`
`Pharma Giant Valeant Is in the Super Bowl With a Toe Fungus Ad I Adweek
`
`ADWEEK
`
`Pharma Giant Valeant Enters the Super Bowl Fray With a Toe
`Fungus Ad
`30-second ad for Jublia will air in the 3rd quarter
`By Christopher Heine
`January 27, 2o15, 6:39 PM EST
`
`)
`
`A toe treatment gets into the big game.
`
`I nteresting Super Bowl advertising news is afoot.
`
`Valeant Pharmaceuticals International is running a 3o-second spot during the big game’s third
`quarter, Adweek has learned. The ad will push Jublia, a topical solution approved last June by
`the Food and Drug Administration that’s designed to treat onychomycosis, a fungal infection
`of toe nails.
`
`The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature
`football-themed animation from digital shop Thing. The brand’s marketers don’t plan to tease
`its commercial before it appears during Sunday’s game.
`
`Valeant’s Super Bowl ad purchase--which will cost roughly $4-5 million--comes on the heels
`of a Reuters article from December that indicated that the Quebec-based company wanted to
`push Jublia and a few other new products hard while it scales back on acquisitions.
`
`h ttp://www.adweek.com/news/advertising-brandi n g/phar m a-giant-valeant-enters-super-bowl-fray-toe-fungus-ad-162587
`
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`ARGENTUM EX1025
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`Page 1
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`
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`9/20/2016
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`Pharma Giant Valeant Is in the Super Bowl With a Toe Fungus Ad J Adweek
`
`The billion-dollar pharma player, which develops products in neurology, dermatology and
`branded generics, said the commercial represents an evolution of Jublia’s ongoing
`multichannel campaign, which includes digital and print ads.
`
`h ttp://www.adweek.com/news/advertising-brandi n g/phar m a-giant-valeant-enters-super-bowl-fray-toe-fungus-ad-162587
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`2/2
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`Page 2
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