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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`__________________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`__________________
`
`BARCO, INC.,
`Petitioner,
`
`v.
`
`T-REX PROPERTY AB
`Patent Owner.
`__________________
`
`PETITION FOR INTER PARTES REVIEW
`U.S. PATENT NO. 7,382,334
`__________________
`
`
`
`
`DECLARATION OF TRAVIS N. BLALOCK, Ph.D.
`
`
`
`
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 1 of 53
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`

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`DECLARATION OF TRAVIS N. BLALOCK, PH.D.
`REGARDING VALIDITY OF U.S. PATENT NO. 7,382,334
`
`
`I.
`
`Introduction and Summary of Opinions
`
`1.
`
`I, Travis N. Blalock, have been retained as a technical expert by
`
`Barco, Inc. (“Barco”) to provide my opinions and analysis in the above-captioned
`
`Inter Partes review.
`
`2.
`
`This report sets forth my opinions regarding the validity of U.S.
`
`Patent No. 7,382,334 titled “Digital Information System” (“the '334 patent”). If
`
`asked to do so, I anticipate testifying at a hearing based on the opinions expressed
`
`in this report.
`
`3.
`
`As explained more fully below, it is my opinion that claims 22, 32
`
`and 33 of the ‘334 patent are invalid over prior art, specifically Japanese Patent
`
`Application Heisei 07-168544 (“Nakamura”), and U.S. Patent No. 5,566,353 to
`
`Cho et al. (“Cho”).
`
`4.
`
`The information and opinions in this report are based on materials I
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`have been provided by Barco’s counsel, including claim construction materials, the
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`prosecution file histories, the patents and other references cited in the file history
`
`and in this filing, and various additional patents, articles, texts, and other
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`documentation that pre-date the filing of the patent, as well as my personal
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`
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`Petitioner Barco’s Exhibit 1002
`Page 2 of 53
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`knowledge and experience. Where appropriate, I have included citations that are
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`illustrative of the points expressed, which may also be supported by numerous
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`other references.
`
`II. Legal Understanding
` My opinions are informed by my understanding of the relevant law.
`5.
`
`I understand that the patentability analysis is conducted on a claim-by-claim basis.
`
`I also understand that a patent subject to inter partes review is not presumed to be
`
`valid.
`
`A. Claim Construction.
`
`6.
`
`I understand that in proceedings before the USPTO, the claims of an
`
`unexpired patent are to be given their broadest reasonable interpretation in view of
`
`the patent’s specification from the perspective of one of ordinary skill in the art. I
`
`also understand that expired patents are to be construed under the Phillips standard,
`
`as used in district courts, with which I am familiar. I believe that the claim
`
`constructions applied in this declaration are correct under either standard.
`
`B. Anticipation.
`
`7.
`
`First, I understand that a single piece of prior art “anticipates” a claim
`
`if each and every element of the claim is disclosed in that prior art. I further
`
`understand that, where a claim element is not explicitly disclosed in a prior art
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`
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`Petitioner Barco’s Exhibit 1002
`Page 3 of 53
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`reference, the reference may nonetheless anticipate a claim if the missing claim
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`element is necessarily present in the apparatus or a natural result of the method
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`disclosed—i.e., the missing element is “inherent.”
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`C. Obviousness.
`
`8.
`
`I understand that the prior art may render a patent claim “obvious.” I
`
`understand that two or more pieces of prior art that each disclose fewer than all
`
`elements of a patent claim may nevertheless be combined to render a patent claim
`
`obvious if the combination of the prior art collectively discloses all elements of the
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`claim and one of ordinary skill in the art at the time would have been motivated to
`
`combine the prior art. I understand that this motivation to combine need not be
`
`explicit in any of the prior art, but may be inferred from the knowledge of one of
`
`ordinary skill in the art at the time the patent was filed. I also understand that one
`
`of ordinary skill in the art is not an automaton, but is a person having ordinary
`
`creativity. I further understand that one or more pieces of prior art that disclose
`
`fewer than all of the elements of a patent claim may render a patent claim obvious
`
`if including the missing element would have been obvious to one of ordinary skill
`
`in the art (e.g., the missing element represents only an insubstantial difference over
`
`the prior art or a reconfiguration of a known system).
