(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2009/0125321 A1
`Charlebois et al.
`(43) Pub. Date: May 14, 2009
`
`
`US 20090125321A1
`
`(54) METHODS AND SYSTEMS FOR
`DETERMINING A GEOGRAPHIC USER
`PROFILE TO DETERMINE SUITABILITY OF
`TARGETED CONTENT MESSAGES BASED
`ON THE PROFILE
`
`(75)
`
`Inventors:
`
`Mark Charlebois, San Diego, CA
`(US); Dilip Krishnaswamy, San
`Diego, CA (US); James Cary, San
`Diego, CA (US); Yinian Mao, San
`Diego, CA (US); John Jozwiak,
`San Diego, CA (US)
`
`Correspondence Address:
`QUALCOMM INCORPORATED
`5775 MOREHOUSE DR.
`SAN DIEGO, CA 92121 (US)
`
`(73) Assignee:
`
`QUALCOMM Incorporated, San
`Diego, CA (US)
`
`(21) Appl. No.:
`
`12/271,638
`
`(22)
`
`Filed:
`
`Nov. 14, 2008
`
`Related US. Application Data
`
`(60) Provisional application No. 61/013,941, filed on Dec.
`14, 2007, provisional application No. 60/988,029,
`filed on Nov. 14, 2007, provisional application No.
`60/988,033, filed on Nov. 14, 2007, provisional appli-
`cation No. 60/988,037, filed on Nov. 14, 2007, provi-
`sional application No. 60/988,045, filed on Nov. 14,
`2007.
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`(2006.01)
`G06Q 99/00
`(52) US. Cl. ............................................................ 705/1
`
`(57)
`
`ABSTRACT
`
`Methods and systems for determining the suitability of infor-
`mation to be received by a mobile client are disclosed. For
`example, an exemplary method may includes identifying a set
`of location history information by the mobile client, updating
`a user profile by the mobile client based on the location
`history information, and displaying/storing target informa-
`tion on the mobile client based on the updated user profile.
`
`2700
`
`/ 2
`
`720
`
`2730
`
`2740
`
`
`
`
`
`
`START
`
`
`-
`
`2-710
`
`KEYWORD ASSIGNMENT
`
`MONITOR USER RESPONSE
`
`
`
`CORRELATE USER RESPONSE
`
`
`
`
`
` 2750
`
`
` 2760
`
`
`RECEIVE TARGET KEYWORDS
`
`PERFORM MATCHING PROCESS
`
`FORWARD / DISPLAY MATCHING
`MESSAGES
`
` 2770
`
`APPLE EXHIBIT 1007
`
`Page 1 of 70
`
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`Page 1 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 1 of 42
`
`US 2009/0125321 A1
`
`----- ------------ -1--------'- ------- --1
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`INFRASTUCTU RE
`
`APPLE EXHIBIT 1007
`
`Page 2 of 70
`
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`Page 2 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 2 of 42
`
`US 2009/0125321 A1
`
`——-——-—--—----9-—-—————--.-——--q
`
`
`
`
`CLIENT APPLICATIONS (INCLUDING .CORE ACCESS TERMINAL
`APPLICATION)
`142
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`111
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`FIG. 2
`
`APPLE EXHIBIT 1007
`
`Page 3 of 70
`
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`Page 3 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 3 0f 42
`
`US 2009/0125321 A1
`
`II lI I I
`
`:I I I II II
`
`DEVICE APPLICATIONS
`
`fl
`
`
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`
`FIG. 4
`
`APPLE EXHIBIT 1007
`
`Page 4 Of 70
`
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`Page 4 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 4 of 42
`
`US 2009/0125321 A1
`
`I I I I I
`
`———_--‘---’_---—'———--------——--’
`
`I
`LOCATION DATA
`FROM GPS
`
`DEVICE APPLICATIONS
`312
`—
`
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`
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`INFERENCE RULES
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`
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`
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`
`APPLE EXHIBIT 1007
`
`Page 5 Of 70
`
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`Page 5 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 5 0f 42
`
`US 2009/0125321 A1
`
`O)ON
`
`604
`
`'
`
`606
`
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`
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`
`
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`
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`
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`
`APPLE EXHIBIT 1007
`
`Page 6 of 70
`
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`Page 6 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 6 0f 42
`
`US 2009/0125321 A1
`
`START
`
`
`
`RECEIVE RULES FOR GENERATINGUSER PROFILE
`
`'
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`
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`NEEDED?
`
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`
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`
`EXTERNALLY PERFORM QUERIES AND, OTHER DATA
`REFINEMENTS
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`
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`
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`
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`CONFIDENCE LEVELS (OPTIONAL)
`
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`
`APPLE EXHIBIT 1007
`
`Page 7 of 70
`
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`Page 7 of 70
`
`

