Mike Wood Consulting LLC
`
`6401 Clairmont Drive, Austin, TX 78749
`Phone: (512) 288-4916
`Cell: (512) 656-6377
`Fax: (866) 674-2179
`mike@mikewoodconsulting.com
`www.mikewoodconsulting.com
`
`
`Mike Wood is an experienced CTO and technology professional with over 25 years successful
`experience in senior and executive management. Now an independent consultant to entertainment
`lighting technology, media and leisure clients and venture capital groups.
`
`Provides board-level advice and due diligence in the following areas of entertainment lighting
`technology:-
`
`
` Technology implementation and strategy
`
` System design of complex control systems.
`
`
`
`
`
`
`
`IP in the entertainment technology industry. Patents and patentability, licensing
`discussions and agreements, royalty negotiations. Expert witness.
`
` New product definition and evaluation including market suitability
`
` Selection of appropriate technology and exploration of new technologies
`
`
`
`
`
` R&D logistics and operation
`
`
`
`
`He has over 30 years’ experience working in the entertainment lighting business for companies
`varying in size from 10 to 25,000 employees and has been at senior or executive management level
`for the past 25 years. During that time he has worked for both start-up and established companies
`and has been a member of executive teams responsible for turn-arounds and acquisitions. Has led
`technology developments and been responsible for the technology strategy, R&D, standards and IP
`in many different companies.
`His responsibilities and direct experience include:-
` New product definition and specification including creation of business strategy.
` Management of diverse and multi-office based R&D organizations with total commercial
`responsibility for delivery of new products.
` Responsible for reducing product development time by over 50% and introducing both
`parallel and platform based development strategies.
` Successfully led teams moving products to off-shore manufacturing.
` Leadership of technical standards bodies and projects.
` Well respected and well known in the entertainment technology industry. Is currently
`Chairman of PLASA, the leading Entertainment Technology Industry Trade Association for
`North America and the EU.
` Technology expertise encompassing a wide range of disciplines.
` Highly experienced in all aspects of Intellectual Property including patents, licensing and
`collaborative projects, royalty negotiations and contracts.
` Reliable and authoritative expert witness.
` Named inventor on a number of US and world patents. These patents are in diverse fields
`including optical design, systems design and control mechanisms.
`
`0001
`
`Santa's Best and Polygroup
`Exhibit 1010
`IPR2016-01066
`U.S. Pat. No. 6,285,140
`
`

`
` Profitable acquisitions and mergers – due diligence for technology, market share and IP
`
`
`
`He has excellent communication skills coupled with a very broad based scientific and engineering
`background and is a well known author who is regularly quoted in the media with over 100
`published magazine articles. His past experience working closely with customers gives him a strong
`ability to work with marketers and focus groups to establish market needs and new product
`specifications.
`
`Having worked in both the USA and Europe and been elected the leader of trade associations in
`both continents has helped him develop a unique mix of engineering skills coupled with a deep
`understanding of sales and marketing critical to bringing successful new products to the market
`place. He brings a unique understanding of the problems and opportunities to be gained in the
`global market.
`
`He has acted as both a technical consultant and testifying expert witness for a number of intellectual
`property related cases. This includes cases in federal court and the ITC.
`
`Since forming Mike Wood Consulting LLC in 2004 he has provided professional support and
`assistance to over fifty clients with many of them returning for multiple projects and long term
`relationships.
`
`
`
`Employment History
`
`2004 - present Mike Wood Consulting LLC
`
`1995 - 2004 High End Systems Inc. VP Engineering and Chief Technology Officer
`
`1990 - 1995
`
`1985 - 1990
`
`1979 - 1985
`
`JEM Theatrical Ltd (UK) Senior Director
`
`DeSisti Ltd (UK) & Coemar Ltd (UK) Director
`
`BBC Television Planning Engineer for Capital Projects
`
`
`
`Professional Associations
`
`Governing body Chair of PLASA worldwide: 2011 – 2012. (Professional Lighting and Sound
`Association)
`
`President then Treasurer of US Entertainment Technology Industry Trade Association, ESTA,
`now PLASA: 1999 – 2012.
`
`Vice Chairman & Chairman of UK Entertainment Technology Industry Trade Association, PLASA:
`1992 – 1995. (Professional Lighting and Sound Association)
`
`Co-Chair of ANSI accredited Technical Standards Committee – ANSI ASC E1. 2012 – current.
`
`Primary Author of a number of North American photometric standards including ANSI E1.41-
`2012, ANSI E1.35-2007 and E1.48-2013.
`
`Member of IESNA (Illuminating Engineering Society of North America) color committee.
`10.9.
`
`
`
`0002
`
`

`
`2006 recipient of ESTA’s highest award, the Swan Award, which is presented to a member who
`has put forth exceptional efforts in time, expertise, and personal resources on behalf of ESTA and
`enhanced the value of membership for all.
`
`
`
`Education
`
`M.A. (Honors), Trinity College, Cambridge. Electrical Engineering
`
`B.A. (Honors), Trinity College, Cambridge. Honors Degree course in Engineering specializing
`in Electrical Sciences
`
`
`
`0003