`
`A Service of the Future for American Homes
`
`Page 1
`
`PMC Exhibit 2115
`PMC Exhibit 2115
`Apple v. PMC
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 1
`
`

`

` Imaginesitting at home on a
` to the entire system.Their responses will help determinefuture directions
`
`Saturday afternoon planning an
`evening out.You pick up a control unit
`similar to a hand-held caiculator
`and press a few numbers. Instantly a
`list of local restaurants appears on
`aTV screen. By pressing another
`numberyou requesta list of French
`restaurants. Immediately thelist
`appears and youselect a review of
`one of them.Finally, you read
`selections from tonight's menu.All
`this without leaving yourliving room.
`Viewtrons"is a service which
`offers many featureslike the one just
`described. Viewtron takes advan-
`tage of electronic advancesto put
`futuristic services comfortably into
`your home throughtelephonelines.
`Here are a few moreservices
`you'll derive from Viewtron:
`* With Viewtron you'll be able to
`order from yourliving room
`everything from a catered
`dinner to anew lawn mower
`from a hair dryerto a theater
`ticket, from a hit record to
`an appointmentfor servicing
`your car
`With Viewtron you can get
`sports scores faster than with
`any other medium and get
`them when you want them.
`* With Viewtron you'll be able to
`take quizzes to improve
`yourspelling, yourdriving,
`your Spanish, or your boating.
`* With Viewtron you'll be able
`to place messages or ask and
`
`for the service.
`
`Examplesof Viewtron content
`appearon following pagesofthis
`brochure.
`
`Information Providers
`
`The Miami Herald
`Consumers Union
`American Cancer Society
`Macmillan Publishing
`The NewYork Times
`Dow Jones & Company
`HP Books
`Associated Press
`Congressional Quarterly
`Addison-Wesley
`Universal Press Syndicate
`The Economist
`Intercontinental Press Syndicate
`CBS Publications
`
`Advertisers
`
`Eastern Airlines
`Sears, Roebuck and Co.
`B. Dalton Booksellers
`Grand Union Company
`Southeast Banking Corporation
`Official Airline Guides,Inc.
`AAA World WideTravel Agency
`Goldberg’s Marine Distributors
`J.C. Penney Company, Inc.
`Shell Oil Corporation
`Spec's Music Company
`Bass Tickets
`Service Merchandise Corporation
`Cousins Associates, Realtors
`Shell's City Liquors
`Master Host Dinner Service
`Merrill Lynch
`
`answerquestions on a
`community bulletin board.
`The Viewtronservice is being
`provided by Knight-Ridder News-
`papers,Inc., throughits subsidiary,
`Viewdata Corporation of America.
`The Bell System is providing com-
`munications and terminaisin this
`jointly sponsoredtrial.
`Specially modified TV sets will
`be placed in 150-160 homesin Coral
`Gables,Florida, over a six-month
`period beginning in the Spring of
`1980. More than 10,000 pages
`of information and shopping services
`will be available on Viewtron every
`day from 6 a.m. to midnight.
`Participants in this pilot test will
`receive the Viewtronservice free
`of charge andwill be interviewed
`extensively abouttheir reactions
`
`
`
`
`
`
`
`
`
`
`
`Viewtron is a service mark of the Viewdata Corporation of America, Inc., a subsidiary of Knight-Ridder Newspapers,Inc.,
`
`PMC Exhibit 2115
`PMC Exhibit 2115
`Apple v. PMC
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 2
`Page 2
`
`

`

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`PMC Exhibit 2115
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 3
`Page 3
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`PMC Exhibit 2115
`Apple v. PMC
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 4
`Page 4
`
`

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`PMC Exhibit 2115
`PMC Exhibit 2115
`Apple v. PMC
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 5
`Page 5
`
`

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`ee
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`VIEWDATA CORPORATION OF AMERICA,INC.
`A Subsidiary of Knight-Ridder Newspapers,Inc.
`1444 Biscayne Boulevard: Suite 305
`Miami, Florida 33132 —
`
`PMC Exhibit 2115
`PMC Exhibit 2115
`Apple v. PMC
`Apple v. PMC
`IPR2016-00753
`IPR2016-00753
`Page 6
`Page 6
`
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