`

`Patent Application Publication May 14, 2009 Sheet 7 0f 42
`
`US 2009/0125321 A1
`
`IlII
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`TRANSACIION ID: 17
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`APPLE EXHIBIT 1007
`
`Page 8 of 70
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`Page 8 of 70
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`

`Patent Application Publication
`
`May 14, 2009 Sheet 8 of 42
`
`US 2009/0125321 A1
`
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`APPLE EXHIBIT 1007
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`Page 9 of 70
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`Page 9 of 70
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`

`Patent Application Publication
`
`May 14, 2009 Sheet 9 0f 42
`
`US 2009/0125321 A1
`
`
`33° PARTY /
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`APPLE EXHIBIT 1007
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`

`Patent Application Publication
`
`May 14, 2009 Sheet 10 0f 42
`
`US 2009/0125321 A1
`
`3no PARTY /
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`APPLE EXHIBIT 1007
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`Page 11 0f 70
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`

`Patent Application Publication
`
`May 14, 2009 Sheet 11 0f 42
`
`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`

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`Patent Application Publication
`
`US 2009/0125321 Al
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`APPLE EXHIBIT 1007
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`Page 14 0f 70
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`May 14, 2009 Sheet 14 0f 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`May 14, 2009 Sheet 15 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`Page 16 of 70
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 16 of 42
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`US 2009/0125321 A1
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`START
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`PROVIDE SEED AND ESN
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
`Page 17 of 70
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`Patent Application Publication
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`May 14, 2009 Sheet 17 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
`Page 18 of 70
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`Patent Application Publication
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`May 14, 2009 Sheet 18 0f 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 19 of 42
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`US 2009/0125321 A1
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`TOTAL SIZEWEVVNON_DEFAULT MSGS) = TOTAL SIZE - TOTAL suzemEFAULT MSGS,
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 20 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 21 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 22 of 42
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`US 2009/0125321 A1
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`START
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
`Page 23 of 70
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`Patent Application Publication May 14, 2009 Sheet 25 of 42
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 26 of 42
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 27 of 42
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`US 2009/0125321 A1
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`I START
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 28 of 42
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`US 2009/0125321 A1
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` PERFORM LEARNING ALGORITHM TO UPDATE LEARNING
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 29 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 30 0f 42
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`US 2009/0125321 A1
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`MOBILE
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`May 14, 2009 Sheet 31 of 42
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 32 of 42
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`US 2009/0125321 A1
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 33 0f 42
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`Patent Application Publication
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`May 14, 2009 Sheet 34 of 42
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`May 14, 2009 Sheet 35 0f 42
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`Patent Application Publication May 14, 2009 Sheet 39 0f 42
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`APPLE EXHIBIT 1007
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`APPLE EXHIBIT 1007
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`Patent Application Publication May 14, 2009 Sheet 40 of 42
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`APPLE EXHIBIT 1007
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`Patent Application Publication
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`May 14, 2009 Sheet 41 0f 42
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`Patent Application Publication May 14, 2009 Sheet 42 of 42
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`US 2009/0125321 A1
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`START
`
`SET TIME PERIODS AND LOCATION SAMPLING
`FREQUENCY
`
`4202
`
`PROCESS INFORMATION TO IDENTIFY POINTS OF
`INTEREST AND AREAS OF INTEREST
`
`_
`
`4204
`
`PROCESS INFORMATION TO IDENTIFY LIKELY
`DESTINATIONS. LIKELY TRANSITION TIMES AND/OR
`LIKELY PATHS TAKEN FOR PARTICULAR TIME
`
`PERIODS AND/OR START LOCATIONS
`
`UPDATE PROFILE
`
`
`
`DETERMINE CURRENT LOCATION, TIME, TRANSITION
`INFORMATION, ANY AVAILABLE SENSOR
`
`
`PROCESS INFORMATION TO IDENTIFY LIKELY
`DESTINATION, TRANSITION EVENTS AND/OR PATH
`
`CHANGES FOR CURRENT LOCATION AND TIME
`
`INFORMATION AND RECENT USER ACTIVITY
`
`
`
`
`
`
`
`
`SELECT AND/OR DISPLAY INFORMATION BASED ON
`UPDATED PROFILE
`
`
`4208
`
`4208
`
`4210
`
`4212
`
`4214
`
`FIG. 42
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`US 2009/0125321A1
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`May 14, 2009
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`METHODS AND SYSTEMS FOR
`DETERMININGA GEOGRAPHIC USER
`PROFILE TO DETERMINE SUITABILITY OF
`TARGETED CONTENT MESSAGES BASED
`ON THE PROFILE
`
`[0001] This also Application both claims to priority, and
`incorporates the entire content of, US. Provisional Patent
`Application Nos. 61/013,941 (Qualcomm Attorney Docket
`No. 072406Pl) entitled “METHODS AND SYSTEMS FOR
`DETERMINING GEOGRAPHIC POINTS OF INTEREST
`AND USER PROFILE INFORMATION” and filed on Dec.
`
`14, 2007. This also Application both claims to priority, and
`incorporates the entire content of, US. Provisional Patent
`Application Nos. 60/988,029 (Qualcomm Attorney Docket
`No. 07l9l3Pl) entitled “METHOD AND SYSTEM FOR
`USER PROFILE MATCH INDICATION IN A MOBILE
`
`ENVIRONMENT” and filed on Nov. 14, 2007; 60/988,033
`(Qualcomm Attorney Docket No. 07l9l3P2) entitled
`“METHOD AND SYSTEM FOR KEYWORD CORRELA-
`TION IN A MOBILE ENVIRONMENT” and filed on Nov.
`
`14, 2007; 60/988,037 (Qualcomm Attorney Docket No.
`07l9l3P3) entitled “METHOD AND SYSTEM FOR USER
`PROFILE MATCH INDICATION IN A MOBILE ENVI-
`
`RONMENT” and filed on Nov. 14, 2007, and 60/988,045
`(Qualcomm Attorney Docket No. 07l9l3P4) entitled
`“METHOD AND SYSTEM FOR MESSAGE VALUE CAL-
`CULATION IN A MOBILE ENVIRONMENT” and filed on
`
`Nov. 14, 2007. This Application also incorporates the entire
`content of US. Non-Provisional patent application Ser. No.
`12/268,905 (Qualcomm Attorney Docket No. 07l9l3Ul)
`entitled “USER PROFILE MATCH INDICATION IN A
`MOBILE ENVIRONMENT METHODS AND SYSTEMS”
`
`and filed on Nov. 11, 2008; Ser. No. l2/268,9l4 (Qualcomm
`Attorney Docket No. 07l9l3U2) entitled “METHOD AND
`SYSTEM USING KEYWORD VECTORS AND ASSOCI-
`ATED METRICS FOR LEARNING AND PREDICTION
`OF USER CORRELATION OF TARGETED CONTENT
`MESSAGES INA MOBILE ENVIRONMENT” and filed on
`
`Nov. 11, 2008; Ser. No. l2/268,927 (Qualcomm Attorney
`Docket No. 07l9l3U3) entitled “METHOD AND SYSTEM
`FOR USING A CACHE MISS STATE MATCH INDICA-
`TOR TO DETERMINE USER SUITABILITY OF TAR-
`GETED CONTENT MESSAGES IN A MOBILE ENVI-
`
`RONMENT” and filed on Nov. 11, 2008; Ser. No. l2/268,939
`(Qualcomm Attorney Docket No. 07l9l3U4) entitled
`“METHOD AND SYSTEM FOR MESSAGE VALUE CAL-
`CULATION IN A MOBILE ENVIRONMENT” and filed on
`
`Nov. 11, 2008; Ser. No. l2/268,945 (Qualcomm Attorney
`Docket No. 07l9l3U5) entitled “METHOD AND SYSTEM
`USING KEYWORD VECTORS AND ASSOCIATED MET-
`RICS FOR LEARNING AND PREDICTION OF USER
`CORRELATION OF TARGETED CONTENT MESSAGES
`IN A MOBILE ENVIRONMENT” and filed on Nov. 11,
`2008.
`
`FIELD OF THE DISCLOSURE
`
`[0002] This disclosure relates to wireless communications.
`In particular, the present disclosure relates to wireless com-
`
`munications systems usable for determining geographic
`points of interest for users of mobile devices.
`
`BACKGROUND
`
`[0003] Mobile Targeted-Content-Message (TCM)-enabled
`systems can be described as systems capable of delivering
`targeted content information, such as local weather reports
`and advertisements targeted to a particular demographic, to
`wireless communication devices (WCDs), such as cellular
`telephones or other forms of wireless access terminals
`(W-ATs). Such systems may also provide a better user expe-
`rience by presenting non-intrusive targeted-content-mes-
`sages that are likely to be of interest to a user.
`[0004] An example of a mobile TCM-enabled system is a
`mobile targeted advertisement system (MAS) capable of
`delivering advertisements to wireless communication devices
`(WCDs). Generally, a MAS can provide such things as an
`advertisement sales conduit for a cellular provider to provide
`advertisements on a W-AT, as well as some form of analytical
`interface to report back on the performance of various adver-
`tisement campaigns. A particular consumer benefit of mobile
`advertising is that it can provide altemate/additional revenue
`models for wireless services so as to allow more economical
`
`access to the wireless services to those consumers willing to
