PMC Exhibit 2116
`Apple v. PMC
`IPR2016-00753
`Page 1
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`

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`Advertisement
`
`LETTER FROM THE PRESIDENT
`
`The Waiting Is Over;
`Touch the Future with Viewtron
`
`Dear South Floridian:
`
`Welcome to the future! Tomorrow has arrived. A historic moment in the
`United States is upon us, and all ofus who live in South Florida are a part ofthis
`historic event.
`
`How many of us were fortunate enough to be there when the first
`television set showed its first program, when the first radio crackled its first
`sounds, when the first talkie movie was shown, when the first words came
`through Bell’s telephone, or when the first US. newspaper came off the press?
`Few of us actually can say that we were there when history was being made ~
`until now.
`
`A new communications medium is making its commercial debut in the
`United States. A medium that combines space age technology with your
`everyday television and telephone line to bring you a new world of
`information and services.
`
`Viewdata Corporation of America, a wholly owned subsidiary of
`Knight-Ridder Newspapers, which publishesThe Miami Herald, is
`proud to be the first to introduce VlEWTRON® to the United States and to
`South Florida.
`
`Viewtron is the first commercial videotex service in America. Videotex
`is a technology that combines your home television, your telephone line and
`a giant computer to provide a wide variety of information and services. In the
`pages that follow you will be given a more detailed explanation of the
`information and servicesVIEWTRON will bring to your control. The world of
`information will be at your fingertips.
`
`Now, for the first time, you can live on your own timetable, get the facts
`you want, the information you need, instantly; using your own TV Consider
`for a moment all the things you now spend valuable time vyour time —
`waiting for.
`
`
`
`
`
`You wait for the stores to open, you wait to find a parking space, you wait
`for the newspaper to arrive, for your turn at the bank’s teller window,
`for someone to look up, locate and deliver the information you need, or the
`evening’s newscast to come on, for today’s stock prices and tomorrow’s
`weather forecast. The list is endless.
`
`With VIEWTRON you won’t have to wait or do Without this sort of
`information any more.You will get the answers you need instantly. You’ll be
`able to shop at midnight, bank on Sundays, get the latest news from Hialeah to
`Hollywood, know where the traffic tie-ups are before you find them on your
`own, get stock prices, learn a foreign language, even send messages and
`greetings to your friends electronically. You will be able to do your banking
`with participating banks and savings and loan associations without leaving
`
` f
`
`your living room, and perhaps best of all, you’ll be able to shop via
`VIEWTRON. Yes, the day when you can actually do much of your shopping
`from your favorite easy chair is here.
`
`VIEWTRON is a subscription service available to you now. To make the
`VIEWTRON connection all you need is the new AT&T Sceptre” Videotex
`terminal. It is portable, and consists of a control unit and a wireless keypad.
`The Sceptre terminal is easy to install —you can do it yourself in minutes. And
`it is very simple to use. Even children learn to operate it quickly.
`
`In the following pages, we will describe how VIEWTRON works, what
`servicesVIEWTRON offers, how to useVIE\X/TRON and where to go to see
`VIEWTRON demonstrated. We’ll even tell you where you can buy the Sceptre
`terminal and subscribe to VIEWTRON. This commemorative issue of
`VIEWTRON Magazine and Guide is being widely distributed so that many
`South Floridians can be a part of this historic event, the birth of a new
`industry, of a new medium.
`
`After years of research, planning and testing, we are proud to introduce
`VIEWTRON to South Florida. We sincerely hope you enjoy your adventures
`with the new world of information and services. VIEWTRON. The waiting
`is over.
`
`Sincerely,
`
`Albert]. Gillen
`President
`Viewdata Corporation of America, Inc.
`
`Viewtron Magazine E November 1983
`
`PMC Exhibit 2116
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 2
`Page 2
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`

`
`
`
`November 1983. Vol. I No. 1
`
`
`
`Advertisement
`
`20
`VIEWTRON CATEGORIES
`An at-aeglance directory of Viewtron
`services. More than 750 Viewtron
`topics available at the touch ofa key. lt’s
`as it your personal banker, stockbroker,
`social secretary, postman and the town
`crier had moved into your living room.
