Frog
`
`27
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`Comcast Proprietary and Confidential
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`Page 27 of 28
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`Comcast - Exhibit 1022, page 27
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`

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`...-
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`OUTSIDE COUNSELS' EYES ONLY
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`COM-PROMPTU 10180226
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`Page 28 of 28
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`CONFIDENTIAL OUTSIDE COUNSEL ONLY
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`Comcast - Exhibit 1022, page 28
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