throbber
av‘
`
`
`
`
`turistic Way afliiving Arrives In Sautia Forida
`
`mswmma ssmsm aims
`
`WE wmm as Wm
`
`
`
`ME ME mm m
`
`
`
`PMC Exhibit 21 16
`
`Apple v. PMC
`IPRZO16-00755
`
`Page 1
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 1
`
`

`
`Advertisemc.:nt
`
`LETTER FROM THE PRESIDENT
`
`The Waiting Is Over;
`Touch the Future -with VieW"tron
`
`Dear South Floridian:
`
`Welcome to the future! Tomorrow has arrived. A historic moment in the
`United States is upon us, and all of us who live in South Florida are a part of this
`historic event.
`
`How many of us were fortunate enough to be there when the first
`television set showed its first program, when the first radio crackled its first
`sounds, when the first talkie movie was shown, when the first words came
`through Bell's telephone, or when the first US. newspaper came off the press?
`Few of us actually can say that we were there when history was being made(cid:173)
`until now.
`
`A new communications medium is making its commercial debut in the
`United States. A medium that combines space age technology with your
`everyday television and telephone line to bring you a new world of
`information and services.
`
`Viewdata Corporation of America, a wholly owned subsidiary of
`Knight- Ridder Newspapers, which publishes The Miami Herald, is
`proud to be the first to introduce VIEWTRON® to the United States and to
`South Florida.
`
`Viewtron is the first commercial videotex service in America. Videotex
`is a technology that combines your home television, your telephone line and
`a giant computer to provide a wide variety of information and services. In the
`pages that tollow you will be given a more detailed explanation of the
`information and services VIEWTRON will bring to your control. The world of
`information will be at your fingertips.
`
`Now, for the first time, you can live on your own timetable, get the facts
`you want, the information you need, instantly, using your own TV Consider
`for a moment all the things you now spend valuable time- your time(cid:173)
`waiting for.
`
`You wait for the stores to open, you wait to find a parking space, you wait
`for the newspaper to arrive, for your turn at the bank's teller window,
`for someone to look up, locate and deliver the information you need, or the
`evening's newscast to come on, tor today's stock prices and tomorrow's
`weather forecast. The list is endless.
`
`your living room, and perhaps best of all, you'll be able to shop via
`VIEWTRON. Yes, the day when you can actually do much of your shopping
`from your favorite easy chair is here.
`
`VIEWTRON is a subscription service available to you now. To make the
`VIEWTRON connection all you need is the new AT&T Sceptre"' videotex
`terminal. It is portable, and consists of a control unit and a wireless keypad.
`The Sceptre terminal is easy to install-you can do it yourself in minutes. And
`it is very simple to usc. Even children learn to operate it quickly.
`
`In the following pages, we will describe how VIEWTRON works, what
`services VIEWTRON offers, how to use VIEWTRON and where to go to see
`VIEWTRON demonstrated. We'll even tell you where you can buy the Sceptre
`terminal and subscribe to VIEWTRON. This commemorative issue of
`VIEWTRON Magazine and Guide is being widely distributed so that many
`South Floridians can be a part of this historic event, the birth of a new
`industry, of a new medium.
`
`After years of research, planning and testing, we are proud to introduce
`VIEWTRON to South Florida. We sincerely hope you enjoy your adventures
`with the new world of information and services. VIEWTRON. The waiting
`is over.
`
`Sincerely,
`
`Q!kr /cpL
`Albert J Gilkn ~
`
`President
`Viewdata Corporation of America, Inc.
`
`With VIEWTRON you won't have to wait or do without this sort of
`information any more. You will get the answers you need instantly. You'll be
`able to shop at midnight, bank on Sundays, get the latest news from Hialeah to
`Hollywood, know where the traffic tie-ups are before you find them on your
`own, get stock prices, learn a foreign language, even send messages and
`greetings to your friends electronically. You will be able to do your banking
`with participating banks and savings and loan associations without leaving
`
`Viewtron Magazine a November 1983
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 2
`
`

`
`AUvc:rtiserncnt
`
`CONTENTS
`November 1983. Vol. I No. I
`
`DEPARTMENTS
`
`2 LETTER FROM THE PRESIDENT
`4 NEWS
`5 MONEY
`6 SHOPPING
`8 EDUCATION
`9 SPORTS
`10 BOOKS & REFERENCE
`11 MESSAGES
`14 HOME, FAMILY AND HEALTH
`15 TUVEL & ENTERTAINMENT
`16 FOOD & DINING
`17 GAMES
`18
`INFORMATION PROVIDERS
`22 HISTORY
`
`FEATURES
`
`VIEWTRONLAND POSTER
`Pull out a giant poster ofViewtronland. At a glance, you can discover
`the world ofViewtron available to you at your fingertips.