`
`
`
`2 LETTER FROM THE PRESIDENT
`4 NEWS
`
`5 MONEY
`6 SHOPPING
`
`3 EDIICATION
`9 SPORTS
`
`IO BOOKS 8: REFERENCE
`I I MESSAGES
`
`I4 NOME, FAMIIY AND NEAITN
`I5 TRAVEI. & ENTERTAINMENT
`
`FOOD & DINING
`I6
`I7 GAMES
`I8 INFORMATION PROVIDERS
`
`22 NISTORY
`
`
`
`
`
`
`
`Viewtron Magazine & Guide is the official
`magazine of Viewtron. Viewtron is the first fully
`commercial videotex service in America and is a
`subscription service of Viewdata Corporation
`of America, lnc., a wholly owned subsidiary of
`Knight—Ridder Newspapers inc. Viewtron is a
`registered service mark of Viewdata
`Corporation ofAmerica. Sceptre is a trademark
`of AT&T Company. A|bertJ. Gillen, president,
`Norman Morrison, executive vice president.
`Viewtron Magazine & Guide (quarterly) and
`Viewtron Newsletter (8 issues per year) are
`published by Viewcata Corporation of America
`|nc.,'lili Lincoln Road,Miami Beach, Florida
`33139, U.S.A., (305) 6741444. The Viewtron
`service will be unavailable to subscribers on
`Mondays from 'l2:30 am. to 5:30 o.m., and at
`other unscheduled imes when maintenance is
`necessary. Some Viewtron services may be
`subject to delay depending on technical
`conditions. Natura ly, Viewtron will attempt to
`l<eep any interruption of normal service to a
`minimum. Viewdata Corporation of America
`Inc., reserves the right to add, delete or modify
`Viewtron services. "he Viewtron Terms of
`Service should be consulted for a complete
`description of the terms and conditions of
`Viewtron services. The Viewtron Magazine &
`Guide and Viewtron Newsletter are distributed
`free to Viewtron su oscribers. Subscriptions are
`$25/year in the U.S. and $50 elsewhere. ©i983
`Viewdata Corporation of America Inc.,
`Novemlaerl983, Vol. i, No. l.
`
`VIEWTRONIAND POSTER
`Pull out a giant poster of Viewtronland. At a glance, you can discover
`the world of Viewtron available to you at your fingertips.
`
`now viiwmou WORKS
`Learn how the TV, telephone and computer are combined to bring
`you your newspaper, your bank records, your mail and much more.
`
`WNERE TO BUY VIEWTRON
`If you own aTV and a telephone, all you need to access Viewtron
`is :1 Sceptre terminal. Visit any of the listed stores for a h:mds»on
`Viewtron demonstration with the Sceptre terminal.
`
`12
`
`1
`
`23
`
`Viewtron Magazine 5 November 1983
`
`
`
`PMC Exhibit 2116
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 3
`Page 3
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`

`
`
`
`Advertisement
`
`NeWsYouWant -WhenYouWant It;
`
` Catholic Church and Temple Beth Am-
`
`provide a schedule of services and spe-
`cial programs.
`Stay in touch with your alma mater.
`Campus and alumrii news comes from
`Florida colleges, including University of
`Miami, Miami-Dade Community Col-
`lege, Florida International University,
`University of Florida and Florida State
`University.
`Viewtron’s ll neighborhood calen-
`dars bill art shows, classes, club meet-
`ings, films, lectures, music and theater in
`your area.
`Viewtron reporters provide special
`additional coverage of Coral Gables,
`South Miami and East Kendall. Plans call
`for expanding coverage as the use of
`Viewtron grows throughout South
`Florida.
`In addition to the crime coverage
`from The Miami Herald, Viewtron re-
`porters provide daily reports on
`neighborhood crime from local police
`departments. Neighborhood warnings
`will be issued by Dade County Citizens’
`Crime Watch, along with the news about
`the groups activities and advice on how
`to protect your home.
