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`Apple Offers iMac's Laptop Offspring, the iBook The New York Times
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`BUSINESS DAY
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`Apple Offers iMac's Laptop Offspring, the
`iBook
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`By STEVE LOHR JULY 22, 1999
`With its corporate comeback gaining momentum, Apple Computer Inc. introduced a
`powerful notebook computer yesterday intended for the consumer market a
`machine that breaks new ground in the personal computer industry for both its
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`industrial design and its use of wireless technology.wireless
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`The housing of the shellshaped laptop computer, called iBook, combines
`translucent white plastic with rubber sheathing in either of two colors blue or
`tangerine orange. In being colorful, the new notebook echoes Apple's popular iMac
`desktop model, introduced last August, which comes in five colors. And like the
`iMac, the Apple iBook has been designed to be easy to use and to get access to the
`Internet.
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`''We asked home and education customers what they wanted, and when you
`added it all up, what they really wanted was an iMac to go,'' said Steven P. Jobs,
`acting chief executive of Apple.
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`The iBook has a number of other innovative design touches. It has no latch, and
`has a handle that flips up from the rear. Its power cord winds up in a plastic device
`that resembles a slender yoyo, for quick, tanglefree packing. The lights that
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`indicate that the battery is charged or being recharged, turning from amber to green,
`ring the cord socket on the computer.
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`The iBook has a sixhour battery life the length of an average schoolday and is
`powered by a fast microprocessor, rated at 300 megahertz. Priced at $1,599, the
`iBook is fast, powerful and stylish, though a bit heavy at more than six pounds,
`according to industry analysts. Apple says it will be available in September.
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`The wireless features for iBook were the most striking technological innovationwireless
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`that Apple announced at the Macworld trade show in New York yesterday, analysts
`said. The technology, developed jointly with Lucent Technologies Inc., amounts to a
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`wireless local network.wireless
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`Called Airport, the technology allows people using iBooks to have wirelesswireless
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`connections to each other and to the Internet as long as they are within 150 feet of a
`small white ''base station'' that is plugged into a telephone or network connection at
`home or in a school. The speed at which data is relayed from the base station to an
`iBook machine is extremely fast, comparable to office Ethernets. It can deliver
`Internet access to each of the iBooks at the same speed as the base station's Net
`connection, which can range from slower conventional dialup modems over
`telephone lines to highspeed network links.
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`The iBook communicates with the base station via two antennas built into the
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`notebook computer. The wireless feature, analysts said, would be a convenience forwireless
`home users, especially in households with more than one computer. But they added
`that it would probably be most attractive to schools, which could save the time and
`trouble of wiring many machines in classrooms.
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`The wireless localnetwork feature, analysts noted, makes Apple the leader inwireless
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`using wireless technology.wireless
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`''The iBook itself is impressive, but it's the wireless technology that is the realwireless
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`magic here,'' said Richard Doherty, president of Envisioneering, a research firm. ''It
`puts Apple nine months to a year ahead of the rest of the industry.''
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`To use the wireless technology, an iBook user must make two optionalwireless
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`purchases, a $99 addin card and the $299 base station, which can link as many as
`10 machines.
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`People use notebook computers in homes and schools. But other than
`companies saying their less expensive models are intended for students and home
`use, analysts say that notebooks today are not really designed for the consumer
`market.
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`''Apple is creating the category, and everyone else will be forced to follow
`much as the iMac made the industry rethink desktop machines for consumers,'' said
`Tim Bajarin, president of Creative Strategies Inc., a consulting firm.
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`The iMac has been a big contributor to Apple's recovery. Its share of the
`consumer PC market has jumped to an estimated 12 percent, from 5 percent a year
`ago. Roughly 90 percent of iMac owners use their machines to surf the Internet, and
`33 percent of iMac buyers are firsttime computer users.
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`Wearing his trademark black turtleneck and frayed jeans with no belt, Mr. Jobs
`used his 90minute address to the Apple faithful to underline the signs of the
`company's revival. Apple has reported seven consecutive profitable quarters, and its
`current cash hoard amounts to more than $3 billion, he said.
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`The vital constituency of software developers nearly 4,000 to date are
`''coming back to the Macintosh and recommitting themselves to the Mac,'' Mr. Jobs
`said, referring to Apple's operating system. Some new converts to the onceagain
`expanding Mac community shared the dais with Mr. Jobs yesterday, including the
`game maker Bungie Software and I.B.M., which is writing its Via Voice speech
`recognition for the Macintosh.
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`A masterful public performer, as well as a renowned leader of product teams,
`Mr. Jobs included a few theatrical touches yesterday. The morning began with a
`taller, younger semblance of the Apple cofounder talking of introducing ''insanely
`great'' new products. It was, in fact, Noah Wyle, the actor who plays Dr. John Carter
`on ''E.R.,'' mimicking Mr. Jobs though many in the audience did not catch on
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`immediately. Mr. Wyle had played Mr. Jobs in the recent television movie ''Pirates of
`Silicon Valley.''
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`© 2017 The New York Times Company
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