`____________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`____________
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`SAMSUNG ELECTRONICS CO., LTD. AND
`SAMSUNG ELECTRONICS AMERICA, INC.,
`Petitioner
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`v.
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`PERSONALIZED MEDIA COMMUNICATIONS, LLC,
`Patent Owner
`____________
`
`
`Patent Nos.
`IPR Nos.
`7,747,217
`IPR2017-00288
`7,752,649
`IPR2017-00289
`7,752,649
`IPR2017-00290
`7,752,650
`IPR2017-00291
`7,856,649
`IPR2017-00292
`8,675,775
`IPR2017-00293
`8,711,885
`IPR2017-00294
`8,711,885
`IPR2017-00295
`____________
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`POWER OF ATTORNEY
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`
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`Mail Stop "PATENT BOARD"
`Patent Trial and Appeal Board
`U.S. Patent and Trademark Office
`P.O. Box 1450
`Alexandria, VA 22313-1450
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`Page 1 of 4
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`Pursuant to 37 C.F.R.§ 42.10, Patent Owner Personalized Media
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`Communications, LLC (“PMC”) hereby appoints the following practitioners as its
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`attorneys to prosecute the aforementioned proceedings, and to transact all business
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`in the United States Patent and Trademark Office connected therewith:
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`Back-up Counsel
`Lead Counsel
`
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`Andrey Belenky
`Dmitry Kheyfits
`Kheyfits P.C.
`Kheyfits P.C.
`1140 Avenue of the Americas, 9th Fl. 1140 Avenue of the Americas, 9th Fl.
`New York, New York 10036
`New York, New York 10036
`Phone: 212-203-5399 x101
`Phone: 212-203-5399 x102
`Fax: 212-203-6445
`Fax: 212-203-6445
`dkheyfits@kheyfits.com
`abelenky@kheyfits.com
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`
`USPTO Customer No. 107284
`USPTO Reg. No. 59,194
`USPTO Reg. No. 57,244
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`
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`Back-up Counsel
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`Thomas J. Scott, Jr.
`Personalized Media
`Communications, LLC
`11491 Sunset Hills Road, Suite 340
`Reston, Virginia 20190
`Phone: 281-201-2213
`tscott@pmcip.com
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`USPTO Reg. No. 27,836
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`Page 2 of 4
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`Please recognize the correspondence address (including any electronic mail
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`address) for the above identified Inter Partes Review proceeding number to be the
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`address associated with USPTO Customer No. 107284.
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`The undersigned is authorized to sign this Power of Attorney on behalf of
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`PMC.
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`Date: December 9, 2016
`
`Name: Thomas J. Scott, Jr.
`Title: Senior Vice President and General Counsel
`of Personalized Media Communications, LLC
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`Page 3 of 4
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`CERTIFICATE OF SERVICE
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`I hereby certify that on the 9th day of December, 2016, a true and correct copy
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`of the aforementioned Power of Attorney was served via e-mail upon W. Karl
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`Renner, Thomas Rozylowicz, and Andrew Patrick at IPR39843-0028IP1@fr.com,
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`IPR39843-0029IP1@fr.com, IPR39843-0029IP2@fr.com, IPR39843-
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`0030IP1@fr.com, IPR39843-0031IP1@fr.com, IPR39843-0032IP1@fr.com,
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`IPR39843-0033IP1@fr.com, IPR39843-0033IP2@fr.com, PTABInbound@fr.com,
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`renner@fr.com, rozylowicz@fr.com, and patrick@fr.com.
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` 57,244
` Reg. No.
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`Respectfully submitted,
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`
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`/Dmitry Kheyfits/
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` Dmitry Kheyfits
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`Kheyfits P.C.
`1140 Avenue of the Americas,
`9th Floor
`New York, NY 10036
` (212) 203-5399
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`Customer No. 107284
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`Page 4 of 4
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`Date: December 9, 2016