`Reporters cover major community
`events and important government
`meetings. Coral Gables coverage ex-
`tends to meetings of the City Commis-
`sion, Planning and Zoning Board, Board
`of Adjustment, Beautification Commit-
`tee and Chamber of Commerce.
`Weekly price surveys compare prod-
`ucts offered by South Dade businesses.
`Find out how much the house down
`the street sold for. Local listings record
`sale prices of homes in your neighbor-
`hood, births at local hospitals, occupa-
`tional licenses, government meeting
`agendas and special notices.
`And there’s more.
`Read about civic clubs, scouting
`groups, homeowners association meet-
`ings, local business people and new in-
`dustries.
`Viewtron is current, comprehensive
`and attuned to your interests, whether
`it’s news about the nation, the world,
`your business or your community.
`I
`
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 4
`Page 4
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`sional interests than you‘ve ever imag-
`ined.
`
`COMMUNITY NEWS
`VieWtron’s Window also enables you
`to look into your community by provid-
`ing neighborhood news that may be im-
`portant to only you and a few others. For
`instance:
`
`0 When the alumni association
`
`0 When the honor roll is posted at
`Coral Gables High School, you
`can point to your teenager’s name
`with pride.
`
`from University of Florida plans a
`gathering, read about it on View-
`tron.
`
`0 Before your local zoning board
`meets, find out what’s on the
`agenda.
`Viewtron highlights news and events
`local schools, including Ransom-
`at
`Everglades; Coral Gables, Palmetto and
`Nova high schools; Ponce de Leon, Pal-
`metto and Southwood junior highs; and
`West Lab Elementary.
`Religious congregations ~ including
`University Baptist Church, St. Louis
`
`“ oatersftnd t/ye martnefivecasts updated
`four times 51 day, and travelers
`cam select weather reportsfor 40 ct ies.”
`
`“trim
`
`F siatirauitt
`
`;
`
`WITH Viewtron, you have instant
`access to the news you want V
`updated throughout the (lay.
`Consider l1ow you now get the news
`and information you want. You wait for
`the newspaper. You wait for the radio or
`TV newscast. You could get 24-hour
`cable news, but there’s no guarantee
`you’ll get the news you’re looking for,
`Viewtron enables you to select the
`news you want, Whenever you want it.
`Viewtron technology makes possible
`the marriage ofthe breadth and depth of
`newspaper reporting with the immedi-
`acy of broadcast reports.
`You will find stories from The Miami
`Herald and several other news sources,
`including The Associated Press, The
`NewYork Times, Dowjones, KNT News
`Service, Los Angeles Times—Washington
`Post News Service, National Weather
`Service and Weather Services Interna-
`tional.
`Choosing what to read is easy. View-
`tron editors comb news sources to de-
`velop sections for local, national, world
`and business top stories. Each of these
`four sections includes approximately 15
`of the most important and interesting
`articles ofthe day.
`Read about Latin America in the
`world news section. Read about your
`home state in the national news section.
`Find out what’s happening in the federal
`government by looking at Washington
`news and the Congressional Quarterly.
`Keep track of your representatives by
`examining Congressional Quarterly’s
`roll call ofvotes on major issues.
`Stay on top of business news and mar-
`ket activity of the day in the Business
`section.
`
`Keep up with your professional field
`with articles indexed by occupations,
`including airlines, automobiles, com-
`munications, education. health and
`medicine,
`law, science, tourism, trade
`and utilities.
`Viewtron also keeps you tip to date on
`the weather with National Weather Ser-
`vice reports for Dade, Broward and Palm
`Beach counties and Florida cities out-
`side the tri—county area.
`Boaters find the marine forecast up-
`dated four times a day, and travelers can
`select daily weather reports and fore-
`casts for 40 U.S. cities.
`Viewtron makes your TV screen a
`Window to the world, giving you more
`news to match your personal or profes-
`
`
` PMC Exhibit 2116
`
`

`
`Advertisement
`
`
`
`Bank At Midnight FromYour Living Room;
`CheckYour Stock Portfolio Daily
`
`
`
`mail link through Viewtron so that each
`can leave messages for the other any
`time of the day or night.
