`
`Exhibit 3
`NikhiI Chopra
`4/6/2016
`5 Arielle Santos HPR. csn
`
`.
`PLAINTIFFS'
`TRIAL EXHIBIT
`
`
`
`C|P2087
`C|P_DYM_00000644
`
`Argentum Pharmaceuticals LLC v. Cipla Ltd.
`|PR2017-00807
`
`PTX0315
`
`3
`
`
`
`LOODO‘SLSOde
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
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`common everyay pro -
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`-An ignored but manageable problem
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`
`
`oMiseries of everyday life
`
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`CIP_DYM_00000645
`
`
`
`ZOOOO‘SLSOXLd
`
`
`
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`
`
`
`
`
`
`l in 6 people in India are said to be
`suffering from Rhinitis
`
`-Commonest allergy encountered in
`clinical practice
`
`~Constitutes more than 50% of all allergies
`seen in India
`
`
`
`SOOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`C|P_DYM_00000646
`
`
`
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`
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`Drowsiness
`
`
`
`
`Late
`
`Onset of action
`
`Rx for short duration
`
`Rebound congestion/
`side effects
`
`
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`C|P_DYN|__00000647
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`
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`170000'9[£0de
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`Associated with
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`Combination
`
`therapy
`
`is preferred
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`
`90000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`CIP_DYM_00000648
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`90000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`
`
`
`
`
`
`The Complete Rhinitis-Control
`
`CIP__DYM__00000649
`
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`I
`
`Decongestant
`
`— weeks
`
`Anihistai
`Decongestant
`
`:
`
`
`
`1.0000'9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`
`
`The Complete Rhin'ifis Control
`
`CIP_DYM_00000650
`
`
`
`
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`
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`
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`Combination therapy is a preferred starter
`
`Combination therapy are for short duration
`
`Entry of INCS into the combination
`
` INCS
`
`
`
`
`
`+
`
`Cmarc Oct-Dec’03
`
`Antihistamine
`
`
`
`80000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`
`The Complete Rhinitis Control
`
`C|P_DYM_00000651
`
`
`
`
`3300000:56EU-._<_._.Zmn__u_200>419:
`
`
`
`IlmmDmOm>_._.0m.r0mn_DmbajsmrrmO._.HUmmem
`
`
`
`
`90000.5130XTP
`
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`mmwooooo_>_>n_n=0.|_<_._.zmn=n_zoo>I_I0:._
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`IIImam—Om>_._K0m._.Omn_Dm._.<n_Dn__._.mO._.how“.me
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`
`
`01000.5130XTP
`
`
`
`Cipla Introduces
`
`
`
`Azfifimtfifig ‘égQ mag «% E‘Eaziiaafimw 536% mag; may figway]
`WmW“M.MMWWMWMMMMMWWW.mmmwww.WMWMWMW.WMMWVMWMMhWMMMJ
`
`The Complete Rhini’ris Confrol
`
`
`
`HOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`11
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`ClP__DYM_00000654
`
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`Brand : Duo(Dual) + Nase(nose)
`
`The Duonase colour: Sky Blue, Symbolizes sky,openness, freshness
`and the vast opportunity
`
`The Duonase Logo:
`
`Rectangular Box: Vast opportunity
`
`Spray: To project the nasal spray and nose
`
`The Duonase Byline: The Complete Rhinitis Control
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`12
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`C|P_DYM_00000655
