Exhibit 2016
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`Exhibit 2016
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`MHL® – Expand Your World
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`CONSUMER
`NEWSROOM
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`MHL DEVICES
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`TECHNOLOGY
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`MHL Blog
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`MHL – Start Your Engines!
`
`By Judy Chen, PhD, President of MHL, LLC
`April 14, 2013
`
`I’ll be the first to admit that I’ve got a major smartphone addiction. These
`tiny devices carry our lives, from our favorite music and TV shows, to
`the pictures we capture and share, not to mention our email, Instagram
`feed and Facebook and Twitter pages. Our smartphones have become
`extensions of ourselves, reflecting our distinct tastes.
`
`http://www.mhltech.org/blog.aspx?category=Automotive&blogid=36609[1/16/2018 9:00:42 AM]
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`2013
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`MHL® – Expand Your World
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`Next to my mobile phone, I can’t think of another thing I own that’s as
`closely tied to my identity except for my car. But cars are evolving.
`Increasingly, in the commercials I see, and in my conversations with
`other car owners, the infotainment system (a catchall term for the music
`and navigation system that keeps you entertained and informed while
`on the road), is becoming the centerpiece of the car. There’s just one
`problem. Cars are far behind smartphones.
`
`Why can’t we design automotive infotainment systems to work with new
`apps and keep up with emerging technology? Or more simply stated,
`why can’t your car keep up with your smartphone? The simple
`answer is that the product design cycles of embedded solutions in the
`car are much longer than smartphone design cycles. Due to the vastly
`disparate life cycle and development times of smartphone (nine months
`development with a less than 18 month life cycle) and car infotainment
`systems (more than three year development, with a more than 10 year
`life cycle), the infotainment system constantly faces the risk of being
`obsolete by the time it reaches the market.
`
`MHL technology changes this equation by enabling the connection of
`the smartphone to the car. Now drivers can access their smartphone
`applications on their automotive infotainment systems while charging
`their smartphones and not having to worry about a drained phone
`battery at the end of the trip. Utilize map services and GPS
`technologies already in most smartphones, stream music stored on your
`smartphone from Pandora or Google Music, even watch Netflix or locally
`stored movies in on the rear seat displays, (at up to 1080p), and more!
`
`When you think about it, the smartphone connected car is a low-cost
`alternative for automotive manufacturers to offer in-dash apps, GPS,
`music, and video streaming services, without having to commit to
`yesterday’s technologies. In the past 18 months, MHL technology has
`become the de facto standard for transmitting A/V from mobile devices,
`with an installed base of more than 220 million products. That makes
`MHL a compelling solution for the connection between the mobile phone
`and the car.
`
`Of course, connecting the phone to the car isn’t anything new; in fact the
`industry has coined a term for it – the “Connected Car.” What makes
`MHL technology unique is that it offers a solution that enables the
`application processing and rendering of video and audio to be done on
`the phone. Baseband high-definition audio (7.1 surround sound) and
`video (up to 1080p60) signals are then sent to the infotainment system,
`while a bi-directional communication channel enables control and
`security. By keeping the processing and rendering on the phone, without
`the need for any additional processing in the head unit, MHL technology
`is able to address the fundamental issue of connecting two ecosystems
`with such different development lifecycles as the smartphone and the
`head unit. The simple architecture of a MHL connected car enables
`consumers to access smartphone applications directly from the car’s
`head unit while also reducing time-to-market and implementation risks
`for the manufacturer
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`MHL® – Expand Your World
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`If you’re attending the SAE 2013 World Congress & Exhibition in Detroit,
`I invite you to join me on Tuesday, April 16 in Room No. D0-04AB at
`9:30 a.m. for Session AE307: Multi-Media Systems. I will discuss how
`MHL creates a compelling solution for integrating the phone into the
`infotainment experience, highlighting the benefits of its market
`leadership, longevity, and ease of implementation.
`
`The organizers of the session include Thomas Hermann, Ford Motor
`Company; Robert Klacza, Chrysler Group LLC; and Richard S. Stroud,
`Stroud Audio Inc. Hope to see you there!
`Learn more at:
`Consumer website: www.meetmhl.com
`
`Adopter website: www.mhltech.org
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