`Although you cannot buy and sell
`stocks directly through Viewtron, you
`can send an electronic message to your
`broker providing instructions or inquir-
`ing about your account.
`This service, called “Huttonline,” will
`cost 517 a month after a six-month free
`trial that begins today Other brokerage
`houses such as Merrill Lynch provide
`general investment research informa-
`tion to all Viewtron subscribers, even
`those without brokerage accounts.
`CONSUMER REPORTS
`Viewtron is a buying tool. If you are
`looking for a car like the Honda Accord
`or Chevy Cavalier, consult the “(Ion-
`sumer Reports Annual Auto Buying
`Guide.” Viewtron also lets you pick any
`two cars and compare their features.
`Other product ratings, published
`monthly in Consumer Reports
`magazine, are also available.
`OTHER SERVICES
`Check how your stocks are doing in
`the business news section. Other news
`and investment information from The
`Miami Herald, The Wall Street Journal
`and other sources can also be found in
`the business section.
`Comparison shop for life insurance.
`Several companies detail coverage and
`prices for Various plans.
`Order merchandise and learn about
`travel services from American Express.
`Check your most recent charge bill.
`With Viewtron, you‘ll never be home
`without it.
`When you do leave home, make sure
`you know where the best buys are. Con-
`sult Viewtrons directory for discount
`shopping areas and “how-to" guide for
`bargain shoppers.
`Save money with thrift tips and re-
`fund offer details from the nationally
`syndicated Super Saver column by Jan
`Leasure.
`Save hours of tedious research by
`reading financial analyst Dick Davis’
`newsletter that digests more than 200
`other market publications.
`Regular newsletter articles are
`“Wheres the Market Going," “Spotlight
`Stock” and “Investment ’l‘ips."'
`Keep on top of your investments and
`in touch with your bank through View-
`tron. Managing your money has never
`
`been easier.
`
`IJ
`
`,
`
`R
`
`
`
`
`
`deposit or loan accounts.
`0 Pay bills and transfer funds.
`0 Set up a list of merchants to be
`paid.
`0 Set up a list of transfer relation-
`ships between your accounts.
`‘Update your bill payment and
`funds transfer records.
`
`0 Request stop payment on checks
`you have written.
`0 Order checks.
`
`0 Send messages to your financial
`institution.
`While banking, you are free from elec-
`tronic eavesdropping thanks to a sophis-
`ticated means of encrypting informa-
`tion. Data traveling between the View-
`tron computers and your Sceptre ter-
`minal is totally scrambled. A state-of-
`the—art super computer would take 10
`
`years to explore all the possible combi-
`nations required to break the code.
`
`PERSONAL FIHAHGES
`Columnist, author and television
`commentator Jane Bryant Quinn pro»
`vides advice on banking and credit and
`other money matters. There’s informa-
`tion on insurance, too, with a special
`section on Florida insurance require-
`ments.
`BROKERAGE FIRMS
`In addition to home banking, View~
`tron offers “home brokerage.“
`For example, customers ofE.E Ilutton
`& Co., the nation’s second-largest
`brokerage house, can call up current in-
`formation on their accounts, such as
`portfolio positions, cash balances and
`data on checking transactions.
`Brokers and clients have an electronic
`
`three situa-
`
`WAITING in line at the teller’s win-
`dow.
`Waiting for your bank statement to
`arrive.
`Wondering whether the figures in
`your checkbook match the current fig-
`ures the bank has.
`You’ve experienced all
`tions.
`But now, through Viewtron’s par-
`ticipating banks and savings and loan
`associations, you can put an end to the
`hassle of managing your money.
`Now you can bank at home.
`Just press a few keys and you'll be able
`to check your account balance, transfer
`funds from one account to another;
`even pay your monthly bills in just a few
`minutes.
`Set up a list offixed amount payments
`made each month: mortgage, life insur-
`ance, orthodontist, car, newspaper and
`country club. Authorize payment and
`you take care of these in seconds.
`Then set up payments that vary in
`amount each month:
`telephone, elec-
`tric, water, gas, Saks Fifth Avenue, Bur-
`dines, American Express and Master-
`Card. just type in the amount and
`authorize payment.