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`
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`Petitioner Barco’s Exhibit 1002
`Page 4 of 53
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`9.
`
`I understand that a patent claim is obvious if the differences between
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`the subject matter claimed and the prior art are such that the subject matter as a
`
`whole would have been obvious at the time of the invention. I understand that the
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`obviousness analysis must focus on the knowledge available to one of skill in the
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`art at the time of the invention in order to avoid impermissible hindsight. I further
`
`understand that the obviousness inquiry assumes that the person having ordinary
`
`skill in the art would have knowledge of all relevant references available at the
`
`time of the invention.
`
`10.
`
`I also understand that the USPTO has identified exemplary rationales
`
`that may support a conclusion of obviousness, and I have considered those
`
`rationales in my analysis. The rationales include:
`
`(a) Combining prior art elements according to known methods to yield
`
`predictable results;
`
`(b)
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`Simple substitution of one known element for another to obtain
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`predictable results;
`
`(c) Use of known technique to improve similar devices (methods, or
`
`products) in the same way;
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`(d) Applying a known technique to a known device (method, or product)
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`ready for improvement to yield predictable results;
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`
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`Petitioner Barco’s Exhibit 1002
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`(e)
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`“Obvious to try” – choosing from a finite number of identified,
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`predictable solutions, with a reasonable expectation of success;
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`(f) Known work in one field of endeavor may prompt variations of it for
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`use in either the same field or a different one based on design
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`incentives or other market forces if the variations are predictable to
`
`one of ordinary skill in the art;
`
`(g)
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`Some teaching, suggestion, or motivation in the prior art that would
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`have led one of ordinary skill to modify the prior art reference or to
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`combine prior art reference teachings to arrive at the claimed
`
`invention;
`
`(h)
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`Intangible realities such as common sense and ordinary ingenuity.
`
`III. Summary of My Background
`I am currently an Associate Professor of Electrical Engineering in the
`11.
`
`School of Engineering and Applied Sciences at the University of Virginia and have
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`been since 1998. I earned my Bachelor of Science and Master of Science in
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`Electrical Engineering from the University of Tennessee in 1985 and 1988,
`
`respectively. I earned my Ph.D. in Electrical Engineering from Auburn University
`
`in 1991, and the primary emphasis of my doctoral research was CMOS analog and
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`digital integrated circuit design. I was full-time at the University from 1998 till
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`2013 when I reduced my time at the University to start an entrepreneurial
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 6 of 53
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`enterprise. I still teach and work with students at the University. A copy of my
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`CV is also attached as Ex. 1006.
`
`12.
`
`I cofounded and built a medical device company that was acquired by
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`Analogic, Inc. in 2013. The company was created to develop and market a
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`handheld ultrasound imaging device. Key technical contributions included fully
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`custom mixed-signal
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`front-end
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`acquisition
`
`circuits, high
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`speed data
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`communications, image processing, and custom image display algorithms. I have
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`been leading the handheld R&D group for Analogic since acquisition.
`
`13.
`
`In the early 1980’s I worked as a young engineer at Technology for
`
`Energy Corp. on a nuclear data acquisition and display system. The system had an
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`overall basic architecture similar to that presented in the ‘470, ‘334, and ‘603
`
`patents. The central control processor acquired image data from sub-systems all
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`over the reactor, assembled and linked the data with additional graphics, and then
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`sent the various images over communication networks for presentation at remote
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`displays scattered all over the reactor and offsite. Users at each display site could
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`dynamically choose and/or modify the display schedules as needed.
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`14.
`
`From 1991 through August 1998, I worked at Hewlett Packard
`
`Laboratories, first as a Member of the Technical Staff, and then as a Principal
`
`Scientist. My work at Hewlett Packard Laboratories primarily involved design and
`
`
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`Petitioner Barco’s Exhibit 1002
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`implementation of digital and analog integrated circuits. I was the principal
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`architect and designer of integrated circuits having a diverse range of applications,
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`including CMOS analog signal processing integrated circuits for mass storage
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`devices and optoelectronic image acquisition and processing integrated circuits. I
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`also developed several custom design and high speed network management
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`software tools.