`
`HOW VIEWTRON WORKS
`Learn how the TV, telephone and computer arc combined to bring
`you your newspaper, your bank records, your mail and much more.
`
`12
`
`19
`
`WHERE TO BUY VIEWTRON
`If you own a TV and a telephone, all you need to access Viewtron
`is a Sceptre terminal. Visit any of the listed stores for a hands-on
`Viewtron demonstration with the Sceptre terminal.
`
`23
`
`Viewtron Magazine II November 1983
`
`GUIDE
`
`20
`VIEWTRON CATEGORIES
`An at-a-glance directory ofViewtron
`serviet:s. More than 750 Viewtron
`topics available at the touch of a key. It's
`as if your personal banker, stockbroker,
`social secretary, postman and the town
`crier had moved inlo your living room.
`
`Viewtron Magazine & Guide is the official
`magazine of Viewtron. Viewtron is the first fully
`commercial videotex service in America and is a
`subscription service of Viewdata Corporation
`of America, Inc, a wholly owned subsidiary of
`Knight-Ridder Newspapers Inc. Viewtron is a
`registered service mark of Viewdata
`Corporation of America. Sceptre is a trademark
`of AT&T Company. Albert J. Gillen, president,
`Norman Morrison, executive vice president.
`Viewtron Magazine & Guide (quarterly) and
`Viewtron Newsletter (8 issues per year) are
`published by Viewdata Corporation of America
`Inc., 1111 Lincoln Road, Miami Beach, Florida
`33139, U.S.A, (305) 674-1444. The Viewtron
`service will be unavailable to subscribers on
`Mondays from 12:30 a.m. to 5:30a.m., and at
`other unschedulerl times when maintenance is
`necessary. Some Viewtron services may be
`subject to delay depending on technical
`conditions. Naturally, Viewtron wi II attempt to
`keep any interruption of normal service to a
`minimum. Viewdata Corporation of America
`Inc., reserves the right to add, delete or modify
`Viewtron services. The Viewtron Terms of
`Service should be consulted for a complete
`description of the terms and conditions of
`Viewtron services. The Viewtron Magazine &
`Guide and Viewtron Newsletter are distributed
`free to Viewtron subscribers. Subscriptions are
`$25/year in the U.S. and $50 elsewhere. ©1983
`Viewdata Corporation of America Inc.,
`November 1983, Vol. 1, No.1.
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 3
`
`

`
`Advertisement
`
`NEWS
`
`Ne-ws You Want-When You Want It;
`Quick & Easy-to-Use
`
`W ITH Viewtron, you have instant
`
`access to the news you want ~
`updated throughout the day.
`Consider how you now get the news
`and information you want. You wait for
`the newspaper. You wait for the radio or
`TV newscast. You could get 24-hour
`cable news, but there's no guarantee
`you'll get the news you're looking for.
`Viewtron enables you to select the
`news you want, whenever you want it.
`Viewtron technology makes possible
`the marriage of the breadth and depth of
`newspaper reporting with the immedi(cid:173)
`acy of broadcast reports.
`You will find stories from The Miami
`Herald and several other news sources,
`including The Associated Press, The
`New York Times, Dow Jones, KNT News
`Service, Los Angeles Times-Washington
`Post News Service, National Weather
`Service and Weather Services Interna(cid:173)
`tional.
`Choosing what to read is easy. View(cid:173)
`tron editors comb news sources to de(cid:173)
`velop sections for local, national, world
`and business top stories. Each of these
`four sections includes approximately 15
`of the most important and interesting
`articles of the day.
`
`Read about Latin America in the
`world news section. Read about your
`home state in the national news section.
`Find out what's happening in the federal
`government by looking at Washington
`news and the Congressional Quarterly.
`Keep track of your representatives by
`examining Congressional Quarterly's
`roll call of votes on major issues.