`You can leave the payment lists on
`Viewtron for use in future months.
`Take advantage of another bill-paying
`feature by authorizing payments to be
`made automatically months later. This
`might be useful for a quarterly payment
`such as car insurance.
`Viewtron offers a new and conven-
`ient way to do your banking through the
`following banks and savings and loan
`associations.
`Southeast Bank
`Flagship Bank
`Dade Savings and Loan
`Association
`City National Bank Corporation
`Chase Federal Savings and
`Loan Association
`Dadeland Bank
`Coconut Grove Bank
`County National Bank of
`South Florida
`Florida Coast Banks, Inc.
`The Bank of Coral Gables
`CariBank/Dania Bank
`Depending on what is offered by your
`bank or savings and loan association,
`you may be able to do any or all of the
`following on Viewtron:
`0 Inquire about the status of your
`
`Viewtron Magazine E November 1983
`
`
`PMC Exhibit 2116
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 5
`Page 5
`
`

`
`Advertisement
`
`0 your shopping from your favor-
`ite easy chair at any time of the
`day or night. Don’t wait for the stores to
`open or worry about how soon they’ll
`close. No more fretting about traffic,
`parking, crowds or checkout lines.
`In the comfort of your own home,
`press a few keys to review products
`from many of South Florida’s finest
`stores.
`Viewtron’s wealth of information can
`help make you a smart shopper and a
`careful consumer. If you are shopping
`for a particular product, say a camera, it’s
`probably on sale somewhere. On View-
`tron, a camera sale would be listed in
`three places: sales, cameras and the par-
`ticular store holding the sale. It’s .easy to
`find the best prices with Viewtron.
`Found something you’d like to buy?
`Often, you’ll be able to order it through
`Viewtron.
`
`EASY ORDERING
`Viewtron generates an order form
`right on your TV screen. It even fills in
`your name and address. All you need to
`do is type in your credit card number
`and indicate whether you prefer home
`delivery or store pickup.
`Finalize your order by pressing a key
`to send it to the retailer. Upon receiving
`your order, the retailer sends a confir-
`mation or “electronic receipt" to your
`Viewtron mailbox indicating that the
`product is in stock and telling you when
`to come pick it up or when you’ll be
`receiving it.
`Imagine being able to do the follow-
`ing from your home through your TV:
`I Buy sporting equipment, clothes,
`rackets and balls.
`0 Choose a camera, film and dark-
`room supplies.
`0 Pick out tables and chairs.
`
`0 Order garden supplies,
`appliances, linens and kitchen
`equipment.
`0 Select small computers and
`software, calculators and office
`supplies.
`0 Charge stereos, records and tele-
`phones.
`0 Shop for toys and books.
`0 Splurge on a nice perfume.
`For special occasions, order flowers
`from a florist, send a Western Union
`telegram or an electronic Hallmark
`greeting. Celebrate by ordering a ca-
`
`I P
`
`
`
`Viewtron Magazine E November 1983
`
`MC Exhibit 2116
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 6
`Page 6
`
`The‘Eleetronic Mall’ Arrives;
` All Under One Roof (Yours)
`
`
`tered meal or liquor, prime meats, pas-
`tries and cakes.
`Plan a memorable day or evening.
`Order tickets to the ballet, concert,
`show, theater, circus or football game
`from Select—A—Seat ticket agency Choose
`seats by price category and have tickets
`mailed to your home or office.
`Shop for a dream vacation. Use View-
`tron to order travel brochures and make
`reservations through a travel agency.
`Take a side-trip on Viewtron to compare
`prices on car rentals, major airline offer-
`ings and cruises.
`Order items from the printed
`catalogues of stores such as Best Prod-
`ucts and Laura Ashley.
`JC. Penney replies quickly to orders
`from its catalogue because Viewtron
`connects you directly with Penney’s
`order—entry Computer in Atlanta. If the
`item you want is not in stock, the com-
`puter suggests alternatives. Perhaps it is
`available in other colors-you’ll get a list
`of them.
