$28.0
`
`$24.2
`
`$24.5
`
`$20.5
`
`$21.1
`
`$20.1
`
`$5 $0
`
`TRAVATANZ®, TRAVATAN®, and LUMIGAN®
`Promotional Spending Excluding Retail Value of Samples
`
`EXHIBIT 2054
`
`Promotional
`Spending
`(in millions)
`$30
`
`$25
`
`$20
`
`$15
`
`$10
`
`Year 1
`
`Year 2
`
`Year 3
`
`Year 4
`
`Year 5
`
`Year 6
`
`Year 7
`
`BTRAVATAN Z® #&TRAVATAN® mLUMIGAN® 0.03%
`
`Source: Encuity, (QVIA; Federal Reserve Economic Data
`Note: Yearly values are calculated with years defined as twelve-month periods from the time of launch. Marketing spending prior to launch is included in the first
`year measure. TRAVATAN Z® was launched in October 2006. TRAVATAN® and LUMIGAN® 0.03% were both launched in March 2001. Promotional spending is
`adjusted for inflation and presented in January 2001 dollars.
`
`CONFIDENTIAL-PROTECTIVE ORDER MATERIAL
`
`ALCON2054
`Argentum Pharm. LLC v. Alcon Research, Ltd.
`Case IPR2017-01053
`
`
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