`Stay on top of business news and mar(cid:173)
`ket activity of the day in the Business
`section.
`
`Keep up with your professional field
`with articles indexed by occupations,
`including airlines, automobiles, com(cid:173)
`munications, education, health and
`medicine, law, science, touristn, trade
`and utilities.
`Viewtron also keeps you up to date on
`the weather with National Weather Ser(cid:173)
`vice reports for Dade, Broward and Palm
`Beach counties and florida cities out(cid:173)
`side the tri-county area.
`Boaters find the marine forecast up(cid:173)
`dated four times a day, and travelers can
`select daily weather reports and fore(cid:173)
`casts for 40 U.S. cities.
`Viewtron makes your TV screen a
`window to the world, giving you more
`news to match your personal or profes-
`
`sional interests than you've ever imag(cid:173)
`ined.
`
`from University of Florida plans a
`gathering, read about it on View(cid:173)
`tron.
`COMMUNITY NEWS
`• Before your local zoning hoard
`Viewtron's window also enables you
`meets, find out what's on the
`to look into your community by provid(cid:173)
`agenda.
`ing neighborhood news that may be im(cid:173)
`Viewtron highlights news and events
`portant to only you and a few others. For
`at local schools, including Ransom(cid:173)
`Catholic Church and Temple Beth Am~
`instance:
`Everglades; Coral Gables, Palmetto and
`provide a schedule of services and spe(cid:173)
`• When the honor roll is posted at
`Nova high schools; Ponce de Leon, Pal(cid:173)
`cial programs.
`Coral Gables High School, you
`metto and Southwood junior highs; and
`Stay in touch with your alma mater.
`can point to your teenager's name
`West Lab Elementary.
`Campus and alumni news comes from
`with pride.
`Religious congregations ~ including
`Florida colleges, i~cluding University of
`e niversity Baptist Church, St. Louis
`• When the alumni association
`Miami, Miami-Dade Community Col-
`~------------------------------------~ lege, Florida International University,
`University of Florida and Florida State
`"Boaters find the marine forecasts updated
`University.
`Viewtron's 11 neighborhood calen(cid:173)
`four times a day, and travelers
`dars bill art shows, classes, club meet(cid:173)
`can select weather reports for 40 cities:'
`ings, films, lectures, music and theater in
`your area.
`Viewtron reporters provide special
`additional coverage of Coral Gables,
`South Miami and East Kendall. Plans call
`for expanding coverage as the use of
`Viewtron grows throughout South
`Florida.
`In addition to the crime coverage
`from The Miami Herald, Viewtron re(cid:173)
`porters provide daily reports on
`neighborhood crime from local police
`departments. Neighborhood warnings
`will be issued by Dade County Citizens'
`Crime Watch, along with the news about
`the group's activities and advice on how
`to protect your home.
`Reporters cover major community
`events and important government
`meetings. Coral Gables coverage ex(cid:173)
`tends to meetings of the City Commis(cid:173)
`sion, Planning and Zoning Board, Board
`of Adjustment, Beautification Commit(cid:173)
`tee and Chamber of Commerce.
`Weekly price surveys compare prod(cid:173)
`ucts offered by South Dade businesses.
`Find out how much the house down
`the street sold for. Local listings record
`sale prices of homes in your neighbor(cid:173)
`hood, births at local hospitals, occupa(cid:173)
`tional licenses, government meeting
`agendas and special notices.
`And there's more.
`Read about civic clubs, scouting
`groups, homeowners association meet(cid:173)
`ings, local business people and new in(cid:173)
`dustries.
`Vie~vtron is current1 comprehensive
`and attuned to your interests, whether
`it's news about the nation, the world,
`your business or your community.
`•
`
`Viewtron Magazine a ;\/ovember 1983
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 4
`
`

`
`Ad\Trtisement
`
`MONEY
`
`Bank At Midnight Frotn Your Living Rootn;
`Check Your Stock Portfolio Daily
`
`W AITING in line at the teller's win(cid:173)
`
`Depending on what is offered by your
`bank or savings and loan association,
`you may be able to do any or all of the
`following on Vicwtron:
`• Inquire about the status of your
`
`dow.
`Waiting for your bank statement to
`arrive.
`Wondering whether the figures in
`your checkbook match the current fig(cid:173)
`ures the bank has.