`111 addition to home shopping, View-
`tron subscribers can find out which
`
`stores to go to and when. Browse
`through advertisements and informa-
`tion from hundreds of businesses in-
`cluding such local stores as Burdines
`and Eckerd Drugs, and such out-of-state
`stores as Daytons of Minneapolis.
`Special bargains are available at many
`local stores to holders of Viewpons,
`paper coupons that you get free with
`Viewtron. Check the Viewpon section
`for an index of merchants making offers.
`For example, a restaurant might adver-
`tise a 10 per cent discount on meals to
`Viewpon holders. Take advantage of an
`offer by filling out theViewpon based on
`what you see on the TV screen and pre-
`senting it to the merchant when you
`make the purchase.
`Other bargains unique to Viewtron
`shopping are time-sensitive, 11th hour
`values.
`A cruise ship leaving the Port of
`Miami the next day might offer bargain
`rates for unreserved cabins; a theater
`might discount tickets late in the day of
`a performance; at 9 p.m. a store might
`announce a midnight madness sale. You
`
`0 need to keep your classified in-
`formation a secret.
`For only about $1 a week, you can
`place a classified advertisement on
`Viewtron by simply typing your ad into
`your Sceptre terminal.
`You worft have to plan (lays in ad-
`vance to schedule an ad because View-
`tron allows you to communicate
`quickly with other subscribers.
`And don’t worry about receiving
`phone calls or messages after the sale
`has been made. The ad can be removed
`almost as quickly as it was placed by
`typing your request into Viewtron.
`Classifieds placed by Viewtron sub-
`
`scribers are only one category in View-
`
`tron’s classified advertising section.
`Another category contains most of
`The Miami ilerald’s classified advertis-
`ing section, published on Viewtron sev-
`eral hours before it is available in the
`newspaper. This section has nine
`(‘Z|f€‘gOI'l(‘S:
`announcements, 2lll[OlTIO-
`tive, real estate, employment, oppor-
`tunities, instruction and services, pets
`and livestock, merchandise, and
`marine/aviation/recreational vehicles.
`Saturday and weekday classifieds are
`displayed for 24 hours, with the Sunday
`section remaining for a full week.
`Finally, Viewtron’s classified section
`has a category for advertisers who have
`separate advertising sections elsewhere
`
`would look for any of these bargains
`under the section for 11th hour View-
`tron values.
`Nothing is too big for the Viewtron
`shopping section. Looking for a new
`home? Scan the index of real estate
`agencies with listings. Simply push a key
`to have an agent contact you about a
`house you like.
`Elsewhere in the shopping section,
`find out about store—sponsored special
`events such as fashion shows, cooking
`demonstrations and celebrity appear-
`ances.
`
`Prepare for an evening of jai alai with
`player, restaurant and how-to—bet guides
`from Miami and Dania frontons.
`Learn how to lower your electric bill
`with tips from Florida Power & Light.
`Comparison shop using price infor-
`mation from businesses such as car
`dealers, banks, insurance companies
`and restaurants.
`Sit back in your easy chair, avoid the
`crowds and buy when it’s convenient for
`you. Home shopping is the best bar-
`gain Viewtron offers.
`I
`
`on Viewtron such as local realtors, auto
`dealers and personnel agencies. For
`example, while a rea1tor’s listing might
`be under “homes for sale” in classified,
`that same realtor might provide more
`extensive information within his own
`advertising section under the larger sec-
`tion for real estate agencies. Through
`this section, you could find out about
`many real estate offerings from that par-
`ticular agency.
`
`An affordable marketplace with a
`wide selection of goods and services —
`this combination makesViewtron’s clas-
`sified section appealing to both Sellers
`and buyers.
