throbber
5
`
`l 0
`
`l 5
`
`25
`
`30
`
`on the variou& qu;ilifkation hiformation that aire;idy exist in the Digital Survey System,. foe
`
`ths:tributkHl of '"a!itHJ5 t:ype~ of su.r\.r(~y· sysk.~n1 dt:·v~<~t~s=- th(~ irnpact of' adding ~;evt~ral r~st.dct~ve
`qu<~Hfi.cadorts on !ht-: a'inount of thne ne.e;de.d to obtain a given sarnple si;~~-~ and ot.her pra:::.tit~al
`inforn~tati,\n.. ;\ Prognn:nrning Specia.list 352.C~ rn<:y he use{i to \Vrit{~ any ne~~ l1hject~ or ro\.~titH.~s
`needed Ki boi!d ihh ~urvey, Vltb:tiately the Progrnmming Specii3Jist 3520 tedw:;es the :mrvey
`
`components discussed. bd;.>w t;:i >::<Hnpukr logk su!tahk to the cnmpukr syKtern to be n~ed. for th(!
`Digital Survk~Y Sy~<te:tn. ru~d ;nakes the. reqi-iit:..~ asstx--i~~ti(Hl~ so that the- varh.)U.S ~)i.)nlpon::;:nts \v,:.:rk
`in unis.<)n 1<;:) deUver the intt-...nded. pn.~~en.tation to <.~~1alifie<l respondt~nt~ and delivt:r th{~ ~....-arinus
`credits a11d surv(.~y Ie~pon~e~~ as set fo~th be·io\\.'·~
`
`Thi~ p;:trticul<tr Hnrvey l:as seven~} ohjtx~d.ve.s.~ one is to g2:ther infi)rrnat~on ~ibntrt .cut<t~nf. attih.tdt"!S~
`&nnther (~bjectiv.e is 1<~ .lncrea~l}e ihe desire :for inten.1ational tra·velen,~ to con.s:ider a 'S/isit to ~rurkey
`>H a v~catkm destinatioi:t Afkr completing the qua!i:ficntk>n stagl\ the sun,ey objec!he1y kV>i:hers
`informatkm tn 1I0i?.a~urn the f<:~&prn1den!'s knowledge and preiiispo:>ition to trnvd tG Turkey, .After
`c~)tnp1edn_g the. infbtrnati<)n gatherir~g stage~ the su1~·ey thert \varks the .resp:.)nder:.t th.t(jugh. a
`nurnber of ques·~k:.ns ~hat a .. te no~ designed to coH.e(~t in:fi)tliHHioxt htlt ~~ .. re de~ign{.~d a~ a opportunxty
`
`~niHperceptitn1s~ The sunh·;·-~l then \-s/~·tlkt; the resp<:rncienJ through s)~v.er~fl optir~ns fO·r a visit to
`Ttll'key Hmt \>ioi.;ld me~h <vil:h r~sp;>n~'bit\; :>df r('.f.'C<rl of :fo.vr.>r.it~: B<.~tivlti{~S. Th{; :fhrn) stag~~ •>f th~
`;;mvey t~:pe:t.\5 qi.rnstkmz ah1.>ut <iitlhHk~ and foa~ to S{~e if ll<e :>u1vey and i:ts taikir.:'.d pitch has
`
`1n or<ler tn provide additional det~<U, Step 2.000 ('.n:'.<ili011 of the Surv('.Y 3000 i:> bmb;:n dn1.vn into
`S{:Veta.l sutH>kps, In actua.1 practice the varkm.s J:HJrtions of the sUtv(lY are crcat(id a:> a unified
`whnk since emi.h piece effh:ts the ntfa;.rz.
`
`l)~{: ide "~~hat qut~sti~)H§ net.xi to be.
`(:reate the: Sur .. ~~y Pre~entati~Jn SCh~~:rnt~ 30 l 0.
`Step 2005
`arm-wered v»ithin th{~ ~mrvey and. \'>'tU~t que:;n(rn;,; sh(iu!d he skipped or mkhxl dep~~nding un
`!nfon:n;~tion ktKi'>'tn ab<iut the tespondei1L !\.-fake !nitia.! decisions: abmit the types ofaudio or >1ideci
`fih~:s th::it mHy nee,:f t;:-i be di:ipk\yd with !he si.trvey.
`
`Step 2010 Cn:.':<~te Sm-vey Qualifkztfon Sc.heme 3020, The Qi..rnlifkatkJp. Scheme 3020 l:nclude5
`jnpu.t fi·orn lfh?.- t,1.itrkc~~r 3500: I)igital Su .. 1 .. vey Sy~t~rn Surv·:ey Support .. r"ean1 35'10{ .;xr:.d if need:ed
`the Prngrnmming Speeiafat J520. Tlx~ Sur<iC)" Qua!.ifkation Sch\'.'m{~ 3020 is i)ipica!ly creai{:d in
`\:..:it.h cr<:.ating ·rs10 Si.u·vey Pn~se:ntation Schern~ 30l0 as there are rri::a.ny inte:niction.a
`·paraHeJ
`bet\veen the survey and the quat!fi.c:.:lfon scheme, Th(: Survey Presentation SdieJXie 30Hl \li.'ill
`~J1)_ic~.!11ly ust~ infbn1-u~tion fftnn th~ quaHfh>ation pha~:e to cu~-ton:~jz.e e:erta.in. portion~ of ~be
`ptes(~ntati~):n of H1~ su:rvey to a partk:td.ar :re:sp·;>ndent IJtt) Sur ... ~ey Q~1ahfieat~~)ns Sl':hern(~ 3020
`
`35
`
`rnay lndm.fo Respt.'lndt~1i Quahficatinn:> 3022, L(>C<de QuaHficaiions 3024, m:id Tim<:, Place, and
`
`Mann<:.:r QuaHficmions 3026. The T!me, Place, and il-'fatmer Qualifications 302:6 :may indw.fo.
`
`MSLV_lN\/ 004973
`
`Unified Patents
`Exhibit 1002
`Page 1626 of 2584
`
`

`

`restrk,tions on the tn>e of surve.Y (kvice used or the arnhkrit cond.ihons. The Survey Team 3535
`<::t>mprising the l'vforket!::'r 3500 awf Digita1 Surv<~Y System Survey Support T(1m:n 3$10 can dedde
`
`5
`
`St(~p 2020 Create Survey \,\~dfkatinn Scheme. TlK Surve:y Vcrlfkatkm Sdieme 3030 contains
`
`!h{~ dt~faii:ms of ih~ Survey Tt\~m 3535 cm 'Nhid1 parnmeters froni the qtmlificatk>ns or the
`n;csponse ned to lx: verifit.~d befor{: issiw1ce of ihe credit ;3JUJ w:hkh need to !x~ vt~ri!fod he:fore
`im:hisimi of the results iH the !;iJiul;lkd f{;~sub;. During this :>tep the temn decides whetll(~t the
`
`to all survey devict\S.
`
`fo S(lme ca~es a partial chet:k of paramett~rn may be suffident t!) li.m.il
`
`20
`
`>.\n.'<fits tD tbne who made ;l M~rim.1~ l\ltei:npt to an.s>vet ih~3 su.rv<~y. A m<.1re det;iild t:h{;d;: may
`
`reqmre a mi.mher of skps dmt w<.mkt take too rnuch time for a in&!m:i:i··c:rndit ~<ystem. Thu:> the
`possi.biliJy exi.sts !hat a survey response >s··iH qu<it!t~' for ~! crt<lit and tiN qua.fr!)' for indusion h1
`
`qua!ifi.t.>:d groups. For example does the i11arketcr \Nt:nt to h~fve a S0/50 split or some other fixed
`
`dhtributiou bet"vecn rmik m1d fo.'\ffiaie. resp<.mdents. \Vhile both gwideJ's m-e: q\1ahf1d to take the
`survey, tlw us{~ of gen(for to [(in:\:' ;:i (fa;trib1Jtkm mak<:s !fo~ (m;:: survey into tw<i c<invt~ys \vhh
`
`Step :2:()40 Create the Survey bcentive Scheme 30St\ The mnrkel<~r 3500 with input from the
`
`MSLV_lN\/ 004974
`
`Unified Patents
`Exhibit 1002
`Page 1627 of 2584
`
`

`

`Tfo~ k'.mn cim disctis:s: whdher the credit s:.hndd he om~ ihal can be htnke<l 'With lhi:' respomfont.
`profile w that the rnt-;pondent can. \U:e the cn.'\\:Ht at another time, or anotheni.me ;rnd kcatim1.
`
`5
`
`Stt:!p 2050 Crn~i!e !he Survey Control Scheme }06(t The Survey Team 3535 dt'>:.oides the stm:t and
`sh>p d;ci:ies for the smvey <md 'Whether any oth~-or crikrb is g;oi.ng t<i he ut;.ed k' atikmrntkaHy
`ten:ninate the survey (such <l-'> ohttining WOO re-..>ponses, an email from. tlH: Marketer 3500
`
`hm;. not. bccti .starkd, Gr a <iwp <;fa stock n:Hnkd index hy inore ihm 10%). Ln thi:5 <:m-;e tlw
`Marketer 3500 desire~ a rn.inin:mm of !000 m:irvey :response -;;eu fr<>m quahfied respondents. The
`IO Market 350{} de;:ts: to rL~k having to pay for a thw extrn i:wiprn:ises rather than dday the
`
`l5
`
`survey.}
`
`Step 2060 C<H><plete Redt\cllon of Smvey Concepts to lnieg:rn>ed C<n:nputer Logic \Vi!hin tbis
`
`step &end the &ti:t'<'"ey off for completion by !h{~ progr:ilmming profossiorniL Fim~hze the hnb
`
`A,dd. an estimated time to complete to each survey to u;;e as a criteria for resp>.)!ldents to pkk
`s:urV{'.)!S. !hat can ht'. c<m1pteted with ;mme m<trgi.n of ;.;pare ti.me in !he expected qtK~ue lime.
`
`20
`
`Step 2065 Receive Pre--PaymenJ f1.)r Accumufaki1 Respmises For Markders using the Di,g!tal
`Survey Sy:stem f<..>r t.he first timt\ the Digital Survey Sy~:tcm mm.\ageme11t requires prep<iymi.mt l\.x
`the .survey set to be accuimdated ~md deliven::<l to the Jvhrbter 350D. As C{."<icribed heJow~ tlw
`Digit;i;l Surv{~Y Sy$tt~m will provide trmisfor paynrnnts on a nightly basi& to the va.n<,IJS q11e1}ing
`
`MSLV_lN\/ 004975
`
`Unified Patents
`Exhibit 1002
`Page 1628 of 2584
`
`

`

`5
`
`·:.>lifhi.n the: shttt/stop range Jbr tht~ ffutv.ey~ the ~tw...-ey is nl<Hie :=t\tailab1~ to queuing Jocatinns: that
`meet all quaHfkttllO!lS for queuing tot~<t\lO:H .s.uc.h as ki.~;lk >}uaJi:lka!ions, and IJ;e ahifay tQ !XH~e1
`>'<irii:ill.s Time,. Place, and l\fanner qnal:d'!cati(m.~ including sueh things. as. 1mving the apprnprbte
`survey cievk:es or i:nputloutput devices reqtrired fbr the s:ur~:-ey> having jazz perfOn11ance~. on (.\
`regi,ilar ba.s.i~, S.{orvirig breakfast, or s.eHirig dis.pc-sahk: diapers.
`··ni~~ dfattibution of srn·v(!YS to
`queidng 1oc(~tio-ns cntlid lx~ dnne by pushi:ng the ~u.rv"ey to Jo.;~ations th::tt tru~~Ef) .. " or by aHo\ving
`queuittg k~<:~rti<)11S ~)f m.Jr''l:cy· dc'"v'iceB. \\~it,h the ~~ap;xcity t'.) cor11n:n.rn3cate to th·~ C·fntr,1.l ffUt~l~~ ..
`~oc.ation to puH surve~ys d(~\vn. _...\ parti1;::uh.~r tkJ.ctox-·~s, Qfflc~--: ~nay <~honse not to ptd1 do\vn a. survey
`
`for a h~~rhR! remedy that the dodnr doe~ riot !'\'.'.Commend. 1n the a!kn:l<>Hve, i:he docto1 's office
`
`10
`
`rnay !x1 ~et to pull down <"ill surveys ftir whkh it is pmvlsfonally qt:~i!Hkd and th(:m the queuing
`
`11L{\£tt'.D,L~Uhft!}ntRiiLgJ,S'!§i!l:tiStli
`
`:Pn~pnre Queuing Lxi<itbn t•> Part:icip.ate !n nigital Sutvey System, A. Que-uing
`Step 24()0
`.Location 3400 <\grees tn host a :>et of survey deYices.. This step is unrehll<~d to the creation nf
`StffV{~.y 3000 excep! fhr the obvious Enli!aHon that the qu.euing h)c,c~i-h)t: :nu.st corn.pk~te its \.\··ork
`whi.k this particufa:r Survey 3000 is on the Digital SHrvey System Ce:nt:rn! Computer System
`Pe:nding Surv(~y l.Jst 3610 fr~ order ±br th~~ su.:rvey to be available. at tl1t~ Queuing l..ocaHon 34('(L
`In. this t:<ise the Qumin.g Location 3400 H; a re><burm:it. Tfai managemen! of th-~ queuing
`lnca~:ion 3400 and the Sur\~ey Sy·st~~n1 Sttl:es Sr.-=e<:i.~~~H::st 3540 '~)"Ork out th<!· detail& ~)ft the rn.~n)Jx:r of
`
`components; thi.: v:adou1' ciptkms fr1r pn:)viding cortmli.m:ication links {;;uch as use nf wireless
`links, a n.etw1xk that a1!~)W$ co1mecting the i>Utvey d('.Vi.e-e at any one of a large mimber t>f port"
`;fa<irihn!ed thrcmghoi.ii the waiting ;;-,re<i, lhe use of d1.1cking ~t;::tions at tlK begfrmi.ng and end M';:,,
`se:s.:s.ion); th~ u"e ofMnb:knt z:omlfaon :instnu:m~nts; the use of bioim:tdc ittstnm:w:nt:s.; ttK: pi<:X:e:>:>
`for do1-vnload.ing and storing t\:sp<.mdi$n\ pmfik:s; t1m pr<Ke:s.:s. for upkmding infixrrru~timi; and the
`prnce~~• fr,r dfat:ribuiion cif credit::< to respondents \\·i!h respMdei1! prnfi!e:> and t;_> respondents thk\t
`
`want to remain ai1nnyn-wus. There tire mtmy sub¥steps t.o preparing a qi.ieuing lol>.ation tn
`
`15
`
`25
`
`30
`
`reforenced in fhe subsequent steps of lJt!:s. disrnssi<.m. The vHrk>ti$ :;uh-steps for getting a queuing
`
`:hem.ion prepared to p~uticipat~~ l.n Digital Survey S.y:>!:em <ff{'. wdl wiihixi the ,~~enernl skin s~~i fox
`systeni designetH and h1staHers \Nhen provided \\tlth this pat(~i1t and inihrn:tatian acc{~s~ible to
`those of skill in the art
`
`35
`
`Step 2·410 Preparr~ l.:ocale Prnf1:iec ~r11~ S:ur\··ey S:·1stesn Sales Spech:tli$·~ 3540 'vo:rk~i \\~ith the
`r:n:ana.gement ~Jfthe l)ueufa1g lJ)catinn 3400 to fi.H (Ult the .Locale ItrnfHc 34t0 htfOn11ath')n 'tVhicJ1
`in,;h1de~ )?:Jnong '~ther infi.1rrna.tkH1~ tht~ r~tng<~ of .. fhJ1e~ Pkice~ an.d ~~,,.~·nnner co:tHiiiio:ng that can. be
`satisfied \Vithi:n thi,;; location.
`
`MSLV_lN\/ 004976
`
`Unified Patents
`Exhibit 1002
`Page 1629 of 2584
`
`

`

`Step 2420
`instrurm:nt~ and th{~ T:itne, Place, and J\·fonner Stat1l:S Fik 3490 :should hav\': b~n com11lded by the
`hard\:>'a»e installatkm (n;>t sh.;.wn1 un either Figures 2 or 3). The pn:lc:;.ss for manual updates. to the
`
`one or mnr(: attrihntes i.n the Time, Phi.<:i\ and Ma11m:r status fiJe :is explained. The qu{:uitig
`kJcat.ion itt t<~ught that a th:aeJy t~pdate of the p1~rfonn.ance field f'ron1 br~dat fash~~)n ~h<.n:s,~ to Hv(~
`
`5
`
`jazz \V:Ui re@lt !n more survey choice:> for the jazz patmn.s and thus more compkted survey
`cre:dit~ no\vi.ng in~(~ th~~ queu~ng {o{~atinn~
`
`·nK' Queuing L(lCMkm Digita!
`Step 2.430 Connect to R(~c-eive Sub·S(:\ of Pending Sl..trveys.
`Su.rvey Syste:rn (\Hrtpi:ter 3420 is e:onner.ted by any converltio~naI <:urrnrna1icatio:n net~ .. vork to the.
`l 0 Digit.al Sm:vey System Cenlrnl Computer Sy~tern 3600. {m::nm~!ly, eknH~n! :w:Jn couk{ b;~ one of
`a number of region.al or industry spedaHze<l compu!ern rather tl"mn one ct~1!ral cmnputer), During
`th.l~ connection> tht~ I)igit~.l Surv{~)," S_y~~~:ern (~entn~l (~on1p\~ter Syste:n1 36{)(~ f'itst: check:g· if !lH;-~~ is
`an upd«te flx the Lticiik Profile.
`ln this case the Lx:ak }~ofik 34JG i~ diSfo:t(:t1t (in fact is ii
`brn.nd riew) <as compared to the L<icale Profile 3,,q l kmpty) si~xed for this queuing kx:atkin ;::,n
`i\.fter {~oxnpHring tht~ infi:H1nation {n
`fht~ i)igital Su.rvey Sysfenl c:·{~:ntnd Con:q:sutt~r S:ysi.(~0). 360{}.
`
`15
`
`the Locale Pn::rfifo \vilh !he qw~li:ficatinns for the vai:lou~ avaibbk stuveys, the Digital Survey
`
`System Central CornpiJter System 36()0 pr<::>vkk:;; an update-<l (in this 1~ase new) Queuing L(lcatlon
`
`Set nf Surv,~y~ 3431 fbr \\/hiGh the queu{ng lt)C~~tlor: is potentially qua.Hfied to pn .. 1vide to
`g:Sp(mdents, Typically the Qu~:ti~ng Lnc>'ttkm $(it of Surv{:y;) 3A3 l provided to Rny one qut~~u.ing
`
`20
`
`l~.)¢«~tion it; g<iing to he a sxn~di ~a~h··set (>f tht"= total Set of Sn:rx..··ey~~ 3~t30 on lhe f)igit<~l Sur"·ey
`
`Sy:>tem Central Computer System 3MQ. The 'N1:it\i "po!entiaHy'' come:s fr1.)m the prov:l$ion d the
`rnnge <:•f po!<~ible Time, Plac>::, ~md M;mner citcum:;tances contai:::md in the Lo:;:{ilc Profile 3410
`l.·~"iH {p.:~(~Hf)« the q;..~euing 1oc~~t.kJn to re(~~~i vc 8ttr·v.e:ys th~t ·\viH t1ot l)e.coni-e ~van\;~hle t~) respnnth:~·nt~~
`\~nti~ specific 'J'hn(;~> P~ac~~· and 1\1JJ.nn~r cr~te.ria v~··it:h~n th~t rang:o are .s;:ttisfi.t:"=d.
`
`25
`
`30
`
`[>..fonagement Qf the new Queuing
`Step 2440 Review, D"dete, or Umit the S<<r'>"e)"$ in Set
`L~x:atkm ~ADO view the list nf available SlB'V<::y:> lll the downlmnied Queuing Lncatk)n s~!t of
`Surveys 3431 indu<lfog !he m.ark>~ters offer for creiiit:;;/hi:tnd!l:ng foes a.'>Snciakd with the surv(:y;~,
`'To check to ~~:et.~ if tht~ s:urve~f is so~~n(~thing ihat the queuing !o~~ation \YlK"he.;s t() of1Ur, the queuing
`foe<1tion may requc'>t ki Se<~ the l<un,-ey qtie:->tion:> for ;i pattic,ifar SBI\'~1y off~red hy a urnrketer. dwt
`fa not a competitor (ln this c:ase a r(~stm .. u<1nt or a lllght club). TJ1e queuing !Mation thus ekcts to
`~HlppR.:~s a Slirvt~y by a. n<~\V" 1nagazine: because the queuing locaHon {~\~'"tl{~r behe\··es that rnan_y ~)f
`h:ts custom.ers •Nill find wme t}f the QU<-"Stk>n:> nf!ensivt~. Likew!:->e the restmmm! di-"c·ts tn
`suppress :;urveys b-enefiting ~~. national ~hain of r.estffurant~ th;~t hf1s tt ftarH:-J:dsl: ~~cross the :street
`from this Queuing L<lcation 3400,
`
`focation 3400 adds a Lncal. Time, P.laC('., and hfann(:r fa:~iri~tion Sd 3440 Z!llto ihe Turkey Travel
`Survey 3000 and each nf the surveys hi the Queuing Loc.atinn Sd (if Surveys H3 l using a tMl
`
`MSLV_lN\/ 004977
`
`Unified Patents
`Exhibit 1002
`Page 1630 of 2584
`
`

`

`N~·r/l!SHH/J.JJ88
`
`built itlt<> fa('.. Qum1ing L;;-'r.Htion Digirn1 Survey Sy~!<'.m Computer 3420. The default hxal Time,
`Place, irnci Jvfrmnm' n::~irk:tkm. !hr this queuing k>catkm is lo !in~it the av;crilahllity of :sm:v<'.YS. so
`that imnt{;ys are only HV<tihbk w rnspomfonts -,;<-1hen the e.stirnakd tlm('. to 1.ximpkle the survey is
`
`10
`
`15
`
`Step 2500 Res.pnw:knt OfforNl. Survey Devi<.~{~. Th~~ !kspondenl. 3550 arrives at the Queuing
`
`Loeaiion :HOO, Tlw ]',fa!tre fY 3560 Gffor:s a Surwy Device 3450 ki the ffo.spom:lent 3550.
`
`Rt::spon<lent 3550 dcdin..::s ,,ffor ti;:o create a uew re:sp;..>nderit profile s~n~~e Respt::ndent 3550 alrtady
`
`hi1:s ii Respmident Fronle :Kl70 from previmrn e:iq1eri~::mx!s \Vith the Digital Survey Sysl<!m.
`
`Step 251 Zi Respondent Provkle<> ldcntiiler. A S\W'>'ey Devke 34 50 fa \VHiting docked in Bimnetric
`Do1;king Station 3475, The R<:spi)ndent 3550 ~igns hi~ :rrnrfr('. on the Hi.mnei:ric Signanire
`foi!tn.rincnt 3460 ccimiected to ihe Quo:iuing L<;»;;atfon Dlg!td Sm:Yey SyMern Crnl1p~lt<::t 3420. The
`
`B.iometric Sig.nature fust:rum.en.t 1460 cdlects and pas:ses the Signature Pr1::>11k 34<55 to the
`
`a \vay io identif)' the Resp·(1nd.etit 3550, Since an c..arfo~r encounter between this Respondent 3550
`and annther queuing fo.;;atitm with Biometri<.: Sig:miture l.m>tr<Jmem 3460 bs add1.:.xl this Binmetric
`l~> his }{(~sponden~ Profile 3070~ the respondent d(~e:) not need ~G provide his R(~~pondent Profile
`
`fden!ificatkm Nu.mhc-r 3075 to the Survey Devit:e 3450 l<,) pa% lhwugh frt(~ Biometric DNking
`Station 3475 to the Queuing Locatkm Digital Sut\-'1.:.~y System Ccm1puter 3420,
`
`20
`
`Step 2520 Ohi>1in. a C!)py of the Respondent Pn:ifik This Qu{'.Uing L:tx:ation has opted not t;;)
`
`obtain resp;:mdem profilt.'S in anticipatfrm nf H respcmden! cmni:ng tn the queuing kx:afo)n.
`tnstead, this Quei,iing: L.:.i~..'.at!on hut »~vm trniinaain. a sd of respomlent profiles for ail w:~ponden:ts
`tb:at haw 1rn1.:.':d HH~ Digita! Survey Sy~lem ii! thi» queuing !;)cation within the fast six morllhs.
`
`Althnugh the Resporisknt :3550 is <1 ~te.ady n:istmner of this Qwuing Lxati<:m 3400, !fos h~ the
`
`25
`
`fi~t tin:~e tha~ he hHJ; r~~ed th~~: })~gi!·;::J Ss1rvey Sy:;:etn at thi~; 1n<..-:~Hinn.
`
`'ftn.~ Qnea1ir1g L.nc;~.t3on
`
`I)igital Surve.y Sy!'}t<~n1 t:<)fdptltt::r 3420 rec·c]\·:e;; the Sjgnaturc .Profi1e 346.S and obta~ns a
`(~opy 34? l of the R.eSf'.1:nd~~nt. Pr$.sfite 34 70 fronJ. tht~ l)igital Surv~y Syst(~~n c.:etitt~i (:(nr~pilter
`
`Syst~~rn. 36{)0~
`
`Step 2530 Load Re~;p:-.1ndent Profile into Survey Device, Th<: Queuing Lncahnn Diglt<>l Survey
`
`30
`
`System Computer 3420 rec:eives <>Copy 347 l <..>fthe R,~sp<..1ndent Profile 3070 'md k,;!ds a H~oml.
`t:op_y 3472 ·onto the StU"\:ey o~~v~ce 3450~
`
`Stl~P 2540 Resp<mdi:mt Provides hi~ Pz!im.-of:.f:iH)(~ k!en.tH1catkm Ni.imbec The R(~Spt>ndent 3550
`
`!s ~l .long; fone customet \vlih the Queuing; LocMion 3400, fo t~'.S{K!llS{~ to an in:vit<l!ion wisted o:n
`
`Hie SUJ'\'ey Device 3'450, rnspomknt enters h1s Poin.H\!:,sale !dem'ifk.atim1 Nu:mbe:r 3481 tn the
`
`35
`
`Survey Devke 34$0.
`
`Nurnl:h~r 3431 thrnugh the Biometric Dorking Slation 3475 to the Qm . .,ui:ng Lz!cat!on Digital
`
`MSLV_lN\/ 004978
`
`Unified Patents
`Exhibit 1002
`Page 1631 of 2584
`
`

`

`:u;
`
`N~·r/l!SHH/J.JJ88
`
`Survey System 0 .. >mptiter 3420 w.hi.di is m i.xm:unu:m<:attm; wiih the I-\~inH}!":.Sde Computer
`
`Sysiexn 3480.
`
`Step 2550 Tk Ik~pomfo:nt's Point-{;f.Sak Pwfik'. l.~ Lc~idcd. The Poinh~f-Sak Computer
`Systt~rrt 3480 :returns ::~ C{~py 3486 of th{~ Respo:nrie.n:t~~ Po~:ut-.of .. ·Sate Pro"fi!e 3485 to the Survey
`f)~:viC(~ 3450 ..
`
`5
`
`StC'.P 2560
`D~vicc :)451l now hris acce:Ss h> <idditkma!
`infbm1ation about the respondent
`fmm foe,
`Respondent':; Point-oi'-Sale Pwme 34% such <is !fa:~ infon:rnstkm ·that thfo H'.SfKHide.nt fretpm:itiy
`p;.in;ha~es fine ~jgar~ ~~nd cognac \¥h}~e visiting this Qn{;.~uing r .. ncation 34(;{)~
`
`l 0 Depending: Qtl the surveys selected, the h:lfbnnatimi a\xmt dg<lr purchase:; may be used tn qui-lit)'
`hhn for ~un'iey~ addressing cigar prefe.r~n~~~},S or a ntonth (:ant:-~r .survey .. The inf<n1nation frorn tht!
`P<iinH:if-Bak Computer System .3480 will be ust.x! to trig_g{~r ~1dditiom1l quesHons and ll
`verification wutine in f\ Ufo irmiranc(: appik<itinn i.f he choc•ses !<:> fin nui ~1 W'e insunim:e
`
`l 5
`
`the appl:km.1t i& ~ cig;tr smoker be checked with direct questions.
`
`!:n thi<; cm;e, if ash'Xi, the
`re:spnndent w<:mM. be able to h~y in that foe cigars \,.,'ere purchased for a !'re<jU{~tlt <lmner
`
`cmnpm:ikltL The frx~quent dinner compmiion is a m~~i<>r chtnt of th{~ resf}(HKknl':> company, and
`m::.~~ iikdy tn request a cigar every il:mc the rc~pondent take,» the cHc:nt out ici dhmcr,
`
`2{)
`
`Step 2571) Update Time, Pbce, ::itid Mm:i.rK~< Statu.s File. The ~~biim D' 3560 npdaie" !:ht:~ ·r:ime,
`Pl;.~ce, and t'>fatmer Stk1tl:::s File 349(! w indicak !falt the ~urrwl: ·wail f(:.r a i.;;ibk i~ now 45 ixihnrte,s
`i.ns.kad of 30 minutes, TI)e Tirne, Phi.ee, and lVfonnt.°'l' ~;tatus fik upd;~te activity i~ 'mg1_>h1g and
`
`tk~e$; 11nt trii~t;}.:~t th(~ fi>Hf~\;<,~~ng ~tt":p 2.575. I,Io\~.:ever~ it i~ go.sx~ pnK:ti<:e tD updHte the 'T'imt\, "P1<B~t7~
`and 11,.famwr siati.1s fik shlci~ the Time, Vi<Kt\ and t,·famwr sttit<1s file e&foe.t~- the choice, of surveys
`avaifahk w the respmident (and possibly tlw S\fft'Q' pr{\(_:ess w·ithit! ;:t t;ekct~~d su.i:vey)
`
`25
`
`Step 2575 Load other Q1.mlii')'ing lnfbniwtimt Pr(ivide u C'-"'PY 349 l of the latest Time, .Pface,
`and .M.;ume:r Status Pile 3490 to tht~ s,irv~;y D{!'<':ke 3450. Pmvi<:k a Cop)'· 3412 of L•x:ak~
`
`30
`
`ktKi\l'tH information about Re:sponden! 355() from the Queuing: .Location C\;py <>f the Respondent
`Pn.>me 3471 and the Point-of:,S<ile PmJHe 3485 {or ~xipy of Quem.ng Lo{:ation copy nf PninH){'.
`Sak P.1"<ifile 3485 if rnie is passed frnm the fo!nt-cf-Safo Computer Sy~!e:m 3480 rather tfom made
`accessible}, Filter out s.urveys disquaMkd by the Time, Plai~e, tind Manner St11t1.rn f\le 3490 (k>r
`exarnple -..u eHrninate :n~oxn c~>nsideratk~n th(~se survey& "S,vith an esti~JH3ted· iin~e to cornph·.~1e in.
`
`excess of 60%, of the 45 c~irn:mt wail fbr a table), Filter 011! ~urvey~ basd on the Survey Device
`
`35 Attribute File 3455
`
`t<:ir this partkufar Survey Devie.t~ 3450, The Snty·ey l:kvit:e Attrihutt~
`
`File 3455 confirm$ th.«l the high re:;dntlon ~¥'::.phics crnnpcments reque:>f.{~d hy tlH~ tvfarkder 3.SOO
`
`MSLV_lN\/ 004979
`
`Unified Patents
`Exhibit 1002
`Page 1632 of 2584
`
`

