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212112015
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`Microsdt Announces ActivaX Technologies 1 News Center
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`News Center
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`Microsoft Announces ActiveX
`Technologies
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`0
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`0
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`Posted March 12, 1996 By
`
`SAN FRANCISCO. March 12, 1996- Microsoft Corp. today announced ActiveX
`™
`Technologies, which make it easy for the broadest range of software developers and Web designers to build
`dynamic content for the Internet and the PC. Through ActiveX Technologies, today's static Web pages come
`alive with a new generation of active content, including animation, 3-D virtual reality, video and other
`multimedia content. ActiveX Technologies embrace Internet standards and will be delivered on multiple
`platforms, giving users a rich, open framework for innovation while taking full advantage of their investments
`in applications, tools and source code. More than 100 companies immediately supported the initiative and
`announced their intent to develop content, applications and tools based on ActiveX.
`
`"ActiveX brings together the best of the Internet and the best of the PC,"
`said Paul Maritz, group vice president of the platforms group at Microsoft.
`"Users want the richest, most compelling content delivered through the ubiquitous Internet."
`
`"Our clients are constantly asking for more interesting content- more than just 'paper and eye candy' on the
`Web,"
`said Mark Avnet, director of new media at radical.media inc., developers of Hachette Fillipachi's Web sites.
`"The bottom line is brand differentiation. ActiveX Technologies give us a way to create unique content for
`our customers. We can also apply ActiveX immediately to the multiuser interactive games we are
`developing."
`
`Building Blocks for Active Content
`
`ActiveX Technologies form a robust framework for creating interactive content using software components,
`scripts and existing applications. Specifically, ActiveX Technologies enable developers to build Web content
`easily using ActiveX Controls (formerly OLE Controls), active scripts and active documents.
`
`htlp:l/news.microsoft.com/1996/03112/microsoft-annources-activex-technologii!!S/
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`1[7
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 1
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`Microsdt Announces ActivaX Technologies 1 News Center
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`ActiveX Controls are small, fast, full-featured components for the Internet, intranets, and the desktop. ActiveX
`Controls are already broadly supported by hundreds of software vendors; they represent the building blocks
`of active content. Microsoft has enhanced the ActiveX Controls specification to optimize their use on the
`Internet by incorporating new features and functionality, including progressive rendering and the ability to
`reduce the size of ActiveX components by up to 300 percent. ActiveX Controls work with a variety of
`programming languages from Microsoft and third parties, including the Microsoft® Visual C++®
`development system set, Borland® Delphi®, the Microsoft Visual Basic®
`programming system and, planned for the future, Microsoft's development tool for the Java language, code
`named
`"Jakarta."
`
`ActiveX Controls enable developers to embed a wide variety of software components, such as graphics
`viewers, animation sequences, credit-card transaction objects or spreadsheet applets directly into hypertext
`markup language (HTML) pages. For example, the ActiveMovie
`™
`API, the audio and video playback technology announced by Microsoft last week, is an ActiveX control that
`enables users of Microsoft Internet Explorer 3.0 to play video directly in the browser. With thousands of
`ActiveX controls available today, developers can immediately start to create active content for the Internet. In
`addition, Java applets can coexist with ActiveX Controls on an HTML page.
`
`Active scripts, including those created in Visual Basic, Scripting Edition, or JavaScript-compatible scripts, can
`be used to
`"glue"
`together these building blocks to create rich Web-based applications.
`
`A key benefit of using ActiveX Technologies is the ability to integrate applications into Web browsers so data
`managed by those applications becomes accessible as Web pages. This technology, called ActiveX
`Documents, lets a user navigate a corporate intranet to view a department's Web page, examine the
`department's budget spreadsheet, query the database for sales data or write a memo - all from within the
`Web browser and without undergoing the expensive and unnecessary process of converting that content
`into HTML format.
