`Korea Times
`May 1, 2003, Thursday
`
`Copyright 2003 Hankook Ilbo
`
`Length: 271 words
`Body
`
`Samsung Electronics is launching a full-scale marketing campaign for ''The Matrix Reloaded,'' sequel of the 1998 hit
`blockbuster ''Matrix,'' which will open in theaters on May 23.
`
`The electronics giant, which formed a global partnership with Warner Bros. in February this year for jointly
`promoting ''The Matrix Reloaded,'' plans to release the new version of its mobile handset brand TV advertisement
`early this month.
`Samsung Electronics developed the futuristic mobile handset for the Hollywood blockbuster's sequel.
`
`The new TV advertisement for Samsung Electronics' SCH-V330, a camcorder mobile handset that enable users to
`send video clip electronic mails with their phones, will carry scenes of the film.
`
`The company will also hold a cinema preview of ''The Matrix Reloaded'' at Yongsan Electronic Land Cinema on
`May 16.
`
`During the following weekend, May 17-18, Samsung Electronics will hold ''Anycall Day'' events at five oil pump
`stations across Seoul, when drivers with any Anycall mobile handsets visiting five designated gas stations between
`1 p.m. and 7.p.m. will receive a free coupon for up to 5.23 liters of gasoline.
`
`The five oil pump stations are SK Panpo station in Pangbae-dong, Socho, SK Chonggiwa station in Tonggyo-dong,
`Mapo, Oilbank Yongsang station near Yongsang Electronic Land Plaza, S-Oil Hanyang station in Apkujong-dong,
`southern Seoul and SK Olympic station in Songpa.
`
`It is also holding diverse quiz events as well as a Matrix Roadshow where its marketing officials will tour populated
`areas in metropolitan cities and in front of universities between May and June.
`Classification
`
`Language: ENGLISH
`
`Subject: ALLIANCES & PARTNERSHIPS (78%)
`
`Company: SAMSUNG GROUP (93%); SAMSUNG ELECTRONICS CO LTD (92%)
`
`Ticker: SMSN (LSE) (92%); 005930 (KSE) (92%)
`
`WhatsApp's Exhibit No. 1035
`IPR2016-00717
`Page 1
`
`
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`Samsung Launches Marketing Campaign for ''Matrix Reloaded''
`
`Page 2 of 2
`
`Industry: BROADCAST ADVERTISING (90%); MOBILE DEVICES (90%); AUDIO & VIDEO EQUIPMENT (78%);
`TELEVISION ADVERTISING (78%); MARKETING CAMPAIGNS (78%); MOVIE & VIDEO INDUSTRIES (78%);
`ELECTRONICS (78%); MARKETING & ADVERTISING (78%); GAS STATIONS (72%)
`
`Geographic: SEOUL, KOREA, REPUBLIC OF (90%)
`
`Load-Date: April 30, 2003
`
`
`
`End of Document
`
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`WhatsApp's Exhibit No. 1035
`IPR2016-00717
`Page 2
`
`
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