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`Viptela – A Key Piece of Cisco’s Digital Business Transformation
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`11/6/2017
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`https://blogs.cisco.com/news/viptela-a-key-piece-of-ciscos-digital-business-transformation
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`Fatpipe Exhibit 2008, pg. 1
`Cisco v. Fatpipe
`IPR2017-01845
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`11/6/2017
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`Viptela – A Key Piece of Cisco’s Digital Business Transformation
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`Cisco Blog > Executive Platform
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`Executive Platform
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`Viptela – A Key Piece of Cisco’s Digital
`Business Transformation
`
`Kevin Bandy - May 8, 2017 - 5 Comments
`
`Visualize the last puzzle you worked on. Now, remember how good it felt when you snapped a key piece into place. The fit was snug, it
`completed a strategic section, and opened up new areas to be assembled. This is how I feel about Cisco’s plan to acquire Viptela—a company
`that delivers cloud-based Software-Defined Wide Area Networking (SD-WAN) solutions.
`
`Our job is to empower our customers’ digital transformations with the right networking solution that gives them with the best choice for their
`business model, talent and needs. From a solution perspective, Viptela extends Cisco’s SD networking strategy into the WAN environment in a
`significant way. It does this by combining Viptela’s cloud-first network management, orchestration, and overlay technologies with Cisco’s
`industry-leading routing platforms, services, and SD-WAN capabilities. For customers, the acquisition simplifies management, increases digital
`business agility, and reduces costs.
`
`From my perspective as Cisco’s Chief Digital Officer (CDO), Viptela is also a great fit because the company and its people bring us closer to
`achieving our vision of delivering recurring value to our customers and the ability to consume that value on a subscription basis.
`
`Much of Viptela’s revenue is subscription based. This means the acquisition will increase the percentage of recurring revenue for Cisco. Further,
`the SD-WAN market opportunity is projected to reach $6 billion by 2020 at a compound annual growth rate (CAGR) of 76%. * As we increase
`our share of the SD-WAN market, our recurring revenue will also increase.
`
`Press and analysts like the acquisition. A TechCrunch article stated, “[The acquisition] fits with the service-oriented focus of [Cisco’s] recent
`purchases, enabling the company to switch from a pure network hardware business, which has been its bread and butter to a services revenue
`based on the subscription model.”
`
`Per my last blog, we’re not there yet, but we’re one puzzle-piece closer to transforming our business model. Let me know what you think about
`Cisco’s latest strategic acquisition and our digital business transformation.
`
`* Gartner, 2017
`
`
`
`Tags:
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`acquisition
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`CDO
`
`Cisco
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`Digital transformation
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`recurring revenue
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`SD-WAN
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`Viptela
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`https://blogs.cisco.com/news/viptela-a-key-piece-of-ciscos-digital-business-transformation
`
`2/5
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`Fatpipe Exhibit 2008, pg. 2
`Cisco v. Fatpipe
`IPR2017-01845
`
`

`

`11/6/2017
`
`Viptela – A Key Piece of Cisco’s Digital Business Transformation
`
`In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.
`5 Comments
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`ShareShare
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`Lakshman Vijayarajan
`May 16, 2017 at 9:12 am
`
`
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`tweettweet
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`1115pts
`
`This is a great news! However, what's the direction and positioning message from Cisco with 3 unique solutions IWAN,
`Meraki SDWAN & Viptela SDWAN . Is there any solution comparative analysis collateral being prepared for the
`Partner/Field SE community ?
`
`0 likes
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`Kevin k
`May 13, 2017 at 9:19 am
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`What about meraki? What is the vision of cisco with two solutions contending for same market
`
`0 likes
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`Sudip Lamichhane
`May 12, 2017 at 10:07 am
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`7570pts
`
`:)
`
`0 likes
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`Anonymous
`May 10, 2017 at 10:46 am
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`Great perspective - Viptela is a welcomed addition to the portfolio.
`
`0 likes
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`Hiten
`May 8, 2017 at 1:19 pm
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`Excellent post, the market is upbeat about the Cisco M&A machine being in high-gear and this confirms that we are heading
`in the right direction. Thanks Kevin for this perspective!
`
`1 like
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`https://blogs.cisco.com/news/viptela-a-key-piece-of-ciscos-digital-business-transformation
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`3/5
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`Fatpipe Exhibit 2008, pg. 3
`Cisco v. Fatpipe
`IPR2017-01845
`
`

`

`11/6/2017
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`Viptela – A Key Piece of Cisco’s Digital Business Transformation
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`https://blogs.cisco.com/news/viptela-a-key-piece-of-ciscos-digital-business-transformation
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`4/5
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`Fatpipe Exhibit 2008, pg. 4
`Cisco v. Fatpipe
`IPR2017-01845
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`11/6/2017
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`Viptela – A Key Piece of Cisco’s Digital Business Transformation
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`https://blogs.cisco.com/news/viptela-a-key-piece-of-ciscos-digital-business-transformation
`
`5/5
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`Fatpipe Exhibit 2008, pg. 5
`Cisco v. Fatpipe
`IPR2017-01845
`
`