`You've experienced all three situa(cid:173)
`tions.
`But now, through Viewtron's par(cid:173)
`ticipating banks and savings and loan
`associations, you can put an end to the
`hassle of managing your money.
`Now you can bank at home.
`Just press a few keys and you'll be able
`to check your account balance, transfer
`funds from one account to another;
`even pay your monthly bills in just a few
`n1inutes.
`Set up a list of fixed amount payments
`made each month: mortgage, life insur(cid:173)
`ance, orthodontist, car, newspaper and
`country club. Authorize payment and
`you take care of these in seconds.
`Then set up payments that vary in
`amount each month: telephone, elec(cid:173)
`OTHER SERVICES
`tric, water, gas, Saks Fifth Avenue, Bur(cid:173)
`Check how your stocks are doing in
`dines, American Express and Master(cid:173)
`the business news section. Other news
`Care\. Just type in the amount and
`and investment information from The
`authorize payment.
`Miami Herald, The Wall Street Journal
`You can leave the payment lists on
`and other sources can also be found in
`Viewtron for usc in future months.
`the business section.
`Take advantage of another bill-paying
`Comparison shop for life insurance.
`feature by authorizing payments to be
`Several companies detail coverage and
`made automatically months later. This
`prices for various plans.
`might be useful for a quarterly payment
`Order merchandise and learn about
`such as car insurance.
`travel services from American Expre".
`Viewtron offers a new and conven(cid:173)
`Check your most recent charge bill.
`ient way to do your banking through the 1 - - - - - - - - - - - - - - - - - - - , - - - - - - - - - - - - - - - - - - - i
`With Viewtron, you'll never he home
`following banks and savings and loan
`deposit or loan accounts.
`years to explore all the possible combi(cid:173)
`without it.
`associations.
`nations required to break the code.
`• Pay bills and transfer funds.
`When you do kave home, make sure
`Southeast Bank
`• Set up a list of merchants to be
`you know where the best buys are. Con(cid:173)
`Flagship Bank
`paid.
`sult Viewtron's directory for discount
`Dade Savings and Loan
`shopping areas and "how-to" guide for
`• Set up a list of transfer relation(cid:173)
`Association
`bargain shoppers.
`ships between your accounts.
`City National Bank Corporation
`Save money with thrift tips and re(cid:173)
`Chase Federal Savings and
`• Update your bill payment and
`fund offer details from the nationally
`Loan Association
`funds transfer records.
`syndicated Super Saver column by Jan
`Dadeland Bank
`• Request stop payment on checks
`Leasure.
`Coconut Grove Bank
`you have written.
`Save hours of tedious research by
`County National Bank of
`• Order checks.
`reading financial analyst Dick Davis'
`South Florida
`• Send messages to your financial
`newsletter that digests more than 200
`Florida Coast Banks, Inc.
`institution.
`other market publications.
`The Bank of Coral Gables
`Regular newsletter articles are
`While banking, you are free from elec(cid:173)
`CariBank/Dania Bank
`"Wherc's the Market Going;' "Spotlight
`tronic eavesdropping thanks to a sophis(cid:173)
`Stock" and "Investment Tips:·
`ticated means of encrypting informa(cid:173)
`tion. Data traveling between the View(cid:173)
`Keep on top of your investments and
`in touch with your bank through View(cid:173)
`tron computers and your Sceptre ter(cid:173)
`tron. Managing your 1noney has never
`minal is totally scrambled. A state-of(cid:173)
`the-art super computer would take 10
`been easier.
`•
`
`mail link through Viewtron so that each
`can leave messages for the other any
`time of the day or night.
`Although you cannot buy and sell
`stocks directly through Viewtron, you
`can send an electronic message to your
`broker providing instructions or inquir(cid:173)
`ing about your account.
`This service, called "Hnttonline;· will
`cost $17 a month after a six-month free
`trial that begins today. Other brokerage
`houses such as Merrill Lynch provide
`general investment research informa(cid:173)
`tion to all Viewtron subscribers, even
`those without brokerage accounts.
`CONSUMER REPORTS
`Viewtron is a buying tool. If you are
`looking for a car like the Honda Accord
`or Chevy Cavalier, consult the "Con(cid:173)
`sumer Reports Annual Auto Buying
`Guide:' Viewtron also lets you pick any
`two cars and compare their features.
