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`fi.Pfl.lI.. ‘II. "III?
`|:|L:|-.' CIOLLAHS
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`°°°1
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`Trilogy 2008
`
`Ford V. Trilogy
`IPR2016-01013
`
`Trilogy 2008
`Ford v. Trilogy
`IPR2016-01013
`
`0001
`
`

`
`
`
`Inside CIO
`
`VOLUME 1|] * NUMBER E3 1 J5.F'RIL15,1§9T-"
`
`
`
`an
`
`.".-l:':F:u.f',~: H EFJHE ..H:5I.:-Ned lila-
`L'J;'L}'s c.-H.’ for a'nrrr;m'd gfobaf
`r.mz:'.E and mgr rxurfing.
`Cu:-er ,r:ri:-mn by Kalherfnr .L:rrI.!E:n;-rt
`
`Features
`
`CED PRIDRITIES
`
`Ill Hqighing tllq Hg: and '_[1_Ill55
`']'r;o.-in_e,m figun: ml: haw In 5:1 prinrilics Far
`
`l'|' |::-rn:m:w:r-:~.E Scan with an 5pI'cnds.|1n'1.
`
`Hy Mirmaln ‘L5:-":'J'J'.r'.m:.~'uJr:
`
`CCWE.F. STU RT:
`
`SYSTEM REUESIGN
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`E_fi£1_:!i|-|! t||£!,g!1I_g_|fl
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`_,.--.
`
`In.
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`and cutting Eul':t5l'.‘1', J".-'1u1'+1'|
`il'5L'u:n|:II:litivI: rllw.
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`HjrJ'.3.:rrr'L'.I'|l'_-':-‘(.1-£3
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`Th: chains Ti‘:-‘:2-I I5. l.'|'lH.E m‘ a had E-n1m'i-::.
`
`Hy C;rrrJ!'I-J'r'n':iE'I’.1:I'::r:r1'
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`Fmrlmm var”: Awmlfi
`Hpphmn-“H. fnhrrlws
`Fag? HE"
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`
`"-:1’4\
`In Everylssue
`\//_
`IN Box 11
`Ln-Hm-,I"rum .rI:u*n:i':'.rn:.ur.
`re.-.Id'erlFe£rfl'J.:Idz,l1n:uEn reach H5
`1 If Publisher’: Hut!
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`
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`
`TR_El"'~|DLII‘~IE5 III
`
`II” Hillfl Sifllilli Urtting.
`thr: iul-J and keeping it
`
`16! Scrap‘!-Iurflluid Sm?
`Hetwurk mrtlp-.I1e-rs cut casts
`
`1&1 Fxpfflmanutlnnwimuutfiuatinn
`."I.]:I-plLI::n_1I.rn rl|:'I.'t.-|urJm::nLta1 break
`'FI.I..I5.f |L_.rwr:rnrm:nt waste, 3.-':::-Ir lflflfl
`htatlinc, c:In]irI:: mtrchandisc il'Jb-'pIfl.‘tiI:JI'|
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`Prn-r.i::.:!5 .:m.-J’ sendres fm-.m
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`11-.'t J".1'_r' UH," May EH 1 I. at I:|'n: L‘-“:2-rail
`
`Gulfflesun -5: Spa. ."u-1iaI1Ii
`
`I]'*~1JJE_3~’. 115
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`
`
`BUDK E"!-HIERPT: ‘WI-IAT WILL BE
`
`E I
`
`Arumujnml details what he
`4:a.l]s[J1e "'['|nrd |?.»n'L1|uriu|1."
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`Hjr .='|»'I:'4:fJ..aH L. J'J:rrrmr.:a':-5
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`III III
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`Ivlrlr
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`1- El-Cl
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`.-' AF‘H|L 15-.