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`
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`ZLOOO‘S[£0de
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`Composition: Azelasfine 140 mcg + Fluficosone 50 mcg per spray
`
`Sales Pack: Bofile (9.8 ml)
`
`No. of doses: 70
`
`Price: RS. 168.00
`
`Sample pack: Boflle (3.5 ml)
`
`No. of doses: 25
`
`
`
`SLOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`13
`
`
`
`The Complete RhinItis Control
`
`CIP_DYM__00000656
`
`
`
`
`
`
`
`°The tirst intranasal, antihistamine-corticosteroid
`
`combination
`
`'Rapid and prolonged symptom control
`
`°Greater improvement in symptoms than
`antihistamine or corticosteroid alone
`
`~|ndicated for both allergic and non-allergic
`rhinitis
`
`- Convenient twice-daily dosing
`
`
`
`VLOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`14
`
`
`
`The Complete Rhinitis Control
`
`ClP_DYM_00000657
`
`
`
`
`
`
`
`
`Indication
`
`Moderate to severe symptoms Allergic and non-
`allergic vasomotor Rhinitis in adults >12 years
`
`Severe symptoms of Allergic Rhinitis in children
`above 5 years
`
`D050 9 e
`Adults and children 5 years and above
`
`1 spray/ nostril twice daily
`
`
`
`9LOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`15
`
`
`
`The Complete Rhinitis Control
`
`C|P_DYM_00000658
`
`
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`Fluficasone is the mos’r prescribed INCS
`
`~Cmarc(Jcm-Feb'04),
`
`
`
`W24
`
`
`
`
`
`Fluticasone
`
`Mometasone
`
`Budesonide
`
`* Bcclomethasonc
`
`
`
`LIOOO‘S[£0de
`
` 34%
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPU LATED PROTECTIVE ORDER
`
`17
`
`
`
`The Complete RhiniIis Cohfrol
`
`CIP_DYM_00000660
`
`
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`volume —
`growth
`
`
`
`de Mometasone
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`Fluticasone fi Budeson
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`Growth:
`
`Total market: 27%
`
`Value(cr)
`
`Units(lac)
`
`Fluticasone: 39%
`
`ORG FEB MAT‘04
`
`
`
`SLOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPU LATED PROTECTIVE ORDER
`
`1s
`
`The Complete Rhinitis Control
`
`C|P_DYIVI_00000661
`
`
`
`
`
`
`
`
`
`-Only topical antihistamine nasal spray available in India
`
`-Significant awareness among the Drs.
`
`-Azep from GR valued at 1.2 cr, gr 9.8%
`
`
`
`
`
`
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`19
`
`The Complete Rhinitis
`
`CIP_DYM_00000662
`
`
`
`GIOOO'S[£0de
`
`
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` units(lac)
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`maown-~Budenase AQ (Gr: -8%)
`
`Metaspray (Gr: 101%)
`
`
`
`‘Flomist(Gr: 7%)
`
`mmTotakGr: 12 %)
`
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`2001-2002
`
`2002-2003
`
`2003-2004
`
`
`
`LZOOO‘S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`21
`
`Infernal dam
`
`C|P_DYM_00000664
`
`
`
`
`mmmooooo_>_>Dn:0.AEHZMDEZOO>410...—
`
`
`llmmDmOm>_._.0m._.0m‘n_om.._.<..5n=._.mOPFUNfimDm
`
`
`
`22000.5130XTP
`
`
`
`
`
`2005
`
`1980
`
`
`
`
`
`
`
`
`2000-
`
`1995-
`
`
`
`
`
`1990
`
`1985
`
`1975
`
`
`
`SZOOO'SLSOXLd
`
`WGHLYCONHDENUAL-
`SUBJECTTOSTPULATEDPROTECHVEORDER
`
`23
`
`C|P_DYM_00000666
`
`
`
`
`
`1600
`
`Unitsflac]
`
`
`
`.. 1400
`
`W 1200
`
`-— 1000
`
`~- 500
`
`EU":
`
`.4 600
`
`400
`
` »
`
`
`
`
`Nezaflo
`
`M etatop
`
`C|P_DYM_00000667
`
`
`
` Y3?
`
`E00 nase
`
`‘_
`FTLHcone Aquamet
`
`Fonnase R hino cort
`
`Flomist
`
`M etaspray Rhinocon Budenase
`A0
`A0
`
`Azep
`
`
`
`73000'9LSOXLd
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`24
`
`
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`
`
`93000'9L90de
`
`2001-2002
`
`2002-2003
`
`2003-2004
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`25
`
`CIP_DYM_00000668
`
`arnal daia
`
`4:.