`
`

`
`Advertisement
`
`l
`'._
`3,
`
`,
`7
`
`“
`__
`
`ni:ncnAms av CA'I'E60IlY*
`
`RIDES
`AIR
`Balloon (Ad) Ventures of Miami
`AIRLINES
`Air France
`Eastern Airlines
`Pan American World Airways
`APPLIANCE STORES
`lVIike’s Appliance'& TV
`AUTO DEALERSHIPS
`Anthony Abraham Chevrolet
`Autohaus Pompano
`Bill Seidle’s Datsun & Mitsubishi
`Coral Gables Lincoln Mercury
`Gary Fronrath Chevrolet
`Gunther VW/Mazda
`Harbor Chrysler Plymouth
`Monarch Dodge
`Pat Sheehan Buick
`sports Car south
`AUTO LEASING & RENTAL
`Alamo Rcnt'A—Car
`Alpha Rent-A»Car
`Budget Rent~A-Car
`DOIPIIIII RCIII‘A'C3I
`Hertz Corporation
`IIIIEIQIIICIM33“ Car Rental
`’‘’“‘‘°““‘ 9” Reml
`BANKS
`The Bank of Coral gables
`Caribank
`Coconut Grove Bank
`Chase Federal s & L
`Consolidated Bank
`City National Bank
`Continental National Bank
`,
`.
`Countv National Bank of Florida
`.
`Dadeland Bank
`Dade Savings & Loan
`Florida Coast Banks, Inc.
`\
`,
`y
`Southcdbt Banks
`B OK STORES
`0
`Colossal Book Mart
`BOAT LISTING SERVICE
`Multiple Listing Service
`BROKERAGE HOUSES
`HF‘ Hum)“
`Mcrrfll Lynch
`CAMERA STORES
`Aberbach Photo and Art Supply
`Am H D Photo
`6 Ca
`Andyrs Camera House
`Camera Bazaar
`Gulfstream Camera
`Photo Magic Stores
`
`PUBIIC UTILITIES
`
`AT &T
`Florida Power & Light
`
`Southurn Bell
`REAL ESTATE AGENCIES
`Century 21 Real Estate of S0. Fla.
`
`*
`‘
`K
`V
`Century 21 Tropic Realty, Inc.
`
`CATALOGUE SHOPPING
`A
`ERA — South Dade Realty, Inc.
`Boundary Waters
`Esslinger-W0oten-Maxwell, Inc.
`
`Cfnnniandcr Salamander
`GREETINGS
`RECORD STORES
`aura
`'
`'
`.
`Esscntrlhflotflcrs
`Hallmark
`Q—Records & Tapes
`Royal Sfk ‘avdnc
`$C(.:()I‘Cll1:l1(.l d
`V
`‘finely,’ CCOI S
`CATALOGUE SH9WRO0M
`V1brauons
`Best Products (fimpanyr Inc‘
`RESTAURANTS
`CATERERS
`Arthur's Eating House
`Master Host Caterers
`Chcz Vendome
`COMMUNICATIONS
`Greenstreets Restaurant
`Wegtcm [.m.(m
`Stefands
`‘
`’
`SHOPPING CENTERS & MALLS
`CRUISE LINES
`Bal Harbour Shops
`Norwegian Caribbean Lines
`Daddzmd Mah
`‘
`Royal Caribbean Cruise Lines
`Hollywood Mall
`Scandinavian World Cruises
`_
`'
`,
`,
`Windammer Barefoot Cruises
`Miami International Mall
`I
`Midway Mall
`DRUG STORES
`Omni International
`Eckcrd Drugs
`SPORTING GOODS
`ELECTRONICS STORES
`Dong Golf& Tennis
`2001 Stereo
`Mark 400
`Chriiin€1TV & Electronics
`Nautilus Dive, Surf & Ski
`Computer Design, Inc.
`THEATRES
`Computer Generation
`Coconut Grow Playhouse
`Phillip Morris
`V
`Miami Beach Thaw of
`‘
`Uni Tel ofSouth Florida
`the Performing Ans
`The Video Spocrruni
`Parker Plavhousc
`«
`-
`,.
`.
`-
`ENTERTAINMENT
`Royal POiI1-Ciallfl Playhouse
`restiy al Productions
`TICKETS
`EXTERMINATORS
`S 1
`[_A_§
`5 EC
`* C”
`K.”
`“B I _,, B
`B
`TOY STORES
`mos
`Luger ug 1
`FABRIC STORES
`Gait Toys
`Richards Fabrics
`TRAVEL AGENCIES
`FASHION 8‘ BEAUTY
`A. AAAl)co Cruise Center
`-
`‘
`Fifth Avenue Fragrance
`AAA East Coast
`A11-[Our Universal
`FLOWER SHOPS
`.