`Other product ratings, published
`monthly in Consumer Reports
`magazine, are also available.
`
`PERSONAL FINANCES
`Columnist, author and television
`commentator Jane Bryant Quinn pro(cid:173)
`vides advice on banking and credit and
`other money matters. There's informa(cid:173)
`tion on insurance, too, with a special
`section on Florida insurance require(cid:173)
`ments.
`BROKERAGE FIRMS
`ln addition to home banking, View(cid:173)
`tron offers "home brokerage~'
`For example, customers ofE.F. Hutton
`& Co., the nation's second-largest
`brokerage house, can call up current in(cid:173)
`formation on their accounts, such as
`portfolio positions, cash balances and
`data on checking transactions.
`Brokers and clients have an electronic
`
`Viewtron Magazine a November 1983
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 5
`
`

`
`Advertisement
`
`SHOPPING
`
`The 'Electronic Mall' Arrives;
`All Under One Roof (Yours)
`
`D o your shopping from your favor(cid:173)
`
`ite easy chair at any time of the
`day or night. Don't wait for the stores to
`open or worry about how soon they'll
`close. No more fretting about traffic,
`parking, crowds or checkout lines.
`In the comfort of your own home,
`press a few keys to review products
`from many of South Florida's finest
`stores.
`Vicwtron's wealth of information can
`help make you a smart shopper and a
`careful consumer. If you are shopping
`for a particular product, say a camera, it's
`probably on sale somewhere. On View(cid:173)
`tron, a camera sale would be listed in
`three places: sales, cameras and the par(cid:173)
`ticular store holding the sale. It's .easy to
`find the best prices with Viewtron.
`Found something you'd like to buy'
`Often, you'll be able to order it through
`Viewtron.
`
`EASY ORDERING
`Viewtron generates an order form
`right on your TV screen. It even fills in
`your name and address. All you need to
`do is type in your credit card number
`and indicate whether you prefer home
`delivery or store pickup.
`Finalize your order by pressing a key
`to send it to the retailer. Upon receiving
`your order, the retailer sends a confir(cid:173)
`mation or "electronic receipt" to your
`Viewtron mailbox indicating that the
`product is in stock and telling you when
`to come pick it up or when you'll be
`receiving it.
`Imagine being able to do the follow(cid:173)
`ing from your home through your TV:
`• Buy sporting equipment, clothes,
`rackets and balls.
`• Choose a camera, film and dark(cid:173)
`room supplies.
`• Pick out tables and chairs.
`• Order garden supplies,
`appliances, linens and kitchen
`equipment.
`• Select small computers and
`software, calculators and office
`supplies.
`• Charge stereos, records and tele(cid:173)
`phones.
`• Shop for toys and books.
`• Splurge on a nice perfume.
`For special occasions, order flowers
`from a florist, send a Western Union
`telegram or an electronic Hallmark
`greeting. Celebrate by ordering a ca-
`
`tercel meal or liquor, prime meats, pas(cid:173)
`tries and cakes.
`Plan a memorable day or evening.
`Order tickets to the ballet, concert,
`show, theater, circus or football game
`from Select-A-Seat ticket agency. Choose
`seats by price category and have tickets
`mailed to your home or office.
`Shop for a dream vacation. llse View(cid:173)
`tron to order travel brochures and make
`reservations through a travel agency.
`Take a side-trip on Viewtron to compare
`prices on car rentals, major airline offer(cid:173)
`ings and cruises.
`Order items from the printed
`catalogues of stores such as Best Prod(cid:173)
`ucts and Laura Ashley.
`].C. Penney replies quickly to orders
`from its catalogue because Viewtron
`connects you directly with Penney's
`order-entry computer in Atlanta. If the
`item you want is not in stock, the com(cid:173)
`puter suggests alternatives. Perhaps it is
`available in other colors -you'll get a list
`of them.
`In addition to home shopping, View(cid:173)
`tron subscribers can find out which
`
`N O need to keep your classified in(cid:173)
`
`formation a secret.
`For only about $1 a week, you can
`place a classified advertisement on
`Viewtron by simply typing your ad into
`your Sceptre terminal.
`You won't have to plan days in ad(cid:173)
`vance to schedule an ad because View(cid:173)
`tron allows you to communicate
`quick! y with other subscribers.