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`15.
`
`I have written widely in the field of electrical engineering, including
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`several editions of a book that is used to teach principles of microelectronic circuit
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`design to undergraduates. I have written over 43 papers, 10 of which have
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`appeared in refereed journals.
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`16.
`
`I have contributed to or consulted on the design, fabrication, and/or
`
`operation of integrated circuits, including microelectronic integrated circuits, for
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`organizations such as Hewlett-Packard, NASA Langley Research Center, Agilent
`
`Technologies and Displaytech.
`
`17.
`
`I am a named inventor on at least sixteen U.S. patents and several
`
`pending patent applications. Several of these patent and patent applications relate
`
`to analog circuitry or semiconductor design.
`
`18.
`
`I have been retained as an expert witness or technical consultant for
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`the following companies: Micron Technology, Inc., Samsung, Inc., Agere, Inc.,
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 8 of 53
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`Agilent Technologies, Inc., Intel Inc., Cisco Systems, Inc., Sigmatel, Inc., Sound
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`Design Technologies, Displaytech, Inc., AMI Semiconductor, ON Semiconductor,
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`Apple, Inc., and Analog Devices, Inc.
`
`19. My compensation for this matter is at a rate of $325 per hour with
`
`reimbursement for actual expenses. My compensation in this matter is not affected
`
`by the conclusions I reach in conducting my analysis. No part of my compensation
`
`depends upon the outcome of this matter.
`
`IV. Background and Field of the Patent
`A.
`The ‘334 Patent Overview
`20. U.S. Pat. No. 7,382,334 titled “Digital Information System” was filed
`
`on Jul. 18, 1998 and issued Jun. 3, 1998. Priority is claimed to Swedish patent
`
`application no. 9601603-5 dated Apr. 26, 1996 and U.S. application No.
`
`60/017,403, filed on May 14, 1996.
`
`Summary and Background of ‘334 Patent
`
`21. The ’334 patent is titled “Digital Information System” and describes
`
`ways to control and coordinate television sets and cameras for displaying
`
`information. Ex. 1001, 1:13–24.
`
`22.
`
`The ‘334 patent identifies several problems with conventional forms
`
`of distributed advertising at the time of the patent, noting that “[s]ystems that are
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`Petitioner Barco’s Exhibit 1002
`Page 9 of 53
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`used to show information in the form of advertisements, timetable messages or
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`arrival and departure times in present-day public service infrastructures with regard
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`to buses, trains, subway traffic, etc., are of a static nature. Such information is
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`given on notice boards, posters, charts, tables, verbally through loudspeakers, and
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`on digital displays, etc. A characteristic feature of such information media is that
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`the information media is not coordinated, but is in the form of individual items
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`which are controlled and updated separately, often manually.” Ex. 1001, 1:28-37.
`
`23. With respect to conventional display systems that utilize television
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`set or cameras to display pictures, images, and sound, the ’334 patent notes that
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`“[t]he display must be planned carefully beforehand, this planning often being
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`carried out by experts within the technical field in question, so as to obtain a
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`finished display product. For instance, when a company wishes to change its
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`display and introduce a new picture series combined with sound, the process again
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`becomes static by virtue of the need to employ experts to program and arrange the
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`new display.” Ex. 1001, 2:7-14.
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`24.
`
`The ’334 patent identifies a need to allow for updates to occur
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`“dynamically” and to grant external persons the ability to update information for
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`display in a central control system without additional assistance:
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`
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`Petitioner Barco’s Exhibit 1002
`Page 10 of 53
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`Thus, present-day systems do not enable information to be
`updated dynamically for display in real time. Neither do
`present-day systems enable external mediators to update
`information for display in a central control system, nor yet
`the administrator who makes the display of information
`available, but that it is the administrator who determines
`when, where and how the information shall be displayed.
`
`Ex. 1001, 1:53-59.
`
`25. The ’334 patent identifies that one object of the invention is to
`
`“provide a flexible system in which external information mediators are able to
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`dynamically control in real time the transmission of display instructions to a
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`larger public in different places situated at any chosen distance apart through
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`television sets or cameras which project information onto displays intended
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`herefor.” Ex. 1001, 1:56-61.