`»«
`A112“ B“‘’‘‘‘°‘ 1’“V61
`A Touch of Class Florist
`1
`_
`Dolly’s Florist
`All W3_'yTra‘17d
`.
`'
`V
`V
`Exotic Gardcns
`Ameritrave Internation.l
`Flowers b Bloggom gho S
`The Bahamas Administry of Iourism
`i
`A
`Y —~
`‘-2
`Burdines Travel
`p~
`r E
`I
`y
`,
`Sum-Dade l‘lOI‘1S[ & Gift Shop
`_
`F
`Continental World Irax cl
`T
`001) MARKE S
`Country Club Travel Agency
`Epicure Market
`1 b
`~
`1
`G 0 5"IIi1V€
`1
`_
`Grand Union Company
`KC , Bisca neTmVe1
`y .
`y
`FURNITURE & FURNISHINGS
`Leading Fla. Travel Agents
`MfidI11‘0T1‘flV€I
`The Carpet Mart
`The Door Store
`PI38” TI3V'~’1
`Universal Home Products
`Windjammer Travel Service
`*As 0fAugust ll
`
`
`
`
`SITORES
`(‘cmra Hat Ware
`HEALTH SPAS
`Hollywood Spa
`HOME IMPROVEMENT
`PmCh_A_PennV
`Sheds Amcria
`
`_
`HOTEFC’
`.
`Self Scrvlcc Inns
`Sheraton Corporation
`HOUSEWARES
`,
`MI? Potter?
`OPCIT HOIISC
`INSURANCE/F1NANC[A1‘
`The Equitable Life Assurance Co.
`[D5
`Kemper Financial Services
`Metropolitan Mortgage Company
`Vanguard Group of Investment
`Wright 8: Putnam Insurance
`LANDSCAPING
`Dadc Landscaping
`LIQUOR STORES
`‘
`V ‘q
`ghcnss Cit
`11- uors
`LUGGAGE STORE
`,
`I nd Gifts
`’« L y ,1 y
`Bentleys uggage a
`MAJOR RETAILERS
`_
`‘
`??_r(ll)1ne:
`.. en ey
`.
`MEDIA
`Th M.am. H Tam Pub CO
`C
`1
`I
`L
`" ’
`MEN’S CLOTHING
`.
`,.
`i3,;1S1‘t(1)il:):1]‘:[§(r)1tbh(i:(:?Sthlng
`Fl
`‘h ).
`Sh
`.
`Orb Um 095
`I«?ii1S0fl’S
`MUSICAL INSTRUMENTS
`-
`-
`MUSIC Muslc
`OFFICE SUPPLIES V
`Long Office Supplies
`PARIMUTUELS
`DiiI1iaJ‘«1i-AIBI
`Miainijai-Alai
`
`‘
`
`I
`firs’ no
`
`[
`
`Viewtron Magazine = November 1983
`
`
`PMC Exhibit 2116
`PMC Exhibit 2116
`Apple v. PMC
`Apple v. PMC
`|PR2016-00753
`IPR2016-00753
`Page 7
`Page 7
`
`

`
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`
`
`ofA + Lessons from Viewtron
`
`
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`problem-solving skills with this game.
`“Froggie” teaches 5- to 6-year-olds to
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`SPANISN
`Take Spanish lessons from Viewtron.
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`Viewtron has information about op-
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`COMPUTER LITERACY
`The novice will appreciate this intro-
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`MANAGEMENT SKILLS
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`FLORIDA DRIVER'S TEST
`Viewtron helps you pass the Florida
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`After reading about Viewtron’s educa-jg‘
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`BASIC SKILLS
`Transform your TV from after-school
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`In the reading skills section, choose
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`As in the reading section, clever
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`SAT PREPARATION
`Prepping for the Scholastic Aptitude
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`Adapted from the Arco SAT workbook,
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`Verbal
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`Right and left. Above and below. Big-
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`GAMES
`Meet the challenge of a daily brain
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`Monday through Saturday;
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