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`|5l':'IT
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`
`
`0002
`
`

`
`Emerging
`Technology
`
`.'1.l1r:-Ltt$1.'Tl tn SKID. h-'ltn'tthlg.' ncct_'ss lees
`'|f]:"pli'..'Ell}' run from $25 tn $.iI.J. plus ]1et-
`|'l'IillHJ‘tl:: i.'l'lElI_|:':,t!!i uli-1.'El'|Z2|
`tt'.r 1.‘? I.'t:'t1Is hie-
`pencling rm whether the cnnrtectinn is
`made during pealt nt nenpeatk lmursi.
`l.'.iDN mtttierriza, alsu l"'.l'Lt:I't.'|.".l1 .3:-' t-L-rIItirI:tl
`adapters.are EI'2'|'1I:tflll}'}:|t|'lI:rl:\i.l trnrn Sliiti
`tn 54430.
`
`Item: is l1.'|El-C}"t':I'l-l.'I‘|.1"l_.',l!l tn he in an :Ln.'.s
`with multiple |Sl‘.tN prnvieler-;. rrI‘IL' can
`sbup szrttunrl Eu-t acce-sis []!|'.l the l.‘|..lH!lE1-Iiil
`ptice and technical quality. .'itJts1r.'
`l."i-E'I|i"'«l
`pet)-1..'it:]crs clt;tr|.‘r nflit,-r EH1 ser'.'n_'t- at the
`lull E-tlibps rate. Switeltitte eq-.:ie:nent
`limitatitms E-tirce F'aci['i-I; Bell. ttIre's:1111-
`pie, tn limit the maximum
`thfnughpttt l|'l. sntne nrens
`te 513-lilhps pet ehattnel.
`I.inl~:in;g tn the lntetnet
`
`via HRI can alsn he mnree'.~:-
`
`'
`
`II
`
`Suit Yourself
`
`Design sysretrts tsllctttt cctttstemetrs to create
`
`prntfttcts e:r.'ectl}r the tt.=t1;~.t they want them
`
`'1' Li|:.I_iIh't|:.3-til-Z1".I:-'I:'.||lI:Jh:t:'
`
`AsupplierCiscnS}'filt".|T15 ine.
`
`in Sattjtts-e, li.'aliE.. when
`salts Tepts nr resellers need new enn-
`neetiwty, they tli:-1| itttr: 'Cise~n‘+..
`secure Web site, IL'l'lt:H:Ifil: {turn :1
`tnenn at n|:ntinns.,.1ntl then design
`IJTIJIJ.
`E l:LL'!il'I"l.I|.'l'Il-.i‘.If'IJ. lJ|L't 'l'.i'.lEl.‘lI
`meets their specific needs-
`hr Cl1r:r'slert"nrp. in .-l-Lihurn
`Hills. Mieh..e-ttstemets
`str-tin will use thr: ‘i5'i:h tu
`
`design and nrtler their
`"‘dre:1rr-ears “equip
`ped with the features.
`ctil.tn' anti financing
`tltey require.
`'1"he eutnmu-it
`tel-t.-rnerit it: each
`transaction is
`
`interactive pred-
`utrt cttnligtJra-
`tien. rt new genetannn ul
`sales t|L'¢.'l1flultJ_|F,_F I:h:.tt :tl.lt:-ws: I:.t'.|:!i].'i.'1J§-
`tnmizarinn tn‘ enrnpiezt: prnducts. lie-
`}.-nntl sales lnree autnntatinn. which
`strearnhnes the sales process. ee-ttli3-
`urat.i nn systems aim E0 better match
`a ct.In'Lp-an3t's p-tttiiuuts with its cus-
`ttitners.' specilic neetis._ Twn prtitni-
`rlern tenders in this ernerging field
`are 1.'_';1liee'Iit-el:u1nlu_e;3.r Inc. in San
`]t:rse, Caliii. |'rt.I'tr.=tttc.a.licu:|'ec.lr.cti-ttt,l
`arH;lTri|ng3r Derelepntent l'."urrrup let.
