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`Exhibit 2018
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`Exhibit 2018
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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` A history of Samsung’s Galaxy phones and…
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`A history of Samsung’s Galaxy
`phones and tablets, from the S1 to
`the S4
`
`By Simon Hill — Posted on March 14, 2013 3:11 am
`
`Own the night with
`a camera built for low-light.
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
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`VIS EXHIBIT 2018
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`Page 1 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`2
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`Get today's popular Digital Trends articles in your inbox:
`
`As Android has grown, Samsung has come to completely dominate it. The South
`Korean manufacturer sold more mobile phones than any other company in 2012,
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`Page 2 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`accounting for 22 percent of the market, according to Gartner. Knowing that
`Android claimed around 70 percent of the worldwide smartphone market in 2012
`and IDC research suggests that Samsung was responsible for 42 percent of all
`Android smartphone shipments during the year. Samsung is the most popular
`Android phone maker, by far.
`
`This success is entirely built on Samsung’s Galaxy brand which has encompassed
`over 50 separate devices, if you count all the smartphone variants, phablets, and
`tablets released so far. Samsung has bombarded every niche, every price point,
`every form factor, every carrier, and every country it can possibly reach.
`
`When the Samsung i7500, also known as the Samsung Galaxy, was released in
`June 2009, it marked Samsung’s entry into the Android smartphone market. The
`first Android smartphone, the HTC Dream (or T-Mobile G1), had been released the
`previous year and the all-conquering Motorola Droid was to land just a couple of
`months later. Few would have predicted Samsung’s climb to dominance back
`then. Fast forward to the present day and Samsung is riding high as excitement
`builds ahead of the release of its newest flagship, the Galaxy S4, which is expected
`to be the next in line for the Android throne, and could even outsell the iPhone, if it’s
`lucky.
`
`The S stands for success
`
`Throughout Samsung’s assault on the smartphone market, the company has always
`been careful to distinguish its flagship line with the letter S.
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
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`Page 3 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`The original Samsung Galaxy S was released in the summer of 2010 and it has sold
`over 24 million units worldwide. As a high-end, premium Android smartphone, it
`packed a 1GHz processor, 512MB of RAM, a 4-inch display, and a 5-megapixel
`camera. The reception was good and it was widely considered as credible
`competition for the HTC Desire and the iPhone 4. It was released on all of the major
`U.S. carriers and Samsung created a special version for each of them and
`differentiated them with the Epic 4G, Vibrant, Captivate, Fascinate, and Mesmerize
`names.
`
`A few budget Galaxy offshoots aimed at various markets around the world followed,
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`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
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`Page 4 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`and the year ended with a bang as the pure Android Nexus S, co-developed with
`Google, launched in time for Christmas, but in 2011 Samsung was to enjoy even
`greater success. Hardly a month passed in 2011 without a new Galaxy smartphone
`– the Ace, the Fit, the Gio, the Mini, but it was the Galaxy S2 that was to secure
`Samsung’s place at the top of the Android tree. Slim, powerful, and hugely
`desirable, the S2 launched in more than 120 countries in the summer of 2011.
`
`With a 1.2GHz dual-core processor, 1GB of RAM, a 4.3-inch display, and an 8-
`megapixel camera the S2 blew the competition away and it was widely praised as
`the best Android phone on the market, with some reviewers going further and calling
`it the best smartphone on the market. Samsung has sold more than 40 million S2
`handsets since release and there have been a number of variants on different
`carriers and in various countries.
`
`You’d be forgiven for feeling a sense of deja-vu as Samsung saw out 2011 with a
`laundry list of Galaxy models including the R, the W, the Y, the XCover, the
`Stratosphere, and most notably the Galaxy Nexus. The pattern continued in 2012
`with the Ace Plus, the Beam, the Pocket, and then in the summer Samsung’s
`greatest success so far.
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`The Galaxy S3 boasted a 1.4GHz quad-core processor (1.5 GHz dual-core in some
`markets), 1GB or 2GB of RAM, a 4.8-inch display with a 720p resolution, and an 8-
`megapixel camera. It proved to be the fastest-selling Android smartphone to date
`and Samsung has sold over 40 million S3 handsets in 145 countries so far, meaning
`it’s selling at roughly double the rate of its predecessor.
`
`For the rest of 2012 Samsung continued to pump out a huge number of Galaxy
`devices from the Stellar, to the Reverb, to the Rugby Pro. Samsung even released a
`camera under the Galaxy brand. This year has started in much the same way as the
`hype grows deafening in the buildup to the release of Samsung’s next flagship, the
`Galaxy S4, which is expected to outsell its predecessors.