`accept advertisements. For example, the revenue generated
`through advertising may allow W-AT users to enjoy various
`services without paying the full subscription price usually
`associated with such services.
`[0005]
`In order to increase the effectiveness of TCMs on
`W-ATs, it can be beneficial to provide targeted information,
`i.e., TCMs which are deemed likely to be well received by,
`and/or of likely interest to, a particular person or a designated
`group of people.
`[0006] Targeted-Content-Message (TCM) information can
`be based on immediate needs or circumstances, such as a need
`to find emergency roadside service or the need for informa-
`tion about a travel route. Targeted-Content-Mes sage informa-
`tion can also be based on specific products or services (e.g.,
`games) for which a user has demonstrated past interest, and/
`orbased on demographics, for example, a determination of an
`age and income group likely to be interested in a particular
`product. Targeted Advertisements are an example of TCMs.
`[0007] Targeted advertisements can provide a number of
`advantages (over general advertisements) including: (1) in an
`economic structure based on cost per view, an advertiser may
`be able to increase the value of his advertising budget by
`limiting paid advertising to a smaller set of prospects; and (2)
`as targeted advertisements are likely to represent areas of
`interest for a particular user, the likelihood that users will
`respond positively to targeted advertisements increases sub-
`stantially.
`[0008] Unfortunately, the information that makes some
`forms of targeted advertising possible may be restricted due
`to government regulations and the desire ofpeople to limit the
`dissemination of their personal information. For example, in
`the US, such government restrictions include the Graham-
`Leach-Bliley Act (GLBA), Title 47 ofthe United States Code,
`Section 2227“Privacy of Customer Information.” Common
`carriers also may be restricted from using personal informa-
`tion about their subscribers for marketing purposes. For
`example, the GLBA prohibits access to individually identifi-
`able customer information, as well as the disclosure of loca-
`tion information, without the express prior authorization of
`the customer.
`
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`[0009] Thus, new technology for delivering targeted adver-
`tising in a wireless communication environment is desirable.
`
`SUMMARY OF THE DISCLOSURE
`
`In an exemplary embodiment, a method for deter-
`[0010]
`mining the suitability of information to be received by a
`mobile client can include identifying a set of location history
`information by the mobile client, updating a user profile by
`the mobile client based on the location history information,
`and displaying and/or storing target
`information on the
`mobile client based on the updated user profile.
`[0011]
`In another exemplary embodiment, an apparatus for
`determining the suitability of information to be received by a
`mobile client can include a means for identifying a set of
`location history information by the mobile client, a means for
`updating a user profile by the mobile client based on the
`location history information, and a means for displaying and/
`or means for storing target information on the mobile client
`based on the updated user profile.
`[0012]
`In another exemplary embodiment, a mobile client
`can include a memory, a transceiver, a processor coupled to
`the memory and transceiver and operable to: identify a set of
`location history information of the mobile client, update a
`user profile of the mobile client based on the location history
`information. The mobile client can further include a display
`incorporated into the mobile client capable of displaying
`target information on the mobile client based on the updated
`user profile.
`[0013]
`In another exemplary embodiment, a computer pro-
`gram product can include a computer-readable medium,
`which in turn may include instructions for identifying a set of
`location history information by the mobile client, instructions
`for updating a user profile by the mobile client based on the
`location history information, and instructions for displaying
`and/or storing target information on the mobile client based
`on the updated user profile.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0014] The features and nature of the present disclosure
`will become more apparent from the detailed description set
`forth below when taken in conjunction with the drawings in
`which reference characters identify corresponding items and
`processes throughout.
`[0015]
`FIG. 1 is a diagram showing the interaction between
`an exemplary wireless access terminal (W-AT) and an adver-
`tising infrastructure. An advertising infrastructure is an
`example of a targeted-content-message-processing infra-
`structure.
`
`FIG. 2 is schematic block diagram showing the
`[0016]
`operation of an exemplary W-AT having an on-board user
`profile generation agent.
`[0017]
`FIG. 3 is a schematic block diagram showing an
`exemplary operation of a data transfer of a user profile gen-
`eration agent.
`[0018]
`FIG. 4 is a schematic block diagram handling an
`exem