`in .|h.l:.|5-lll!'I.. 'l'et~:as r‘tt.rtt'tt:ttr-.fltJg}'.t:uIrt.i.
`'Cis-.:t.t's sales etiittiigutatiun is
`enahleti
`l._iE:EIEinil.'}' Cnn1'i.g;uratinn
`Engirt-e. 1.I.-'hich,lii-tr: an etcperiencecl
`sales rep, ttttnrities users with feet]-
`h-:tI.:it nun the selectit:-ns they m-.tlr.e.
`Cettcirtitgr uses an nhiett-erieittetl
`appmaeh tn t.lt.".-'t'ltI|.'.I ntutlels that
`tiestzribe l.'l|ZI't.'I.' each 'P|.'[2ILlI.lt:lZ is config-
`tirrrtl, priced and q|l[!tl'£'.I.‘l.. and the
`relati-nnsltitt between nations and
`l'Lt:|'W they :HIl't'|.'.' user needs. Tht: sys-
`tems iEIlH23_.:n3.l.'tJJ.' tcuuls ptt_1'I.'itJ.t.' desel-
`npers nnel integrnmrs 1.I.'ithn['Itit1nal
`set-r'ices..inel1n:ling attplteatinn pre-
`gt*a111rn1'np.;i1ttetr'st»-.*e sup-putt.
`."ei.it:rt:usuft UL!-_' ettttemstien. npen
`Iitstaluse tinn El-l.'L'l.i'|.'ll'].' tirivet am! an
`
`entertlrise res-nu rce planning iFRF|'
`translatnr that enables eusn:-ntets ta
`
`eittract ptutiuct date and husiness
`leg: from 1-LHF sjrsterns.
`Uurteinity, which Cist.-u has used.
`since I'5|'5l.§, has l'lt.‘l'|1¢t'.:l reduce the
`ettut rate nn eusteutnet nrelets l:r3.' Sti-
`p-etct.-nt, acctirtiing tti vice president
`of IS and CEO Peter S-nlvilt. who
`sa}.'s Ci-sen reeeupetl its investment
`Ln I2.'e-neinit'_- within a year.
`
`PFil.'.|l1'Ll['llJ.'ll'lF|I3Uh‘.I'-'IT|[il'l
`
`IEltr3.-sler"s approach is refined hy
`'Trilttg3r's Selling Chain strFm'ate, a
`elientfsert-‘er enterprise app-lieatinn
`suite that helps eutnpanies stree.rn.lj.ne
`lhtntt-nliliice husiness processes a.rLcl.
`ere-ate tlireet links lzretween eusretners
`
`anti ertte11:IrisE'I.tIitJ.e itihinnatiun sys-
`tems. with :1 hnclthtine that supptirts
`.‘t-‘lierust:ufr's 'E.'i'l.E. Selling. Chain ere-
`ntes :1 ct:-n:-.i_-itent interface htr printi-
`LI-ct. pricing and market in tnnnatinn
`while prtwi-sling a real-time view tnte
`the sales pipeiinenf tirdets. requests
`and sales infntntattnn. 5eLlit1._e_ Chain
`ttlst-Lt itttt1_.:r.1te~_: with ElIl.l" systerns
`lrnrtt such trertdnrs as Urncle Carp-._
`F-aan lnternatienal Inc. and SM". .-lit
`
`C_'.ht'_t'SlI:t., 5|.-lli.t1;p Cltain will he usaetl
`tu help t.'us‘ttnTLers sihtip httr anti cles
`sign new cars via the lnrernet hr at
`lree—standiJ1g hieslts in dealer shew-
`rtitirns-. By tgrpint; in their specific
`ttee1is—-cnlnr, rnttrtthljr payment lim-
`its,
`le:trLtre_-'.—custt'in1.-ers will
`be able tn get the eat they want
`rather than settle Fur an ava il.ahl|:
`ear that almost meets their needs.