`
`Relationship with Google
`
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`Page 6 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`The Nexus S was released in December 2010 and, as a co-development with
`Google, it seemed to indicate Samsung’s coming of age in the Android market. It
`was the first Android device with NFC (near-field communication) and it got a fairly
`good reception. The partnership obviously went well enough that the two companies
`collaborated again to release the Galaxy Nexus just under a year later. It boasted a
`high definition 720p display and launched version 4.0 of the Android platform,
`codenamed Ice Cream Sandwich. This time the reviews were universally positive,
`but because of the direct Web sales strategy from Google and the lack of sales
`statistics from carriers like Verizon and Sprint, we don’t know how many people
`actually bought one.
`
`It looks like that will be the last collaboration between the two companies for the
`foreseeable future as Motorola is widely expected to produce the next Google
`Android smartphone. Rumblings in the tech press suggest that Google is concerned
`about Samsung’s dominance in the Android field.
`
`Tablets and hybrids
`
`Samsung hasn’t confined the Galaxy brand to smartphones; it has also released the
`Galaxy Tab range of Android tablets and the Galaxy Note smartphone/tablet
`
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`Page 7 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`hybrids. The first Galaxy Note was a surprise success and sold over 10 million units
`since its release at the end of 2011. It combined powerful specs with a 5.3-inch
`display and a special stylus with unique functionality and related software, known as
`the S-Pen. Its successor, the Galaxy Note 2, upped the display to 5.55 inches and is
`arguably Samsung’s current flagship packing a 1.6GHz quad-core processor, 720p
`resolution display, 2GB of RAM, and storage capacity up to 128GB (if you use a
`microSD). It was released at the end of September 2012 and sold 5 million units in
`the first two months.
`
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`Page 8 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`When it comes to tablets, Samsung’s success has apparently been more modest.
`The range includes releases at various sizes from the 7-inch display of the Galaxy
`Tab 7.0 through 7.7 and 8.9 to 10.1. The Galaxy Note 10.1 is its biggest and best
`tablet so far and it combines the S-Pen from the smaller Note models with a large
`form factor traditional tablet. None of these tablets have come to rival the iPad, or
`even Amazon’s Kindle Fire, which remains the most popular Android tablet.
`
`Can Samsung do it again?
`
`With reports that Samsung is planning to sell 10 million Galaxy S4 handsets a
`month and Galaxy S4 rumors in overdrive, we expect fireworks on March 14
`(today). The trick Samsung has pulled off so successfully so far is to flood every
`area of the market with Galaxy devices and yet keep its flagship S series distinct.
`This is partly due to the design and the quality, but clever marketing has also played
`a huge part. Can Samsung continue to dominate so thoroughly, or has it finally
`grown fat and lazy on too much success?
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
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`Page 9 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`Page 10 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`Whatever happens later today, it will be the start of a new chapter in the history of
`the Galaxy brand. If history is any indication, the Galaxy S4 is going to be one wildly
`successful phone.
`
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`SAMSUNG GALAXY S II
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`DON'T MISS
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`With the Google Arts and Culture app,
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`UP NEXT
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`The Galaxy S4 leaks just don't stop, as
`rumored phone gets pictured again
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`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
`
`Page 11 of 17
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`
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
`
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`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
`
`Page 12 of 17
`
`
`
`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
`
`With the Google Arts and Culture app, selfies are
`now an educational tool
`
`You might have recently seen people upload side by side comparisons, with their selfie on one side
`and a portrait on the other. With the Google Arts and Culture app, you can take a selfie and match with
`artwork that looks like you.
`
`Posted 5 hours ago — By Brenda Stolyar
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
`
`Page 13 of 17
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`
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
`
`BlackBerry KeyOne Review
`
`For a limited time, Best Buy and Amazon are
`offering the KeyOne for $100 off
`
`Major camera upgrade, stereo speakers
`are coming to the Samsung Galaxy S9
`
`The Galaxy S8 is one of Samsung's current
`must-own phones, but that doesn't mean it will
`be the hot device forever. Rumors about its
`sequel, which may be called the Galaxy S9, are
`spreading. Here's everything we think we know
`about it.
`
`5 days ago — By Julian Chokkattu
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`2 days ago — By Andy Boxall
`
`DEAL
`
`DEAL
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
`
`Page 14 of 17
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`
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
`
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`6 days ago — By Lucas Coll
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`TRENDING RIGHT NOW
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`With the Google Arts and Culture app, selfies are
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`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
`
`Page 15 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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`Stay organized with the best to-do list apps for
`Android and iOS
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`With the Google Arts and Culture app, selfies are
`now an educational tool
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`LG G6: Our First Take
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`Here are 5 brilliant apps you need to download this
`week
`
`Following AT&T’s lead, Verizon
`reportedly plans to cancel deal with
`Huawei
`
`Huawei released a statement confirming its Mate
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`5 days ago — By Brenda Stolyar
`
`Show More
`
`https://www.digitaltrends.com/android/history-of-samsungs-galaxy-phones-and-tablets/[1/14/2018 8:59:05 PM]
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`Page 16 of 17
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`A History of Samsung's Galaxy Brand: From the S1 to the Galaxy S4 | Digital Trends
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