`And don't worry about receiving
`phone calls or messages after the sale
`has been made. The ad can be removed
`almost as quickly as it was placed by
`typing your request into Viewtron.
`Classifieds placed by Viewtron sub(cid:173)
`scribers are only one category in View-
`
`stores to go to and when. Browse
`through advertisements and informa(cid:173)
`tion from hundreds of businesses in(cid:173)
`cluding such local stores as Burdines
`and Eckerd Drugs, and such out-of-state
`stores as Daytons of Minneapolis.
`Special bargains are available at many
`local stores to holders of Viewpons,
`paper coupons that you get free with
`Viewtron. Check the Viewpon section
`for an index of merchants making offers.
`For example, a restaurant might adver(cid:173)
`tise a 10 per cent discount on meals to
`Viewpon holders. Take advantage of an
`offer by filling out the Viewpon based on
`what you see on the TV screen and pre(cid:173)
`senting it to the merchant when you
`make the purchase.
`Other bargains unique to Viewtron
`shopping are time-sensitive, 11th hour
`values.
`A cruise ship leaving the Port of
`Miami the next day might offer bargain
`rates for unreserved cabins; a theater
`might discount tickets late in the day of
`a performance; at 9 p.m. a store might
`announce a midnight madness sale. You
`
`would look for any of these bargains
`under the section for 11th hour View(cid:173)
`tron values.
`Nothing is too big for the Viewtron
`shopping section. Looking for a new
`home' Scan the index of real estate
`agencies with listings. Simply push a key
`to have an agent contact you about a
`house you like.
`Elsewhere in the shopping section,
`find out about store-sponsored special
`events such as fashion shows, cooking
`demonstrations and celebrity appear(cid:173)
`ances.
`Prepare for an evening of jai alai with
`player, restaurant and how-to-bet guides
`from Miami and Dania frontons.
`Learn how to lower your electric bill
`with tips from Florida Power & Light.
`Comparison shop using price infor(cid:173)
`mation from businesses such as car
`dealers, banks, insurance companies
`and restaurants.
`Sit back in your easy chair, avoid the
`crowds and buy when it's convenient for
`you. Home shopping is the best bar(cid:173)
`gain Viewtron offers.
`•
`
`tron's classified advertising section.
`Another category contains most of
`The Miami Herald's classified advertis(cid:173)
`ing section, published on Viewtron sev(cid:173)
`eral hours before it is available in the
`newspaper. This section has nine
`categories: announcements, automo(cid:173)
`tive, real estate, employment, oppor(cid:173)
`tunities, instruction and services, pets
`and livestock, merchandise, and
`marine/aviation/recreational vehicles.
`Saturday and weekday classifieds are
`displayed for 24 hours, with the Sunday
`section remaining for a full week.
`Finally, Viewtron's classified section
`has a category for advertisers who have
`separate advertising sections elsewhere
`
`on Viewtron such as local realtors, auto
`dealers and personnel agencies. For
`example, while a realtor's listing might
`be under "homes for sale" in classified,
`that same realtor might provide more
`extensive information within his own
`advertising section under the larger sec(cid:173)
`tion for real estate agencies. Through
`this section, you could find out about
`many real estate offerings from that par(cid:173)
`ticular agency.
`
`An affordable marketplace with a
`wide selection of goods and services -
`this combination makes Viewtron's clas(cid:173)
`sified section appealing to both sellers
`and buyers.
`•
`
`Viewtron Magazine a November 1983
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 6
`
`

`
`MERCHANTS BY CATEGORY*
`
`AIR BALLOON RIDES
`Balloon (Ad) Ventures of Miami
`AIRUNES
`Air France
`Eastern Airlines
`Pan American World Airways
`APPLIANCE STORES
`Mike's Appliance & TV
`AUTO DEALERSHIPS
`Anthony Abraham Chevrolet
`Autohaus Pompano
`Bill Seidle's Datsun & Mitsubishi
`Coral Gahles Lincoln Mercury
`Gary Fronrath Chevrolet
`Gunther VW/Mazda
`Harbor Chrysler Plymouth
`Monarch Dodge
`Pat Sheehan Buick
`Sports Car South
`AUTO LEASING & RENTAL
`Alamo Rent-A-Car
`Alpha Rent-A-Car
`Budget Rent-A-Car
`Dolphin Rent-A-Car
`Hertz Corporation
`Interamerican Car Rental
`National Car Rental
`BANKS
`The Bank of Coral Gables
`Caribank
`Coconut Grove Bank
`Chase Federal S & L
`City National Bank
`Consolidated Bank
`Continental National Bank
`County National Bank of Florida
`Dadeland Bank
`Dade Savings & Loan
`Florida Coast Banks, Inc.
