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`This site is intended for US audiences only.
`
`IMPORTANT SAFETY
`INFORMATION
`
`FULL PRESCRIBING
`INFORMATION
`
`PATIENT
`INFORMATION
`
`HEALTH CARE
`PROFESSIONALS SITE
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` SHARE »
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`This site is intended for
`US audience only.
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`HOME
`WHAT IS DRY EYE?
`XIIDRA RESULTS
`
`SO N
`
`FULL
`PRESCRIBING INFORMATION
`IMPORTANT
`SAFETY INFORMATION
`PATIENT
`INFORMATION
`
`I
`
`ICE TO
`MEET YOU
`
`®
`Xiidra (lifitegrast ophthalmic solution) 5% is a prescription eye drop used to treat the signs
`and symptoms of dry eye disease.
`
`GIVE YOUR EYE DOCTOR A
`
`Select Important Safety Information
`The most common side effects of
`Xiidra include eye irritation,
`discomfort or blurred vision when the
`drops are applied to the eyes, and an
`unusual taste sensation.
`
`R
`
`I
`
`ING
`
`AND ASK IF
`
`https://www.xiidra.com/
`
`MYLAN - EXHIBIT 1076
`Mylan Pharmaceuticals Inc. et al. v. Allergan, Inc.
`IPR2016-01127, -01128, -01129, -01130, -01131, & -01132
`
`

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`IO
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`IO
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`X
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`I
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`IDRA
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`COULD BE RIGHT FOR YOU
`
`BE A X
`
`I
`
`START
`
`SAV
`
`HOW TO USE
`
`CALL US… WE LOVE
`
`QUEST
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`CALL US… WE LOVE
`
`QUEST
`
`ING NOW »
`
`INSIDER »®
`
`I
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`I
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`X
`
`I
`
`IDRA »
`
`Xiidra is the first prescription eye drop
`approved by the FDA for both the signs
`and symptoms of dry eye disease.
`
`HOW EXC
`
`I
`
`ITING!
`
`Watch more videos »
`
`https://www.xiidra.com/
`
`

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`Page 3 of 10
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`I
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`ISION
`
`LOOK,
`WE’RE ON
`
`TELEV
`
`Watch more videos »
`
`Select Important Safety Information
`To help avoid eye injury or
`contamination of the solution, do not
`touch the container tip to your eye or
`any surface.
`
`ANYONE WANT
`
`TO BL
`
`I
`
`Play BLiiP and get in on the
`excitement!
`
`https://www.xiidra.com/
`
`

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`F
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`I
`
`IVE FAST FACTS
`ABOUT
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`X
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`I
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`The most common side effects of Xiidra include eye irritation, discomfort or blurred vision when
`the drops are applied to the eyes, and an unusual taste sensation. Tell your doctor if you have
`any side effects that bother you. These are not all of the possible side effects of Xiidra.
`
`Use Xiidra twice per day
`Use one drop of Xiidra in
`each eye, two times a day,
`about 12 hours apart.
`
`Wear contact lenses?
`Take ’em out before using
`Xiidra and wait at least 15
`minutes before popping
`them back in.
`
`Single-dose containers
`Each Xiidra container has
`enough medicine to treat
`both of your eyes once. So
`you’ll be using two
`
`Scrub those hands
`To avoid contamination,
`wash your hands first &
`don’t let the tip of the
`container touch your eye
`or any surface.
`
`https://www.xiidra.com/
`
`

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`Page 5 of 10
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`containers each day, about
`12 hours apart.
`
`Have bad aim? It’s ok!
`Each container has some
`extra solution in case you
`miss. Throw it out when
`you’re done – don’t save it.
`
`Complete Instructions for
`Use are included with your
`prescription, but you can
`also find them in this pdf.
`
`WHY TALK TO YOUR
`EYE DOCTOR?
`GOOD
`
`QUEST
`
`I
`
`First of all, it’s good to know that you can talk to an optometrist or an ophthalmologist.
`Either one can diagnose and treat dry eye disease.
`
`They’ll want to hear all about your symptoms. They can also do some tests that reveal even
`more details about your symptoms. Isn’t technology amazing?
`
`FUN FACT:
`
`If eye symptoms keep bugging you, getting your
`eyes checked every year is a good idea. Don’t
`worry, a standard eye exam causes no pain or
`discomfort. That’s a win!
`
`Select Important Safety Information
`If you wear contact lenses, remove them before using Xiidra and wait for at least 15 minutes
`before placing them back in your eyes.
`
`It is not known if Xiidra is safe and effective in children under 17 years of age.
`
`https://www.xiidra.com/
`
`