`
`0O
`
`
`
`units(lac)
`
`WBudenase AQ
`
`
`
`w§w Metaspray
`
`
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`Flomist
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`Wmmtal
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`With D uonase
`
`For ENTs
`
`°Se|i the concept of complete rhinitis control
`
`-lncrecrse the INS prescribing habit
`
`- Differentiate from competitors
`
`°A kind of re-iounching Flomist
`
`-Increcrse rapport with the ENTs
`
`olncreose support for other products
`
`
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`26
`
`C|P_DYM_00000669
`
`
`
`93000‘9[£0de
`
`
`
`
`
`With Duonase
`
`For Chest Phy/ Allergy spl
`
`°Encash the understanding of dual aspect of AR
`
`0 Replace the potential antihistamine+lNCS
`prescriptions
`
`- Differentiate from competitors
`
`°More follow-up prescription for Flomist/ Metaspray
`
`~Re-establish our undisputed commitment in
`respiratory
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`27
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`ClP_DYM_00000670
`
`
`
`LZOOO‘S[£0de
`
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`
`
`WimDuonase
`
`For Upper end Phy/ GP
`
`°Encash the short term prescribing hcrbiiL for AR
`
`- Develop the marker
`
`
`
`83000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`28
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`C|P_DYM_00000671
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`Mission Duonase
`
`Bow, Sow and Reap
`
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` w
`
`Jan-Feb
`
`Mar-Apr
`
`May-Jun
`
`Jul-Aug
`
`Sap-Oct
`
`Nov-Dec
`
`
`
`09000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`30
`
`ORG data
`
`CIP__DYM__00000673
`
`
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`
`
`
`
`
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`31
`
`C | P_DYM_00000674
`
`
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`LSOOO'S[£0de
`
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`
`
`- Positioning Duonase as the first-choice prescription for AR with
`Flomist/ Metaspray as the follow-up
`
`- For chest phy/ Phy highlighting the concept of ‘One Airway-
`One Disease’ with Metaspray as the maintenance Option
`
`0 For ENTs studies on Fluticasone in Nasal polyps and sinusitis
`and its co-existence with AR
`
`- Positioning Montair as maintenance of AR or in severe cases
`of rhinitis
`
`
`
`ZSOOO‘S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`32
`
`
`
`The Complete Rhinitis Control
`
`ClP_DYNI_00000675
`
`
`
`
`
`
`
`Therapy Managers
`
`
`
`Meetings
`
`Allergy
`
`
`
`SSOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`33
`
`Camps/ clinics
`
` :.s=-,,«
`
`The Complete Rhinitis “Control
`
`CIP_DYM_00000676
`
`
`
`
`
`Pafienl
`
`Educafion
`
`leaflet
`
`
`
`Pafienl
`
`Educafion
`
`Pos’rer
`
`How to use
`
`nasal spray
`
`iearofi
`
`
`
`179000'9[£0de
`
`HIGHLY CONFlDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`34
`
` ,
`
`.I;
`
`The Complete Rhinitis Control
`
`CIP_DYM_00000677
`
`
`
`
`
`
`
`
`~Targef all the prescribers of
`Azelas’rine($pecifically Azep from GR) and switch
`
`them to Duonase
`
`-Targe’r ’rhe prescribers of competitor Flu’ricasone
`
`brands and convert them to DUOHCISG
`
`
`
`99000‘9[£0de
`
`HIGHLY CONFIDENTIAL ~
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`35
`
`C|P_DYM_00000678
`
`
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`
`
`5Teaser1
`
`~Teaser 2
`
`- PDA
`
`- Data sheet
`
`- Lit.'on SAR
`
`- Lit. on PAR
`
`- Lit. on Vasomotor
`
`-C|ip Board
`
`- Pocket Calendar
`
`- Rx Pad
`
`oPen
`
`-Visiting card Holder
`
`~ ~Gitt
`
`
`
`1.9000'9[£0de
`
`HlGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`37
`
`
`
`The Complete Rhinitis Control
`
`ClP_DYM_00000680
`
`
`
`
`
`
`
`
`Fresh look at our approach to AR
`
`Complete relook to ENT segment, MSL and
`
`coverage
`
`- Promote. Duonase-the great idea, for
`complete rhinitis control
`
`0 Build up the whole Allergic Rhinitis basket
`
`
`
`89000‘9[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STIPULATED PROTECTIVE ORDER
`
`38
`
`
`
`The Complete Rhinitis Control
`
`ClP_DYM_00000681
`
`
`
`
`
`
`mmocooooS_>n_n=0..._<_._.Zm_n__u_200>419:
`
`
`
`IImmDmOm>_._.0m.r0mn_awh<43n=hwO._.._.0m=..me
`
`
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`o40oO5130XTP
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`
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`
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`I?
`
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`rsafl‘iesrhrg Fm in R3} 3.2::1iét'i-s.’
`
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`
`
`
`WOOO'S[£0de
`
`HIGHLY CONFIDENTIAL -
`SUBJECT TO STlPULATED PROTECTIVE ORDER
`
`41
`
`CIP_DYM_00000684
`
`
`
`"wwuu-mw.«mm-nmm«mnmmmmumww
`iii. aéié'lgm m'éiiéisiéi";
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`fian-
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`j§fli§§flli¥tii’ii§£t"
`af'fitmfiing m m 333% inf an».
`
`{Ea-33m; «:1: 13315735 ;:
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