`
`Ftlthuugh the "K"el:t-er.-tlstlztalt.-ti I.:t_1tI-
`ligLLtatitJts tspti nn wt1ts"t he a1.'ail.ahle
`tr: etisttimefs |.:s11'il Inter |'l'Il5:L't,!13r',
`Llhryslet elfietals say the new tech-
`tlti-ltigg-' will rI:'1.'u-lutit.r-niste autti sales-
`artti ]:r-In-rJLtL‘I:it.1-n. Rather than base
`I'|I:‘I2l 'rnn-nt"l'I's Itrtniuctinn nn last
`tntrnth‘s sales. Chrysler erttteets {D
`huiltl the ears eusturriers want.
`when and 'n'l'Ie:re they want them.
`-Tum Field
`
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`
`..'TP.|1F2l.il'|:.|'lf""|:.-C1222i
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`
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`
`pensive than with an snaltne,
`tnticletn. .-ltithtztuglt I1'|El.I'.|}'i1'ltI':'F-
`netaeeess ptes'i»:lers are brine.-
`irL1.-;theii‘ ISDN lEea:r.'lt.rser tn the
`"$1 9.95 per mnnnth, unlimited
`time“ deals available to antil-in
`m-t1-tletn subscribers, uthers crin-
`rinue tn charge ISBN ctistnrnerzt signifi-
`eant|1.-' higher aeeess fees—‘§ st: in Rs?
`per month plus per-minttte t-Itarrtes.
`
`The Sfilt Ehallettge
`Mthnugh ISDN has hlnssnanetl, s:_"I.'er:tl
`ehallengers leem en the hnrI:u-I1. The
`most i1‘r't:I't'u‘.'t.iiate threat ct1It'Iet- irttirt net-.
`
`5I.‘-.iKh'p-s rnt:n'_le111s,, which pttirrtilae to pro-
`vitle nr:1r—l3F'.I—c|ass serriee wlrhunr l'l'Ie
`
`I.‘I21tl!t1:I-leitiflt ti: erttra eest. L|.h. It-ilttntits
`rltectzes Ctirpmf 5l'.t:ltie,llL, and F'lts.'Lnell
`liernicnnductttr 5-grsterns t:-f .‘%.'e1.IefIt:-rt
`E-each. Calili. have each d»:'n.'|n]'n.'d
`:It3Kli-ps mndent technologies it-aiit-Ll .-.2
`and l5L‘iE-Plus, respectively? lIl':'.1F wt:-:'l-t
`en-'et standard telephone lines.
`Berth technulul-;ies tel-te El1'i'u-'e1r|l.'l!;',t: -rl
`n1-ncletn cligittti phnne netwtirl-ts and :.li_L;-
`II:'lll]-' connected rnutlem r=I-cl-c- at rhr
`sen-er end nl the telepltette at-Lu-utlt. lite
`EEK rnutiern Ls st u:te'iulist.1lul'itn1 ilrlr l'l'l\l'l
`
`tricluttis and curnparues that wnI1t:'.tster
`tlata cnmm-nrlieatinns but arrn 'r n'.1d5.'
`[DiL1't'E5[ in I25-DI*~|. says l:l'.|:|l“-|.'1'L l'l|i.l|.5l'.'|'.
`vice president tif marhetirits ill:-r l.l.5.
`Re-l:rt:ItiI.‘s 1's-‘It:-l:Iile
`(_'t.tn1n:LIt:II-.'.ttit:i1s
`
`i-"erg."
`Cnrp. in Salt Lalte City. ‘SHE I..'.'l|I‘-
`q1.|.'|clr.l§.' meet users’ near-terrrr h'.'s|_Lli:|'t.'-
`
`‘llll {II} I’ APRIL I5.
`
`5lE|'5'TI‘
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`0003
`
`hlttt:-'.I'tt'w'nI.tie.t:I:Irn
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`0003