`Southeast Banks
`BOOKSTORES
`Colossal Book Mart
`BOAT LISTING SERVICE
`Multiple Listing Service
`BROKERAGE HOUSES
`E.E Hutton
`Mcrrill Lynch
`CAMERA STORES
`Aberbach Photo and Art Supply
`American Photo
`Andy's Camera House
`Camcra Bazaar
`Gulfstream Camera
`Photo Magic Storcs
`
`Boundary \Vaters
`Commandcr Salamander
`Essential Clothiers
`Laura Ashley, Inc.
`Royal Silk, Ltd.
`CATALOGUE SHOWROOM
`Best Products Company, Inc.
`CATERERS
`Master Host Caterers
`COMMUNICATIONS
`Western Cnion
`CRUISE LINES
`Norwegian Caribbean Lines
`Royal Caribbean Cruise Lines
`Scandinavian World Cruises
`Windjammer Barefoot Cruises
`DRUGSTORES
`Eckerd Drugs
`ELECTRONICS STORES
`2001 Stereo
`Channel TV & Electronics
`Computer Design, Inc.
`Computer Generation
`Phillip Morris
`UniTe! of South Florida
`The Video Spectrum
`ENTERTAINMENT
`Festival Productions
`EXTERMINATORS
`"Bugs" Burger Bug Killers. Inc.
`FABRIC STORES
`Richard's Fabrics
`FASHION & BEAUTY
`Fifth Avenue Fragrance
`FLOWER SHOPS
`A Touch of Class Florist
`Dolly's Florist
`Exotic Gardens
`Flowers by Blossom Shops
`Suni-Dade Florist & Gift Shop
`FOOD MARKETS
`Epicure Market
`Grand Union Company
`FURNITURE & FURNISHINGS
`The Carpet Mart
`The Door Store
`Universal Home Products
`
`Viewtron Magazine a November 1983
`
`PUBpC UTILITIES
`AT&T
`Florida Power & Light
`Southcrn Bell
`
`Century 21 Real Estate of So. Fla.
`Century 21 Tropic Realty, Inc.
`ERA- South Dade Realty, Inc.
`Esslinger-Wootcn-Maxwcll, Inc.
`RECORD STORES
`Q-Records & Tapes
`Rccordland
`Variety Records
`Vibrations
`RESTAURANTS
`Arthur's Eating House
`Chez Vendome
`Greenstreets Restaurant
`Stefano's
`SHOPPING CENTERS & MALLS
`Bal Harbour Shops
`Dadeland Mall
`Hollywood Mall
`Miami International Mall
`Midway Mall
`Omni International
`SPORTING GOODS
`Don's Golf & Tennis
`Mark 400
`Nan til us Dive, Surf & Ski
`THEATRES
`Coconut Grove Playhouse
`Miami Beach Theatre of
`the Performing Arts
`Parker Playhouse
`Royal Poinciana Playhouse
`TICKETS
`Select-A-Seat
`TOY STORES
`Galt Toys
`TRAVEL AGENCIES
`A. AAAbco Cruise Center
`AAA East Coast
`Airtour Universal
`Aliza Brenner Travel
`All Way Travel
`Ameritravel International
`The Bahamas Administry of'Iburism
`Burdines Travel
`Continental World Travel
`Country Club Travel Agency
`Globe Travel
`Key Biscayne Travel
`Leading Fla. Travel Agents
`Maduro Travel
`Prager Travel
`Windjammer Travel Service
`*Asof
`11
`
`GREETINGS
`Hallmark
`HARDWARE STORES
`Central Hardware
`HEALTH SPAS
`Hollywood Spa
`HOME IMPROVEMENT
`Pinch-A-Penny
`Sheds America
`HOTELS
`Self Scrvice Inns
`Sheraton Corporation
`HOUSEWARES
`Mr. Pottcry
`Open Housc
`INSURANCE/FINANCIAL
`The Equitable Life Assurance Co.