`

`27
`
`m~' foncfaming, This current inf;.1n1iztkm for this partkufor Survey Devi1x~ 3450 i5 a firm! dK:ck
`
`for devke capabilities, The Sm·vey :3000 ·wrnild not h;;::ve been provided. to thit.' Qucuix1g
`LN:atkm :MOO if the L:icale .Prcifik 3410 &id not indicate the av.afoi.bi!ity of at least smne survey
`
`tkviccs that cotiid offor the reqnfaite grnphics S.t>pport,
`
`5
`
`The result <>f ali thcs(~ fi.lkrs is a Survey Devkc Survey ~fah-Sct 3495 (!f surveys for !h:'.:
`Re:>pow±em 3550 i'> cnn:s:hk:r for sekdion,
`
`m U ndJl~~J;_;mQ-__ Gmimt~l!LS.gIY~Y
`St~'lp 2600 tfodock Si.Hvey Device, Res0>t1d~~1t 3550 undf}Cks nw Si.1rvey Device 3450 from
`Bkm:.etric Docking S:tatiN: 3475
`
`10
`
`Sit~p 26W Sdect B. Surv{~y. ·ne Respondent 3550 can:k~< the Survey Dcvke 3450 and ixHYves to a
`seat in the 1ou:ng:e tn \'-~1it for his table. ·C~n~~t~ ~eated the re$pond(!nt }(H)k;s at the H~t: .uf surveys in
`tlK'. Survey·Ikvic:e Sun:ey Suh··Sd. 3495. The n~:>po:ti..ient :><:.kct~~ a Surv<:y 3000 thB.! id.::ntifies th~
`t1;pic .~1?. btermJ.tkmal trnvd and H:>ts tl:H~ a:ssc>dated credit for !hh twenty minute survey as a frw
`des~ert or l:t trav~~l b(~t)k tb;3.t \vfU he $bi:ppt-xi to re.sp~)ru.1enC.:; hen~<~· ;)r {'~fri~~e~
`
`l5
`
`Sin<:.e the rnspondent knows he is ;ihk to select a dessert, if he d(!es @t want Hie !xiok, he selects
`
`Si..a-vcy 3000.
`
`,<\.fter Re:>p:::mdent 3550 itidicaaes lo the Smvey
`Step 2620 Complete the Q~mlifi<:.(ition Pha1<e,
`Device 3450 the desJn: to try Survey 3000, Survi:.:y j(l0(i begins to prese:nt questimi.s i!..1 s;.~tb(y the
`
`20
`
`qH~itif)ring quest~ons about ·the ·nnrn.b:cr oftb:n<~fi th~H- the r<!~pon<h~nt h~~, tn:t\~eh~<l tn Europt-::c i\sia>
`nr Africa .. After the respondent indicates tkit he hHs travckd to these continents sever~~l tinie~ for
`va<:ati>)ns and is >J.w:kci.ded ahotit hi~ next destinatkm, Resp1..'>n<lent 3550 had i<uecessfolly
`
`An ~n,swer ,,f "yes" from the t-ei:pondent to the qu~iHfying question "have }'t'>u a!nmdy, htinh-xi
`15 mai1gen:s.ents .kir vacation tr~ivel h.> <'kUY c<::,lmtr)' out~kk of the United St~ik~T' wotd<l have be(~n ~1
`disquahfi~~a~ion fbr th;~t pa:h to q~~~Hlify sin(:~~ th:t~ l\-Jado:~tt~r 3 500 \\"anted to f<:t.~n~ on p<:-~Qp~e that .do
`
`nn! hilve a pending v::ication tmoked ;:wersea~;.
`
`Siiwe then~ w;is only tX:te p<lth d qtrn!Hkati0tis for this s-..n·vt~y, !ht~ 81ffvey JOOO w<1u!d ll~tV('.
`politdy terrnixrnted imd retm:ned the Respondent JS50 kith{~ Sek<:.t ::i Survey Step 26H\ D\3.i:ing
`
`30
`
`thi5 hypntheiica! s1x:ond go-rnumi '-'<"ilh th.:~ Survey Sdectkm Step 26!0, this Respondent 3550 ni:.1t
`he ofl'erd as an option of selection this Survey 30(}0 as his earlk~ ans·wio~r \·•muld have
`di.s:qual.!fied him from takixig this s:m'vcy,
`
`Step 1630 C<m:ipletf. ihe Smvey. Hesprnide:ni 3550 is presenkd with the <:ore pn.~s.(~titatimi of
`
`fairvey 3000 beginning wi.th a ;;(:grncrit to n .. "Cord th..:· n~~s:pmHicnt'~< views ~bci<~t visi.t!:ng Turley.
`
`MSLV_lN\/ 004980
`
`Unified Patents
`Exhibit 1002
`Page 1633 of 2584
`
`