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`26. The sole figure of the ’334 patent is reproduced below:
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 11 of 53
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`27. A system 10 includes a control center 12 having a communication
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`interface 14 which connects computerized devices 16, 18, 20 which are placed at
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`desired distances from one another for the control of television sets 40 or cameras
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`22. Ex. 1001, 5:59-63. The control center includes working stations 32 that are
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`used by the personnel serving the control center 12, in monitoring, checking,
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`maintaining and updating functions in the central computer. Ex. 1001, 6:20-26. In
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`
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`Petitioner Barco’s Exhibit 1002
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`addition, “external information mediators 24 are able to give control instructions to
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`the television sets or cameras 22 with regard to the information that the external
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`mediators 24 desire the system 10 to display via the television set or cameras 22,
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`each on its own initiative and communication-wise transparent via modems 26.”
`
`Ex. 1001, 6:36-41.
`
`28.
`
`The ’334 patent explains that the “term information mediator 24 used
`
`in the following shall be interpreted in its widest meaning, i.e. as not only referring
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`to advertising agencies but to all companies and private persons who wish to utilize
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`the system 10 for commercial reasons or for the display of information that
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`concerns a general public.” Ex. 1001, 6:46-51. The ’334 patent further discloses
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`that the external information mediators connect with the control center 12 using
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`specially designed interfaces for data and telecommunication, which may include
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`code keys or other codes sent between the control center 12 and the computer 24 of
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`the external mediator, to avoid “unauthorized access to the display of such
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`information and misuse of the system.” Ex. 1001, 6:64-7:16, 9:33-38. The
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`external information mediators send information material to the control center 12
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`by email. Ex. 1001, 9:29-33, 10:8-9.
`
`29. The control center 12 includes a central computer 28 that is divided
`
`into three servers 1, 2, 3. Ex. 1001, 8:30-31. Server 1 receives material from
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 13 of 53
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`external information mediators 24 via modems 26, server 2 sends information
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`material to the cinema computers 34, and the server 3 processes information and
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`control instructions received from the information mediator 24. Ex. 1001, 8:31-42,
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`11:43-59.
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`30.
`
`In particular, “[t]he exposure material or picture material (and other
`
`information), the exposure list, etc., are prepared in the exposure handler which is
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`included in the server 3...” Ex. 1001, 11:56-59. The exposure handler 3 “carries
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`out the important object of the invention with regard to the possibility of an
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`external mediator 24 to organize the information delivered to the cinema 16, 18, 20
`
`via an exposure list, this organizing of information being effected in real time via
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`the modem 26 and the server 1 that receives television set or camera control
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`information from the external mediator.” Ex. 1001, 8:46-51.
`
`31.
`
`If an information mediator has its own version of the software used by
`
`the exposure handler 3, they can prepare finished picture sequences/films to be
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`introduced transparently into the exposure list without additional processing via the
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`working stations 32 in the control center 12, if there is space available on the
`
`exposure list. Ex. 1001, 9:39-44, 9:62-10:2, 12:16-22. One of ordinary skill in the
`
`art would take this to indicate that “its own version” means that the software is
`
`functionally equivalent to the central computer exposure handler software. The
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 14 of 53
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`’334 patent defines this as “dynamic updating of the exposure list.” Ex. 1001,
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`9:39-47. In the alternative, information mediators 24 which do not have access to
`
`software in the exposure handler can have their picture material or exposure
`
`material processed and added to an exposure list by personnel serving the working
`
`stations 32. Ex. 1001, 9:45-61, 10:3-8, 12:12-16.
`
`32. The disclosure of “dynamic updating” in the ’334 patent is limited to
`
`the ability for information mediators to create content remotely that will not
`
`require additional processing on a workstation 32 in the control center 28 before
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`the associated control instructions are ready to be inserted into an exposure list, but
`
`it does not encompass whether the control instructions will actually be
`
`incorporated into the exposure list – that determination depends on whether there is
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`space available on the exposure list.
