`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`APPLE INC.
`Petitioner
`v.
`PERSONALIZED MEDIA COMMUNICATIONS, LLC
`Patent Owner
`
`Case No.: IPR2016-01520
`Patent No.: 8,559,635
`
`PETITIONER’S DESIGNATION OF ADDITIONAL COUNSEL AND
`SUPPLEMENTAL POWER OF ATTORNEY
`
`
`
`Petitioner Apple Inc. hereby appoints the following additional practitioner as
`
`its backup counsel to transact business in the United States Patent & Trademark
`
`Office associated with the above-captioned inter partes review:
`
`Alan M. Rabinowitz (Reg. No. 66,217)
`alan.rabinowitz@kirkland.com
`Postal and Hand-Delivery Address:
`KIRKLAND & ELLIS LLP
`
`212 446—4900
`
`601 Lexington Avenue
`New York, New York 10022
`
`Telephone: (212) 446-4800
`Fax:
`
`The individual signing below has the authority to execute this document on
`
`behalf of Apple Inc.
`
` February 13, 2017
`Date: February13, 2017
`
`I/fl/MLI/
`i 49 ..
`W0 ,-
`
`Name: Noreen Krall
`
`Title:
`
`Vice President, Chief Liti ation Counsel
`
`Apple Inc.
`
`
`
`Petitioner’s Designation of Add'l Counsel and Supp. Power of Attorney: IPR2016-01520
`
`CERTIFICATE OF SERVICE
`
`The undersigned hereby certifies that a copy of the foregoing
`
`document was served on July 12, 2017 to the following attorneys of record
`
`by electronic transmission:
`
`Jennifer Albert
`Stephen Schneiner
`GOODWIN PROCTER LLP
`901 New York Avenue N.W.
`Washington, D.C. 20001
`jalbert@goodwinlaw.com
`sschreiner@goodwinlaw.com
`DG-PMC-Apple@goodwinlaw.com
`
`Thomas J. Scott
`PERSONALIZED MEDIA
`COMMUNICATIONS, LLC
`14090 Southwest Freeway, Suite 450
`Sugar Land, TX 77478
`tscott@pmcip.com
`
`Date: July 12, 2017
`
`Douglas Kline
`GOODWIN PROCTER LLP
`Exchange Place, 53 State Street
`Boston, Massachusetts 02109
`dkline@goodwinlaw.com
`DG-PMC-Apple@goodwinlaw.com
`
`Sarah Fink
`GOODWIN PROCTER LLP
`The New York Times Building
`620 Eighth Avenue
`New York, NY 10018
`sfink@goodwinlaw.com
`DG-PMC-Apple@goodwinlaw.com
`
`/s/ Marcus E. Sernel
`Marcus E. Sernel
`
`