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`Page 6 of 10
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`HOW TO
`USE
`
`X
`
`I
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`Want to make sure you apply your eye drops correctly? Fear not! Check out our Instructions
`for Use and then our handy "How to Use Xiidra" guide. We created two options for you:
`
`WATCH THE HOW TO USE
`
`X
`Would you rather see it demonstrated
`through the magic of animation? We
`created this video just for you.
`
`I
`
`DOWNLOAD THE HOW TO USE
`
`X
`PDF
`
`SAY H
`again before diving in? Download these instructions and absorb away.
`
`I
`
`i
`
`SAVINGS
`
`WITH THE
`
`https://www.xiidra.com/
`
`

`

`X
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`Page 7 of 10
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`i
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`i
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`0 THEN 10 EVERY MONTH FOR AS LONG AS YOU TAKE IT
`Here’s how to start saving...
`
`*
`
`$
`
`$
`
`IF YOU HAVE COMMERCIAL INSURANCE
`®
`First, sign up for a Xiidra iinsider card, then bring the card and your prescription for Xiidra
`to the pharmacy. You may be able to receive your first 30-day prescription free and then
`pay $10 every month for as long as you take Xiidra (up to $250 in savings each month).*
`
`Is digital your thing? We’ll text a Xiidra iinsider card to you – just text
`“iiNSIDER” to 37500. Message and data rates may apply.
`
`For questions about this savings offer, call 1-844-694-4747.
`
`CHECK ELIGIBILITY
`AND SIGN UP RIGHT NOW
`
`Start here »
`
`Details & Eligibility
`*
`Eligible patients will receive their first 30-day prescription free and up to
`$250 savings for each refill. The actual savings on your out-of-pocket costs
`for Xiidra will vary according to personal healthcare insurance coverage.
`Program subject to change. Not available under federal or state programs.
`Program expires 12/31/2018. See back of card for full details and restrictions.
`
`https://www.xiidra.com/
`
`

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`Page 8 of 10
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`WE LOVE
`QUEST
`
`I
`
`IONS
`
`Questions, meet answers
`Ok, so maybe you have a few questions about insurance, benefits, coverage – you know, the
`fun stuff. What if you could call a number and get help from a real, live person? Just ask iiris
`– not one person but a whole squad highly trained in helpfulness.
`
`Select Important Safety Information
`The most common side effects of Xiidra include eye irritation, discomfort or blurred vision
`when the drops are applied to the eyes, and an unusual taste sensation.
`
`Watch more videos »
`
`WHAT
`CAN YOU
`ASK
`
`I
`
`IRIS?
`
`https://www.xiidra.com/
`
`

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`Page 9 of 10
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`Watch more videos »
`
`Your Xiidra coverage know-it-alls
`Commercial insurance, government insurance, or no insurance at all? Ask iiris and we’ll
`help you figure it out. This may sound strange, but we actually like dealing with insurance
`companies. It’s kind of our thing.
`
`Savings specialists, too
`You know what else is our thing? Helping you save on your Xiidra prescription. If you’re
`eligible for any special offers or assistance programs, we’ll let you know about ’em. And we’ll
`help you sign up for ’em.
`
`But wait, there’s more!
`®
`We can grant you Xiidra iinsider status for juicy info, special offers, refill reminders, and
`more beamed to your inbox or phone. All you have to do is ask iiris. Monday through
`Friday, 9:00 am through 8:00 pm ET.
`
`JUST GIVE
`US A CALL
`
`1-844-694-4747
`
`What is Xiidra?
`Xiidra is a prescription eye drop used to treat the signs and symptoms of dry eye disease.
`
`Important Safety Information
`The most common side effects of Xiidra include eye irritation, discomfort or blurred vision
`when the drops are applied to the eyes, and an unusual taste sensation. To help avoid eye
`injury or contamination of the solution, do not touch the container tip to your eye or any
`surface. If you wear contact lenses, remove them before using Xiidra and wait for at least 15
`minutes before placing them back in your eyes.
`
`It is not known if Xiidra is safe and effective in children under 17 years of age.
`
`For additional safety information, click here for Full Prescribing Information and Patient
`Information and discuss with your doctor.
`
`You are encouraged to report negative side effects of prescription drugs to the FDA. Visit
`http://www.fda.gov/medwatch, or call 1-800-FDA-1088.
`
`CONTACT US
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`©2017 Shire US Inc., Lexington, MA 02421
`1-800-828-2088. All rights reserved. S30294 05/17
`
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`
`https://www.xiidra.com/
`
`

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`https://www.xiidra.com/
`https://www.xiidra.com/
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