`
`33. Specifically, “dynamic updating of the exposure list” as disclosed in
`
`the ’334 patent would entail the following steps: (i) an information mediator uses
`
`their “own versions of the software that the exposure handler 3 uses” to create
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`complete/finished picture sequences/films (Ex. 1001, 9:39-44, 12:16-22; ), (ii) this
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`finished/completed content is sent to the server 1 in the central computer 28 by e-
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`mail (Ex. 1001, 8:31-33, 9:29-33; 10:8-9; ), (iii) “a queue, or line, is created from
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`the information material received by the server 1, in accordance with some known
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`
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`Petitioner Barco’s Exhibit 1002
`Page 15 of 53
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`line or queuing method, such as FIFO (First In First Out), LIFO (Last In First Out)
`
`or Round Robin, etc.,” (Ex. 1001, 8:52-56; ) (iv), “[t]he exposure handler 3 collects
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`and processes, i.e. allocates, information relating to television set or camera control
`
`instructions, wherein mediator information is sorted into the exposure list in
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`accordance with the wishes of the mediator 24 or its instructions, when available
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`space is found in the exposure list or in alternative places in the exposure list given
`
`by the mediator. If the exposure list is completely filled with instructions, the
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`mediator instructions to the control center remain in the queue list in the server 1 in
`
`readiness for later inclusion in the exposure list, in accordance with a preferred
`
`embodiment.” (Ex. 1001, 8:59-9:3).
`
`34. From step (iv) above, regardless of whether an information mediator
`
`engages in “dynamic updating” by creating content with their “own versions of the
`
`software that the exposure handler 3 uses,” the inclusion of the associated control
`
`instructions into the exposure list depends on whether or not the exposure list is
`
`already full. Thus, “dynamic updating” in the context of the ’334 patent does not
`
`necessarily result in automatic and immediate inclusion in the exposure list – only
`
`the possibility of automatic inclusion if there happens to be space available. This
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`result is the logical outcome of the system disclosed by the ’334 patent –
`
`information mediators are given an increased capability to create and deliver
`
`content and associated control instructions that are readily incorporated into an
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`
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`Petitioner Barco’s Exhibit 1002
`Page 16 of 53
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`exposure list, but the ’334 patent does not disclose that information mediators have
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`remote access to the most current versions of exposure lists. As such, any
`
`conflicts in scheduling that result from content received from multiple, different
`
`external information mediators would need to be addressed by the exposure
`
`handler software or an administrator in the control center 28.
`
`35. Since the mediator version of the exposure handler software is
`
`equivalent to its counterpart in the control center, it is also bound by constraints
`
`such as “space available” limitations to directly making changes to the exposure
`
`list.
`
`36.
`
` The ’334 patent further discloses that control routines are used to
`
`screen content provided by eternal information mediators: “The control center 12 is
`
`also able to refrain from displaying information which conflicts with ‘good order’
`
`or accepted morale and of a disturbing nature to the large majority of the public,
`
`possibly through the medium of working stations 32 and via control routines.” Ex.
`
`1001, 10:36-40;
`
`Claim Constructions
`
`B.
`“dynamic booking”
`37. The ’334 patent explicitly refers to “dynamic updating of the exposure
`
`list” as occurring when an information mediator has “its own versions of the
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 17 of 53
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`software that the exposure handler 3 uses for enabling pictures/films to be
`
`introduced transparently into the exposure list without processing via the working
`
`stations 32 in the control center 12.” Ex. 1001, 9:39-47, 9:62-10:2, 12:16-22. The
`
`’334 patent contrasts this type of updating with updating in which external
`
`information mediators 24 do not have access to software used in the exposure
`
`handler, and therefore need their picture material or exposure material processed
`
`before the associated control instructions can be added to an exposure list by
`
`personnel serving the working stations 32. Ex. 1001, 9:45-61, 10:3-8, 12:12-16.
`
`38. With respect to the “dynamic updating of the exposure list,” the ’334
`
`patent further states that “an external information mediator 24 is able to put
`
`through information to the system 12 twenty-four hours a day, whereupon the
`
`information can be included instantaneously in an exposure list,” “the digital
`
`information system is able to insert a change at short notice,” and that the system is
`
`“highly flexible and enables quick changes to be made with regard to what shall be
`
`exposed on the exposure means, where it shall be exposed and when.” Ex. 1001,
`
`6:59–63, 10:22-28.