`

`The Re$p-.--mdent 3550 pmvid~~• his responses to the infonriation gathering sectkm of the survey,
`
`Per the intent of H:u:' tvfarketer 3500, it is not n~adily <:pparnn!. that the next :;e;;;fo)n of HH~ 31'.ffV<'.Y is
`actua1i_y ;:".: ts:et }..)f :qu~st~nns cre;ated to aJl(Jv.i1 the su.t\"ey to pre~;,~nt tht'; VHrkH1s. ~alient fa~att,u:-e:s about
`
`a -v1&it to T\~rk{~y ~U.{~h. ilS th(~ ternperature~ firv·onibl<:: exchange rate) p:t\)Xltnity to other vacation
`
`5
`
`destinati:::ms,. and !he arch'1edogic<il sites. ln shtirt, the Si.nvey 3000 1.rne{~ this inforn:1atkm from
`th<:~ Re ... ~pnndent 3550 to prtfvide a s~mi-~~.u.ston1it~ed .s.aJes. .Pr~-;sentation. T11is sales pitch portion (:f
`
`(h~~ Survey· 3000 n~es the s:ur-vey devirt·?~ l1~gh re.solu.th.)n cn!ot ~creen ;;:.~Ki grapl1i<~ a~_~i~t~leratot~ t'-.)
`
`<.fo~;play brief vi<k:;:is oii the Sun·'CJ Device 3450, The hritX videos include \1kws in vivid color
`from ;;\ hefox>i:Her of ~om{~ of th~ m~haeological s:iks a.s wdl as d.>)S:(~ ups of friendly Turk~>
`lnviHng the t".{_~~pon.-d~r1t t~) \rj~.it. ··.rhe :surve:y rnak~~~ a p.it<..~h f,1r the f{~spnnd~~n.S ti) ~::}H)O~~.e to re<~t~:ive
`~ coklf bocik \Vhh nwre details about vac;;itim:15 in Turkey, The survey indkates that videos ck-pkt
`
`c~)py of ifa:~ 1\irkey Trnvd Gm.de shippNl H3 a gifr :fof conip!et!ng !.hi.s survey. Th~: n:~pornfont
`de\:ts t<) rncdve tht: bix:·k a:;:i<i is. ll.Sked to confirm hfo sh:ippitig address, The shipping addr(:!\5 i5
`
`previously added to hfa Respon<lem'~ Pr<.:•file }070 and passed down into the copy of !he
`Rt~spmid~~nt Pn)fik ihat ~~xists tm lht~ Surv(:y Device 3450.
`
`Step 2640 Itevfow Short Circuit D;ifa submii>i;ions. At the !;'mi of tbe survey prcsm1t::ition, Hw
`Survey 3000 pre&t!tltS a Li.st <Jf Short Circuit :!nf'Grmation 3620 that wrn ~X! s~~ni: ultimately to t}w
`
`h!~'>rxmition 3620 would indmie: any infon:m1tion that ·w;~s obtained fr-)m the St<rv{~y-Devke
`Copy <:;f lfa:~ Res:pon<.font Pwfile 3472, the Survey-Device Copy of the Po1nt-of:-Siile profik 34%,
`
`responde~~t ii; comfbi1abfo with the pn:>c{~;rn, the resp1)tN.i;;~H can skip the re'>'ie~v. N~")te th::i! for
`cim~~in ~mrvey:s: that am <lppHcation;;, a cardli1 revim•i by !he r..~spon~knt can ~;atd1 error~> froi:n
`
`sm:nc other survey at this pi:u'ticubr QueiJing Location 340l\ thfa Respomkmt 3550 may need to
`~x.~rret:t a Gd~'~ {::C:>J-:~;iu~r:.on thnt hu r~gu1ady $'TK~kt.~; ciga~ ~frn~;e thi.s ~nf("$n~1ation deduced frorn hl~~
`piykg habit~< nx:<irded in th(: Point-<if SJ:\k Cmnpukr Sy~>1M1. .A eondusion that ht~ snwk(~~
`cigarn rnther th~m etrnm;ou:>ly eonchHk H-mt his prior µu:rc!rnse of cig-an;: <v~re for his c(mmrnptinn
`
`apprnves (>f soiOnd.ini; all the
`information on lhe Ust of Short Circuit
`then
`the Sn.rvey H cspon_s{~
`indndes thi~ additit)Ili~l
`Set 3630 (wh.kh
`fo:fon:nation 3620,
`infiJrm.a.tion) is n~>\~:' cCtn1plcted~ (feneraJly there is UtHe need to revie\V th~~ inp1H~~ to e~:pH~it
`q~1estions 5fa1cc these iterns \Vere ju~a ente:r{~d.. liov./e)./{~r~ ·~f the resp<Hide:nt think.s that a.n en~ry
`
`l 0
`
`.l5
`
`25
`
`30
`
`J.5
`
`MSLV_lN\/ 004981
`
`Unified Patents
`Exhibit 1002
`Page 1634 of 2584
`
`

`

`Step 2650 Review Update to .Rt:\<;pondent Profile . .R;.:::spo:nd.ent 3550 l« pre:s{:nted ·with >le lht of
`
`ne'w itiJbr:maiion k> use as Profile Updates 3077 that \YHl go into the Survey--Dtivice copy of
`Respon.dei.1t's Profik: 3472 and .eventually upl(!add to !tt~) •)e:ntr»-l Rl"Ospomh:nt Frofik 3070. The
`
`5
`
`p:rofHe. Deleting items 'Nili im:re;i~>~~ Lhe HkdiJmod that the r~~spo:mknt >YiH need to pn::ivi(k tbfa
`
`Uifomiail.on ag1iin during :son1e lhtun:1 Sm'vey, hut tl1;1t i:i< a ch{:<i<:e opt0tl in the res1.mrn:.knt.
`
`St.ep 266(! -Update Survey-Devke <eopy of Respornfout Przifile. The Survey D~wice wpy 3472 {~f
`the re;;purnknt profile 3470 i:> modi:fied t<i include ihe material J<:viewt1i ;rnd .apptQved. hy
`
`l 0
`
`re:;pondent
`
`The si.m1ey device c1::ipy <if the respondent JK<;fih:: 3472 i:s aut0m<>tk;s,Hy nwd!fied ki indicate that
`the Resp.m1do;mt 35.50 h<.1s completed thi:; Turkey Trnvd Survt\Y 300!) so th<l! this particular Turkey
`
`15
`
`Survey System survey devices,
`
`f.{t(T ::uon Do1:k ih1e Srnvev !:k~v:it:e. Af!e:r cm:np!eting the'. Survey 3000, the R1espondent J550
`'<Y<il:ki> t\) il WaiJing A.n:-:>t Docking StB-!km 3640, Onix: dncbd, the Survey Device 3450 reirHwes
`
`the Survey :WOO, The Smvey Device 3450 also oftloads ik~ Survey Response Set 36.30, and the
`
`20
`
`\\'bile in Hie Waiting /=i..rea Docking Station 3640, a Time, Place, and
`Prnffle Update 3077,
`~{a .. une:r 5t2:tus 1::r-nt.'= 3490 i~ do\~,·n1o:3:ded into the Surv{~y [levice 3450 to f(~pla.t~e the e:x3sting
`Surve.y.-.l)e)licl":: Copy 'l'inH.\ P'lace~ a~nd !\4.;.=rnner Shn1is File 349 i ~ T11e ofHoaded. Surv~~y !{espnnse
`Set 363{) is p~~~sed ;)tin~ the Sur~h2Y Device lder=.Hiic:Hth)n ~Ntur~ber 3457~ respondent's Po±nt~of­
`Sak 1denti ficatbn Nlm1ber 348 l, ~nd l1b Respondent PmfHe .!dt~1!i!katlon Nu:mher 307 J ~
`
`25
`
`The mspoi:ldetit is offered the <iptiM t.<1 ~ded <lXi (:k:dron:k new'.sparier f<:ir dnwn!oadfag inin tbt
`
`Survey f)evice 3450 s.~ aJ1 ahern;~ti·ve tn answering annt:her sllt).tey h.1 the ren~a-inin,~~ tirne~ ...-.\:n
`Ek:.:tr;;:,1iic
`
`is downloaded intn th'· Survt;y Device 345{} a.s. a form of
`
`J'.-.,\~\V~p0per 3650
`
`Step 2710 --- Run .Loi~al \l(:riikation. The oHloadd s·urvey Respi::inse Set 3630 fa suJ~ected !(i the
`Loi.::a! Vedfkation Checks 3035 on ibe Queuing Lrn:ati<:m Digital Survey Sy,stem Crn1iput>:\t 3420
`
`30
`
`Borne errnrs such a~ ilx: incorn:~~t post~il ttxk: c;m be caught k'cally and a cone<:~bon enk:r(:d a!: Hie
`
`UK~al Digital Survey Syskm Contri:.il Con:>t}!e 3660 Hfkr a ~taff member of ihe queu!ilg locatkm
`~•sb the rn~p<mdent kn· a correction. Correction !)f the error >vlll aihl\V the Survey RestKmse
`Se-! 36JO !:n Ix: sent to the Digit<tl Survey System Cenlru! (:()mput;::r System 3600 for subsequ.{~llt
`
`35
`
`MSLV_lN\/ 004982
`
`Unified Patents
`Exhibit 1002
`Page 1635 of 2584
`
`

