`
`Facebook's Exhibit No. 1010/1110
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`Page 1
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`Facebook's Exhibit No. 1010/1110
`Page 1
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`

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`Intranets
`
`What’s the Bottom Line?
`
`Randy I. Himichs
`
`A Prentice Hathl Title 3
`
`COOLEY GODWAHD LLP
`LIBRARY
`1 MARITIME PLAZA
`SAN FRANCISCO, CA 94111-3580
`
`
`
`JUL 2 0 7993
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`Sun Microsystems Press ___
`
`Facebook's Exhibit No. 1010/1110
`Page 2
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`

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`Sun Microsystems Press
`A Prentice Halt Title
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`Facebook's Exhibit No. 1010/1110
`Page 3
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`An intranet must be designed to allow individuals to organize, publish, create,
`and develop their own infostructures as they see fit. This means individual,
`group, project, and departmental freedom of expression. Also, this means that the
`individual is responsible for access to information. This competency needs to be a
`part of the individual’s base for success. In other words, workers who know how
`to research information are your greatest assets.
`
`- WHAT’S AN INTRANET? '_
`
`pportunity to align
`net served as a
`
`rld. Sun began to
`l, and an intranet
`
`y, examine the new
`hologically. intra-
`ak the same in the
`
`nistered by the
`rtor knows how to
`ise of the web site.
`all to retrieve,
`it developers.
`
`for the enterprise.
`the Web, the intra-
`
`ot, at the right
`me, for less cost,
`
`uting Model?
`
`rt has for the orga-
`can be directed
`i as, Do we need
`
`body need to be
`I the effort be cen-
`1ld be distributed
`verecl individu—
`model, or at least
`-.ince intranets are
`
`the individual,
`ious contributors
`el, where all con-
`ffects one, affects
`
`
`
`2 - What’s on intranet?
`
`all. With this design, you can accommodate for the distribution of workers across
`multiple locations, localizing some information while internationalizing other
`intranet information simultaneously.
`
`Individual Organization and Access
`
`Centralized Communication and Coordination
`
`An intranet needs to have a centralized location, a single point of contact. At any
`level, this is the home page. It is a web page designed to communicate collective,
`shared information, including tools and organizational focus. Centralized coordi-
`nation means access control and security enforcement.
`
`Rapid Response to Change
`
`Rapid response to change must be a part of the intranet model’s requirements.
`People leave, processes change, customers alter their thinking, and market trends
`affect decision making. A broadcast model must be established to inform users of
`rapid change. When needed, the entire organization must be behind the individ-
`ual during transitions.
`
`Management Becomes a Negotiator
`
`Management as discussed previously becomes a negotiator between content pro-
`viders. This model is important, as it reflects the general trend in business today.
`Someone in the organization still needs to architect information models, work—
`flow, and system views of organization.
`
`Bottom line: There is no revolution going on here. There is only evolution.
`
`Summary of Key_.Boints
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`Facebook's Exhibit No. 1010/1110
`Page 4
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`intranets: What’s the Bottom Line?
`
`0
`
`INTRANET AS ATOOI.
`
`The intranet is a tool for collaboration, workflow, process improve-
`men t, process identification, decision support, 130 compliance,
`communication, and customer partnering and interaction.
`
`I KEY FEATURES, KEY COMPARISONS
`
`When you indentity how you’re going to use your intranet, start
`first by understanding the differences between an intranet and
`the Internet. Also, make sure you understand the difference
`between onwline services, client—server, and the Intranet. The
`principle benefit is decreased cost and increased productivity.
`The greatest limitation is having to build Web~friendly applica-
`tions. And, the biggest controversy is security.
`
`An intranet is a client/Server technology based specifically on
`lnternet standards, especially TCl’/l[’. It is used specifically
`within your organization to leverage company intelligence to
`improve business processes, improve workl'low, empower with
`collaboration, and articulate vision and strategy in a secure com-
`munication and transaction environment. Also, the extranet or
`extended intranet is defined as the external transactions between
`intranets over the Internet or World Wide Web.
`
`
`
`0
`
`INTRANET COMPUTING MODEL—"The Web is the Network"
`
`Everything moves to the intranet. Servers are multifunctional,
`and clients are thin (storing little data). The model is based on
`TCP/ IP, where co-evolution and co—location must occur, with
`centralized communication and coordination and distributed
`content development.
`' AN INTRANATIONAL EXPLOSION
`
`Simply put, you’ve got to prepare for an intranational audience.
`The global economy requires your intranet to reach out across the
`world for electronic partnerships. Globalization of companies is
`requiring international appeal and cultural sensitivity.
`
`_______.__._.———————-—
`
`Bottom Line: Now you know what to plan for.
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`Facebook's Exhibit No. 1010/1110
`Page 5
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