`
`39. Despite the previous quotes, the ’334 patent does not disclose that
`
`updates to the exposure list requested by an information mediator are guaranteed to
`
`occur “instantaneously” or “automatically” in all cases. Regardless of whether an
`
`
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`Petitioner Barco’s Exhibit 1002
`Page 18 of 53
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`information mediator engages in “dynamic updating” by creating content with their
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`“own versions of the software that the exposure handler 3 uses,” whether new or
`
`revised control instructions are included in the exposure list depends on whether or
`
`not the exposure list is already full. Ex. 1001, 8:66-9:33; Thus, “dynamic
`
`updating” in the context of the ’334 patent does not necessarily result in automatic
`
`or instantaneous inclusion in the exposure list – only the possibility of automatic
`
`inclusion if there happens to be space available. Likewise, “dynamic booking” as
`
`used in the ’334 patent relates to how a mediator creates the content and associated
`
`control instructions, and the resulting possibility of inclusion of the control
`
`instructions in an exposure list without further processing, but does not encompass
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`automatically updating the exposure list with the control instructions in all cases.
`
`40. The “dynamic” booking disclosed in the ’334 patent permits delivery
`
`of updates to the exposure list from external information mediators to occur “when
`
`and as needed.” The updating is constrained by limitations discussed earlier, space
`
`availability in the exposure list, (Ex. 1001, 8:59-9:3), and public appropriateness of
`
`the content. Ex. 1001, 9:36-40. Ex. 1001, 10:36-40. This is consistent with the
`
`Microsoft Computer Dictionary definition of “dynamic” as “…some action or
`
`event that occurs when and as needed.” Microsoft Computer Dictionary Fourth
`
`Edition, 158, (1999). Ex. 1005.
`
`
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`Petitioner Barco’s Exhibit 1002
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`41. Given the constraints discussed in the ‘334 patent, a person of
`
`ordinary skill in the art would understand “dynamic booking” to mean “booking
`
`when and as needed,” but not to encompass automatically updating the exposure
`
`list with the associated control instructions received from an information mediator
`
`in all cases. This is consistent with most practical systems that are described by
`
`typical responses, but are still limited or modified by particular in certain situations
`
`appropriate to the system.
`
`“The Control Center is Able to Create and Update Said Exposure List
`in Real Time” (Independent Claims 22) and “The Control Center
`Functions, in Real Time and Through the Medium of Said Exposure
`Handler, to Create and Update an Exposure List in Real Time”
`(Independent Claim 32)
`
`42. The ’334 patent equates displaying information “in real time” as
`
`displaying information “at the time of the order,” with possible short delays due to
`
`processing, stating that “[w]ith the inventive digital information system 10, the
`
`information can be displayed principally in real time, i.e. at the time of making the
`
`order, possibly with a short delay due to processing, fully-booked exposure lists
`
`and other quickly passing causes.” Ex. 1001, 6:56-59
`
`43. The usage of the term “in real time” in the ’334 patent is consistent
`
`with the definition of “real-time” in the Microsoft Computer Dictionary, which
`
`states that “[r]eal-time operations are those in which the machine’s activities match
`
`
`
`Petitioner Barco’s Exhibit 1002
`Page 20 of 53
`
`

`

`the human perception of time or those in which computer operations proceed at the
`
`same rate as a physical or external process.” Ex. 1005, 375. Thus, one of ordinary
`
`skill in the art would have understood that when the ’334 patent states an operation
`
`occurs “in real time,” the operation occurs on a time scale that matches the human
`
`perception of time, possibly with short delays due to processing, fully-booked
`
`exposure lists, and other quickly passing causes. Again, even though the system
`
`behavior is described as real-time, it is understood in the art that even a real-time
`
`system can have exceptions which cause additional delays in specified situations
`
`such as exposure availability or the screening of disturbing material.