`IDS
`Kemper Financial Services
`Metropolitan Mortgage Company
`Vanguard Group oflnvcstment
`Wright & Putnam Insurance
`LANDSCAPING
`Dade Landscaping
`LIQUOR STORES
`Shell's City Liquors
`
`LUGGAGE STORE
`BentleY:s Luggage and Gifts
`MAJOR RETAILERS
`Burdines
`J.CPenney
`MEDIA
`The Miami Herald Pub. Co.
`MEN'S CLOTHING
`Baron's Mens Clothing
`Fashion Clothiers
`Florsheim Shoes
`Lanson's
`MUSICAL INSTRUMENTS
`Mnsic Mnsic
`OFFICE SUPPLIES
`Long Office Supplies
`PARIMUTUELS
`Dania]ai-Aiai
`,'v!iamijai-Alai
`
`PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00755
`Page 7
`
`

`
`Advertisement
`
`Give Your Children the Advantage
`of A+ Lessons frotn Vie-wtron
`
`G IVE your child an edge in school
`
`and continue your own educa-
`
`tion.
`Viewtron features a one-on-one
`learning experience in which you in(cid:173)
`teract with a bionic teacher who pro(cid:173)
`vides immediate feedback on your
`progress.
`You control the pace. Spend as much
`or as little time as you need on the les(cid:173)
`sons, drills and tests.
`Viewtron teaches each member of
`your family. The same amount of in(cid:173)
`struction for a home computer system
`would mean purchasing several
`software programs, at a cost of hundreds
`of dollars or more.
`BASIC SKILLS
`Transform your TV from after-school
`babysitter to afternoon tutor.
`In the reading skills section, choose
`among lessons for grades one through
`six. Students read stories and answer
`questions that measure understanding
`and comprehension.
`Younger elementary students can
`choose a lesson about problems and
`how people solve them, while older
`elementary students might deal with
`concepts such as distinguishing fact
`from opinion.
`Children from kindergarten to grade
`five may find the mathematics section a
`convenient way to practice addition,
`subtraction, multiplication and division.
`As in the reading section, clever
`graphics highlight each math lesson. For
`example, Viewtron rewards students
`answering division problems with col(cid:173)
`orful balloons on the screen.
`Viewtron soon will have exercises in
`decimals, fractions, percentages and
`word problems.
`SAT PREPARATION
`Prepping for the Scholastic Aptitude
`Test (SAT) with Viewtron can:
`( choose one)
`a. Improve your SAT scores.
`b. Give you complete explanations
`for correct answers.
`c. Simulate actual test-taking with
`two practice exams.
`d. all of the above
`The answer is "all of the above."
`Adapted from the Arco SAT workbook,
`Viewtron's exercises provide today's
`computer-oriented youngsters with
`more than 40 hours of reviewing.
`Verbal topics include antonyms,
`
`"You control the pace.
`Spend as much or as little time as you need
`on the lessons, drills and tests with Viewtron."
`
`problem-solving skills with this game.
`"Froggie" teaches 3- to 6-year-olds to
`identify the alphabet. Players match the
`letter on the TV screen with one they
`can find either on the same screen or by
`pressing the correct letter on the
`keypad.
`SPANISH
`Take Spanish lessons from Viewtron.
`The course has 50 Latin American
`Spanish lessons and seven Cuban
`Spanish lessons set in Miami's Calle
`Ocho. To teach Cuban Spanish, View(cid:173)
`tron takes you to a Cuban restaurant, a
`typical fiesta and a Cuban mechanic for
`car repairs.
`Viewtron has information about op(cid:173)
`tional audiotapes available from the Lin(cid:173)
`guaphone Institute.
`
`COMPUTER LITERACY
`The novice will appreciate this intro(cid:173)
`ductory computer course. It concen(cid:173)
`trates on business and personal uses of
`computers, computer languages and the
`principles of computing.
`MANAGEMENT SKILLS
`Sharpen your management skills at
`home with a course created by the
`American Management Associations.
`In several of the eight units, you work
`with business tools such as a general and
`administrative budget, capital expendi(cid:173)
`tures budget, and cash and balance
`sheet.
`In the last unit, you become part of a
`fictitious company and must work with
`the budget in a simulated business situa(cid:173)
`tion.
`Supplementing the course is an inex(cid:17

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket