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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
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`our heritage
`
`A story about
`
`Home (/en_US//index.html) > OUR STORY(/en_US/ourstory/index.html) > How it began
`
`Once upona time(back in 1930), Herm Fisher thought the world needed
`better toys. Toys that “appeal to the imagination, that do something new and
`surprising and funny.”
`
`
`
`Read more >
`
`Walks likeaduck...
`
`Dr. Doodle and GrannyDoodle lead
`a parade
`of brand new toys for abrand
`Their whimsical
`MicoAero en-g pend |
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.html
`
`1
`1
`
`Mattel Ex. 2001
`Mattel Ex. 2001
`Dynacraft v. Mattel
`Dynacraft v. Mattel
`IPR2018-00042
`IPR2018-00042
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
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`V i p
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`REWARDS :
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`Becomea Very Important
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`Parent and Save 20%*
`
`Menu
`
`ataedates (/en_US/index.html)
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`(httns://fisher-
`priceSmattel.com
`catalogId=10101
`
`our heritage
`
`A story about
`
`Home (/en_US//index.html) > OUR STORY(/en_US/ourstory/index.html) > How it began
`
`Once upona time(back in 1930), Herm Fisher thought the world needed
`better toys. Toys that “appeal to the imagination, that do something new and
`surprising and funny.”
`
`
`
`Read more >
`
`Walks likeaduck...
`
`Dr. Doodle and GrannyDoodle lead
`a parade
`of brand new toys for abrand
`Their whimsical
`MicoAero en-g pend |
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.html
`
`1
`1
`
`Mattel Ex. 2001
`Mattel Ex. 2001
`Dynacraft v. Mattel
`Dynacraft v. Mattel
`IPR2018-00042
`IPR2018-00042
`
`4/14
`
`
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`1/14/2018
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
`
`NewYork bound
`ivsacold snowy
`t Fisher-Price
`Nek (alate vancsacp ent
`ora, NY,
`iLit's an exciting one too,
`as
`thu
`
`Ala ato
`shipment of toy
`first
`Macy'sin New York City
`
`calling our
`Ve still call
`
`Na bertad karllio
`
`There she goes...
`America contestants take
`
`niffer forastroll on the
`
`19 3 be}
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`“If the war requires our entire plant,
`we will suspend toy-making for
`the duration.”-HermanFisher
`
`1943
`
`supply chest
`
`And that’s just what Fisher-Price does. After only a decade
`business,
`we put
`our manufacturin
`iNstoworkon
`ift parts,
`ship fenders and medical
`
`http:/Awww.fisher-price.com/en_US/ourstory/now-it-began/index.html
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
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`es wings
`
`ry
`
`“
`
`What’s the buzz?
`
`The post-war housing boom means
`wood is in short supply. Se our
`engineers try oul
`an interesting new
`erial. Plastic works quite well
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`We love dogs.
`nd we love Kids. And we love dogey
`
`pull toys for kids who are just
`learning to walk!
`
`Out of this world
`
`there w
`Before
`there was a toy
`3Acwekorlal
`inside the dome.
`
`men on the moon,
`from Mars. Space
`alittle green Martian
`
`clements are used today
`
`beeteee Ces
`Anew red-und-blie logo is
`
`introduced. alongwith red scallops
`cages. Variations of both
`
`http:/Awww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`‘
`Popping along
`The Corn Popper”, Snap Lock" ‘
`Beads, and Xylophone are
`introduce
`
`childhood classi
`
`Off to school
`
`iremen. Farmers, Even agrum
`on the school bus. Play F
`
`Andthey grow
`up to be Little People®, one of the
`most popular toy linesinthe werld!
`
`Reha oestae iO ag
`The wholet
`outin the N
`Wagon-—eventhe dog (of
`
`Rock on, Rock-a-Stack
`Colorful
`ringsena
`rocking
`co:
`Asimple concept thal
`ncourages
`basic skills
`
`ani
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`Fisher-Price History of Toys - When Herman FisherMet Irving Price | Fisher-Price
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`With th
`Fisher-Price Play Lab i: asave
`
`Let’s get moo-ving
`helps toddlers
`Auer morpcebee
`cord. nodding head,
`tinklingbell, and udder
`
`introduces a line of toys for babies.
`
`Crib time fun
`
`importance
`With research showing the
`elaruNaielaciian’
`elopmient, Fisher-Pric
`
`http:/Awww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`A child’s kingdom
`
`The Play Family Castle was:
`21 piece
`set that let preselu
`apm RLY Mo doFinubvelo) arene atemHe ay
`right from their unaginations
`
`The Music Box™Record Player
`
`used wind-up Swiss movement to
`play classic nursery rhymes with
`imprinted “records
`
`soothers, and more “BabyGear.”
`
`Turning the
`tables
`
`An actual record plaver, the solid-s
`Phonographintroduced ¢}
`to our popularline of Kid-Th
`
`Baby’s got gear
`Baby toys really take off, Nowlet's
`help with the basics: cribs, high
`chairs, potty seats, bouncers,
`
`http:/Awww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`Puffy hugs for everyone
`Spreeae
`
`Puffalumy
`
`1990
`
`Fun bubbles over
`
`by
`Inspired
`Petje eset adeCer
`
`an oul-burning lawn mower
`sipner ere
`the Bubble
`
`Mower,
`
`achild-size version that spews!
`
`family of brands.
`
`Up onthe Farm
`1991 Singwryonset
`Perens Tha
`
`Let’s team up
`with Barbie“
`
`Fisher-Price jains the Mattel
`
`http:/Awww.fisher-price.com/en_US/ourstory/how-it-began/index.html
`
`9
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
`
`Pow-pow Power Wheels®
`These popularbattery-powered
`
`ames
`:
`Fisher-Price. Vroom!
`
`19 Ss) 4
`
`kids think they’re really cool, tos.
`
`Action & adventure
`
`Rescue Heroes”figu
`ertolesoem slciclunce mayenapes
`non-viclent action figures —and
`
`aay
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.html
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`Tech for Tots
`
`‘em. Whatever kids do
`chuck
`throw ‘em,
`Coss ‘em,
`lurable Kid-Tough® cameras. binoculars. DVD
`players and
`mare are “built to
`survive
`drop after
`ropatter
`drop
`
`Jumping forjoy
`
`OT COMME HTL mACHEhY
`ISSA UE RRO
`Him Prin Comea ners an ment alta
`fun, Pisher-Price debuts the
`if
`anding Jumperoo'
`leading to
`squeals
`of delight
`and old
`
`Laughing all the way
`Laugh &Learn® toys are introduced, combining basi
`tee a
`-oncepts with fun, familiar themes from
`jon becomes an iconic figure in
`life.
`The Puppys
`y
`me tarda lecers belapety, ieee (eh
`
`Sleeper. Today, parents call ita “lifesaver.”
`
`Griesbson apra
`
`Imaginext” toys
`wilds
`with roar
`
`take a walkon the
`Tan tetne
`
`control dinasaurs joining the pack.
`
`Sleep, baby, sleep
`
`A sleepless baby of her own inspires a Fisher-Price
`pro
`ict designer to develop the Newborn Rock ’n Play™
`
`http:/Avww.fisher-price.com/en_US/ourstory/how-it-began/index.himl
`
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
`
`PXthCt
`
`ee
`
`the Wheelies™line of movable play.
`
`Pap onacrelty mead hic pmea
`Little People® toys, with the addition of
`
` THOMAS
`
`& FRIENDS
`
`Newfriends
`Themas & Friends™ chuffs inte town when
`Sue ipduce ear ieber tert] MnlecciaYap Tom pss) emer mabe
`Pisher-Price brand family.
`
`figures
`
`Little People® makeover!
`A brand new multi-cultural cast of
`characters refreshes our well-loved
`classic
`
`Keeping up with babies
`
`e
`
`New Smart Stages*™ technology
`transformsselectLaugh & Learn® 2O14
`toys so they change as babies grow,
`getting smarter right along with
`little ones.
`
`There's always time for another story!
`
`Back to top A
`
`http:/Awww.fisher-price.com/en_US/ourstory/how-it-began/index.html
`
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
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`
`
`A design story
`
`A design story
`
`Behind-the-scenes: The designers who got BeatBo
`movin' and groovin’!
`
`A behind-the-scenes look at what makesthis rocker
`a favorite with kids (and moms!)
`
`A desi
`
`Behind-the-:
`maestro's fa
`
`WATCH VIDEO
`
`>
`
`WATCH VIDEO
`
`>
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`WATCH VIDEO
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`
`
`(https://wihenpiagAliaseetesgyiliPeaaselogydostAgsaryiftsbrey/jisbebpaica))
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`Fisher-Price History of Toys - When Herman Fisher MetIrving Price | Fisher-Price
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