`
`Rich Server Applications
`
`Another component of ActiveX Technologies is the ActiveX Server Framework. This framework, based on the
`recently released Microsoft Internet Information Server (liS) integrated with the Windows NT®
`Server networking operating system, allows developers to create the same rich, interactive applications for
`the server, using their existing experience, knowledge and tools. It enables Web developers to take
`advantage of the power of the Microsoft BackOffice
`™
`family, which includes Microsoft SQL Server
`™
`
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 2
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`, Microsoft SNA Server and Microsoft Systems Management Server and is currently available. When the
`forthcoming Microsoft Exchange Server becomes available, it will be included with the Microsoft BackOffice
`family.
`
`The ActiveX Server Framework is composed of ActiveX Server Scripting and ActiveX Server Controls. ActiveX
`Server Controls are the building blocks for server-driven active content, allowing customers to tie into legacy
`systems or build applications rapidly from reusable object components. ActiveX Server Scripts can be written
`using a host of popular scripting languages including Visual Basic Script, PERL and JavaScript. Together,
`these ActiveX controls and scripts allow Web developers, using familiar tools, to build smart, interactive
`server applications with little or no programming knowledge. In addition, the framework helps customers
`integrate the Web with their current mix of environments and mission-critical applications, enabling them,
`for example, to conduct database searches and access legacy mainframes. To date, more than 50 ISVs
`support the ActiveX Server Framework and hundreds of customers have begun deployment of active Internet
`Web sites based on this framework.
`
`Open, Cross-Platform Solution
`
`ActiveX is the result of an extensive open design-review process. Microsoft has worked with more than 200
`ISVs, Web designers and hardware vendors since September 1995 to review and refine the ActiveX
`specification. These specifications for ActiveX Technologies have been available to devlopers on the World
`Wide Web since January 1996. In the near future, Microsoft will submit ActiveX Technologies to the World
`Wide Web Consortium (W3C) and IETF for review.
`
`In a separate announcement today, Microsoft announced it is working with Macromedia Inc. to implement
`ActiveX Technologies on the Macintosh®
`, making use of Macromedia's extensive cross-platform expertise. This announcement further demonstrates
`Microsoft's commitment to working with third parties to provide cross-platform support for all core Internet
`technologies.
`
`In addition, Microsoft has co-developed an ActiveX plug-in for NetScape
`™
`Navigator with nCompass Labs Inc., enabling NetScape Navigator browsers to view active content. The
`ActiveX plug-in allows developers to target browsers from multiple vendors when creating Internet content
`using ActiveX Technologies.
`
`Availability
`
`ActiveX Technologies are available in the form of the Microsoft ActiveX Development Kit, which is being
`distributed to more than 4,000 developers attending the Professional Developers Conference in San
`Francisco today. The kit contains more than 600MB of Internet information and products designed to assist
`developers in jump-starting Web development. Specifically, it includes Microsoft Internet Explorer 3.0
`(developer prerelease), Microsoft Internet Information Server (liS), a comprehensive sample application, Help
`
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 3
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`Microsdt Announces ActivaX Technologies 1 News Center
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`files, and Windows NT 3.51 updates to support liS. Additionally, the development kit provides extensive
`information on ways to use Microsoft tools in Internet and intranet solutions. For more information on
`obtaining the development kit, developers can visit the Internet Developer Toolbox Web site at
`/http:/ /www.microsoft.com/intdev/ .
`
`The following companies have announced support for ActiveX Technologies:
`
`Link to Company List
`
`Founded in 1975, Microsoft (NASDAQ
`"MSFT"
`) is the worldwide leader in software for personal computers. The company offers a wide range of products
`and services for business and personal use, each designed with the mission of making it easier and more
`enjoyable for people to take advantage of the full power of personal computing every day.
`Microsoft, Active)(, Visual C++, Visual Basic, ActiveMovie, Windows NT and BackOffice are either registered
`trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
`Borland and Delphi are registered trademark of Borland International Inc.
`Macintosh is a registered trademark of Apple Computer Inc.
`NetScape is a trademark of NetScape Communications Corp.
`
`For Online Product Information:
`
`Windows Internet Web site: http://www.windows.microsoft.com/
`
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`top
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 5
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`212112015
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`Microsdt Announces ActivaX Technologies 1 News Center
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 6
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`Microsdt Announces ActivaX Technologies 1 News Center
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`BLUE COAT SYSTEMS - Exhibit 1044 Page 7

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