`
`44. Claims 22 recites that “the control center is able to create and update
`
`said exposure list in real time” and claim 32 “the control center functions, in real
`
`time and through the medium of said exposure handler, to create and update an
`
`exposure list.” As such, claims 22 and 32 relate to the operation of the control
`
`center “in real time.” In this context, the ’334 patent states:
`
`The server 3 of the central computer 28 functions partly as an
`exposure handler. The exposure handler 3 carries out the
`important object of the invention with regard to the possibility of
`an external mediator 24 to organize the information delivered to
`the cinema 16, 18, 20 via an exposure list, this organizing of
`information being effected in real time via the modem 26 and the
`server 1 that receives television set or camera control information
`from the external mediator.
`
`
`
`Petitioner Barco’s Exhibit 1002
`Page 21 of 53
`
`

`

`Ex. 1001, 8:43-51.
`
`45. Consistent with the foregoing, one of ordinary skill in the art would
`
`have understood organizing information in an exposure list “being effected in real
`
`time via the modem 26 and the server 1 that receives television set or camera
`
`control information from the external mediator” to mean that the information
`
`would be organized in the exposure list at the time the mediator sends the
`
`information to server 1 via a modem, with the possibility of short delay due to
`
`processing, fully-booked exposure lists and other quickly passing causes.
`
`46. As to a “short delay due to processing, fully-booked exposure lists and
`
`other quickly passing causes,” the ’334 patent explicitly states that a “fully-booked
`
`exposure list” would not result in the control information being included in the
`
`exposure list:
`
`If the exposure list is completely filled with instructions, the
`mediator instructions to the control center remain in the queue
`list in the server 1 in readiness for later inclusion in the
`exposure list, in accordance with a preferred embodiment.
`
`Ex. 1001, 8:67-9:3.
`
`47. This is a significant “short delay.” This is a key limitation of the
`
`system of the ’334 patent: although information mediators are given an increased
`
`capability to create and deliver content and associated control instructions that are
`
`
`
`Petitioner Barco’s Exhibit 1002
`Page 22 of 53
`
`

`

`ready for incorporation into an exposure list, the ’334 patent does not disclose that
`
`information mediators have remote access to the most current versions of exposure
`
`lists.
`
`48. Thus, any conflicts in scheduling that result from content received
`
`from multiple, different external information mediators would need to be addressed
`
`by an administrator in the control center 28. Accordingly, upon review of the ’334
`
`patent, one of ordinary skill in the art would have understood that updating an
`
`exposure list by the control center “in real time” would include the possibility that
`
`the exposure list is not updated at all if the exposure list is fully booked.
`
`49.
`
`In my opinion, for the reasons I have discussed above, the phrase in
`
`claim 22 “the control center is able to create and update said exposure list in real
`
`time” means the control center is able to create and update the exposure list at the
`
`time the mediator sends the information to the control center, with the possibility
`
`of delays due to processing, fully-booked exposure lists and other quickly passing
`
`causes – including the possibility that the exposure list is not updated at all if the
`
`exposure list is fully booked.
`
`50. Also, the phrase in claim 32 “the control center functions, in real time
`
`and through the medium of said exposure handler, to create and update an
`
`exposure list” is interpreted to mean the control center functions, through the
`
`
`
`Petitioner Barco’s Exhibit 1002
`Page 23 of 53
`
`

`

`exposure handler, to create and update the exposure list at the time the mediator
`
`sends the information to the control center, with the possibility of delays due to
`
`processing, fully-booked exposure lists and other quickly passing causes –
`
`including the possibility that the exposure list is not updated at all if the exposure
`
`list is fully booked.
`
`“Computerized Control Center Means” and “Exposure Handler
`Means” (Independent Claim 32)
`
`51. Claim 32 recites a “computerized control center means.” I am
`
`informed by counsel that this is a means-plus-function limitation. With respect to
`
`the function of the computerized control center means, claim 32 recites “exposure
`
`handler means whereby the control center functions, in real time and through the
`
`medium of said exposure handler, to create and update an exposure list having
`
`control instruction fields, via dynamic booking of display information from
`
`mediators.” This indicates the function of the “computerized control center
`
`means” is to create and update an exposure list having control instruction fields,
`
`via dynamic booking of display information from mediators. This function is
`
`performed through the “exposure handler means,” which is also a means plus
`
`function limitation.
`
`52. The ’334 patent also teache

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