`

`St~~P 2710 Transmit Smvt~y Respi)tise Set AikJ- fhe L<:x:al Venficat:io:n Ste:p 2710 h wmp!eted
`
`and wi!JH)Ut any mic<m<::cted d.NeNe<l problem, the Survey Resp<.ms~~ Set 3630 is provided over a
`c:onumwi.c:<iti!)n:> netwtirk to the Digit<il. Survey Systeir1 C•~ntrnl (\m:ipukr System 36\)).
`
`5
`
`St<ip 2725 Trnrrnrnlt Update informatk,n for the RespQtKiem Prnfik The Profile 1.Jpdate:s 3077
`
`<ir~~ s(.•nt k1 update tlm Digil:<tl Su.Pit::Y Syskm Ceritn~! C<impi.n(:r Sy~tem 1xipy nf the rtspnn<k~ni
`profi.!e 3070, Thi:> update is not lk'>~t~ for the autho61..ation ofpren'.durn, but it is a gond practice
`
`to updati~ the pr<)file durhi.g the ~mme c.::1:m.m1mkatinn sesskm sc> that the restA.>nclerit profifo 3070
`
`! 0
`
`is updated in a timely munns:-.:r,
`
`l 5
`
`20
`
`25
`
`Step 2730 A.utlKnizafo:m of Premium, Some surwys may im~ a ve.rltkt(!lmi. 8cheme that rt~qufre.s
`a secund kvd of verific~\tkm p:mcessi.ng u1xm i~cdpt by 1he Digit&! Survey Systt.,m Central
`
`C)nrputer Sy:>tem %00 for ,~~lch problems as a tesp;)ndent th.at is atteinpting k1 colk~d a series •)f
`premiums for Hnswerin.g the same survey nt a ::>!ring "'f queuing k>c:.atfon \Vithin 'Nalking; <list;mc<:.~
`nf otK: anotkr, Note that surveys thought attrnctht<o to lho,;e who 'Noi:ikl mten1pt k) cnlkct the
`s1~xn~ pf(!n1~un1 hy filling out the survey t\v-i.ce \\.~ould. not be ;.:~:vaih~ble to peQple \<ii.th.nut. pre·"'
`existing; responden! pn>fiks in order to prevent 1seopk: from r1~sp0t1ding \Yli:hout providing their
`prt}fiie Identificatimi number or cre~iting .<i new ldentlfkntiim number wi!.h fake infnnmition at
`e<.td1 <.gwuing kx:miorL No such verification i.<wp wc:is requested for tlus smvey }():(}),
`
`The Digital Survey System. Central Computer Syskm 36(}0 authorize:> the premium for the
`Ft.e~p<.n1d~~nt 355{L Sin(:t~ the: rt~spt)fH:f(~:n:t re~pJested the l\~rkey ·rr~vel th.tide b'..)Ok~ an instruction
`is sent lt) the Oig\lat Survey Sy:stein P:re:miu:m Shipping Depmtrrneni 3080 lo sh:i:p a premium w
`
`N\urihe:r 3.457 f(ff this Survey D·ev~ce 3450 i(~r nse t;.y the \\t~dt}~~rso:n 3.570 to in xn~~tch the sur\.~ey
`prerniutn to th~ ~U.f"'iey ns::;p(~n<lenL The. S1.._tr,te.y· l1e'"·~dce 1d~ntif!G~~tion Nun1ber 34.57 1~~ very
`irr~pnrtant fbr inr~anc:t~$ v.,~ht~:r{!: tht~ re~p<~n.d~nl e[ec·t~ not ·tn pt<~v1de .h3.S; J{e~;pond(;.~nt Profile.
`
`Identification Number 3070 (lr hkimetrk :su.b:>titute to the system bto-cause he M ~be p:N::fer:s not to
`ad.d infi)nn~tioi1 tn f.1 ccntr~~Jiz:ed. da:~~~ fil~~ l{.c~;pondcnt~ ·"v·ho f~~l .~trong1y ab:.:nJ.t this n1ay t:1cct not
`
`Siq:i 2740 Respmident mov{;s to iht:~ Tahk The Re:spondent 3550 tabs th~~ Survey Device 3450
`
`·with him to his t;:i.hfo \Vhen the tabk is ready,
`
`Step 2750 Dock the Survey Devke, The \fanagemenl. nf th~ Qneiiing Lix:atiun 3534 dw:>e to
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